The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions.

Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story that positions your client as the hero and you as their trusted guide.

What You’ll Learn in This Episode:

• Why most websites and content fail to convert (and how to fix it)
• The real reason you struggle to “talk about what you do” clearly
• How to write one brand story that stretches across your entire business
• The story structure Kris uses to help her clients 5x their prices and close more sales calls
• What it means to mine for the “gold” in your messaging (and how to start)

Guest Spotlight: Kris Jones

Hand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, told
well.

Website: https://www.reddoordesigns.com
Free Resource: How to Write Compelling Copy in 5 Minutes Flat
Book a Money-Making Messaging Call with Kris: https://krisjones.co/money-making-messaging-call

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m walking you through the 5 strategic shifts I’m making to scale without relying on social media in Q4 - and how you can do the same.

We’re talking visibility that stacks, offers that don’t need reinventing, and the biggest Q4 traps I’ve seen (and fallen into myself). You’ll also get a taste of what we’ll be mapping out together at The Empire Expansion Event  next month - my free two-day planning experience for six-figure women building their empires off social.

So if you’re ready to:
 → Stop winging it through the most important quarter of the year
 → Avoid the Black Friday burnout spiral
 → Set yourself up to roll into January in momentum mode (not panic mode)...

This one’s for you.

LINKS MENTIONED:
👑 Grab your free pass to The Empire Expansion Event: https://kyliekelly.com/event

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Want to get an email in front of my audience? Click here for the details of my sponsored email spots →

Think you need 50,000 subscribers before you can make money from your email list? Nope. Not even close.

Whether you’ve got a few hundred subscribers or a few thousand, you can absolutely start charging for access to your audience right now - without selling your soul or spamming your list.

In this episode, I’m covering:

• How I structure my own sponsored email offers (and what I charge)
• The “win-win-win” approach that keeps your subscribers happy, your sponsors thrilled, and your bank account smiling
• How to position your list as the place your audience hangs out
• The exact offer I’m running this month (and how you can do the same)

If you’ve been looking for a way to monetise without launching something new or working twice as hard, this one’s for you.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Take the quiz I mention in this episode: What Visibility Strategy Matches Your Business Personality?
Want to build your own quiz? Start your free trial with Try Interact - affiliate link!

In this episode, I’m sharing why quiz funnels aren’t dead - you might just be doing them wrong.

I'm diving into the exact strategy I used to create a quiz that brought in 135 leads in 30 days with an 86% conversion rate (without a single ad). I’m walking you through what worked, what I’d change, and how to build a quiz that actually grows your list and leads to sales in 2025.

What You’ll Learn in This Episode:

• Why quizzes still convert in 2025 (especially for coaches, creatives, and personal brands)
• The 3 things every high-converting quiz must include
• Behind-the-scenes of my quiz funnel: how I built it, how it’s performing, and what I’d do differently
• How to match your quiz topic to your paid offer (this part’s crucial!)
• The segmentation strategies I’m using to personalise the post-quiz nurture
• The quiz platform I trust and recommend: Try Interact

This episode is part pep talk, part how-to, part funnel breakdown - and if you’ve been thinking about using a quiz to grow your list (or revive one that’s fallen flat), it’s the one to queue up right now.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing what really happened when I unplugged from my life, my clients, my business - and even my own voice - for four days of complete silence. No phone. No talking. No reading. Just me, my nervous system, and a whole lot of uncomfortable stillness.

If you’ve been holding it all together with duct tape and to-do lists, or wondering why your strategy suddenly feels heavy or hollow, this episode is your gentle - but potent - permission slip to pause. To stop performing productivity. To come back to your body. And to start listening to what your business has been trying to tell you in the silence.

What You’ll Learn in This Episode:

• Why doing less created more clarity than any strategy session ever has
• The nervous system truth behind burnout that no funnel will fix
• How embodiment and business growth are way more connected than we admit
• What happened when I stopped filling every moment with “productive noise”
• Why I’m integrating somatic healing into my next-level business model
• How slowing down actually helped me move forward faster
• The inner spaciousness that’s now guiding every decision I make

Whether you're deep in hustle mode or starting to feel the cracks of over-efforting, this episode invites you to come back home to your body, your truth, and your next-level strategy, one that’s built from alignment, not adrenaline.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If you’ve ever launched something you knew your ideal client wanted - only to hear crickets, this episode is for you.

I’m joined by customer experience strategist Nadine Nethery, who’s here to share how one simple survey can completely change the way you sell. We’re talking about the exact questions to ask, how to get honest answers, and why this is the secret to writing copy that makes your audience feel like you’re reading their mind.

If you’re ready to stop guessing what your audience wants and start selling more, this is a must-listen.

What You’ll Learn in This Episode:

• The exact survey strategy Nadine uses to uncover what your audience actually wants
• Why guessing your ideal client’s pain points is keeping you stuck
• The 5 open-ended questions that lead to high-converting copy
• How to use survey responses to write sales pages, emails, and even plan future offers
• Where to find people to survey (even if your email list is tiny!)

Guest Spotlight: Nadine Nethery

Nadine Nethery is an audience-driven copywriter turned customer experience strategist for savvy online business owners who want to intentionally attract, retain and wow their dream customers.

Over the past 8+ years, Nadine has given hundreds of industry-disrupting online business owners the words to shine and the strategies to build a sustainable audience-centred business. And she’s on a mission to make mediocre brand experiences a thing of the past!

Website: www.candocontent.com
Instagram: www.instagram.com/candocontent
Mastering CX, the FREE private podcast: https://link.candocontent.com/email-growth

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m pulling back the curtain on exactly why your email list might not be growing - even though you’re doing all the things. You’re collaborating, creating content, showing up on stories… and still hearing crickets? I promise, it’s not you but it is time to ditch outdated tactics and recalibrate what growth looks like in 2025.

We’re in a different digital world now. Reels are saturated, trust is low, and your dream clients can spot a templated “value-packed” freebie from a mile away. In this episode, I’m walking you through the exact reset I give my clients inside the Email Growth Club and my mastermind when growth feels stagnant. Spoiler alert: it’s not about doing more, it’s about doing what works now, with more clarity and less noise.

If you’re feeling invisible online or like your lead magnet has stopped pulling its weight, this one’s your wake-up call (with love, and a little spice!)

What You’ll Learn in This Episode:

• Why your audience growth might be stalling and why it has nothing to do with your offer
• The 3 questions I ask every client stuck in an audience plateau
• How to reposition your lead magnet without starting from scratch
• The visibility strategies that are no longer working (and what to do instead)
• Why one aligned collaboration beats five random bundles
• How to simplify your call to action so your audience actually clicks

Whether you're in a growth sprint or deep in a season of recalibration, this episode will help you sharpen your message, focus your visibility, and build a list of buyers, not browsers.

Links Mentioned:

Listen to [Episode 187] for my spicy take on the trust recession → CLICK HERE

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m pulling back the curtain on exactly how I’m planning Q3 inside my business - and spoiler alert: I’m not launching anything new. Instead, I’m focusing on doing fewer things, better. Because just because you can do more… doesn’t mean you should.

After a big season of visibility (Inside the Inbox, turning 40, and launching a quiz funnel), I’m intentionally shifting gears. This quarter is all about conversion, consolidation, and rest - without taking my foot off the gas entirely. If you’re craving more strategy with space, you’ll love this peek behind the scenes.

What You’ll Learn in This Episode:

• Why Q3 is my “conversion and consolidation” quarter and not a growth sprint
• What I’m focusing on instead of launches or new offers
• The exact visibility strategies I’m using this quarter (guesting, freebie swaps, SEO)
• How I’m soft-selling my membership and prepping for a mastermind push in Q4
• 4 powerful prompts to help you map your own 90-day plan with less stress
• What I’m not doing (and why saying no is part of my strategy)
• How to anchor your quarter to your actual energy, life season, and long-term goals

Whether you’re fully booked, freshly burned out, or somewhere in between - this episode will give you full permission to do things differently this quarter.

Links Mentioned:

• Grab my free strategic planner GPT, Sally → CLICK HERE

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If you’ve ever created a freebie and wondered why no one’s signing up - this episode is your answer. I’m joined by OG blogger, tech founder, and host of the Blogger Genius podcast, Jillian Leslie, and we’re diving deep into the psychology behind lead magnets that actually convert.

We unpack the 6 buying triggers that make people sign up (and buy), how to stop creating “nice to have” PDFs and start building must have offers, and what to do when your freebie just isn’t working. Whether your email list is stalled, or you’re stuck in content chaos, this episode will help you simplify and start building trust that leads to sales.

What You’ll Learn in This Episode:

• The 6 powerful purchasing triggers behind every high-converting freebie
• How to create lead magnets that solve real problems (in under 2 pages)
• Why “boring PDFs” aren’t the problem - but how you talk about them is
• What to test first when your freebie isn’t working
• Tips to stay in your lane (and stop confusing your audience!) and more!

Connect with Jillian:
Website: https://milotree.com
Podcast: The Blogger Genius Show
Free Resource: 6 Purchasing Triggers PDF

My interview on Jillian's podcast: Why Selling in Your First Email Isn’t Pushy - It’s Profitable (And What Most Creators Get Wrong)

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m pulling back the curtain on what actually matters after a big list growth moment - whether it’s a summit, bundle, podcast feature, or your own launch. Because here’s the truth:

List growth isn’t the problem. It’s what you do next that matters.

So if you’ve just had a wave of new subscribers join your world, this episode will walk you through the exact nurture strategy I use to turn fresh leads into warm, ready-to-buy humans.

What You’ll Learn in This Episode:

• The biggest mistake most business owners make after growing their list
• How I personally onboard and nurture new subscribers after a bundle or summit
• 3 things you must do within 7 days of someone joining your list
• Why trust (not automation) is your most powerful conversion tool
• How to shift from “list-building mode” to sustainable connection and conversion

Plus, I’ll share why I’ve swapped out traditional welcome sequences for a “Start Here” email - and how that one simple change has created deeper engagement right from the start.

If your list just grew (yay!) - let’s make that growth mean something.

Links Mentioned:

• Ep 144: How To Nurture Your Email List & Start Conversations with Sophia Parra

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!