The Online Course Show

A big YouTube channel doesn't necessarily mean a better business. Ed Lawrence walked away from a channel with 380,000 subscribers and started over with simpler videos for a more specific audience.

In this conversation, Ed explains the difference between videos that attract viewers and videos that attract buyers, how he decides which kind to make, and why a complicated funnel isn't always necessary to turn viewers into customers.

We also discuss how he's using AI inside StoryOS to help people plan videos and put what they're learning into practice.

If you're putting time into YouTube but not seeing it turn into business results, this episode will help you rethink where that time goes.

Explore StoryOS:
https://story-os.ai/

A year ago, putting together a five-day piano challenge took me about three months and several thousand dollars in contractor costs. A similar project with my AI business partner, Rocky, came together in three days.

In this episode, I compare those launches and share how my role has changed. I explain what I still do myself, what Rocky handles with my direction, and how that shift has helped me get more done while spending less.

I also share how Rocky helped troubleshoot our home Wi-Fi, explain the difference between an AI model and its harness, and discuss why I want control over my AI's working setup.

Join me for the live AI Business Partner Challenge, October 26-30, 2026, from 11 a.m. to noon Central:
https://aibusinesspartnerchallenge.com/

The Challenge is $97. Love it or it's free!

Join the live AI Business Partner Challenge: https://aibusinesspartnerchallenge.com

Can AI help you build a better course without replacing the expertise that makes it valuable? Jasmine Jonte, founder of CRE8TION, returns to share how her team reduced program production time by 37% using AI, then reinvested that time in tools that help students put the material into practice.

In this episode, we explore where AI belongs in your curriculum, how workbooks and templates can become personalized learning tools, and what to consider before adding a coach clone or building software. Jasmine also explains why your own experience should come before an AI-generated outline, while Jacques shares a simple starting point for helping students use AI without overcomplicating your program.

Watch the episode on YouTube:
https://youtu.be/wVLSIabj6YI

Jasmine's website:
https://cre8tion.co/

Connect with Jasmine on Instagram:
https://www.instagram.com/jasminejonte/

Join the live AI Business Partner Challenge:
https://aibusinesspartnerchallenge.com/

Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Build your own AI business partner with me, live, September 28 through October 2, 2026.

Join the Challenge: aibusinesspartnerchallenge.com

You've heard me talk about working with Rocky. Now I want to help you get your own AI business partner set up and put it to work on a project you've been meaning to tackle.

In this episode, I walk through the five-day Challenge, what we'll build together, and how to stay in control of your AI's work. You don't need to know how to code, buy a Mac mini, or already have a successful business.

• General Admission: $97. Five live sessions, 11 a.m. to noon Central each day.
• VIP: $297 total. Adds small-group coaching, 10 to 11 a.m. Central daily, plus extended replays. Limited to 20 VIP participants.
• Both tickets include the Challenge community and my Boot Camp Blueprint workbook.

A paid ChatGPT subscription, starting at $20/month, is required separately.

Replays: GA main-session replays are available until 10 a.m. Central the following day, including Friday's replay until Saturday. VIP event replays remain available through Sunday, October 4, at 11:59 p.m. Central.

Love it or it's free. Request a full Challenge ticket refund, including VIP, by October 4. No homework submission or explanation required.

What if your best course idea is hiding in the work you're already doing? Jayne Havens turned her sleep consulting experience into a certification program that reached about $60,000 in a peak month. But building a bigger business was never the whole goal: she wanted meaningful work that still left room for her kids and her life.

In this episode, Jayne shares how she launched to a list of about 350 people, why community and referrals drive her sales, and why she hired experts instead of learning every technical skill herself. Jacques and Rocky also explore what her relationship-led approach means for course creators in the age of AI, with a practical exercise for reclaiming your time.

Watch the episode on YouTube: https://www.youtube.com/watch?v=oiQStc4D0G8

Jayne's Website: https://thecpsm.com/

Becoming a Sleep Consultant Podcast: https://thecpsm.com/podcast/

Join Jayne's Free Facebook Group: https://www.facebook.com/groups/becomeasleepconsultant/

Sleep Consulting with Jayne: https://thesnoozefest.com/

Check out the free workshop: https://www.theonlinecourseguy.com/workshop
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

If your business gets more complicated every time you try to grow, Stefanie Gass's story offers a very different path. She built a multi-seven-figure business by stepping away from social media, committing to one podcast, and directing everything toward one clear offer.

In this episode, Stefanie shares her one person, one problem, one offer model, why she recommends coaching before building a course, and how she turned a successful live launch into an evergreen funnel. Jacques and Rocky also unpack what her simplicity-first approach means for course creators now that AI makes it easier than ever to create more.

Watch the episode on Youtube: https://www.youtube.com/watch?v=90jw0Sp7OJA

Get Stefanie's Profitable Podcast Bootcamp free: https://stefaniegass.com/gifts
Coupon code: JACQUES

Or use this link to apply the code automatically: https://stefaniegass.thrivecart.com/profitable-podcast-bootcamp-gift/?coupon=JACQUES

Stefanie's Website: https://stefaniegass.com/

Check out the free workshop: https://www.theonlinecourseguy.com/workshop
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Angelo Santiago wanted nothing to do with AI. His business is built around human connection, and he worried AI would pull him away from the clients and mission he cares about.

Instead, his AI operator, Terry, now handles recurring admin, tracks his business numbers, captures content ideas, and helps keep everything moving. That gives Angelo more time for his clients, his family, and the work only he can do.

Angelo also shares how his own marriage struggles led him to create Better Husband, what he learned from his early podcast experiments and launch setbacks, and what finally changed his mind about AI.

Listen to Better Husband: https://www.angelosantiago.com/podcast 

Watch Angelo on YouTube: https://www.youtube.com/@angelosantiagocoach 

Learn more about Angelo: https://www.angelosantiago.com 

Apply for AI Operator Boot Camp: https://aioperatorbootcamp.com 

Watch The Online Course Show on YouTube: https://www.youtube.com/@TheOnlineCourseGuy

Apply here: https://aioperatorbootcamp.com/

AI doesn't have to feel confusing. In this episode, Jacques goes back to the basics with his AI operator Rocky to explain how large language models work, why AI confidently gives wrong answers, and how to get more accurate results. They also explain the difference between a model and a harness, then walk through the progression from basic chat to automations, AI agents, and always-on AI operators. If you want to move beyond simply chatting with AI and start using it to do real work, this episode gives you the foundation.

I interviewed Rocky, my AI employee, about what he actually does for me, how AI operators are different from chatbots, and why the future of AI in business is not just better prompts.