By Gemma Bonham-Carter
The Course Creator Show is for ambitious entrepreneurs who want to build successful online course businesses, but make it chill. We’re after freedom, flexibility, part-time hours… and big revenue g
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The podcast currently has 202 episodes available.
What if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I’m diving into exactly that. I’m sharing how our VIP Week upsell for Black Friday in a Box was such a success and how you can use this approach yourself.
Let’s talk about how powerful an “implementation week” can be for keeping customers on track and boosting results. If you’re ready to rethink how you structure your offers, this is for you!
What you’ll learn:
- How our VIP Week was designed to boost accountability and results for students
- Why implementation weeks make a real difference for low-ticket products
- Sales insights and the power of small add-ons like order bumps and upsells
Resources Mentioned in this Episode:
- Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
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This week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and CEO of Feel Good Social. Kinsey brings her unique human-first approach to AI, sharing valuable insights on how online business owners can leverage AI tools more effectively.
In this episode, you'll discover:
Kinsey's insights provide a roadmap for any online entrepreneur looking to integrate AI into their business strategy effectively. Whether you’re just starting to explore the potential of AI or looking to optimize existing tools, this episode is packed with advice that can lead to tangible improvements in your business processes.
Tune in now to discover how you can harness the power of AI while maintaining the authenticity and personal connection that your customers value.
Learn more about Kinsey's work and insights on AI at Authentic AI for Entrepreneurs: https://authenticaiforentrepreneurs.com/
Follow Kinsey on Instagram for more updates and tips: https://www.instagram.com/authenticaiforentrepreneurs/
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Today, we're chatting with one of our Passive Project Members: Daniel Wallace.
In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.
In this episode, he is sharing:
Let's no forget some kind words he had to say about his experience inside of The Passive Project:
"I've implemented some of the changes Gemma advised for selling my coaching program. I love the results! Sales have been great and I’m able to set expectations a lot better before people buy. I broke $100k in revenue for the year - for the first time ever. Gemma’s advice is going to help me have an even better 2022!
I followed Gemma's advice about my Black Friday promotion to the letter and it worked extraordinarily well. My best week ever in the business. I made $39k in those 5 days. I was blown away!"
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It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands!
In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more.
We’re diving into everything from the value-add approach Apple uses instead of slashing prices, Amazon’s insane use of FOMO and flash deals, Starbucks’ genius in creating an experience, and how Glossier turns customers into the heart of their brand story.
Grab your coffee and your notepad, because by the end of this episode, you'll be ready to apply these marketing gems to your Black Friday campaign!
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Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks.
If you sell products in the $50-$300 range, this case study will be totally up your alley!
Katelyn shares how she went from earning $5,000 a month to doubling her income with strategic Black Friday offers. We also dive into her process for creating exclusive products, building anticipation, and making her customers come back year after year for these special deals. She is about to run her 5th “5 Days of Deals” campaign and has a lot to share!
If you’re wondering how to leverage Black Friday sales to boost your bottom line or run successful seasonal promotions in your niche, Katelyn’s story is packed with actionable tips.
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If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a brand new add-on for 2024 that gives you direct access to me, personalized coaching, and everything you need to run a successful Black Friday campaign.
I’ve been running Black Friday in a Box for a few years now, but this year I wanted to give even more support to those of you who want to maximize your Black Friday results. That’s where VIP Week comes in.
In VIP Week, you’ll get daily homework, live coaching, and hands-on guidance to plan, prep, and execute your Black Friday campaign. It’s all happening from October 21st to 25th, and I’ll be there with you every step of the way. Whether you’re wondering about your 5-day offers, sales pages, or back-end systems, I’ll help you dial it all in.
So, if you want to make this Black Friday your most profitable yet, this is the episode for you!
What we cover in this episode:
VIP Week starts on October 21st, so don’t wait! If you’ve been thinking about how to get hands-on support for your Black Friday campaign, this is your chance.
Join us here (VIP Week will be offered as an add-on after purchasing Black Friday in a Box): https://gemmabonhamcarter.com/black-friday
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What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled it off. In this episode, I’m sitting down with Paula, a Vedic astrologer and business strategist, who leveraged my "Black Friday in a Box" strategy to achieve incredible results in her business.
If you've ever felt overwhelmed by the idea of running a big sales campaign or are looking for new strategies to make your next promotion a hit, this episode is for you. Paula breaks down exactly how she prepared for her five-day sales event, the products she included, and the unique marketing tactics she used—both spiritual and strategic.
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In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-and-true “5 Days of Deals” strategy, which is perfect for Black Friday, but (spoiler alert) you can totally use it year-round.
Here’s the deal: Black Friday is when your audience *expects* to buy. If you’re not showing up in their inbox with an irresistible offer, they’re spending their money elsewhere. This episode will show you exactly how to structure your campaign to make sure you’re raking in the sales and maximizing your revenue.
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What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice!
In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring.
She’s sharing exactly how she turned a 6,500-person email list into $84K during Black Friday and then did it again for $81K in the spring. Spoiler alert: She even stopped live launching altogether because of this success!
We dive deep into the strategy, her best practices, and how you can replicate this success—even if you have a mid-sized email list and lower-ticket products. If you’re ready to boost your sales and make your promotions easier, this episode is a must-listen.
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Black Friday is coming, and it’s time to maximize your profits.
In this episode of The Course Creator Show, I’m breaking down how you can make Black Friday your biggest sales week of the year using my signature “5 Days of Deals” strategy. No, you don’t need five products to make it happen—I’ve got you covered with 12 fresh ideas that will spark your creativity and have you filling those 5 days with irresistible offers.
By the end of this episode, you’ll have a list of potential offers that fit your business perfectly, whether you’re a course creator, coach, or online entrepreneur. We’re diving into strategies like bundling, pre-selling, and even selling templates and swipe files.
What you’ll learn:
-The power of the “5 Days of Deals” approach
-Why spreading out your offers over 5 days maximizes engagement and sales
-12 creative offer ideas—even if you don’t have 5 products yet!
-How to repackage existing products, bundle offers, and pre-sell ideas
-Tips for structuring price points to appeal to every segment of your audience
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The podcast currently has 202 episodes available.
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