In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.   

LINKS MENTIONED   

Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the  10-Step In Demand Lead Generation Model (aff. link) at:   
https://CourseCreatorsHQ.com/LeadsologyEbook       

RELATED EPISODES   

E081: Where Should You Broadcast Your Message?
E137: You Don’t Have to Niche Your Online Course
E068: Top 6 Mistakes Course Creators Make
E229: Challenge to Take On a New Channel as a Course Creator
E054: 9 Ways Course Creators Build Belief with Potential Students


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

As noted in the Leadsology ebook (get all 16 mistakes here).

Mistake #1: Putting tactics before strategy.  
Mistake #2: Random acts of marketing.   
Mistake #3: Relying on word-of-mouth marketing.   
Mistake #4: Copying a high-flow model.   
Mistake #5: Offering a traditional service.   
Mistake #6: A failure to niche.   
Mistake #7: A failure to respect pipeline principles.   
Mistake #8: Lack of lead generation scalability.   
Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)
Mistake #12: Thinking that cheaper prices will increase demand. 


COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

In this episode, host Julie Hood issues a new challenge: take on a new channel this year. She shares her six new favorites for online course creators. Plus she shares the one thing you must do first - before you tackle a new channel. Get the full links and show notes at https://CourseCreatorsHQ.com/229.    

LINKS MENTIONED   

Sign up for the Effortless Email program to get step-by-step instructions on how to create, design and setup a routine for your email newsletter  - to keep it simple!    

Use Coupon Code PODCAST2025 to save $100 AND get 8 weeks of live group coaching!    
https://coursecreatorshq.com/Podcast2025   

Watch the free Pinterest masterclass with Jana - 
https://coursecreatorshq.com/PinterestMC  

RELATED EPISODES   

E189: Power of Pinterest for Online Course Creators
E154: Is Threads for Online Course Creators?
E158:  Is Social Media Dying? What Should Course Creators Do?
E035: Using Joint Ventures to Catapult Your Course Business
E040: Sneak Peek – How I’m Using Affiliate Marketing To Launch My Online Course
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

What MUST you do first? You must have your own consistent email list that you email weekly - and if you need help with this, join me for 

What is a channel? My definition: a channel is a place to connect with your audience. 

My 6 Favorite Channels for Course Creators this year include:

1. Pinterest
2. YouTube
3. Substack
4. Audio / Private Podcasts
5. Your Own Affiliate Program
6. Threads

Remember your goal is to use these channels to build your email list and nurture your connections.

If you're already full with what you are currently doing, you may need to STOP something that isn't performing well for you. 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Spending a few minutes answering these questions about your next course can prevent a mountain of problems on the other side of creating a course. Use them to guide your process and your marketing. Get the full links and show notes at https://CourseCreatorsHQ.com/228.   

LINKS MENTIONED   

Two Free Mini-Courses as Gifts for You -   

Find Your Profitable Course Idea here -   
https://coursecreatorshq.com/PodcastIdea   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

RELATED EPISODES   

E226: 8 Ways Course Creators Can Use AI to Build Their Online Course Businesses   
E191: 6 AI Tools for Online Course Creators to Save Time   
E061: Use This Tool to Find Your Perfect Students  
E057: How Do Course Creators Get Students to Actually Finish?    

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

6 Questions to Ask (and Answer) Before You Create Your Next Online Course   

1) What is the outcome, result, transformation, consequence, effect, conclution, end product or development that a student will have at the end of your course?  

2) What type of person is this perfect for and where will they be on their journey?   

3) Who is already serving this audience?  

4) What are the steps to achieve this outcome?   

5) Where can you use AI to help inspire you or fill in the blanks?  

6) What type of course delivery will best serve your student?  

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Are you prepared when websites or tools (like TikTok) shut down? In this episode, host Julie Hood shares 3 key essentials every course creator should add to their business to survive and still thrive - even when a social media website shuts down. Get the full links and show notes at https://CourseCreatorsHQ.com/227. 

LINKS MENTIONED   
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!

Join the free AI for Business Summit and get even more ideas -   
https://coursecreatorshq.com/AIforBusiness2025   

Come join us for inspiration and courses in the Launchpad coaching program!  
Use coupon code SELL2024 to save $50 a month on your membership -  
https://coursecreatorshq.com/launchpad     

RELATED EPISODES  

E218: How to Pick an Email Program – and What to Watch Out For!   
E210: Website Essentials for Online Course Creators to Sell a Course   
E086: Save Time with 9 Things Every Online Course Creator Should Automate   

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

To help protect yourself from  social media sites shutting down, here are 3 essential steps:

1. Build Your Own Assets
2. Find Multiple Sources of Traffic
3. Backup / Backup / Backup (automatically)! 
    

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

The more we hear about AI, the more it's supposed to be this miracle for your business... but is it really? What are some practical ways you can use AI, specifically for courses and course marketing? Let's talk about it in this episode with these 8 ideas for you. Get the full links and show notes at https://CourseCreatorsHQ.com/226.    
 

LINKS MENTIONED   
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!

Join the free AI for Business Summit and get even more ideas - 
https://coursecreatorshq.com/AIforBusiness2025   

Test drive one of my favorite AI tools - 
https://CourseCreatorsHQ.com/Castmagic    

Use the free AI tool from Kajabi (scroll down) - 
https://coursecreatorshq.com/KajabiAI  

Use the paid AI tool with a Kajabi subscription to generate 40 pieces of marketing content from one video - 
https://CourseCreatorsHQ.com/KajabiCreatorStudio    

RELATED EPISODES  

E191: 6 AI Tools for Online Course Creators to Save Time  
E149: 12 Video Secrets from Lou Bortone   
E198: 16 Video Recording Tools for Online Course Creators   
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Caution – never use AI content raw (always check the sources), put in your own words and your own spin. Watch for hallucinations. Never share anything you don’t want to be given to someone else. If it makes up a testimonial, make sure you replace it with a real one. 

8 Key Ways to Use AI - 

1. Subject lines for your emails – you want them to be short and snappy plus build some curiosity and intrigue
2. Help you write your emails – especially if you give it enough details to start with
3. Work on your sales pages – one section at a time
4. Name your courses and products  - AI never gets tired
5. Name your lead magnets - pick and choose words
6. Make your landing page more interesting and intriguing
7. Help you write your course outline – get you started, and then you definitely need to make it your own
8. Help you with a course lesson – get advice on the best way to teach a lesson
    

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Considering Facebook and Instagram Ads? Let's talk about what works and what doesn't as a course creator when using ads to find your perfect students. Get the full links and show notes at https://CourseCreatorsHQ.com/225.   
 

LINKS MENTIONED   
Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!

Facebook and Instagram Ads Bootcamp
Want to get started with ads the easy way? Be sure to check out the Facebook Ads Bootcamp from Zach Spuckler. It's only $25 and gets you started the easy way - 
https://coursecreatorshq.com/FBadsBootcamp  

Ads Summit
Be sure to check out my  training on how to use a mini-course with ads to skyrocket your results - 
https://coursecreatorshq.com/AdsSummit2025  

RELATED EPISODES  

E211: Your $200 Experiment and I’ll Promote Your Case Study   
E208: Mini-Course Brainstorming Ideas for You
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales   
E106: High Ticket vs. Low Ticket Online Courses   

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

When using ads to find your perfect students, avoid these common mistakes:
1) Selling directly from the ad. Get the optin instead and then sell your low ticket offer.
2) Not paying enough attention to the visuals/images.
3) Not testing enough variations.
4) Not focusing on the right target audiences.
5) Using the wrong kind of ad for your goal. 
6) Wasting money on ads before you have testing your offer with a partner. 

 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Where are we headed in 2025? Let's get you off to a great start for the new year... where are online course businesses headed? Plus get a recap of host Julie Hood's past year. What can you do to improve 2025? Get the full links and show notes at https://CourseCreatorsHQ.com/224   
   

LINKS MENTIONED   

Jumbo Offer - 24 Hour Course Creator AND Course Profits Accelerator: Jumbo offer to work with you through June 30, 2025 to build your online business!  Discount pricing ends soon! https://coursecreatorshq.com/JumboOffer    

RELATED EPISODES    

E223: 3 Key Decisions for Online Course Creators in 2025  
E036: The Secrets to Planning 90 Day Sprints That Grow Your Business   
E175: 12 Questions to Build Your Online Course Business in 2024    
and get all the planning episodes in this playlist:  
https://coursecreatorshq.com/PlanningPodcast

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Spend some time mulling over the concepts in this episode... and thinking about where you are headed in 2025. 

Answer these questions: 
- How can I share better content?
- Do you want to be "famous?"
- What level of video marketing will you do? 
- How will you add or use AI in the new year?
- Will you join Mini-Course Magic in 2025?
- Are you held back by not wanting to change - especially at the subconscious level?
- What's your very next step? 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

As you get ready for 2025, there are 3 key questions you need to consider for the year ahead. Listen in to this episode and spend some time contemplating your next steps for the new year. Get the full links and questions at https://CourseCreatorsHQ.com/223.   

LINKS MENTIONED   

Jumbo Offer - 24 Hour Course Creator AND Course Profits Accelerator: Jumbo offer to work with you through June 30, 2025 to build your online business!  Instead of 6 months, you get the rest of December too...discount pricing ends soon! https://coursecreatorshq.com/JumboOffer    

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast    

RELATED EPISODES    

E129: 6 Move-The-Needle Steps for Your Online Course Business
E127: Your Online Course Profits Plan & Templates for 2023
E175: 12 Questions to Build Your Online Course Business in 2024
E036: The Secrets to Planning 90 Day Sprints That Grow Your Business
E213: Create and Sell More Courses with the “12 Week Year”
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales
E097: How to Make Irresistible Offers for Your Courses
E095: Is Now the Time to Create an Online Course?

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Ask yourself, journal and spend some time on these 3 key questions:

1 - How can I make my offers better? 

2 - How can I get in front of more people? 

3 - What will I create in 2025? 

3a  - What am I going  to invest in for the year ahead (coaches, training, courses)? 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Host Julie Hood of CourseCreatorsHQ.com shares the 7 P's of Online Course Creation in this episode. Use these secrets to create a better course, find your perfect student and sell more courses. Get the full links and show notes at https://CourseCreatorsHQ.com/222.    

LINKS MENTIONED   

Jumbo Offer - 24 Hour Course Creator AND Course Profits Accelerator: Jumbo offer to work with you through June 30, 2025 to build your online business!  Instead of 6 months, you get 7 months...discount pricing ends soon! https://coursecreatorshq.com/JumboOffer    

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast    

RELATED EPISODES    

E203: Pricing – The Magic Sauce to Make or Break Your Online Course Sales   
E059: Sales Page Design for Online Courses
E075: Sneak Peek Into 5 Profit Levers for Online Courses

  
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Let’s start by recapping the 7 P’s of online course marketing:

1. Problem
2. Promise
3. Pricing
4. Positivity
5. Patience
6. Page
7. Party

This episode explains how to create and use a Problem Statement and a Promise Statement to reach your ideal student. 

For example, for Julie’s 24 Hour Course Creator program, her Problem Statement is:

• Experts think they don’t have time to create a course.

Her Promise Statement is:

• At the end of 24 hours, you will have a completed course (if you do the work).

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
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In this episode, host Julie Hood shares some insights from The Quiz Creator software tool on what turns an OK quiz into an incredible quiz that converts your prospective buyers into students. Get the full links and show notes at https://CourseCreatorsHQ.com/221

LINKS MENTIONED

Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!

Ultimate Quiz Creator Workshop: Let's create your ultimate quiz together with my step-by-step process. Get the scoop here and save $300 for the first launch of this new course with coupon code BF2024 -   https://coursecreatorshq.com/UltimateQuizCreator

Quiz Creator Software: 
https://CourseCreatorsHQ.com/QuizCreator   

Jumbo Offer - 24 Hour Course Creator AND Course Profits Accelerator: Jumbo offer to work with you through June 30, 2025 to build your online business!  Instead of 6 months, you get 7 months...discount pricing ends soon! https://coursecreatorshq.com/JumboOffer    

RELATED EPISODES  

E219: How Online Course Creators Use Quizzes to Find Students   
E197: One Offer + One Lead Magnet + One List-Building Technique for Sales  
E190: This One Super-Important Habit Will Help You Nurture Leads Into Students   

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   
Special thank you to The Quiz Creator who provided the content for this week's episode!   

Not all quizzes are created equal.   

If you want your quiz to actually work for your business, it needs to do more than just collect emails. It needs to engage, provide value, and drive results.    

Shift the focus to something only YOU can provide - valuable, actionable insights that position you as an expert and keep them coming back for more. 

When it comes to your questions, here's what to look for:
Are you asking 'basic' and general questions? Or are you putting your quiz taker into a realistic, relatable scenario - one they can easily picture themselves in? 

Topics to review (that the Quiz Creator folks do with their Ultimate Quiz Audit):

- Quiz Topic & Title – Are they attention-grabbing and aligned with your audience?
- Questions & Flow – Is the quiz engaging and easy to follow?
- Answer Logic – Are answers specific enough and linked to accurate and meaningful results?
- Results & Clarity – Are results actionable and tailored to your audience?
- Call-to-Action Evaluation – Does your CTA guide users to the next step effectively?
- User Experience – Is the quiz intuitive and seamless for your audience?
- Backend Flow – Does your follow-up sequence align with your results?
- Overall Funnel Alignment – Does the quiz work cohesively with your funnel?
- Design & Branding – Is your quiz visually consistent with your brand?
- Performance Insights – Tips to enhance quiz completion and conversions. 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/