The new year is fast approaching, and what better way to start than by creating a game plan for financial success? In this episode, I’m sharing the ultimate roadmap to building a profitable online course business in 2025. Whether you’re just starting out or have dabbled in course creation, this episode is packed with actionable strategies to help you launch and grow a sustainable online course business.

From identifying your niche and developing your “special sauce” to mastering sales funnels and creating irresistible offers, I’ll guide you step-by-step through the exact process that has brought me and my clients success. Plus, I’ll dive into the mindset shift needed to move from consumer to creator and share how to build an engaged audience that turns into paying customers. If you’ve ever dreamed of achieving six figures with an online course, this is the episode you need!

🎓 Sign up for Genesis: https://oc.show/genesis

📹 Watch on YouTube: https://youtu.be/MZgOapE10ck

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Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
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If you found this episode helpful, don’t forget to like, comment, and subscribe for more tips like this! Thank you for watching, and I’ll see you in the next episode! 🚀

Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list.

Inspired by Sean Perry’s "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an impressive six-figure revenue with a modest email list of just 702 subscribers. We’ll dive into his strategies, including leveraging simple tools, starting a mastermind group, and managing a niche course.

Dean shares how he integrates course sales to support his self-storage business while balancing family life, and how he combats self-doubt and imposter syndrome. We’ll also explore his marketing tactics, including his use of personal stories and testimonials, and discuss the potential for expanding his business and increasing sales. Tune in for an episode filled with insights on making the most of a small audience to achieve massive results.

Watch the episode on YouTube: https://youtu.be/Z7OzrazRrVo

Dean’s Website: https://mrselfstorage.com/

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
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Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out.

Episode Highlights:

Watch on YouTube:  https://youtu.be/BY1gF-iQx4Q

Jacques’ affiliate link for 48 Hours Logo: https://oc.show/logo

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
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In today’s episode, we’re exploring how to achieve consistent sales without the stress of live launches. Joining us is the brilliant Abi Prendergast, Evergreen funnel expert and author of 'Day 1 Evergreen'.

Abi shares her strategies for building authentic evergreen webinar funnels that generate steady income while enhancing the customer experience. We’ll cover her top tips for driving sales, creating genuine urgency, scaling with ads, and crafting high-converting, long-form sales pages - all with simple and effective tech solutions. If you’re ready to embrace a stress-free, scalable approach to online sales, this episode is packed with actionable insights to elevate your course business!

Watch the episode on YouTube: https://youtu.be/4AWlOv9fM8Y

Abi's Website: https://www.aptcontent.co.uk/
Abi's Book: https://www.amazon.com.au/dp/B0CVJRC5ST

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
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Today, I’m taking you back to a pivotal moment in my entrepreneurial journey. A moment that completely flipped my understanding of business. It all began with one game-changing book that reshaped how I saw entrepreneurship and paved the way for building a $4 million business that gives me the freedom to live life on my terms.

In this episode, I’ll reveal which book transformed my mindset and led me to create a thriving online course business. I’ll also share my top three takeaways from this life-changing book, plus other must-reads that played a key role in my success.

Books mentioned in the episode:

The 4-Hour Work Week by Tim Ferriss
Expert Secrets by Russell Brunson
Building a StoryBrand by Donald Miller
From 6 to 7 Figures by Austin Netzley
How to Get Paid for What You Know by Graham Cochrane
Profit First by Mike Michalowicz
Atomic Habits by James Clear
100M Offers by Alex Hormozi
Launch by Jeff Walker
The YouTube Formula by Derral Eves

Watch on YouTube: https://youtu.be/z74vz68ntO4

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Today we dive into the journey of Claire Ellerbrock, a psychiatric nurse practitioner who has built a successful online course business in just 18 months. In this episode, Claire shares how she transformed her course from being a nice-to-have "vitamin" to a must-have "painkiller" for her audience, achieving remarkable milestones along the way.

From earning nearly $12,000 monthly and paying off her student loan to leading boot camps and engaging her audience through strategic social media and community-building efforts, Claire's story is nothing short of inspirational.

Get ready for a motivating conversation about resilience, the power of community, and making an impact in the online course industry!

Watch on YouTube: https://youtu.be/VIYVi3sBE74

Claire’s Website: https://stressfreepsychnp.com/

Claire’s Instagram: https://www.instagram.com/stressfreepsychnp

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
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Threads: https://www.threads.net/@theonlinecourseguy
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oc.show/kajabi50 Get 50% Off of Kajabi for an entire year!

Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses.

We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience’s needs.

Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business forward.

Watch on YouTube: https://youtu.be/bb2q57rLTV4

Kwadwo's website: https://theartofonlinebusiness.com/

The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results: https://quayjo.mykajabi.com/7mistakes-gp

1:1 Meta Ads Coaching: https://theartofonlinebusiness.com/call

The Art of Online Business Podcast: https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/

Apply for Coaching: https://www.theonlinecourseguy.com/coaching

Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop

Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/

Instagram: https://www.instagram.com/theonlinecourseguy/

Threads: https://www.threads.net/@theonlinecourseguy

X: https://twitter.com/onlinecourseguy

In today’s episode, we're diving deep into the world of online courses with our special guest, Logan Grimé. Logan is a musician and songwriter who has generated over $140,000 in sales from a low-ticket, $47 course.

We'll explore Logan's innovative marketing strategies, his process of repackaging and enhancing his course offerings, and the significant role community plays in online learning.

Logan discusses the challenges and triumphs he's faced in leveraging social media for growth. You'll hear how Logan's persistence, adaptability, and unique perspective have defined his career.

Tune in as we get into actionable strategies, the importance of perceived value in sales, and how personal enjoyment aligns with professional success. Whether you're a seasoned course creator or just starting out, this episode is packed with wisdom and practical tips to elevate your online course business!

Watch on YouTube: https://youtu.be/u05W4O9vtiI 

Logan’s Checklist: vib3machine.co/checklist

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/

Apply for Coaching: https://www.theonlinecourseguy.com/coaching

Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop

Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/

Instagram: https://www.instagram.com/theonlinecourseguy/

Threads: https://www.threads.net/@theonlinecourseguy

X: https://twitter.com/onlinecourseguy

Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy.

In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the power of authentic storytelling.

Whether you're a newbie or a seasoned content creator, this episode offers practical advice and inspirational stories that will motivate you to take action and refine your content creation strategy.

Let’s learn what’s working RIGHT NOW on YouTube from the incredibly talented Marley Jaxx!

Watch the episode on YouTube: https://youtu.be/jtLBglEt1yY

Marley’s 31 Day Gameplan: https://www.profitwithvideo.com/
Marley’s YouTube Channel: https://www.youtube.com/channel/UC062X1VdOLH7wHTEZZ6Q74w
Marley’s Website: https://www.marleyjaxx.com/

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy