You know that feeling when you read someone's website and you're like... "I still have no idea WTF they do"?

Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it.

In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.)

We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours.

We’re diving into:

• How she grew WordFetti from a side hustle to a full-blown business.
• Why most copywriting on websites (maybe yours too?) totally misses the mark.
• How to make your words actually move people — no fluff allowed.
• Whether copywriters should side-eye AI or embrace it.
• What’s working (and what’s NOT) in launches and sales pages right now.
• The wild strategy Anita’s team is using to make launch emails a breeze — hint: it involves a bot and some hijacked inboxes!

Ready to get inspired and seriously up your copy game? Let’s roll the tape.

Mentioned Resources:

• Anita’s Website: https://wordfettigroup.com
• Anita’s Instagram: https://instagram.com/anitasiek
  Brandfetti Podcast: https://open.spotify.com/show/0FX6PC2NYQAMTITHElbZ9B

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