Ever feel like you’re shouting into the void with your content? 

You’re not alone, and Nina Dafe gets it. 

In this heartfelt and wisdom-packed convo, Nina pulls back the curtain on what really moves the needle in PR: authentic relationships, intentional messaging, and purpose-driven visibility.

Whether you’ve pitched yourself once or one hundred times, you’ll walk away from this episode with the clarity and confidence to do it better, and more effectively.

TAKEAWAYS:

• Nina shares how her definition of success shifted from “getting eyes on her blog” to creating deep, meaningful impact through visibility.
• Visibility without purpose is just noise. Nina explains how to align PR with your mission to create lasting, ripple-effect impact.
• Want to land the pitch? Shift your mindset from “look at me” to “how can I serve,” and personalize everything you send.
• Stop ghosting yourself. Nina encourages entrepreneurs to follow up and not take silence as rejection—sometimes the best opportunities come after the follow-up.
• PR is about people. Building real relationships (yes, even on Instagram!) can lead to powerful collaborations and unexpected breakthroughs.

RESOURCES:

Check out the blog post that goes with this episode

Visit Nina on her website and take her PR Readiness Quiz

Snag the $80,000 Email Template — the exact email that brought in $80K in sales in 2024 (and why it worked). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Ever had a month in business so rough it made you question everything? Yeah… this is one of those episodes.

In this vulnerable solo chat, I share the honest truth about the worst sales month in three years—what really caused it, how I managed my mindset, and the simple but powerful steps I took to recover. No sugarcoating. No “bounce back” fluff. Just real talk and real strategies.

If you’ve ever felt like throwing in the towel after a tough month, this episode will help you to get back on track with confidence.

TAKEAWAYS:

• When sales slump, your first job is to manage your mind, not your offers.
• Don’t shrink your business to match a slow season. Stay visible, stay strategic, and stay the course.
• If something feels stale, a small creative tweak, like refreshing an email funnel, can reignite your spark and your conversions.
• A low month doesn’t mean your business is broken, it’s just pointing you toward something that needs attention.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

If it’s time to mix up your email marketing, try out The $80,000 Email Template in your next email sequence.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Elise is an email funnel strategist who helps coaches and course creators make daily sales on autopilot. Since 2017, she has helped business owners launch six-figure offers and build simple, high-converting email funnels.

As a mum of two toddlers, Elise runs her business in part-time hours and is passionate about helping others create flexible, profitable businesses that fit their lives.

When she’s not optimising email funnels or sharing her strategies on her podcast, The Expert Status Show, you’ll find Elise chasing her energetic boys or speed-reading the latest historical fiction book.

Elise gets real about what it actually takes to go from idea to income, why your email funnel probably isn’t broken (but your traffic might be), and how Facebook Ads changed everything for her business. If you’ve got a digital product collecting dust or an email funnel that isn’t converting, this episode's for you.

TAKEAWAYS:

• If you’re still doing done-for-you work but want to scale with digital products, carving out focused time is non-negotiable. Get creative with your schedule.
• Sales on autopilot = freedom. Elise’s business runs in part-time hours because she built a system that sells while she’s offline with her kids.
• Your messaging matters more than a fancy sales page. Elise emphasizes testing copy and listening to your audience before investing in complex email funnels.
• Sometimes growth means getting uncomfortable. Whether it’s investing in Ads or asking for help at home, success often starts with doing the thing that feels scary.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

Snag Elise’s Welcome Sequence Template

Hang out with Elise over on Instagram

Snag the exact email that brought in $80K. Yep, one email, $80,000 in sales. Steal the template that changed everything (and could do the same for you).

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Ever feel like you're building your business on rented land? In this episode, Allison gets real about why she stopped relying on social media to drive sales, and how her email funnels took over the heavy lifting.

She shares the wake-up call that changed everything, the behind-the-scenes of her evergreen system, and how YOU can start building a business that sells without you constantly showing up. If you're ready to stop performing and start converting, this episode's for you.

TAKEAWAYS

• You don’t have to quit social media, but you can build a business that doesn’t depend on it to make sales.
• Email marketing gives you control, consistency, and the ability to sell—even when life throws curveballs.
• A strategic lead magnet should directly connect to what you actually sell—no more freebies leading to dead ends.
• A real email funnel builds trust, teaches, and sells—ditch the fluffy “let’s be friends” sequences.
• If you’re not pitching often, it may be because you’re not fully sold on your own offer—fix that, and sales will follow.

RESOURCES:

• Visit the blog post that goes along with this episode for more resources
• Snag the exact email that brought in $80K. Yep, one email, $80,000 in sales. Steal the template that changed everything (and could do the same for you).

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.

Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.

Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.

>>>><<<<

If you’re worried that automating your emails means sounding like a robot—or worse, being ignored—this one’s for you. In this special episode of the Sell Like A Human Sessions, Allison Hardy flips the script on how to create automated emails that actually feel personal and help your audience feel truly seen. 

Alongside hosts Lauren Litt, Caryn Gillen, and Marisa Corcoran, Allison shares how she builds relationships (and sells her offers) through email sequences that are anything but cold and lifeless. If your email funnel could use a little more heart and a lot more strategy, hit play on this one.

TAKEAWAYS:

• Why automation is not the enemy and how it can help you show up even when life gets busy.
  
  
• How to write emails that speak directly to your audience’s current pain points (without jumping ahead to the solution too soon).
  
  
• The seven different buyer types you should be writing to and how to reach each one effectively.
  
  
• Why saying the same thing over and over (yes, really!) is one of the smartest things you can do in your email marketing.
  
  
• How to bring more of your own personality and real-life moments into your content to build authentic connections.

RESOURCES:

Listen to episode 2 and 4 of the Sell Like A Human Sessions on the Coach Business Podcast

Listen to the interview Allison references on The Disruptor Podcast with Amanda Burg featuring Jen Liddy about the “curse of the coach”

CONNECT WITH ALLISON: 

Snag Allison’s $80,000 Email Template

CONNECT WITH CARYN:

Listen to Caryn’s Coach Business Podcast

CONNECT WITH LAUREN:

Access Lauren’s Daily F.I.T. Series and learn how to improve social media engagement without a single post

CONNECT WITH MARISA:

Learn more about Marisa on her website

Kay Hillman is a mom of 2, wife, and 2-time CEO. She is the founder of a photography studio (Kay Hillman Photography) and a sales and CEO consultant for moms who want to build peaceful and profitable businesses doing the bare minimum.  

Kay is passionate about teaching service providers and coaches how to create, market, and sell premium offers all while working less than 20 hours per week. 

Kay focuses on creating a sustainable business model and selling with integrity and authenticity. She believes that stepping into your calling by SERVING others and providing a deeper transformation through SELLING is the best way to grow and scale a business and is on a mission to help moms truly build businesses of impact and time freedom.

When she isn’t running two companies you can find Kay sitting on the floor eating cereal with her sons and dog or dragging her husband, Tae, along on a Target run.

This episode will shift how you think about sales, capacity, and what it really takes to grow a business that supports your life (not consumes it). Spoiler: success isn’t about working more—it’s about working with intention.

TAKEAWAYS

• Real freedom comes when your business is built to run around your life, not the other way around.
• Kay sells every single day and believes it's the bare minimum you should be doing as a business owner.
• Simplicity sells. You don’t need a perfect funnel or branding to grow, you just need to consistently talk about your offer.
• Consistency creates clarity. When you sell daily, you quickly learn what works and where your audience is actually converting.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

Hang out with Kay over on Instagram

Listen to the Moms Do Business Different Podcast

Snag the exact email that brought in $80K. Yep, one email, $80,000 in sales. Steal the template that changed everything (and could do the same for you).


CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.

Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.

Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.

>>>><<<<

Raise your hand if you’ve ever felt totally overwhelmed by the shoulds of social media.

In this first episode of the Sell Like A Human Sessions, we’re flipping the script on how to actually use social media to build real relationships, not just rack up likes and followers.

This time, Lauren Litt of Little Shameless Plug steps into the spotlight with Allison Hardy, Caryn Gillen, and Marisa Corcoran asking all the right questions. Lauren shares why "consistency" doesn’t have to mean burnout, how to show up in a way that feels good for you, and the truth about what it really takes to grow a thriving community online (hint: it’s not posting 47 times a day!).

TAKEAWAYS:

• Why showing up on social media is more about connection than perfection and how to stop overthinking it.
  
  
• How to define your version of consistency so you can build momentum without burning out.
  
  
• The magic of starting small (and why one great post a week can be better than seven half-hearted ones).
  
  
• Why engagement matters more than follower count and how to use genuine interaction to grow your community.
  
  
• A powerful mindset shift for treating social media like the relationship-builder it was always meant to be.

RESOURCES:

Listen to episode 2 and 4 of the Sell Like A Human Sessions on the Coach Business Podcast

CONNECT WITH ALLISON: 

Snag Allison’s $80,000 Email Template

CONNECT WITH CARYN:

Listen to Caryn’s Coach Business Podcast

CONNECT WITH LAUREN:

Access Lauren’s Daily F.I.T. Series and learn how to improve social media engagement without a single post

CONNECT WITH MARISA:

Learn more about Marisa on her website

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken.

In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it’s NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun.

With a few key mindset and system shifts, you’ll go from blank-page dread to confident, consistent sending.

If you're ready to stop overthinking every word and finally treat email marketing like the business-building asset it is, this episode is for you! Ready? Let’s simplify.

TAKEAWAYS:

• You're not bad at email marketing, you’re just reinventing the wheel every time you write. Use a framework instead of starting from scratch.
  
  
• Ditch perfection. Focus on clarity, consistency, and one clear message per email instead of trying to say everything in one go.
  
  
• A repeatable 4-part framework (hook, story, point, CTA) can make writing faster and more effective.
  
  
• Plug-and-play systems (like templates and AI tools) help you send the right kind of email that leads to sales. Automating your sales emails allows your business to make money even when you’re offline or out of office.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

If you’re ready to make writing emails feel easier (and actually profitable), that’s exactly what we do inside Emails That Sell! This is Allison’s email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

You started your business to gain freedom—but instead, you’re buried under spreadsheets, hiring headaches, and a to-do list that never quits. Sound familiar?

In this 6-Figure Secrets Podcast episode, Annie Hillman joins Allison to pull back the curtain on what it really takes to run a profitable business with calm confidence. 

Annie Hillman is the Founder and CEO at 1428 Financial. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. She worked her way up to staff accountant and stayed there until starting her business in 2020. Now, she spends her days helping business owners treat numbers like a tool, not a threat, so they can run empowered, profitable businesses. Annie helps business owners embrace numbers, increase profits, and stress way less with monthly money management. Besides crunching your numbers, she loves fitness, baking bread, and hanging with her husband, daughter, and two dogs on their mini-farm in Ft Worth, Texas.

From building a values-aligned team to embracing automation like a boss, Annie shares how she’s created a life-first business that fuels her life instead of draining it. If you’re craving more profit and peace, this one’s a must-listen.

TAKEAWAYS

• Replacing your 9–5 income is only the beginning; true success is building a business that supports your life.
  
  
• Hiring the right people isn’t just about skill; it’s about culture fit, values, and shared vision. You can’t grow your impact if you’re doing everything yourself. Building a sustainable team is key to scaling.
  
  
• Automation isn’t a luxury; it’s a game-changing strategy to buy back your time and energy. Your role as CEO is to lead, not to micromanage. Invest in systems and people so you can focus on what only you can do.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

Hang out with Annie over on Instagram

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

Think you suck at writing emails? You probably don’t.

In this solo episode, I break down why “I’m not a good writer” is just a belief holding you back—not the truth.

I share the exact strategy I teach my clients to write emails that actually sell, even if writing makes you want to throw your laptop across the room.

Bonus: it involves talking, not typing.

If you’ve been agonizing over every word or hiding behind the idea that your emails have to be perfectly polished, this episode is the permission slip you’ve been waiting for.

TAKEAWAYS:

• Email marketing isn’t about writing like a novelist—it’s about sounding like you and connecting with your reader.
• When in doubt, stop typing and start talking; transcribing your spoken thoughts can make writing faster and way more natural.
• Your emails don’t need to be long or fancy—they need to be clear, focused, and action-driven.
• A compelling email includes: a conversational tone, one strong message, and a no-brainer call to action.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

If you’re ready to make writing emails feel easier (and actually profitable), that’s exactly what we do inside Emails That Sell! This is Allison’s email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com