If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing. 

• Get Instant Access to Shannon's Private Podcast to see how 6- and 7-figure businesses keep demand high in today's attention economy.
• Get a free ad strategy session.

Shannon shares how she grew from $16,000 organic launches to seven-figure launches without running the ads herself. We talk about how she uses ads to bring in new people, warm them up, and lead them toward her offer. 

Listen now to see how Shannon’s launch strategy could work for your business. 

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Shannon's Links:

• Connect with Shannon on Instagram
• Check out on Shannon's Website

Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget? 

•  Get your spot in The Ad Room

I explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back. 

I also walk through a real example of how a few small changes helped break through an ad spending ceiling. Listen now and see what might be limiting your ads before you spend another dollar. 

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

If people love your webinar but almost no one buys, you may be giving away too much. 

• Book Your Free Ad Strategy Session 
• Get Done-For-You Ad Management

I explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone. 

Listen now and learn how to turn more webinar viewers into customers.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again.

• Take Holly's Quiz to see the process we discuss
• Get your Spot in The Ad Room

I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz shows where people are in business, and why ads don’t have to be the main way you grow.

Listen now and see how a simple quiz funnel could work in your business.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Holly's Links:

• Connect with Holly on Instagram
• Check out on Holly's Website

 If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. 

• Book Your Free Ad Strategy Session 
• Get Done-For-You Ad Management
• Listen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is. 

I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more important than perfect targeting. 

Listen now and find out what's really stopping your webinar from converting. 

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. 

• Book Your Free Ad Strategy Session 
• Get Done-For-You Ad Management

I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy. 

Listen now and learn where your webinar is really losing sales.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. 

• Book Your Free Ad Strategy Session 
•  Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now 

We talk through why coaches need to protect their paycheck with stronger sales language, smarter terms, and offers that don’t leave their business exposed. 

Listen now and see what Valerie’s funnel can teach you about ads, messaging, and protecting what you sell. 

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Valerie's Links:

• Connect with Valerie on Instagram
• Check out on Valerie's Website

 If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. 

• Book Your Free Ad Strategy Session 
• Get Done-For-You Ad Management

I explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes every dollar you spend on ads work harder. 

Listen now and find out if your offer has earned the right to run ads. 

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money.  

• Book Your Free Ad Strategy Session 
• Get Done-For-You Ad Management

In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I  also share the one question I ask before anyone spends a dollar on ads. 

Listen now and find out if your funnel is really ready for Facebook and Instagram ads.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. 

• Grab your copy of Justin Moore's Sponsor Magnet book
• Watch the episode on Secure Paid Partnerships and Grow your Revenue with Justin Moore
• Watch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore

I talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualified coaching leads. We talk about why his book became the front door to his business and what course creators can learn from that. 

Listen now and see how Justin built an ads funnel that actually fits his business. 

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Book Your Free Ad Strategy Session
• Get Done For You Facebook Ads
• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Justin's Links:

• Connect with Justin on Instagram
• Check out on Justin's Website