Her AI Era Summit: Empowering Women in AI with Kinsey and Joyce

The stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future?

That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up and create Her AI Era Summit – a five-day virtual event designed specifically for women entrepreneurs ready to step into their AI power.

I had the best time chatting with these two brilliant women about why women need their own seat at the AI table (spoiler: we're not just taking a seat, we're building our own table), how the "bros with Lambos" are infiltrating AI education, and why women who are already carrying the load at work and home deserve the leg up that AI can provide.

We dive deep into the guilt women feel around using AI tools – because heaven forbid we make our lives easier – and why that needs to stop immediately. We also get into some fun lightning rounds about AI headshots, voice cloning, and the AI tasks that still feel like pure magic.

If you've been on the fence about embracing AI in your business, this conversation will give you the push (and permission) you need to dive in.

Make sure you snag your ticket to the summit, Her AI Era happening Oct 13-19: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/

Resources Mentioned in this Episode:

• Her AI Era Summit: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/
• Only Boldly (Joyce): https://onlyboldly.com
• Authentic AI for Entrepreneurs (Kinsey): https://feelgoodsocial.com
• ChatGPT: https://openai.com/chatgpt
• Midjourney: https://midjourney.com
• Make: https://make.com
• Descript: https://descript.com
• Perplexity: https://perplexity.ai

Your Next Steps:

• Get Your Summit Ticket: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off.

This summer was supposed to be my full unplug season. We're talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hamster wheel completely.

But here's the plot twist: my business didn't just survive without me—it thrived. We brought in over $131K in July and August alone, did 490 sales with a mix of new and returning customers, and everything ran like clockwork. So if you've ever wondered what it actually looks like to take real time off AND keep the money flowing, this episode breaks down exactly how I did it.

I'm getting into the nitty-gritty of the systems that made this possible, why paid ads aren't optional if you want consistent revenue (yeah, I said it), and the few CEO-level projects I did tackle during my "off" time. Plus, I'm sharing what this means for you and how to build a business that doesn't fall apart the moment you step away from your laptop.

What You'll Learn:

• How I generated $131,522 in revenue during July and August while mostly offline
• Why paid ads are the real engine behind "sales on autopilot" (and the exact numbers behind my summer ad spend)
• The power of stacked payments and recurring revenue for financial stability
• The difference between day-to-day chaos work and strategic CEO-level projects
• How to build infrastructure that lets you actually take time off without everything falling apart
• What systems you need to stop being the bottleneck in your own business
• The mindset shift from "keeping up" to building leverage

Your Next Steps:

• AI Dream Team, Start Here: https://gemmabonhamcarter.com/aiworkshop
• Two-Hour Brand Book: https://gemmabonhamcarter.com/brand
• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.

They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it.

Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts.

I'm sitting down with Mara and Becca, two-thirds of the powerhouse trio behind the upcoming Black Friday Summit (along with their co-host Dolly). Mara has run over 100 Black Friday campaigns since 2018—yes, you read that right.

We're spilling ALL the tea today. From the JCPenney catalog strategy that generated massive buzz to why trying to beat the crowd by running your sale early might actually backfire, this conversation is packed with the kind of behind-the-scenes insights that separate the pros from the amateurs.

If you've been sitting on the fence about Black Friday because you think your business is "too small" or your audience "won't go for it," we're about to bust those myths wide open. Spoiler alert: There's no business too small for Black Friday, and yes, even if you only have 15 people on your email list, it can still be worth your time.

What You'll Learn:

• Why novelty is the secret sauce that makes Black Friday campaigns absolutely crush it
• The "January implementation" strategy that's changing the game for course creators in 2025
• How to prep for Black Friday without becoming a stressed-out mess by Thanksgiving
• Why shorter sales pages are the move right now (and when a Google Doc might actually be genius)
• The biggest myths about Black Friday that are keeping you from cashing in
• Real numbers and results from campaigns that generated six figures
• How service providers can absolutely nail Black Friday sales (yes, even photographers and designers!)
• The exact timeline you need to prep without losing your mind

Resources Mentioned:

• Mara, Bekah, and Dolly’s Black Friday Summit (August 26-28): http://gemmabonhamcarter.com/blackfridaysummit 
• Gemma’s Black Friday in a Box program: https://gemmabonhamcarter.com/blackfriday
• Mara: marakucirek.com 
• Bekah: rebekahreadcreative.com   
• Dolly: dollydelongphotography.com/ 

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same.

I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack.

But here's the plot twist—while I'm over here feeling like I can barely string together a coherent email, my business just casually dropped over $74K in revenue this month. No launches, no campaigns, barely a whisper on social media. Just my evergreen systems doing their thing in the background like the absolute queens they are.

This episode is part vent session, part pep talk, and all about why building those automated systems early in your business is the smartest thing you'll ever do. I'm pulling back the curtain on three massive behind-the-scenes projects I'm tackling right now (website overhaul, email platform migration, and landing page cleanup), plus sharing why I'm never doing a mid-summer work check-in again.

If you're feeling meh about productivity right now, this one's for you. Sometimes the best thing you can do for your business is give yourself permission to rest and let your systems carry the load.

What You'll Learn:

• Why mid-summer productivity breaks might be sabotaging your flow (and what to do instead)
• The exact revenue my evergreen funnels generated during my low-energy month
• Three major behind-the-scenes projects happening in my business right now
• How to build systems that support you when your creativity is playing hide-and-seek
• Three practical steps to automate your business (that you can tackle when your brain comes back online)
• Why beating yourself up about summer slumps only makes things worse

Resources Mentioned in this Episode:

• Tonic Website Themes: https://tonicsiteshop.com/ 
• Rebel and RISE (Katie's ShowIt services): https://rebelandrise.co
• Kit Email Marketing: https://gemmabonhamcarter.com/kit 

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy.

I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales.

This episode isn't just about podcast formats; it's about getting crystal clear on your actual goals and building a strategy that serves YOUR vision, not someone else's. Whether you're planning your first episode or six months deep wondering why nothing's happening, this one's for you.

I'm breaking down the real advantages and pitfalls of interview versus solo episodes, when each format makes sense, and why most course creators should be anchoring their shows in solo content if they want to see serious business growth. Plus, I'm sharing the pattern I see over and over again that's killing conversion potential.

What You'll Learn:

• Why interview episodes might be sabotaging your sales (even if they feel easier)
• The advantages of solo episodes for building your personal brand and authority
• When interviews actually make sense for your business goals
• How to strategically mix both formats without losing focus
• The core principle you need to apply everywhere in your business, not just podcasting
• Specific questions to ask yourself to align your strategy with your actual goals

Your Next Steps:

• Watch my new AI workshop to learn how I built a custom set of AI Assistants to help me run my business: https://www.gemmabonhamcarter.com/aiworkshop
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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What if I told you that my biggest revenue day ever happened from a random guest bedroom in France with terrible lighting and zero Instagram-worthy vibes?

Today I'm spilling the tea on how I went from being a complete webinar disaster to hosting my most successful one ever—and it had nothing to do with better tech or a prettier backdrop. It was all about getting my shit together before I even logged on.

If you've ever felt like you're about to throw up before a big presentation, or maybe you've even sabotaged yourself by spiraling into self-doubt right before something important, this episode is going to give you the exact playbook I used to flip the script on those feelings. Because spoiler alert: I've had those feelings too.

I'm taking you full behind-the-scenes on my journey from my very first webinar disaster in a Florida rental closet (yes, really) to hosting 2,000 people and having our biggest dollar day in business history. The secret wasn't perfect conditions—it was showing up as my best self regardless of the chaos around me.

What You'll Learn:

• The 7-step confidence toolkit I use before any big business moment
• How to prep your mindset days in advance (not just your slides)
• Why I stay the hell off social media on webinar day
• The power of "writing from the future" to program your brain for success
• How movement and fresh air literally change your brain chemistry
• Why dressing like you're closing a million-dollar deal matters (even if only your top half is on camera)
• The 15-minute dance party ritual that gets me into peak performance mode
• How to visualize success in specific, measurable detail
• How to adapt these strategies for podcast interviews, sales calls, going live, and more

Resources Mentioned:

• AI Workshop: https://gemmabonhamcarter.com/aiworkshop
• Gamma (slide creation tool): https://gamma.app

Your Next Steps: 

• Work with Me: https://www.gemmabonhamcarter.com/programs 
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com

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Everyone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It's not some magic strategy or overnight hack—it's pure, unglamorous reps.

After building my own sustainable seven-figure busines, I'm here to spill the tea on what it actually takes. Spoiler alert: it's not what the Instagram gurus are selling you.

In this episode, I'm sharing three truths about my journey to seven figures that might sting a little but will totally shift how you think about building your business. From living off my husband's income in the early days to blogging for six years before launching my first course, these aren't the highlight reel moments—they're the real, behind-the-scenes grind that nobody talks about.

If you're tired of chasing shortcuts and ready to embrace the process that actually works, this one's for you. Let's talk about what it really takes to build something that lasts.

What You'll Learn:

• Why we lived off my husband's income during my first few years in business
• The unglamorous truth about blogging for six years before launching my first course
• Why I've never had a viral post and why that's actually been my superpower
• The difference between people who build sustainable businesses vs. those who flame out
• How to accelerate your journey without skipping the essential reps
• Why consistency beats intensity every single time
• The mindset shift that will change how you approach your business forever

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja and use code GEMMA at checkout.

If your "happy clients" folder is a hot mess and finding a decent testimonial feels like a full-time job, this episode is for you. I'm spilling the tea on the tool that completely transformed how I collect, manage, and actually use testimonials. Spoiler: it’s not another Google Form.

I’ll walk you through how this one sneaky system helped us clean up the chaos and 4x our testimonial collection rate—plus, I’ll show you how it’s actually improving conversions on sales pages without any extra work. If you’re ready to stop leaving money on the table (and wasting hours chasing down that one DM you vaguely remember), hit play.

What you’ll learn:

• Why testimonials are NOT a “nice to have” (they’re a necessity)
• How we 4x’d testimonial submissions with one simple feature
• The exact tool I use to manage all our testimonials (and why it’s worth every penny)
• Ways to dynamically showcase testimonials without touching your sales page again
• The AI feature inside this tool that literally writes your copy for you

Mentioned Resources:

• Senja: https://www.gemmabonhamcarter.com/senja
• Let’s Work Together: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing.

I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, custom AI bots, and zero dependency on social media. The kicker? She sold out all 15 spots at $2,500 each, with most people buying in the first 24 hours.

Holly's approach came out of necessity during the pandemic when she was juggling twin kindergarteners, a corporate job, and couldn't post on social media due to her executive role. What started as a workaround became a repeatable, scalable system that's now generated consistent sellouts across eight launches over three years.

In this episode, Holly breaks down exactly how she combines a five-episode private podcast (10 minutes each!) with a live workshop, AI bots that actually help students implement faster, and strategic email segmentation to create launch experiences that feel both automated and deeply personal. We're talking about the tech stack, the timeline, what worked, what didn't, and why this approach might be perfect for busy entrepreneurs who want results without the social media hamster wheel.

What you'll learn:

• How Holly's "antisocial launch" strategy sells out 15 spots at $2,500 without heavy social media dependency
• The exact structure of her private podcast funnel that hasn't changed in three years but keeps delivering results
• Why she added custom AI bots to each module and how they transformed student preparation and call quality
• The 8-week timeline breakdown from prelaunch to cart close (and why this one was longer than usual)
• How strategic email segmentation during launch can boost conversions
• The perfect tech stack for private podcasts, AI integration, and course delivery
• Why prelaunch is everything and how to create congruent lead magnets that actually convert
• What happens when someone steals your content mid-launch (and how to push through anyway)

Resources Mentioned in this Episode:

• Ditch the Social Drama private podcast: https://hollymariehaynes.com/social
• Hello Audio (private podcast platform): https://gemmabonhamcarter.com/helloaudio
• Kajabi (course platform)
• ChatGPT (for custom AI bots)
• ConvertKit (email marketing)
• The Pattern app (birth chart/human design tool)

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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You know that feeling when you read someone's website and you're like... "I still have no idea WTF they do"?

Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it.

In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.)

We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours.

We’re diving into:

• How she grew WordFetti from a side hustle to a full-blown business.
• Why most copywriting on websites (maybe yours too?) totally misses the mark.
• How to make your words actually move people — no fluff allowed.
• Whether copywriters should side-eye AI or embrace it.
• What’s working (and what’s NOT) in launches and sales pages right now.
• The wild strategy Anita’s team is using to make launch emails a breeze — hint: it involves a bot and some hijacked inboxes!

Ready to get inspired and seriously up your copy game? Let’s roll the tape.

Mentioned Resources:

• Anita’s Website: https://wordfettigroup.com
• Anita’s Instagram: https://instagram.com/anitasiek
  Brandfetti Podcast: https://open.spotify.com/show/0FX6PC2NYQAMTITHElbZ9B

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