The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

If Instagram feels less reliable than it used to, this episode will show you how to build more front doors into your business - without doing all the things.

In this episode, I’m breaking down the visibility options that have absolutely nothing to do with posting another reel or paying for Meta ads… plus the simple two-lane strategy I’d use if I were starting again today. 

What You’ll Learn in This Episode:

•  Why visibility and social media are not the same thing 
•  The two growth lanes I’d choose: borrowed audiences + evergreen discovery 
•  How podcast guesting, summits, bundles and freebie swaps can grow your list 
•  Why SEO, Pinterest, PR and podcasting can become compounding business assets 
•  How your lead magnet turns visibility into actual email subscribers 
•  The three questions to ask before choosing your 90-day growth strategy 
•  Why audience quality matters more than chasing a giant subscriber number 

Mentioned in this episode:

• Your Next 1,000 Subscribers: https://kyliekelly.com/free
• 50 a Day mini course: https://50aday.kyliekelly.com/checkout

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I'm sharing why I think the online business world has trained us to become incredible creators - but not very good marketers. We dive into why constantly building something new feels safer than promoting what you've already created, and the simple mindset shift that's completely changed the way I'm growing my business.

If you've got offers gathering digital dust while you're busy dreaming up the next one, this episode is the wake-up call you didn't know you needed.

What You'll Learn in This Episode:

•  Why creating new offers often feels easier than marketing the ones you already have 
•  The real reason we keep chasing "the next big idea" 
•  How to know whether a new offer is actually your highest-leverage move 
•  Why your best-selling offer probably isn't finished—it's just ready to evolve 
•  The simple audience growth strategy I'd focus on if I had to start my business from scratch 

Mentioned in this episode:

• Episode 259: Why Audience Growth Solves Almost Every Business Problem 
• 50 a Day: Your Email List Can Grow By 50 People A Day... Without One More Instagram Post >>
• Black Friday Made Simple [coming soon] 

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

We just passed the halfway point of the year, which means one of two things: you're right on track, or you're staring down a list of January goals you haven't looked at since. This week I'm joined by Katherine Mackenzie-Smith - business coach and strategist for introverts and highly sensitive entrepreneurs, and creator of the Cozy Business framework - to talk about giving yourself permission to build a business that actually fits your energy, and how to plan the rest of the year without burning out trying to catch up.

What You'll Learn in This Episode:

• Why copying someone else's business system rarely works long-term, and what to do instead
• How to actually review the first half of your year before you plan the second
• Katherine's 90-day "expedition" approach to planning, and why it beats a 12-month plan
• Checking in with your energy daily so your to-do list stays realistic
• Why "you don't have to do all of the things - but you still have to do something" might be the most useful permission you give yourself this year

Links & Resources:
🔗 Katherine's website: https://katherinemackenziesmith.com
🔗 Podcast: Cozy Business with Katherine (podcast)

Guest Spotlight: Katherine Mackenzie-Smith
Katherine Mackenzie-Smith is an award-winning business coach and strategist for introverts and highly sensitive souls, and the host of the Cozy Business with Katherine podcast.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Most business problems aren't actually offer problems.
They're traffic problems.

In this episode, I'm unpacking why audience growth has become my biggest focus, how growing your email list makes every other part of your business easier, and why getting more of the right people into your world should be your number one priority for the rest of the year.

If you've been wondering whether you need a new offer, a better launch, or another strategy... this episode might just change the way you think about growth.

What You'll Learn in This Episode:

• Why most businesses have a traffic problem - not an offer problem.
• The mindset shift that completely changed how I'm approaching business growth.
• How consistent audience growth makes launching, selling, and collaborations easier.
• Why diversifying your traffic sources matters more than ever.
• The simple maths behind adding 50 new subscribers a day—and what that could mean for your business.
• Why your email list is still the most valuable business asset you can own.

Mentioned in this episode:

50 A Day – Learn the simple system I'm using to consistently grow my email list by up to 50 new subscribers every day (without relying on going viral).

👉 https://kyliekelly.thrivecart.com/50-a-day/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

👉 50 a Day Mini Course: https://kyliekelly.thrivecart.com/50-a-day 👈

In this episode, I'm taking you behind the scenes of my brand-new mini course, 50 a Day. While it teaches you how to consistently grow your email list, the real lesson is much bigger than that. 

If you're ready to stop building your business on rented land and start creating sustainable growth you actually own, this episode is for you.

What You'll Learn in This Episode:

• The difference between borrowed audiences and an audience you actually own.
• Why consistency compounds - and how adding just a handful of subscribers each day can completely transform your business.
• The simple framework behind 50 a Day that combines borrowed audience strategies, evergreen visibility, and irresistible lead magnets.
• Why simple systems always outperform complicated strategies you never stick with.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Note [added after recording]: Since recording this episode, my Meta Ads account was unexpectedly disabled while under review. The results and numbers shared in this episode were accurate at the time of recording. If anything, the experience reinforced one of the biggest lessons you'll hear in this episode: don't rely on a single traffic source. Diversifying how people discover your business isn't just smart marketing - it's good business.

Over the past couple of weeks, I've been running a little experiment that honestly made me question everything - in the best possible way. I launched Meta ads to complete strangers before I'd even finished creating my brand-new digital product. Yep… slightly unhinged, but surprisingly effective.

But this episode isn't really about Meta ads.

It's about what happened when I put my work in front of people who didn't already know, like and trust me - and why it reminded me that most business owners don't have an offer problem.

They have a traffic problem.

What You'll Learn in This Episode:

• Why selling to cold traffic triggered a whole new level of imposter syndrome.
• The surprising numbers from my first Meta ads experiment.
• Why traffic is often the missing piece behind slow sales.
• How I'm building a business around systems instead of constant launching.
• Why diversifying your traffic sources is one of the smartest moves you can make.

Mentioned in this episode:

• 50 a Day mini course: https://kyliekelly.thrivecart.com/50-a-day/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I recently made a business decision that surprised a lot of people… I moved my entire email list from Kit to Flodesk. But this isn't a "Kit vs Flodesk" episode.

It's a conversation about something much bigger: how your business evolves, how your priorities shift, and why the tools that got you here aren't always the tools that will get you there.

In this episode, I'm sharing why I made the move, what changed in my business, and the questions every business owner should be asking as they grow.

What You'll Learn in This Episode:

• Why I moved from Kit to Flodesk after four years
• How changing business models changes your software decisions
• The hidden cost of complexity in your business
• Why loyalty to tools isn't a strategy
• The question every business owner should ask regularly: "Does this still fit?"

Mentioned:

Check out Kit here: CLICK HERE
Check out Flodesk here: CLICK HERE
* these are both my affiliate links btw.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

What happens to your sales emails once your launch is over? If the answer is "absolutely nothing"… you're not alone.

In this episode, I'm joined by marketing strategist Dama Jue, who shares how she repurposes her best-performing launch emails into an evergreen sequence that keeps making sales months - and sometimes years - later.

We also dive into her genius 4x4 Footer strategy, why she refuses to batch her emails, and how simple automations can create more revenue without creating more work.

If you're looking for smarter ways to get more from the emails you're already writing, you're going to love this conversation.

What You'll Learn in This Episode:

• Why your launch emails shouldn't disappear after cart close
• How to create an evergreen sequence from old sales emails
• The genius behind the 4x4 Footer strategy
• Why writing emails live can create stronger connection and conversions
• How conditional content creates a more personalised experience
• Simple ways to create more sales from emails you've already written

Guest Spotlight: Dama Jue

Dama Jue is an email marketing strategist, systems nerd, and creator of Lazy Funnels. She helps digital product creators sell more with simple automations, strategic systems, and low-lift funnels that keep working long after launch day.

🎧 Join Dama's email list:
https://damajue.com/kylie

Links & Resources:

🔗 Opt into Dama's email list here: https://damajue.com/kylie
🔗 Four By For Footer Training
(affiliate link)
🔗 Free Airtable training

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

A mentor I respect recently said something during a live training that genuinely stopped me in my tracks:

"If I was starting from scratch in 2026, I wouldn't even bother building an email list."

And honestly? I nearly fell off my chair.

In this episode, I'm unpacking why that advice might make perfect sense for some business owners... and be incredibly dangerous for others.

What You'll Learn in This Episode:

• Why business advice without context can lead you in the wrong direction
• The real role email plays in a modern online business
• Why Skool communities and email lists work better together
• How AI is changing marketing [and what it can't replace]

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

AI can now connect directly to email platforms like Kit and Flodesk.

And while everyone seems to be asking whether AI can write their emails, I think they're missing the much bigger opportunity.

In this episode, I'm sharing why I believe the future of AI in business isn't content creation - it's interpretation.

We're talking about what happens when AI can analyse your data, spot patterns, surface insights in seconds, and help you understand your audience better than ever before.

But we're also diving into the trust and consent conversation that comes with these new tools - and why business owners need to think carefully about how they use AI as this technology continues to evolve. Because while AI is changing how we create content, I think the businesses that thrive over the next decade will be the ones that understand their audience best.

What You'll Learn in This Episode:

• What it means for AI tools like Claude to connect directly to your email platform
• Why I think most business owners are focusing on the wrong part of the AI conversation
• How AI helped me uncover surprising insights from my own email marketing
• The shift from information to interpretation - and why it matters
• The trust and consent questions every business owner should be asking
• Why relationships, community, and connection are becoming more valuable in an AI-powered world

Key Takeaway

The future doesn't belong to the people creating the most content.
It belongs to the people who understand their audience the best.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!