Ever feel like you’re shouting into the void with your content? 

You’re not alone, and Nina Dafe gets it. 

In this heartfelt and wisdom-packed convo, Nina pulls back the curtain on what really moves the needle in PR: authentic relationships, intentional messaging, and purpose-driven visibility.

Whether you’ve pitched yourself once or one hundred times, you’ll walk away from this episode with the clarity and confidence to do it better, and more effectively.

TAKEAWAYS:

• Nina shares how her definition of success shifted from “getting eyes on her blog” to creating deep, meaningful impact through visibility.
• Visibility without purpose is just noise. Nina explains how to align PR with your mission to create lasting, ripple-effect impact.
• Want to land the pitch? Shift your mindset from “look at me” to “how can I serve,” and personalize everything you send.
• Stop ghosting yourself. Nina encourages entrepreneurs to follow up and not take silence as rejection—sometimes the best opportunities come after the follow-up.
• PR is about people. Building real relationships (yes, even on Instagram!) can lead to powerful collaborations and unexpected breakthroughs.

RESOURCES:

Check out the blog post that goes with this episode

Visit Nina on her website and take her PR Readiness Quiz

Snag the $80,000 Email Template — the exact email that brought in $80K in sales in 2024 (and why it worked). If you’re ready to write emails that actually sell, without sounding pushy or fake, this one’s for you.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com