Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business?

Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind.

This episode is packed with case studies, strategies, and the biggest Instagram wins she’s seeing right now. If you want to grow your audience, boost engagement, and turn followers into actual customers in 2025, this one’s for you.

What you’ll learn in this episode:
-The real state of Instagram in 2025 (spoiler: it’s not dead)
-Why you DON’T need to post three times a day (seriously, stop)
-The six content categories you need for a sustainable IG strategy
-Why carousels are having a major viral moment (and how to leverage them)
-How to use IG to grow your email list—without feeling salesy
-The “messy & real” content trend that’s actually working
-The ManyChat automation hack that brings back high engagement

Want to master Instagram for business in 2025? Join Mallory’s workshop!
LINK TO JOIN: http://gemmabonhamcarter.com/mallory 

Connect with Mallory:
📲 Instagram: @malloryrowan
🌎 Website: malloryrowan.com

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Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. 

Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities.

Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive following or previous sponsorship experience. From creative ways to structure deals (wait until you hear about his "Rising Creator Grant" idea!) to the exact email template that gets responses from brands, we're covering it all.

What You'll Learn:

- Why the traditional "influencer" approach to pitching brands is all wrong (and what to do instead)

- The ROPE method for crafting the perfect brand pitch

- Creative ways to structure sponsorships beyond just social media posts

- How to use surveys to identify unexpected brand partnership opportunities

- Real examples of how course creators can work with brands

- The exact subject lines and email templates that get responses

- How to leverage brand partnerships to grow your course enrollments

Resources Mentioned:

- Sponsor Magnet Book: https://sponsormagnet.com

- Brand Deal Wizard Course: https://creatorwizard.com

Your Next Steps:

- Work with Gemma: https://www.gemmabonhamcarter.com/programs 

- What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools 

- Get her $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ 

- Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea.

I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbulb for me. Instead of selling to one person at a time, what if I focused on selling to groups? This shift in thinking could be a total game-changer for your sales strategy.

If you’ve got a digital product, course, or program, this episode will show you exactly how to make group sales work for you.

In this episode, I’m spilling the tea on:

-The sneaky monthly mindset spiral that almost took me out (and how I snap out of it)
-The email that changed everything for me
-Why selling to one leader instead of 10 individuals is a smarter, more scalable move
-Who in your network is already primed to buy your offer for their entire group
-How to pitch bulk sales (without it feeling weird or salesy)

Listen in, take notes, and let me know if you're diving into the group sales game! 

Resources Mentioned:

-Brand Book in a Day – The exact digital product that sparked this idea! Grab your copy here: https://cart.gemmabonhamcarter.com/brand-book/

-Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarter

Your Next Steps:

-Work with Me: https://www.gemmabonhamcarter.com/programs

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://learn.gemmabonhamcarter.com/class/

-Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's.

We dive into how understanding your audience’s self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you connect with your audience in a way that fosters long-term loyalty.

Whether you're a small business owner, a course creator, or just looking to refine your marketing message, this episode will help you rethink how you approach your audience. Let’s roll the tape!

What You’ll Learn:

-The difference between brand identity and buyer identity

-What "Identity Marketing" really means and why it’s a game-changer

-How Veronica’s personal journey inspired her book

-Actionable steps to uncover your audience's identity

-How to adapt your marketing if you or your audience is evolving

Mentioned Resources:

-Veronica’s book, Identity Marketing: identitymarketingbook.com

-Follow Veronica on Social: instagram.com/vromney 

Your Next Steps:

-Work with Me: https://www.gemmabonhamcarter.com/programs

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again.

Tune in to hear Kate’s honest reflections, creative pivots, and actionable advice for navigating a shifting online course landscape.

What You’ll Learn in This Episode:

• Why Kate’s evergreen funnel stopped working in 2024—and how she revamped it for better results.
• The lessons learned from her first live launch and how affiliate partners played a key role.
• Why experimenting with strategies kept her excited and inspired in her business.
• How a simple Black Friday campaign boosted sales and set the stage for future launches.
• Insights into balancing experimentation, audience trust, and staying adaptable in a competitive market.

Mentioned in This Episode:

• Kate Scott’s Website: https://katescott.co
• Launch Out Loud: https://launchoutloud.co
• Join the Passive Project: https://gemmabonhamcarter.com/passive-project
• Black Friday in a Box: https://learn.gemmabonhamcarter.com/bfiab 

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
• Launch Your Course: https://learn.gemmabonhamcarter.com/class/

Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025

In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance. 
She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons she’s carrying into the new year. Plus, Gemma teases next week’s masterclass, where she’ll be sharing even more insights to help course creators and coaches crush 2025.

What You’ll Learn in This Episode:

• What a “coast year” looks like for a 7-figure business owner.
• Highlights from 2024, including record-breaking launches and leaning into AI.
• Lessons learned from flops like funnel neglect and stalled email list growth.
• How Gemma’s systems and strategies kept her business thriving.
• A teaser of what’s to come in Gemma’s January 22nd masterclass.

Your Next Steps:

• Sign up for the masterclass on January 22nd: https://gemmabonhamcarter.com/2025
• Work with Gemma: https://www.gemmabonhamcarter.com/programs
• What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools
• Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.

We dive into why Teachery stands out among course platforms (spoiler: it’s not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.

What You’ll Learn:

- Jason’s entrepreneurial journey from “I Wear Your Shirt” to Teachery
- How Teachery differentiates itself in a crowded course platform space
- The shift to lifetime pricing: why it works and what you should know
- How simplifying your offer can skyrocket your business
- The importance of AI and “done-for-you” tools in 2025
- Why shorter, bite-sized content is winning in the online space
- Jason’s insights on building customer loyalty through genuine support

Resources Mentioned:

- Teachery: https://gemmabonhamcarter.com/teachery
- Wandering Aimfully: https://wanderingaimfully.com/
- Gemma’s Free Course Creation Class: https://learn.gemmabonhamcarter.com/class/

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Ready to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-to expert in Pinterest marketing for digital businesses.

We dive into her evolution from accidental blogger to seasoned course creator and Pinterest pro, reflecting on what we’ve learned over 15 years in the industry. Meagan’s sharing how she refined her launch strategy during her busy “mom of two” years, what she’s seeing as critical for online success in 2025, and why having a blogging background has been such an advantage in adapting to a constantly shifting digital world.

Join us for an unfiltered chat on launching, navigating growth, and keeping the business fun, no matter how many pivots come your way!

What You’ll Learn:

- Meagan’s unique journey from home decor blogger to Pinterest expert
- The power of refining one core offer vs. always launching something new
- Key strategies for building patience and delayed gratification into your business
- The surprising benefit of sticking with “old-school” strategies in a social media-driven world

Resources Mentioned:
- Meagan’s Website: https://www.meaganwilliamson.com
- Connect with Meagan on Threads: @meaganawilliamson
- Meagan’s Pinterest Program: https://pinpotential.com/

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Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issue.

From spotting subtle “inspirations” to finding your course on sketchy resale sites, Jaime shares everything you need to know to handle content theft—without losing your mind. She’ll walk you through exactly how to respond, how to document proof, and the steps you can take to get your work taken down. Whether it’s reaching out with a friendly DM or sending a formal takedown notice, you’ll walk away knowing what you can do when a copycat strikes.

What you’ll learn in this episode:

- Why content theft is becoming so common and how it affects creators
- Steps to assess whether your work has actually been infringed upon
- How to document proof of theft (screenshots, URLs, Looms—you name it)
- Tips for confronting a creator who may have copied you
- What a DMCA takedown notice is and how it works on sites like Facebook and Shopify
- How to use copyright law to protect your work, even without a lawyer
- Why drip content can protect your course and reduce chargebacks

Resources Mentioned in this Episode:

-Get Jaime’s Contract Templates: https://www.thecontractsmarket.com/?ref=gemma_bonham_carter
- Jaime’s Guide to Taking Down Copycats: https://www.thecontractsmarket.com/products/copyright-infringement-templates?ref=gemma_bonham_carter 
- Contracts Market on Instagram: https://www.instagram.com/contractsmarket 
- Free Whois Lookup Tool: https://www.whois.com 
- AccuHost Lookup Service: https://www.accuhost.com 

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We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really needed and turned those insights into her ultimate moneymaker—the Ultimate Bundle. Now, with 4,000+ buyers, she’s spilling all the strategies, from fostering genuine community to using micro-commitments to boost engagement.

Whether you're struggling to gain traction or feeling uncertain about launching in a more competitive market, Sam shares how she’s kept her business booming by adapting to new consumer trends and injecting real value into every interaction.

What You’ll Learn:

- Why 2024 is still a strong year for course sales and launches
- The story behind Sam’s Ultimate Bundle and her “aha” moment that led to it
- How creating a community-driven offer supercharged her sales
- Why engagement is key, and how micro-commitments make a difference
- Tips for staying calm and confident during high-stakes launch periods

Resources Mentioned:

- Sam Vander Wielen’s Ultimate Bundle: https://www.samvanderwielen.com/bundle
- Sam’s Instagram: https://www.instagram.com/samvanderwielen
- Pre-Order Sam’s Book (coming April 15, 2024): *When I Start My Business, I’ll Be Happy*

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