Ever analyze why you buy something? Host Julie Hood did - and in this episode she shares the 6 secrets that led her to purchase a course last week. Get the full links and show notes at https://CourseCreatorsHQ.com/202  
 

LINKS MENTIONED  

Join the 200th Episode Drawing and you could win a prize package worth $4,229.00! Everyone who enters gets free courses + planner!  
https://coursecreatorshq.com/200drawing    

Sign up for Chris McKee’s emails here:   (not an affiliate link - scroll to bottom of page)  
https://coursecreatorshq.com/DivineFarmerHealth    

     
RELATED EPISODES  
E059: Sales Page Design for Online Courses   
E049: The Price Is Right: How to Use the 3rd P of Course Marketing    
E071: Color Theory to Sell More Courses   
E052: Email Marketing – The 6 Cs for Online Course Creators   
E090: 7 Big Email Mistakes Online Course Creators Make   
E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course   

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Secret #1 - Timing was perfect.   

Secret #2 - Referral from my friend.   

Secret #3 - Price was right (and reasonable).   

Secret #4 - Super simple Sales Page (I was already sold so it worked)  

Secret #5 – So many good email techniques!  

• Emails every day?
• Really good subject lines – Question + Solution
• Large font?
• Huge “Sign Up Today” button
• 3 parts to content: Question / Imagine if / Call to Action
• Rework your marketing messages to say the same thing, over and over

Secret #6 - Good graphics  

   
COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

One of the best ways to sell your course is with a webinar (or masterclass)! Use this episode to walk you through some of the decisions you need to make on how to create your webinar - plus what you will say to reach your students! See the full links and shownotes at https://CourseCreatorsHQ.com/201  

LINKS MENTIONED  

Join the 200th Episode Drawing and you could win!  
https://coursecreatorshq.com/200drawing  

Get your copy of the Webinar Checklist mentioned in the episode:
https://coursecreatorshq.com/PocastWebinarChecklist

Use AddEvent.com to help your signups easily add the event to their calendars:
https://CourseCreatorsHQ.com/AddEvent

RELATED EPISODES
E060: Don’t Be Boring: 10 Ways to Spice Up Your Presentations
E138: No More Bad Zoom with Robbie Samuels
E140: 5 Secrets to Better PowerPoints & Slide Shows
E156: Launching to Crickets? Here are 15 Questions to Ask Yourself

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Before you schedule your next webinar/masterclass, make sure you consider some of the  key decisions you need to make. They are summarized here in this free checklist: 
https://coursecreatorshq.com/PocastWebinarChecklist

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

We're celebrating 200 episodes of the Course Creators HQ... All About Online Courses podcast! Come join us for 23 tips on using podcasting - and what we did to become a top 2.5% podcast worldwide! Thank you for your support! Get the full links and show notes at https://CourseCreatorsHQ.com/200!  

LINKS MENTIONED  

Join the 200th Episode Drawing and you could win!  
https://coursecreatorshq.com/200drawing  

To research podcasts:  
https://coursecreatorshq.com/ListenNotes  

To find podcast guest opportunities, consider:  
https://CourseCreatorsHQ.com/PodMatch  

To create a year's worth of social media posts:  
https://CourseCreatorsHQ.com/MissingLettrDemo  

To create a "bucket" of recurring posts:   
https://CourseCreatorsHQ.com/SocialBee  

To summarize and repurpose episodes:  
https://CourseCreatorsHQ.com/Castmagic  

To host your podcast:    
https://coursecreatorshq.com/Simplecast  

To get your equipment and microphone:  
https://coursecreatorshq.com/PodcastEquipment  

To listen on YouTube:
https://coursecreatorshq.com/YouTubePodcast   

RELATED EPISODES   

E056: Should Course Creators Have a Podcast?
E062: Podcast Secrets for Online Course Creators from the Gurus
E100: 100th Episode Celebration + Podcast Lessons No One Else Will Tell You!
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

23 Tips for Course Creators Who Want to Podcast & Reach Students

1. Start by guesting on 3 podcasts - use ListenNotes.com or PodMatch.com  to find top podcasts

2. Consider solo podcasts  

3. Make a list of 52 episode topics

4. Use SEO to find more listenters

5. Add keywords to your titles and hashtags

6. Promote, Promote, Promote (I use MissingLettr and SocialBee)

7. Repurpose, Repurpose, Repurpose

8. Use Castmagic to summarize content

9. Add Transcripts

10. Include related episodes  

11. Create playlists around certain topics

12. Review your analytics

13. Post on the same day every week

14. Make your show notes as summaries instead of teasers

15. Keep episodes short (15-20 minutes)

16. Get a good microphone

17. Give yourself permission to just do audio (and not video)

18. Use the same graphic

19. Add the RSS feed to YouTube

20. Have a launch party to kickoff

21. Ask for reviews

22. Monetize with your courses and coaching - and not ads

23. The most important rule: Be committed to every week episodes

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Are you feeling the Creator Economy Pinch? Have you noticed that your marketing isn't working like it used to? Have you had a launch to crickets? What can you do about it? How can you boost sales? Let's discuss it in this episode - get the full links and show notes at https://CourseCreatorsHQ.com/199

LINKS MENTIONED   

Come join us for Course Sales Launchpad Special Offer through July 7, 2024 – https://CourseCreatorsHQ.com/CPWspecial

RELATED EPISODES   

E137: You Don’t Have to Niche Your Online Course    
E136: When To Hire Experts for Your Online Course Business     
E129: 6 Move-The-Needle Steps for Your Online Course Business   
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

What are some ways you can find some new students?

1. Make more offers – July celebration!
2. Make more niched offers – Mini-Course Magic to specific niches – helps with partners
3. Try new ways to get in front of more people
4. Know your numbers – what is the minimum $ you need to make and how can you add a recurring coaching or membership option to hit that minimum
5. Offer something new – Client-Getting Funnel with direct messaging, 
6. Find new tools to make you more efficient – talks with an AI tool right now
7. Turn off the news – don’t need 
8. Read your testimonials again – to build your confidence
9. Learn (or expand) a new skill – 
10. Find new partners – I’m sharing new places for my students to swap their freebies and find new audiences
11. Target a completely different audience – launching a new division

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Do you have a favorite tool for recording videos, especially course videos? In this episode, host Julie Hood goes through 16 different video recording tools you can consider using for your courses. Get all the links and full show notes at https://CourseCreatorsHQ.com/198     
 

RELATED EPISODES

E128: Create Online Course Videos More Quickly
E149: 12 Video Secrets from Lou Bortone
E047: Improve Your Course Videos with These 5 Secrets
E007: Videos, Audios and PDFs… Oh My!

LINKS MENTIONED
(Note: some of these are affiliate links.)

Zoom - https://CourseCreatorsHQ.com/Zoom  

Zoom Clips - https://coursecreatorshq.com/ZoomClips    

Loom - https://coursecreatorshq.com/loom  

Camtasia - https://coursecreatorshq.com/camtasia  

Powerpoint - https://coursecreatorshq.com/powerpoint  

Descript - https://coursecreatorshq.com/descript   

Searchie - https://coursecreatorshq.com/searchie    

Tella - https://coursecreatorshq.com/tella    

Quicktime (Mac only) - https://coursecreatorshq.com/quicktime   

Screen Flow (Mac only) - https://coursecreatorshq.com/Screenflow    

IMovie (Mac only) - https://coursecreatorshq.com/imovie   

Live streaming:

Restream - https://coursecreatorshq.com/restream     

Streamyard - https://coursecreatorshq.com/streamyard   

ECamm Live (Mac only) - https://coursecreatorshq.com/ECamm   

Podcast / Guest recording: 

Riverside - https://coursecreatorshq.com/riverside  

Squadcast - https://coursecreatorshq.com/Squadcast  

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

How do you pick a tool? 

Use the one that you find the easiest, that fits into your budget and that you are the most comfortable with. 

Then you can always upgrade in the future!


COME VISIT JULIE!  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

What's your process tor each your students &  sell your online course? You really need just 3 things: Your Offer, One Lead Magnet and One List Building Technique. In this episode, we talk about what you need - and how to figure out where to focus! Get the full links and show notes at https://CourseCreatorsHQ.com/197   

LINKS MENTIONED

IT'S OPEN!    
Best offer ever to help you... Course Profits Accelerator 2.0. Let's figure out exactly where you should focus! And then implement like crazy!  You also get Mini-Course Magic! Come join us here before July 1, 2024:   

https://CourseCreatorsHQ.com/CPA     

 

RELATED EPISODES

E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!
E181: 7 Steps to Launch Your Online Course Like a Pro  
E106: High Ticket vs. Low Ticket Online Courses  

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Use your Customer Journey to find one early step in your process. That becomes your lead magnet. Something your subscriber can walk away with and feel like they can use whether or not they continue... but the  most logical step is to continue with your your full course and training. 

For list-building, start with one (quicker) technique and then expand. 

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

What do you do to CONVERT potential students into paying students? Today let's talk about 5 secrets you can use to convert more - and to do it more easily! See full show notes and links at https://CourseCreatorsHQ.com/196

COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!

LINKS MENTIONED
    
Come join us for the Course Profits Challenge! It's free -    
https://coursecreatorshq.com/PodcastChallenge   
 

RELATED EPISODES   

E192: The Build-Nurture-Convert Framework for Online Course Creators     
E193: BUILD Your Next Online Course… Where Do You Start?     
E195: 6 Traits to NURTURE Your Community & Reach Your Perfect Students

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Secret #1 - Use Persuasive Language!
Secret #2 - Track Your Results
Secret #3 - Pay Attention to Subject Lines & Headlines
Secret #4 – Make More Offers (and Change Them Up!)
Secret #5 – Work on Your Sales Pages


COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

How do you take your students from where they are today - to where you want them to go? These 6 traits will help you reach them in new ways, with new messaging - and build your authority and credibility. Get the full notes and links at https://CourseCreatorsHQ.com/195.

COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!

LINKS MENTIONED
    
Come join us for the Course Profits Challenge! It's free -    
https://coursecreatorshq.com/PodcastChallenge   

Miss any episodes? Check out the full list here:  
https://coursecreatorshq.com/calendar#podcast

RELATED EPISODES   

E192: The Build-Nurture-Convert Framework for Online Course Creators     
E193: BUILD Your Next Online Course… Where Do You Start?     

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Use these 6 traits to nurture your students and connect with them in new ways!

1. Vulnerability
2. Consistency
3. Wisdom
4. Compassion/Empathy
5. Obsession (in a good way!)
6. Communication

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

Do you ever get inspiration - and want to make sure you don't lose it? This quick episode will give you a braindumping process - to make sure you capture all those incredible ideas and don't lose them. Even if it's the middle of the night! Get the full links and show notes at https://CourseCreatorsHQ.com/194

COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!

LINKS MENTIONED     
Come join us for the Course Profits Challenge! It's free -    
https://coursecreatorshq.com/PodcastChallenge   

Sleepytime Tea -  
https://coursecreatorshq.com/SleepytimeTea      

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

How to have a productive "braindumping session:"

• Use a new notebook
• Don't edit or evaluate your ideas when you are dumping them
• Put current do dos that pop up in your regular to do list system
• List main ideas on separate pages and then write!
• I get more when I write than when I type
• Number the pages and make an index so you can return to specific topics easily
• Come back later to evaluate and schedule  

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

In this episode, let's talk about some of the secrets to BUILDING an incredible course.... these 8 steps will keep you focused and make your course better than 75% of the courses out there, if not more! Get the full show notes at https://CourseCreatorsHQ.com/193.

COMING SOON!
Best offer ever to help you... Course Profits Accelerator 2.0. Stay tuned for more details!

LINKS MENTIONED     
 

Episode 192: The Build-Nurture-Convert Framework for Online Course Creators

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Continuing the Build - Nurture - Convert Framework... 

1. Think about WHO you are helping with your course. You may have more than one group, but start with just one. 
    
2. Do you have any idea how to reach them? Are you building an audience yet? 
    
3. Consider your customer’s journey… by this I want you to think about some of obstacles that are popping up for them. What are the questions, frustrations and painful thoughts bouncing around in their head? 
    
4. Determine exactly what you put into this course – and what will be saved for the next course. What are the minimum steps needed to get from point A to your result or outcome? This should NOT be everything you could teach! What are the minimum steps need to get the result?
    
5. Now put each one of those steps as the major points in your outline. Fill in sub-steps for each one. When you record your course, each sub-step could potentially be a lesson.
    
6. Decide what kind of course you want to have – will it be video? Voice over? Audio only? Written only? Base this decision on the best way for your students to learn the material AND what you like to create. 
    
7. Determine the interactive component – group coaching? 1:1 coaching? Interactive group or message board? 
    
8. If you decide to presell it, make sure you have a very detailed outline put together and you have plenty of time to create each week’s lessons. Otherwise I would build a waitlist.

COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2024PlannerPodcast  

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/