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🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage

Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media.

In this episode, Dan reveals how he built his pole dancing course empire using strategies that go against conventional wisdom. While most course creators chase email subscribers, Dan's biggest revenue driver comes from an entirely different source. While others play it safe with content, Dan explains why you sometimes have to tell people what they don't want to hear.
Most surprising? Dan admits he's been leaving massive money on the table with one marketing channel - and explains why that might actually be good news if you're making the same mistake.

You'll discover why starting "for free" can be your biggest competitive advantage, the psychology behind why people abandon purchases at the last second and how to stop it, and how to build a profitable course business in a heavily censored niche. Dan also shares the counterintuitive reason word-of-mouth became his primary sales driver and why "pure intentions" aren't just nice to have but essential for long-term success.

📍 Website: https://poldancewithdan.com

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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

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🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmap

Austin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once.

In this episode, Austin gets brutally honest about the mistakes that cost him money, why he initially refused to start a community (and how his own members basically forced him into it), and the LinkedIn strategy he's using to manually recruit new members one conversation at a time.

We get into the real numbers - his revenue swings from $5k to $25k months, why it's just as hard to sell a $500 course as $6,000 coaching, and that first taste of PayPal notifications that you just can't un-taste. Austin reveals why most creators get the order completely wrong when building their business, and why it's shockingly easy to stop doing what actually works.

This isn't your typical "here's my success story" interview. Austin admits where he's screwed up, what he'd do differently, and why sometimes the best business advice comes from just asking your audience what they want and giving it to them.

If you've built an audience but struggle with the selling part, this one's for you.

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

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🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call

In this episode, Martina Viljevac and Nikola Veselinović from our team reveal exactly how they helped a client go from $12,000 to $26,800 in monthly revenue using the same amount of traffic and zero paid advertising.

The results speak for themselves. Revenue increased from $12K to $26.8K monthly, representing a 2.23x growth. Their sales page conversion rate jumped from 5.2% to 12.7%, and premium option purchases went from 20% to 55% of all sales. The welcome sequence alone now adds $1,500 per week, which equals $72,000 annually. All of this was achieved with the same traffic, same offers, just better optimization.

You'll learn about the "flow" design principle that more than doubled conversion rates and discover how to make expensive options irresistible without changing prices. We'll explain why tripwire pages with 3 steps kill conversions and dive deep into the psychology behind pricing page optimization. The episode covers order bump versus upsell strategy for maximum revenue, plus the welcome email sequence framework that generates $6K per month. We also discuss why design matters more than you think, but less than designers claim.

🤩 Learn the proven framework where each email has a specific purpose designed to build trust, showcase your value, and encourage action with our  Perfect Welcome Email Sequence course: https://datadrivenmarketing.co/services

🔔 Want more strategies like this? Subscribe and hit the bell for weekly episodes on selling online courses at datadrivenmarketing.co

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🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap

My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America.

As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of his list buys - that's nearly double the industry standard.

In this episode, Chris reveals why social media is terrible for course creators, why blogging still works incredibly well, and his simple system for building a profitable course business with just email marketing, weekly blogging, and occasional YouTube appearances.

If you're tired of chasing social media algorithms and want to build something you actually own, this episode is for you.

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🔥 Get our FREE templates and see the difference with two proven email strategies: https://datadrivenmarketing.co/templates

Remy teaches watercolor painting as a hobby. His 6-month coaching program costs $5,000. His conversion rate? 50%.

While competitors give away free tutorials, he's built a $600K+ business by doing the opposite of what most course creators do.

In this episode, you'll discover:
• Why connection beats perfection in any market
• How to charge premium prices for "hobby" teaching
• The difference between impressing and inspiring your audience  
• His approach to high-ticket sales calls (and why fewer calls = higher conversions)
• What happens when you share failures instead of just successes

Remy's a former engineer who quit after 15 years to build his art business in 2021. He's grown to 30,000 YouTube subscribers and teaches a "spiritual approach" to watercolor that connects art to life experiences.

If you're thinking about adding higher-ticket offerings to your course business, this episode shows how it's possible in markets you might not expect.

📧 Email me at [email protected] with your email list size, current course prices, and website for free high-ticket coaching resources including funnel maps and our $100 Million Offer workbook.

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🔥 Get our checkout page resources and example: https://datadrivenmarketing.co/checkout-page

Most course creators are losing 90% of ready-to-buy customers on their checkout page (here's how to fix it)

Boris Mez shares the exact strategy that took a client from 10% to 48.5% checkout conversion rate - nearly 5X more sales from the same traffic.

Most people spend weeks perfecting their sales pages but completely ignore their checkout page. This is where people who are already sold decide whether to actually buy - and most checkout pages create doubt instead of eliminating it.

Boris breaks down the specific elements that eliminate buyer hesitation and shares real case studies, including one checkout page that hit 40-50% conversions on cold traffic.

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Ken Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable.

In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding.

Ken reveals why they created over 1,000 videos in just 2 years, the surprising truth about audience size vs. actual conversions, and how aligning content with curriculum changed everything. He also shares his counter-intuitive approach to social media that actually works and why great content beats great marketing every time.

Whether you're building an online course, growing a content business, or struggling to convert your audience into customers, Ken's insights will change how you think about content strategy and student acquisition.

Get free resources mentioned in this episode: data-driven-marketing.co/resources

Learn Chinese with Ken: www.chinesezerotohero.com

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🔥 Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide

Most course creators think you NEED a massive social media following to succeed. Dr. David Hall proves them wrong.

In just 5 years, David built Psych Maven into a million-dollar course business and became one of the TOP performing schools on Teachable. The crazy part? He did it all without any social media following, YouTube channel, paid advertising, or even working full-time.

In this episode, David reveals his unconventional approach to building a course business through strategic partnerships and affiliate relationships. You'll discover the exact methods he uses to find high-value partners, the outreach strategies that never get ignored, and why he willingly gives away 50% of his revenue to the right affiliates.

This is NOT your typical "build an audience first" advice. If you're tired of creating content and want to see a completely different path to course success, this episode is essential viewing.

Check out Maven Creative Labs: https://mavencreativelabs.com

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I've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co.uk/upsell

I've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here's the thing: I've never met her, never talked to her, never even exchanged an email with her. Nobody on my team has either.

In this episode, I sit down with Boris Mez, one of our funnel experts at Data Driven Marketing, to break down exactly how this works. Boris has 8 years in sales and marketing and has scaled multiple seven and eight-figure course businesses. The guy knows his stuff.

Here's what we cover:

• Why most course creators will never scale (and it's not what you think)
• The brutal difference between a 7% and 20% converting upsell
• How to structure the perfect upsell page with our 13-element framework
• Why "slap it and pray" upsells are killing your revenue
• The exact offer types that actually convert (most people get this completely wrong)

Boris walks through a recent client case where we took their upsell conversion rate from 7.8% to 20.1% - that's nearly a 3X improvement. He reveals our four-step system: Acknowledge, Reassure, Redirect, Offer, and explains why 80% of your results come from getting the offer right.

Look, if you're selling courses - whether it's a $27 ebook or a $2,000 program - you need upsells. It's probably the only way you're going to scale. Every single business needs this.

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🔥 Get our free AI prompts: https://datadrivenmarketing.co/prompts

Everyone's talking about AI changing everything, but what does AI itself think about the future of online courses?

I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion).

We covered AI predictions for 2026, practical tools you can use now, and why ChatGPT thinks younger and older learners want completely different things.
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing

🤝  Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.