The Art of Online Business

How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)


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Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. 

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  • Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
  • Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead

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I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. 

I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert.



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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  • Get 1:1 Meta Ads Coaching from Kwadwo!
  • Say hi to Kwadwo on Instagram
  • Subscribe to The Art of Online Business’s YouTube Channel
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The Art of Online BusinessBy Kwadwo [QUĀY.jo] Sampany-Kessie

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