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📧  Want direct help implementing this strategy? Email me at [email protected]

In this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the actual webinar, but we still got incredible results.

Josip walks you through our entire strategy for this  client, including why we charged people to attend the webinar, how we messed up the Zoom setup (and why it didn't matter), and the email sequence that did all the heavy lifting after the webinar ended. You'll see how we sold a $3,000 product without any sales calls and why sometimes a soft pitch works better than going hard.

This case study is perfect if you're in a niche market or have a premium product that needs more than just a sales page to convert. Josip also shares who shouldn't try this approach and what list size you need to make it worthwhile.

If you want the complete funnel map we used with links to all our resources, just drop me an email at [email protected] or message Josip at [email protected]. And if you want our help implementing this for your business, reach out about working with us directly.

🔗 Check out datadrivenmarketing.co/blog for more webinar strategies we've shared over the years.

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💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million

In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it.

The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step.

That's why I created a workbook that breaks down the entire process. I use this exact workbook every time I build a new offer for my business, filling out every section with my team.

The results? Clients who actually do this work generally double their revenue within 90 days.

In this episode, I walk through exactly how I filled out the workbook when creating my Instant Course Sales Program. You'll see my real answers and thought process for each section.

I cover why the market is more important than the offer, how to identify your clients' dream outcome, the activation points that make people succeed, how to turn problems into solutions, and creating bonuses and guarantees that work.

If you've been struggling to create offers that convert, this episode shows you exactly how to implement Hormozi's system properly.

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🔗 Want a free funnel review Mimi's? Email me at [email protected] with "free funnel review" in the subject line. 

In this episode, I tear apart Mimi's funnel live - she's a sensuality coach making $5K monthly aiming for $15K. We uncovered why her 157K Instagram followers only generate 240 monthly email subscribers, and how switching from two-step to one-step opt-ins could instantly double her list growth. Her current tripwire funnel makes $775/month but could hit $6K with proper implementation. 

You'll see exactly how I identify revenue leaks, calculate potential gains, and create a roadmap to potentially triple monthly income without growing audience size. This raw, unfiltered teardown shows how minor funnel adjustments can unlock massive revenue that's already sitting in your business.

🔗 Check out Mimi's work: https://www.mimimidnight.com/

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🔗 Running a course business making $1k+ monthly? Email me at [email protected] for a free business review to identify your growth opportunities.

Joe Armstrong (founder of 90 Day Korean and 90 Day Japanese) reveals how he doubled his previous best month's revenue using our email marketing strategies. We dive into the exact process that transformed his business, from ditching his "complicated, archaic" automated sequences to implementing strategic live promos. 

Joe gets super candid about the challenges that were holding his course business back - unresponsive email lists, confusing metrics, and poor checkout conversion. You'll hear how he increased his order bump conversion rate from a dismal 1% to a massive 40% with one simple product change. 

If you're running an online course and struggling with sales, this episode is packed with proven strategies you can implement right away - Joe did it all last-minute before Black Friday and still crushed it! I'm breaking down the exact Pain-Agitate-Solution email framework we use with all our clients to consistently boost sales and engagement.RetryClaude can make mistakes. Please double-check responses.

🔗 Check out 90DayKorean: https://www.90daykorean.com/
🔗 Check out Joe's YouTube channel: https://www.youtube.com/@JoeArmstrongOfficial

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🔗 FREE Customer Avatar Course: Email me at [email protected] with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better.

In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate" artist to creating nearly 200 courses and a membership bringing in $80K monthly. 

We dive into her Facebook ad strategy (spending $50K to make $55K in front-end sales), why her $150/month membership works so well, and how she discovered that "charging more gets you better customers." Florence is refreshingly honest about the struggles, sharing that "when something works is the worst moment to go take a vacation" and how she tests everything constantly. If you're building a course business or thinking about adding a membership, you don't want to miss this one.

🔗 Check out Florence's website at https://www.wealthierartist.com/free-teach-online-training

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🔗 Grab my free email templates: https://datadrivenmarketing.co/templates

I just interviewed Stewart (SEO Jesus) and I'm still processing what he shared with me.
This guy is running a successful $60K/month SEO agency but he's actually WALKING AWAY from it to focus on his course business instead.

Why? Because he made $40K from ONE course launch and consistently makes $20K monthly with way less stress.

He puts lead magnets at the START of YouTube videos when most people are still watching (not at the end when 90% have clicked away). He tests course ideas with waitlists BEFORE creating anything. And he uses Claude AI to design sales pages in minutes instead of hours.
His simple math: "$20K course month equals $100K agency month" in actual profit due to margins.

🔗 Check out Stewart's channel: https://www.youtube.com/seojesus

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🔗 Get Your Funnel Help: https://datadrivenmarketing.co/call
🔗 Check out Jack's work: https://www.banjoskills.com/

In this episode, I sit down with my friend Jack Kowalski who's built a $5,000/month banjo teaching business with just 5,300 YouTube subscribers. Jack opens up about his funnel strategy that gets a 7% opt-in rate (when most creators manage just 0.5%) and how his simple $17 tripwire product brings in $1,500 monthly. We chat about his approach to creating courses, why being passionate and showing your struggles connects better with students than trying to be a perfect expert, and how he turned his hobby into solid monthly income. Jack's story is really encouraging for anyone who thinks they need a massive audience to make good money teaching online. Lots of practical tips in this one that you can actually use right away!

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🔗 Download our FREE Resources: https://datadrivenmarketing.co/resources/

In this episode, funnel expert Josip Belina pulls back the curtain on the EXACT strategy that made one client a whopping $111,000 in just 7 days. No fluff, no complicated tactics – just a simple 8-email sequence that flat-out works.
Want to know why most course creators leave money on the table? Josip reveals the psychology behind his gain-logic-fear email framework that turns subscribers into eager buyers. He even shares his "controversial" secret of keeping the cart open 24 hours after the deadline (which sneakily brings in an extra 10% of sales).
From crafting emails that people actually want to read to building sales pages that convert like crazy, this episode is basically a masterclass in funnel building. If you're tired of launching to crickets and want a proven system you can copy right away, don't miss this one. The best part? It all worked with just a 27,000-person email list!

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🔗 Download FREE 7-Day Roadmap to Increase Your Revenue: https://datadrivenmarketing.co/roadmap
🔗  Need help growing your course business? http://datadrivenmarketing.co/call
🔗 Check out LearnCraft Spanish Podcast: https://www.learncraftspanish.com/podcast

This interview might change how you run your entire business. 

Timothy Moser reveals how he tripled customer retention (2.5 to 7.5 months) by making one counterintuitive change - focusing on becoming truly the best in his market, not just saying it. While his competitors promised "quick, easy, fun" Spanish learning, he rebranded to emphasize "rigorous hard work" and saw his monthly revenue climb to $120K. 

Discover his exact process for building a product so good you can sell it with complete confidence, the surprising way he filters for committed students (by making things HARDER), and why he gives away his course for free while charging premium prices for coaching.

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🔗 Get your FREE Personalized Profit Increase Report: pimpyourfunnel.com
🔗 Have Yota help you build the best personal brand: yotatrom.com

Your personal brand is either working for you or against you. 

In this conversation with Yota Trom (who's worked with top CEOs), we uncover why many course creators hit income plateaus despite solid marketing. 

Discover how to turn your unique strengths into your biggest business advantage and attract perfect-fit clients who happily pay premium prices. If you're tired of chasing every new tactic while others seem to attract success effortlessly, this might be the missing piece.