If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time.

I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you’re serious about growing.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Wondering if it’s the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads, and how to do some quick math to see if it’s a smart choice, and how to set clear, realistic expectations for what ads might cost.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
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‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Most ad copy is written to attract everyone—and that’s exactly why it doesn’t work. I sit down with Brand Voice Expert Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Justin is a brand voice expert who goes overboard. He’s written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny. 

We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling. 

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‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

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Justin's Links:

• Connect with Justin on Instagram and LinkedIn
• Grab his Founder Feelings Wheel that helps you understand the nuances of voice easier!

Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working. 

She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach. 

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Brooklyn's Links:

• Connect with Brooklyn on Instagram
• Sign up for her Weekly Newsletter “Not Another Boring Newsletter”
• Tune in to her Reframed Podcast
• Get her course “Ads That Scale” —Use code at checkout for $500 off: 500OFF

A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. ‍‍ ‍‍I talk about some of the advice I shared with them on a recent call.

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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I also share two ways to increase average order value, what to make even more money if your ads are already profitable. Plus why I think switching from a free lead magnet to a low-ticket offer is the smarter play. 

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a separate landing page just for your ads, and how to tag ad traffic so you know what’s actually working.

You also learn why you shouldn’t deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Emily shares how she built her business from scratch, why she chose to focus on training marketing assistants instead of general VAs, and the key signs that it’s time to start growing your team.

We get into the real challenges that come with hiring, how to decide between overseas or local support, and why it’s better to start small now rather than wait until you’re completely overwhelmed. Emily also reveals some of the biggest mistakes business owners make when hiring—and what you can do to avoid them.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

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Emily’s Links:

• Connect with Emily on Instagram, Facebook, TikTok and LinkedIn
• Join her Facebook Group “Emily’s Unicorn Digital Marketing Assistant Lab”
• Subscribe to her YouTube channel
• Submit your virtual assistant or marketing assistant job opening

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.

‍‍ ‍‍ ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel