What thoughts are you repeating to yourself over and over all day long? Are they helping - or hurting - and keeping you stuck. In this episode, host Julie Hood helps you bust some of the most common myths and tells you the truth and the secrets behind many of the most common stories. Get the full links and show notes at https://CourseCreatorsHQ.com/243.

RELATED EPISODES   

E045: Tame the Perfection Monster When Working on Your Course  
E021: 10 Time-Saving Secrets to Course Creation  
E111: How I Created My Kajabi Course Fast!  
E125: 7 Steps to Map Your Online Course Business in 30 Minutes  
E128: Create Online Course Videos More Quickly  

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

9 Stories That Keep Course Creators Stuck

…and the truths that actually lead to more sales and success!

Story 1: I need to be an expert before I can teach.

Truth: You only need to be a few steps ahead. People buy shortcuts, not encyclopedias.

Story 2: I need a big audience to make sales.

Truth: You don’t need thousands — you need the right people, not more people. Even 100 engaged subscribers can convert.

Story 3: If my course is good, it will sell itself.

Truth: Great courses need great marketing. Visibility and messaging drive sales, not quality alone.

Story 4: I need everything perfect before I launch.

Truth: Perfection delays progress. Start with a beta course, test with real students, and improve as you go.

Story 5: People won’t pay premium prices.

Truth: People pay for speed, clarity, and results. Pricing reflects transformation — not the number of videos.

Story 6: I need to create more content before I can sell.

Truth: You don’t need more content — you need a clear promise and focused positioning. One great course beats ten scattered ones.

Story 7: Selling is sleazy — I don’t want to feel pushy.

Truth: Selling is helping when you believe in your offer. If your course solves a problem, not selling is a disservice.

Story 8: The market is too saturated — there’s no room for me.

Truth: Saturation = demand. Your story, style, and framework make your course one of a kind.

Story 9: I don’t have enough time to create a course. 

Truth: You don’t need endless hours — you need a clear plan and focused action. A simple framework lets you create and launch faster without burning out.

COME VISIT JULIE!  

Join the newsletter and get the free mini-course, Is My Course Idea Any Good? here – https://www.coursecreatorshq.com/idea

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
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When those marketing challenges hit, sometimes you just need some good old-fashioned advice on how to "think differently!" This episode gives you six mindset secrets gathered from 20 plus years of entrepreneurship. Enjoy and get the free mini-course, Is My Course Idea Any Good? here to jump on the newsletter - https://www.coursecreatorshq.com/idea

RELATED EPISODES   

E179: Are These 4 Thoughts Holding You Back from Creating Your Online Course?
E104: Jumpstart Your Money Mindset for Online Course Creators
E072: Mindset Matters – How Brooke Castillo Used a Mini-Course to Find Her Perfect Students
E028: How Mindset Stops Your Success with Erica Ross-Krieger


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

Use these 6 mindset secrets (and listen in for the full details on each one!): 

1 - Remember your why. 
2 - Do hard things (from Amy Porterfield)
3 - Keep taking action and be resilient. 
4 - Be ready for the challenges.
5 - Provide prospective students lots of exposure. 
6 - Find your way to - build your list, connect with your students and to experiment! 


COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
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https://coursecreatorshq.com/YouTubePodcast   

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Disclaimers  
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If you're wondering how to get more people clicking to buy your course, this episode digs into some specific things you can change to make your course more attractive to potential students. Get the full links and show notes at https://CourseCreatorsHQ.com/241.
 

LINKS MENTIONED / RECOMMENDED    

Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s work together on the best way to find your students. Jump in now!    

https://coursecreatorshq.com/launchpad

RELATED EPISODES   

E059: Sales Page Design for Online Courses
E187: Funnels, Email & Better Messaging… Oh My!
E067: Sales Messaging Secrets for Your Course with Kim Weitkamp
E097: How to Make Irresistible Offers for Your Courses


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

A great sales page speaks to your dream client like you know them inside and out.

Think less “features and modules”
More:

• Here’s your problem
• I get it
• This is how I can help
• Here’s what you’ll walk away with
• Let’s do this
   

ChatGPT Prompt:
Give me 10 persuasive headlines to sell my online course to (audience)___. The course helps them to ___(outcome)___. 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

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How do you take strangers and turn them into superfans? It's one of those marketing challenges that once you master it, you can easily scale your course business. Catch this episode to talk funnels, the customer journey and the two key types of emails to send. Get the full links and show notes at https://CourseCreatorsHQ.com/240. 

LINKS MENTIONED / RECOMMENDED   

Just in time for Amazon Prime Days - 24 Top Tools & Gear for Online Course Creators
https://CourseCreatorsHQ.com/214

Get 30 free days of Kajabi + 10 weeks of free coaching when you sign up using this link (pick your plan) - https://coursecreatorshq.com/kajabisignup  

Customer Journey: 

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea   

Where should I host my course? 
https://coursecreatorshq.com/how-to-choose-the-best-place-to-host-your-course-video/

Join us for weekly live coaching - 
https://CourseCreatorsHQ.com/launchpad

RELATED EPISODES   

E061: Use This Tool to Find Your Perfect Students
E187: Funnels, Email & Better Messaging… Oh My!
E039: Funnels 101 – Strategies for Online Course Creators
E065: 5 Ways to Create Partnerships That Lead to Five- and Six-Figures
E175: 12 Questions to Build Your Online Course Business in 2024

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

Think of your customer journey:

• First, they notice you (hello, lead magnet or post)
• Then they get curious (your emails & value)
• Finally, they feel ready to commit (your offer!)

To find the Customer Journey for your students:
- Find obstacles and questions that come up
- Supply resources at that point in the journey. 

Decide whether you will focus on 

• Autoresponder / Sequence / Funnel Vs. 
• Broadcast

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
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Imagine for a moment that building your email list was easy... how much bigger would your business be? In today's episode, host Julie Hood shares three of her favorite ways to grow your email list, along with why it's so important! Get all the links in the show notes at https://CourseCreatorsHQ.com/239


LINKS MENTIONED / RECOMMENDED   

List-Building Methods

#1 - One of the cheapest, easiest and best ways to find your students and build your email list... Live Workshop on Monday, July 7th!  You'll be working with 5 other people and developing an incredible new tool to share with your perfect students. I'll show you exactly how to do it, including using my own custom templates, emails and checklists. We start on Monday, July 7th and then meet for 3 Saturdays to stay focused and finish! (Couple prerequisities - you need to have an email list and a way to set up an optin landing page.) 

I'm taking the rest of the time-consuming pieces out of way - with a little AI thrown in to make it fast! The goal is for you to get 100 to 500 new leads - and you can repeat this process as many times as you like - once you get the full system! Join us for brand-new workshop, The Playbook Path to More Leads & More Students the Easy Way...  Limited to 10 spots - save yours here! https://coursecreatorshq.com/PlaybookPath    
 

#2 - Quiz Creator - focus your leads (and learn about them using a quiz!) This course walks you through exactly what to do, how to setup your quiz, and what software to use so you only have a single one-time payment. Save $400 here: https://coursecreatorshq.com/QuizCreatorOffer   
 

#3 - Facebook and Instagram Ads Start with only $5 a day - https://coursecreatorshq.com/FBadsBootcamp    

BONUS #4 - 30 minutes a day to get booked as a speaker on 3 podcasts? Yes, please! My friend Larissa walks you through exactly what to do in her inexpensive program that gives you step-by-step instructions. Get your copy here! https://coursecreatorshq.com/podcastpalooza    
Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

RELATED EPISODES   

E112: How I Doubled My List with Giveaways Bundles and Summits
E225: 6 Facebook and Instagram Ads Mistakes Course Creators Often Make
E221: Secrets to Quizzes that Connect and Convert for Course Creators
E227: 3 Essentials for Course Creators Learned from the TikTok Shutdown
E211: Your $200 Experiment and I’ll Promote Your Case Study


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

To really succeed with selling your online course, build your own asset - your email list. 

Send helpful and educational emails consistently to earn the right to launch. 

During a launch, make sure your audience can see your offer multiple times. 

Email marketing is the one "must do" that Julie tells all her clients and students. 

    

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
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https://coursecreatorshq.com/YouTubePodcast   

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Disclaimers  
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What price should you sell your course? It sounds like an easy question - but it's actually not. In this episode, get the scoop on how to think about the price of your course - and where to start with finding your perfect price. Get the full links and show notes at https://CourseCreatorsHQ.com/238

LINKS MENTIONED / RECOMMENDED   

Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s figure out your best partner plan to get traffic and find your students. Jump in now!   
 

RELATED EPISODES   

Catch the entire series: 
E237: Course Mkt Challenge #4 – Lost in a Sea of Sameness
E236: Course Mkt Challenge #3 – You Didn’t Fail. Here’s What Happened with Your Launch
E235: Course Mkt Challenge #2 – The Messaging Mistake That’s Costing You Sales
E234: Course Mkt Challenge #1 – Marketing Brain Fog? Start Here

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

7 Secrets to Better Pricing

1. You Must Believe in Your Price!
2. Leave Room for Specials and Discounts
3. Price the Outcome, Not the Modules
4. Match Your Price to Where They Are in the Journey
5. Use “Future You” Anchoring
6. Add a Higher-Touch Tier for Fast ROI Buyers
7. Don’t Be Afraid to Raise Your Price After First Launch

ChatGPT prompt:  
My online course helps [your audience] to [result/outcome]. Research 5 similar courses and share their prices and major selling points 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

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Ever feel like your messaging is getting lost - because everyone is talking about your topic? In today's episode, host Julie Hood shares how to stand out in a sea of sameness. These 7 steps will take you from boring and bland to unique and intriguing. Get the full list at https://CourseCreatorsHQ.com/237.   

LINKS MENTIONED / RECOMMENDED   

Start planning your Sept/October launches now. This gives you lots of time to pull them together! Need some inspiration? Get the Ultimate course Launch Handbook to plan your two-week launch. It's on Flash Sale pricing this week of only $37... https://coursecreatorshq.com/WHWElaunch
   
Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s figure out your best partner plan to get traffic and find your students. Jump in now!   
 

RELATED EPISODES   

E123: Super Easy Way to Get Unique Content Ideas
E129: 6 Move-The-Needle Steps for Your Online Course Business
E115: 3 Tools to Help Course Creators with Writer’s Block & Tracking
E112: How I Doubled My List with Giveaways Bundles and Summits
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

Here are 7 steps to help you stand out (listen in to the full episode for more details) - 

Step 1 - Develop signature frameworks or methodologies.

Step 2 - Specialize in emerging niches. 

Step 3 - Share your failures and lessons learned. 

Step 4 - Use ideas from other fields. 

Step 5 - Build a consistent content look, voice and style. 

Step 6 - Focus on outcomes and results you for your unique clients. 

Step 7 - Engage in discussions and conversations in your industry or with your potential students. 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
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Failed Launch? All that work and only a few sales? Don't give up. It happens to nearly every course creator at some point (even the 7-figure ones)! In this episode, host Julie Hood shares 10 questions you can ask about your launch to know what to change for the next one - and yes, you need to launch again! Get the full links and show notes at https://CourseCreatorsHQ.com/236.    

LINKS MENTIONED / RECOMMENDED   

Start planning your Sept/October launches now. This gives you lots of time to pull them together! Need some inspiration? Get the Ultimate course Launch Handbook to plan your two-week launch. It's on Flash Sale pricing this week of only $37... https://coursecreatorshq.com/WHWElaunch
   
Be sure to check out AppSumo Days... for discounted and lifetime software offers.  https://coursecreatorshq.com/AppSumoDays2025

Join the Course Creators Launchpad to get your foundation in place! Join the membership. Includes weekly Live coaching. Let’s figure out your best partner plan to get traffic and find your students. Jump in now!   
 

RELATED EPISODES   
E235: Course Mkt Challenge #2 – The Messaging Mistake That’s Costing You Sales  
E234: Course Mkt Challenge #1 – Marketing Brain Fog? Start Here  
E182: 4 Tips and 4 Events for Your Next Online Course Launch  
E181: 7 Steps to Launch Your Online Course Like a Pro  
E132: Re-Launching Your Online Course – Remember These 8 Things

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS      

Here are some questions to ask (and hopefully you have the data to answer these questions):   

1. How many people saw your offer? Rule of 97 - where 3 people buy out of every 100.  
2. How many times did they see your offer? At least 11 and maybe more!  
3. How many clicks did you get to your sales page? Compare to the number of buyers. Are you anywhere close to the 3 out of 100?  
4. How were the opens on your emails? Maybe you need to work on your subject lines?  
5. How were the clicks in your emails? Maybe the emails weren’t persuasive enough?  
6. Do you have any more data to review?  
7. Did you get any comments from potential customers?  
8. What did your launch sequence look like?  
9. Did you help your audience believe you are the perfect person to solve this problem?  
10. What are the students who did sign up saying?  

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

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Disclaimers  
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Wondering why your course isn't selling? It's probably one of two things. In this episode, get the scoop on what you can change to make your messaging land with the perfect student. The good news is that you can build this skill! Get the full links and show notes at https://CourseCreatorsHQ.com/235. 

RELATED EPISODES   
E079: Who Does Your Online Course Help?  
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales  
E196: 5 Secrets to CONVERT and Reach More Online Course Students  
E187: Funnels, Email & Better Messaging… Oh My!  
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

You want to be crystal clear about -  

• WHO your course is for,  
• WHAT specific problem it solves, and    
• HOW to talk about it in their language.   

 Three tips for finding your WHO:   

1. Describe yourself.   
2. Describe your favorite client/customer.   
3. Describe common characteristics (not everyone - but commonly)  

ChatGPT prompt: I have an online course about X, who would be the perfect person to take this course?  

Three tips for finding your WHAT:  

1. You need to start here.  
2. Focus on the Problem / Outcome / Transformation / Result / Objective - find your word.   
3. Make it unique - add adjectives. It’s not just help people write a book: help people write a memoir, help women over 50 tell their story  

Three tips for HOW to talk in their language:  

1. Find message boards, Facebook and LinkedIn groups, Reddit boards  
2. Find industry experts and look for phrases in their posts or comments  
3. Visit books on Amazon and read reviews - note the phrasing, especially for the low-star reviews   

ChatGPT prompt -  I want to help women write a book. If I'm speaking to women in their 20s explain how it would be different than if I'm speaking to women in their 50s.   

The prompt explains how the following items are different for each group (listen in for the full details):   

• Tone  
• Example messaging  
• What they’re thinking  
• Common motivations  
• Fears and obstacles  
• How to help them  

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
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https://www.facebook.com/CourseCreatorsHQ

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Threads
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Disclaimers  
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Feeling lost about how to market your course? This episode will help! Use the five action steps to get out of the marketing fog and into clarity about what to do next with host Julie Hood. Get the full links and show notes at https://CourseCreatorsHQ.com/234    
 

RELATED EPISODES   
E229: Challenge to Take On a New Channel as a Course Creator  
E223: 3 Key Decisions for Online Course Creators in 2025  
E222: 7 P’s of Marketing an Online Course to Skyrocket Sales  
E194: Braindumping to Sell More Online Courses  
E170: Are you a Visionary or an Implementer?   

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

🎯 1. Run the "Sticky Note Clarity Test"
🧭 2. Use the "One-Person Rule"
🚦 3. Pick Your “Green Light” Platform
🔧 4. Create a Digital Center
🔁 5. Create a “Tiny But Mighty” Weekly Routine
 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

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https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
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Twitter 
https://www.Twitter.com/CourseHQ

Threads
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Disclaimers  
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