Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on the table. Adding the right order bumps and upsells can increase your revenue and make your ads more profitable. They turn a single purchase into multiple sales, helping you get the most out of every ad dollar. 

I also  break down some strategies to optimize your funnel and make every ad dollar count!

Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms like social media or virtual events.  She shares simple tips on what a "stage" can be, whether you're a stay-at-home parent or even living on a boat. 

Laurie-Ann also gives advice on keeping an audience engaged, using pauses to make your message clear, and speaking at the right speed to hold people's attention. You'll hear some of her easy-to-use tips to help you turn every speaking chance into a way to build trust and attract the right clients. 

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Watch the previous episode on YouTube, "How an Airport Shooter Changed Laurie-Ann’s Business Model"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laurie-Ann's Links:

• Connect with Laurie-Ann on Instagram and LinkedIn
• Subscribe to her YouTube channel
• Get instant access to her “Be IN Demand Podcast Guide” here

Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Laurie-Ann explains her unique approach, combining neuroscience with practical strategies to help coaches and consultants give powerful presentations. 

She talks about how challenging herself to make eye contact was a small but life-changing step in overcoming shyness and growing both personally and professionally. Learn useful tips to build confidence, establish credibility, and keep an audience engaged. 

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Watch the next episode on YouTube, "Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Laurie-Ann's Links:

• Connect with Laurie-Ann on Instagram and LinkedIn
• Subscribe to her YouTube channel
• Get instant access to her “Be IN Demand Podcast Guide” here

Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead magnet was the real problem.

I explain why the old lead magnet didn’t work, what made the new one better, and how you can do the same to get better (and cheaper) results from your ads.

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Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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She talks about the challenges of traditional launch models and why she shifted to a system that brings in consistent, launch-sized revenue without the usual stress. We discuss everyday sales machines—systems that generate regular income without constant live launches. 

Polly’s insights help ambitious business owners turn their expertise into a reliable income stream, avoiding the ups and downs of unpredictable earnings.

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Watch the previous episode on YouTube, "Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Polly Lavarello’s‍‍ Links:

• Connect with Polly on Instagram and LinkedIn
• Get her The Everyday Sales Checklist here!

Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help
• Get the book "The Courage To Be Disliked" here

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We talk about evergreen funnels and how they bring in launch-size revenue without constant launching. Polly also explains how to turn a group program into a sales system that works every day. 

Polly focuses on repeatable and flexible methods that create steady growth. Learn how she attracts dream clients and builds a reliable monthly income.

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Watch the next episode on YouTube, "How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello" 

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Polly Lavarello’s‍‍ Links:

• Connect with Polly on Instagram and LinkedIn
• Get her The Everyday Sales Checklist here!

Remember: Low-cost leads don’t always convert. If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Today, I share how to get the best leads without spending too much on Facebook and Instagram ads—and why it's not just about finding cheap leads but finding ones that really pay off. 

Learn how to target your ads better and make messages that really speak to the people you want to reach, making sure your ad money is used wisely.

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Watch this episode on YouTube!

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‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. 

Rob shares what he learns from years of writing ads for different businesses and how you can use strong marketing in an honest way that helps your customers. 

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‍‍Watch the previous episode on YouTube, "Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club"

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Rob Marsh's Links:

• Connect with Rob on Instagram, Facebook, LinkedIn and X
• Join his masterclass "How to Write Emotional Copy"
• Get his "Playbook for Writing High-Converting Ad Hooks"

Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters.

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in his business, including evolving from a partnership and how it impacts the services offered. 

Learn how authenticity and unique elements, like his signature Chuck Taylors, make him stand out in the crowded world of copywriting. 

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Watch the next episode on YouTube, "Why not all "bro" marketing tactics are bad and what that means for your business, featuring Rob Marsh" (releases Feb 26th)

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‍‍ ‍‍ ‍‍

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

Rob Marsh's Links:

• Connect with Rob on Instagram, Facebook, LinkedIn and X
• Join his masterclass "How to Write Emotional Copy"
• Get his "Playbook for Writing High-Converting Ad Hooks"

Out with the old, in with the new!  I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. 

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• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
• Visit The Art of Online Business website for Facebook Ads help

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I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results.

If you've been thinking about updating your own courses too, this might just spark some ideas!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!



‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel