By Gemma Bonham-Carter
The Course Creator Show is for ambitious entrepreneurs who want to build successful online course businesses, but make it chill. We’re after freedom, flexibility, part-time hours… and big revenue g
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The podcast currently has 206 episodes available.
We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really needed and turned those insights into her ultimate moneymaker—the Ultimate Bundle. Now, with 4,000+ buyers, she’s spilling all the strategies, from fostering genuine community to using micro-commitments to boost engagement.
Whether you're struggling to gain traction or feeling uncertain about launching in a more competitive market, Sam shares how she’s kept her business booming by adapting to new consumer trends and injecting real value into every interaction.
What You’ll Learn:
- Why 2024 is still a strong year for course sales and launches
- The story behind Sam’s Ultimate Bundle and her “aha” moment that led to it
- How creating a community-driven offer supercharged her sales
- Why engagement is key, and how micro-commitments make a difference
- Tips for staying calm and confident during high-stakes launch periods
Resources Mentioned:
- Sam Vander Wielen’s Ultimate Bundle: https://www.samvanderwielen.com/bundle
- Sam’s Instagram: https://www.instagram.com/samvanderwielen
- Pre-Order Sam’s Book (coming April 15, 2024): *When I Start My Business, I’ll Be Happy*
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The online course landscape is shifting, and today, we’re diving into what that means for you as a course creator. If you’ve been feeling the changes in 2024—from savvier buyers to fiercer competition—you’re not alone. But here’s the thing: adapting to this new environment is entirely possible if you know where to focus.
In this episode, I’ll walk you through the changes in our industry, why they’re happening, and what you can do to keep your courses fresh, engaging, and appealing. From standing out in a crowded market to using AI tools that help students implement faster, these are the new strategies to help your course thrive. Plus, I’ll share the most critical piece that my top students are doubling down on right now to see success.
What You’ll Learn:
- The current state of online courses and what’s driving change
- Why differentiation is crucial to standing out in today’s crowded market
- Practical examples of what “good” vs. “bad” differentiation looks like
- How AI can enhance your courses and give students quicker wins
- Tips for streamlining your course to avoid information overload
- Three core strategies to help you thrive in this new era of online learning
Resources Mentioned:
- Get on the waitlist for our Black Friday Deal Week: https://learn.gemmabonhamcarter.com/2024-deals/
- Gemma’s Course Creator School: https://gemmabonhamcarter.com/coursecreatorschool
- Free Class: Launch Your Course: https://learn.gemmabonhamcarter.com/class/
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Mallory Rowan is doing a podcast takeover!
This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She’s laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you’re going all out on social media or keeping it low-key, these tips will help you connect authentically and boost engagement with ease.
Mallory covers everything from building early anticipation to planning dynamic stories and feed content that captures your audience’s attention. Tune in to learn how to prep your social media so your Black Friday sales hit differently this year!
What You’ll Learn:
- Why building anticipation early creates engagement and prevents the dreaded “empty concert” effect
- Mallory’s tips for setting up both organic and paid strategies to gather email leads in advance
- How visual branding (even subtle tweaks!) can increase engagement leading into Black Friday
- Why regular content with light promo hints builds excitement without overwhelming your audience
- Strategies for using Instagram Stories to show behind-the-scenes, add authenticity, and answer common questions
- Techniques for balancing your strengths in content format, whether stories, carousels, or video
Resources Mentioned:
- Follow Mallory on Instagram: https://instagram.com/malloryrowan
- Mallory Rowan’s Instagram Stories Workshop: https://malloryrowan.com/15-second-strategy
- Join Mallory’s email community: www.malloryrowan.com
- Black Friday in a Box by Gemma Bonham-Carter: www.gemmabonhamcarter.com/blackfriday
Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My Business: https://gemmabonhamcarter.com/tools
- Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
- Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
- Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter
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If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you!
Today, I’m pulling back the curtain on my AI Assistants—yes, custom GPTs that handle tasks like email drafts, Instagram captions, and even my podcast show notes. After years of figuring it out, I’m here to show you how these virtual “team members” can become essential to your business.
I’ll share my own journey of frustration with generic AI tools, why I created my own personalized GPTs, and how you can do the same—no technical background needed. Imagine the freedom of focusing on your big-picture goals while AI takes care of the day-to-day work. By the end of this episode, you’ll know exactly why and how to build a custom team of AI assistants and get a sneak peek at my Black Friday launch of AI templates and guides!
What You’ll Learn:
- Why I decided to create my own custom AI Assistants instead of relying on existing tools
- A behind-the-scenes look at how I set up my AI team for my business
- The power of custom GPTs and how they go beyond typical AI prompts
- Practical examples of tasks you can offload to your AI team
- How AI Assistants save you hours weekly, increase productivity, and let you focus on growth
- A preview of the upcoming Black Friday Deal Week for my AI templates
Resources Mentioned:
- Get on the Waitlist for our 2024 Black Friday Deal Week: https://learn.gemmabonhamcarter.com/2024-deals/
- ChatGPT: https://openai.com/chatgpt
EXCLUSIVE SPONSOR: Get 30% Off Kajabi Templates!
I’ve teamed up with Amanda from Just Add Your Brand to bring you an exclusive 5-day-only offer. Amanda’s Kajabi website, sales page, and course templates are beyond gorgeous—and they’re built to elevate your brand and boost your sales.
If you’ve been dreaming of a website that looks like you invested thousands (without actually having to), Amanda’s templates have you covered. These are fully customizable for your unique style, super easy to set up, and 100% optimized to convert your visitors into customers.
Use the promo code GEMMA30 to get 30% off right now—this is a bigger discount than Amanda’s Black Friday sale, and these template prices are set to rise in 2025. Head to this link to grab your templates before this deal expires on 11/15 at 11:59 pm CT: https://justaddyourbrand.com/pages/gemma
If you’re ready to give your brand a high-converting, totally stunning online presence, don’t miss out on this one.
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What if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I’m diving into exactly that. I’m sharing how our VIP Week upsell for Black Friday in a Box was such a success and how you can use this approach yourself.
Let’s talk about how powerful an “implementation week” can be for keeping customers on track and boosting results. If you’re ready to rethink how you structure your offers, this is for you!
What you’ll learn:
- How our VIP Week was designed to boost accountability and results for students
- Why implementation weeks make a real difference for low-ticket products
- Sales insights and the power of small add-ons like order bumps and upsells
Resources Mentioned in this Episode:
- Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
Your Next Steps:
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This week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and CEO of Feel Good Social. Kinsey brings her unique human-first approach to AI, sharing valuable insights on how online business owners can leverage AI tools more effectively.
In this episode, you'll discover:
Kinsey's insights provide a roadmap for any online entrepreneur looking to integrate AI into their business strategy effectively. Whether you’re just starting to explore the potential of AI or looking to optimize existing tools, this episode is packed with advice that can lead to tangible improvements in your business processes.
Tune in now to discover how you can harness the power of AI while maintaining the authenticity and personal connection that your customers value.
Learn more about Kinsey's work and insights on AI at Authentic AI for Entrepreneurs: https://authenticaiforentrepreneurs.com/
Follow Kinsey on Instagram for more updates and tips: https://www.instagram.com/authenticaiforentrepreneurs/
Your Next Steps:
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Today, we're chatting with one of our Passive Project Members: Daniel Wallace.
In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.
In this episode, he is sharing:
Let's no forget some kind words he had to say about his experience inside of The Passive Project:
"I've implemented some of the changes Gemma advised for selling my coaching program. I love the results! Sales have been great and I’m able to set expectations a lot better before people buy. I broke $100k in revenue for the year - for the first time ever. Gemma’s advice is going to help me have an even better 2022!
I followed Gemma's advice about my Black Friday promotion to the letter and it worked extraordinarily well. My best week ever in the business. I made $39k in those 5 days. I was blown away!"
Resources Mentioned:
Your Next Steps:
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It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands!
In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more.
We’re diving into everything from the value-add approach Apple uses instead of slashing prices, Amazon’s insane use of FOMO and flash deals, Starbucks’ genius in creating an experience, and how Glossier turns customers into the heart of their brand story.
Grab your coffee and your notepad, because by the end of this episode, you'll be ready to apply these marketing gems to your Black Friday campaign!
What You’ll Learn:
Resources Mentioned:
Your Next Steps:
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Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks.
If you sell products in the $50-$300 range, this case study will be totally up your alley!
Katelyn shares how she went from earning $5,000 a month to doubling her income with strategic Black Friday offers. We also dive into her process for creating exclusive products, building anticipation, and making her customers come back year after year for these special deals. She is about to run her 5th “5 Days of Deals” campaign and has a lot to share!
If you’re wondering how to leverage Black Friday sales to boost your bottom line or run successful seasonal promotions in your niche, Katelyn’s story is packed with actionable tips.
What You’ll Learn:
Resources Mentioned:
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If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a brand new add-on for 2024 that gives you direct access to me, personalized coaching, and everything you need to run a successful Black Friday campaign.
I’ve been running Black Friday in a Box for a few years now, but this year I wanted to give even more support to those of you who want to maximize your Black Friday results. That’s where VIP Week comes in.
In VIP Week, you’ll get daily homework, live coaching, and hands-on guidance to plan, prep, and execute your Black Friday campaign. It’s all happening from October 21st to 25th, and I’ll be there with you every step of the way. Whether you’re wondering about your 5-day offers, sales pages, or back-end systems, I’ll help you dial it all in.
So, if you want to make this Black Friday your most profitable yet, this is the episode for you!
What we cover in this episode:
VIP Week starts on October 21st, so don’t wait! If you’ve been thinking about how to get hands-on support for your Black Friday campaign, this is your chance.
Join us here (VIP Week will be offered as an add-on after purchasing Black Friday in a Box): https://gemmabonhamcarter.com/black-friday
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The podcast currently has 206 episodes available.
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