Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with.

Inside this episode, you’ll learn:

• How to create a compelling reason for someone to sign up to your list (even if you don’t have a lead magnet)
• Where and how to add forms on your website
• The biggest mistakes to avoid

After listening, you’ll feel much more confident in inviting your audience to your list.

This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing.

With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll:

• Understand what email marketing really is (Hint: It isn’t just newsletters)
• Get the 8 steps to implementing your email marketing strategy
• Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

Get your hands on this today at yaelkeon.com/start

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here.

With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today.

Understand what email marketing really is (Hint: It isn’t just newsletters)

Get the 8 steps to implementing your email marketing strategy

Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

You’ll be on your way to:

• Get Confident with your content - because you, yes, even you, can send emails that your audience wants to read
• Know how to make the “right” choice of email marketing software - no more asking randoms in Facebook groups
• Grow your email list without fancy lead magnets - and show up and serve those new subscribers with class
• Overcome those mindset blocks that are stopping you from hitting send
• Discover automations & segmenting - AKA how to make sure you are sending the right emails to the right people at the right time
• Understand how it all fits together - by creating the 5 essential Email Experiences.

Get instant access totally for free at yaelkeon.com/start

See omnystudio.com/listener for privacy information.

Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground.

Because email marketing does not equal email newsletters.

Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then…

No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when.

It has changed. And the potential is ridiculous.

In this episode, I’m sharing 5 ways email marketing should be used today.

And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

Don’t think you are a good writer? Then this podcast episode is for you!

The truth is anyone can be a good writer. It just takes time, practice and a little guidance.

The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better.

So please don’t let the misconception that you “are not a good writer” stop you from sending emails.

But to help you out, I’m here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails.

This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those).

Instead, inside this episode you’ll learn 15 practical tips to help you write the actual words and make them stand out.

From tone of voice to power words to email openers, you’ll get some advise you can take away and use today.

 

Resources mentioned:

Engaging Emails Course

Ep 101 - Email Design Essentials

Ep 42 - Spice up your Subject Lines

WordStream Power Words Article

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

 

See omnystudio.com/listener for privacy information.

Want a quick tip that with save you your sanity when using your email marketing software? Listen in!

I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations.

But then you add another lead magnet.

Or you want to send different emails to different groups.

Or you want to add this extra automation.

Or you want to add some preferences like allowing someone to opt out.

Before you know it you have dozens (if not 100s of tags), a tonne of automations that you don’t know what they do, you are unsure if your subscribers are actually getting the right emails and it becomes all too overwhelming.

It’s enough to make someone pull their hair out and give up. OR they come to me to sort it all out for them!

But it doesn’t need to be this way. In this episode I’ll share the one hack that will make your software so much more organised.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty?

No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost.

But what you need to know is that there is more to email design than what meets the eye (literally and figuratively).

Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility.

I do a deep dive into each of the above and share practical insights into what can have impact on each.

The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals.

You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send.

Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way.

Inside this episode I discuss:

• My business journey so far and the mistakes I have made along the way
• How my ADHD diagnosis changed everything
• Why being constantly told “it’s just around the corner” or “you have so much potential” stalled my business growth (Coaches please don’t say this to people!)
• The 5 key things to watch out for when choosing what you want to invest in
• Questions to ask yourself before you spend

And ultimately how self trust is the biggest thing you can build.

This is a frank, vulnerable and opinionated episode but something different I really felt needed to be said.

Here’s to another 100 episodes - I’ll be back with the email marketing goodness next time.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024).

This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this.

Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet.

But it is important so I’m going to step you through a few key things you need to have in place. I cover:

• What Google and Yahoos requirements actually are
• How to add the one-click unsubscribe
• How to keep your spam rate below their threshold of 0.10%
• What SPF, DKIM and DMARC mean and how to add them
• Email Tool Testers latest deliverability test results on the most popular email marketing software providers

This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out.

Resources mentioned in this episode:

Google: New Gmail protections for a safer, less spammy inbox

Google Workspace: Email Sender Guidelines

Yahoo Announcement

Google Postmaster Tools

ActiveCampaign SPF, DKIM and DMARC authentication

Klaviyo understanding email authentication

ConvertKit Domain Verification

DMARC Record Checker

Email Tool Tester January 2024 Deliverability Test

Sample DMART TXT Record:

Name: _dmarc. Value without email address: v=DMARC1; p=none OR

Value with email address: v=DMARC1; p=none; rua=mailto:[email protected]

For help with engagement - Get List Revival

Live round happening Feb 19th - March 3rd

For support form me, join The Email Experience Membership

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

Overwhelmed by the idea of creating content for your business? Then listen in!

In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks.

Inside this episode we discuss:

• How we overestimate what our audience knows and doesn’t know
• Why just brainstorming a list of 52 ideas isn’t an effective strategy
• How to simplify your content process so you don’t need to write everything fresh
• Jenny’s FAST marketing method to help you showcase your brand personality and expertise
• Why outsourcing your content writing to a third party agency is a bad idea

This episode is full of quick win email ideas which you will go away thinking “why didn’t I think of that”

It’s one you don’t want to miss!

Links

Get your one page visual content plan

Talking Digital Blog

About Jenny

When you grow up being a showoff, a chatterbox and someone who loved people as much as Jenny did you quickly learn how to read a room and understand people. She honed her communication skills early! She turned those skills and a love of learning, into a marketing consulting career in 2015, after a 20+year corporate career in learning & development consulting, working for some of the biggest organisations in Australia.

She founded Talking Digital to give thought leaders and business owners and their teams, message clarity and the confidence and know-how to share it, to accelerate their visibility, attract more ideal clients, and achieve their business goals - without wasting time on marketing that doesn't work! She loves to make marketing simple with her tools, models and techniques, and is inspired every day by her amazing clients and all they bring to the world.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

 

See omnystudio.com/listener for privacy information.

Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year.

Because it’s not magic.

It’s actually just maths.

In this episode, I’m sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here.

You’ll learn how to calculate your email subscriber value and then use this to set new list growth goals.

Once you have mastered this process, you can apply it to your campaigns, launches, promotions, automations and so much more.

Or if you haven’t got much of a history yet, I’ll share how to do it using some next-best guess numbers.

Resources mentioned in this episode:

Lead Magnet Magic

List Building Boost

The Email Experience

WTF can I send?

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.