Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

221: Stop Building Your Business on Rented Land


Listen Later

Send us a text

If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert.

What You’ll Learn:

  • The difference between owned and rented digital land—and why it matters
  • How to safeguard your business from platform shutdowns or algorithm changes
  • Why podcasting can be a powerful owned channel (with a smart tip for converting listeners!)
  • Real-world examples of turning social media followers into email subscribers
  • How lead magnets still work—and what makes a great one today
  • The power of simple automations like abandoned cart emails
  • What’s working right now in email marketing across industries

You don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience. 

Tune in now and learn how to build a more resilient, revenue-generating business.

Mentioned in this epsiode:

Owned vs. Rented: Why Smart Businesses Build What They Own

This guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s.
Grab it here: https://marketing-getresponse.com/owned-vs-rented-land-dc

Podcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land

...more
View all episodesView all episodes
Download on the App Store

Creator's MBA: Marketing Tips for Digital Product EntrepreneursBy Dr. Destini Copp

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

33 ratings


More shows like Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

View all
The Creative Penn Podcast For Writers by Joanna Penn

The Creative Penn Podcast For Writers

613 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,573 Listeners

Motivation with Brendon Burchard by Brendon Burchard

Motivation with Brendon Burchard

3,627 Listeners

Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

456 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,081 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,389 Listeners

ADHD for Smart Ass Women with Tracy Otsuka by Tracy Otsuka

ADHD for Smart Ass Women with Tracy Otsuka

1,514 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,955 Listeners

The Email  Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners by Kylie Kelly | Visibility Coach & Audience Growth Strategist

The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

57 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

294 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,604 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

821 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

125 Listeners