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Most people build audiences that just consume content. They get thousands of followers but barely make any sales.

 Sinem Günel does it differently. She's built a six-figure writing business by focusing on one simple principle: get people to buy something small first, then they're 20 times more likely to buy again.

In this episode, Sinem breaks down how she helps coaches and consultants turn their expertise into courses and high-ticket programs - starting with offers as low as $50.

We dive into why your past buyers are your most valuable asset and how to nurture them properly. Sinem shares the confidence issue that stops most people from selling high-ticket offers, and why some clients explicitly DON'T want your course and will actually pay more for less content. She also explains how to get inbound leads through content instead of cold outreach, and the strategy behind building a multi-tier business from low-ticket to $5k+ coaching.

If you're creating content but struggling to convert your audience into paying customers, this one's for you.

🔗 https://writebuildscale.com 

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In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list.

You'll discover the bundle strategy that consistently outperforms the lazy "50% off everything" approach that most people default to, plus how to handle your best customers who've already bought everything you've offered before. Josip also shares the two-promotion framework that maximizes Q4 revenue and why this quarter is absolutely critical for your business.

This isn't about sending a few discount emails and hoping for the best. This is about systematically planning and executing a Black Friday strategy that turns November into your biggest revenue month of the year. If you've been treating Black Friday as an afterthought, this episode will completely change how you approach it.

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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

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What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world.

Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giving away his absolute best content for free. 25 years later, his newsletter reaches every corner of the globe (except the Vatican), his courses help students double their salaries, and he makes sales while sitting at Greek tavernas.

This conversation reveals why bad video and audio quality can actually sell better than perfect production, and the psychological reason most course creators sabotage their own success. You'll also discover how giving everything away for free became a premium pricing strategy, why humor matters more than you think in technical content, and the surprising relationship between passive income and satisfaction.

Heinz shares stories about getting recognized by strangers on the streets of Romania, why he feels guilty about making money while relaxing with friends, and his approach to building genuine connections with readers across 156 countries. He also explains why he avoids running the webinars that work so well for him, and how fear of rejection holds back most course creators from the success they deserve.

📧 Java Specialists Newsletter: https://javaspecialists.eu
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Jason Stephenson has over 4.5 million subscribers and 1+ billion views across his meditation channels - and he literally works just one hour per week now.

But here's what shocked me most: Jason had no idea how massive his channel actually was. When I had him check his real numbers after our conversation, his jaw dropped. We're talking about a scale that most YouTubers can only dream of.

This isn't your typical "how I grew on YouTube" story either. Jason's journey includes a devastating moment that would have destroyed most creators, an insane content strategy that paid off big time, and a business partnership that completely transformed his life.

Plus, there's a fascinating challenge with his course sales that we dive into. With an audience this size, the numbers should be working very differently.

If you're building a YouTube channel or selling online courses, you need to hear this story.

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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

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🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates

Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers.
Here's what makes her story different: While most TikTok creators with massive followings struggle to monetize, Charlotte cracked the code with 460,000 followers and an "anti-capitalist" business philosophy that actually increased her profits.

In this episode, we dive into how she transitioned from biomedical research to data analytics in under 4 years, why she prices her courses at $249 while competitors charge $1000+, and her TikTok strategy that actually converts when most creators make pennies. We also explore why focusing on product quality over profit maximization made her more money and her ambitious new $1.5 million crypto payment infrastructure startup.

Charlotte's target audience consists of bartenders, servers, teachers, healthcare workers - people who "hate their jobs and don't get paid enough." She's helping them land entry-level data analyst jobs averaging $76K, which is life-changing for people making $20/hour.

The biggest takeaway from Charlotte's story is that you can build a massive course business by genuinely caring about your students' success more than your profit margins. Sometimes the "wrong" way to run a business is actually the right way.Retry

🙋‍♀️ Learn more about Charlotte: https://breakintotech.com/about

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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

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🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage

Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media.

In this episode, Dan reveals how he built his pole dancing course empire using strategies that go against conventional wisdom. While most course creators chase email subscribers, Dan's biggest revenue driver comes from an entirely different source. While others play it safe with content, Dan explains why you sometimes have to tell people what they don't want to hear.
Most surprising? Dan admits he's been leaving massive money on the table with one marketing channel - and explains why that might actually be good news if you're making the same mistake.

You'll discover why starting "for free" can be your biggest competitive advantage, the psychology behind why people abandon purchases at the last second and how to stop it, and how to build a profitable course business in a heavily censored niche. Dan also shares the counterintuitive reason word-of-mouth became his primary sales driver and why "pure intentions" aren't just nice to have but essential for long-term success.

📍 Website: https://poldancewithdan.com

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Austin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once.

In this episode, Austin gets brutally honest about the mistakes that cost him money, why he initially refused to start a community (and how his own members basically forced him into it), and the LinkedIn strategy he's using to manually recruit new members one conversation at a time.

We get into the real numbers - his revenue swings from $5k to $25k months, why it's just as hard to sell a $500 course as $6,000 coaching, and that first taste of PayPal notifications that you just can't un-taste. Austin reveals why most creators get the order completely wrong when building their business, and why it's shockingly easy to stop doing what actually works.

This isn't your typical "here's my success story" interview. Austin admits where he's screwed up, what he'd do differently, and why sometimes the best business advice comes from just asking your audience what they want and giving it to them.

If you've built an audience but struggle with the selling part, this one's for you.

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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

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In this episode, Martina Viljevac and Nikola Veselinović from our team reveal exactly how they helped a client go from $12,000 to $26,800 in monthly revenue using the same amount of traffic and zero paid advertising.

The results speak for themselves. Revenue increased from $12K to $26.8K monthly, representing a 2.23x growth. Their sales page conversion rate jumped from 5.2% to 12.7%, and premium option purchases went from 20% to 55% of all sales. The welcome sequence alone now adds $1,500 per week, which equals $72,000 annually. All of this was achieved with the same traffic, same offers, just better optimization.

You'll learn about the "flow" design principle that more than doubled conversion rates and discover how to make expensive options irresistible without changing prices. We'll explain why tripwire pages with 3 steps kill conversions and dive deep into the psychology behind pricing page optimization. The episode covers order bump versus upsell strategy for maximum revenue, plus the welcome email sequence framework that generates $6K per month. We also discuss why design matters more than you think, but less than designers claim.

🤩 Learn the proven framework where each email has a specific purpose designed to build trust, showcase your value, and encourage action with our  Perfect Welcome Email Sequence course: https://datadrivenmarketing.co/services

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My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America.

As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of his list buys - that's nearly double the industry standard.

In this episode, Chris reveals why social media is terrible for course creators, why blogging still works incredibly well, and his simple system for building a profitable course business with just email marketing, weekly blogging, and occasional YouTube appearances.

If you're tired of chasing social media algorithms and want to build something you actually own, this episode is for you.

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Remy teaches watercolor painting as a hobby. His 6-month coaching program costs $5,000. His conversion rate? 50%.

While competitors give away free tutorials, he's built a $600K+ business by doing the opposite of what most course creators do.

In this episode, you'll discover:
• Why connection beats perfection in any market
• How to charge premium prices for "hobby" teaching
• The difference between impressing and inspiring your audience  
• His approach to high-ticket sales calls (and why fewer calls = higher conversions)
• What happens when you share failures instead of just successes

Remy's a former engineer who quit after 15 years to build his art business in 2021. He's grown to 30,000 YouTube subscribers and teaches a "spiritual approach" to watercolor that connects art to life experiences.

If you're thinking about adding higher-ticket offerings to your course business, this episode shows how it's possible in markets you might not expect.

📧 Email me at [email protected] with your email list size, current course prices, and website for free high-ticket coaching resources including funnel maps and our $100 Million Offer workbook.