Embodied CEO

This quarter I'm not overhauling a single thing. I'm sharing what we're stopping in Q4, what we're doubling down on, and the 30-day live AI-proof cohort I'm building for our clients. Plus the 30-day face-to-camera challenge I'm doing because I know I'm not good at it yet. Tune in now.

In this episode, I'm sharing where I think coaching and digital products are heading and why I believe every offer is about to include some form of simple software. I talk about why I've stopped using the word "coach," why speed and ease matter more than ever, and how you can turn your lived experience into tools that make getting results easier for your clients. I also share what I've been building with AI in my own business and why I think founders need to be making time to build right now. If you're a coach or course creator wondering how to stay relevant as things change this fast, this one's for you.

"It's the holidays, nobody's buying" is a story, not a fact. In today's episode, I'm walking you through how I plan Q4 so it becomes one of our best quarters. I share how I get every idea out of my head, decide which few are worth my team's time, and why the people joining your audience right now become your buyers in Q1. If you want to finish the year strong and still enjoy the holidays, this one's for you.

Paid ads are the fastest way I know to get in the driver's seat of your business growth, but only if you're ready for them and go in with the right mindset. In this episode, I'm breaking down when it's actually time to run ads, why most people are ready sooner than they think, and why ads are an amplifier, not a fix for a message or offer that isn't working yet. If you've ever tried ads and walked away, this one's for you.

In today's episode, I'm sharing a conversation I had with my content manager that I couldn't stop thinking about: creators and business owners are not the same thing. I break down why I see today's biggest creators as the new Hollywood movie stars, why there's an element of luck and algorithm in that path, and why building a business doesn't come down to luck at all. I walk through the traits and checklist that make a business a business (your own offer, predictable systems, and the ability to run without you) and why I treat organic content as a slow burn while paid ads are where I get speed and control. If you've ever felt pressure to go viral just to grow your business, this one's for you.

In today's episode, I'm sharing one of the most profound experiences I've had yet: an 11-hour somatic immersion. I get honest about the emotional patterns I picked up as a kid, when I was labeled "too much," and how they turned into the hypervigilance, accommodating, and constant doing that helped build my business, and why they've also been costing me deep connection. I talk about what it looks like to speak your truth without taking on other people's reactions, why I'm entering an era of slowing down and how I'm creating more white space. If you've ever held back your truth to keep someone else comfortable, this one's for you.

A slow sales month or a launch that doesn't go as planned can send even successful entrepreneurs spiraling: What if this doesn't last? What if the rug gets pulled out from under me? In this episode, I share how I coach my mastermind clients through those moments and how I handle them myself, even with a big team and a big payroll. You'll learn why resisting fear only makes it louder, the simple steps I use to get regulated again fast, and how to stop letting fear dictate your actions. I also share real stories from my clients, including one who turned a wave of cancellations into more sales than she started with. The goal isn't to never feel fear. It's to feel it and keep taking action anyway, because you will always figure it out.

In today's episode, I'm back after a short break and diving into the perspective on AI that's been consuming my thoughts lately, all sparked by one line a friend sent me: "Have AI do your chores, not your art." I break down what that actually means for how I'm using AI in my business and with my team, why I think AI will take over operations and HR before it ever replaces real creative or strategic thinking, and why I believe the future isn't humans versus AI, it's small teams of people working alongside dozens of AI agents. I also get real about the doom-and-gloom AI narratives flooding your feed right now and why I've chosen to see this moment as a golden age instead. If you've been feeling overwhelmed by AI, unsure how to actually use it, or worried about what it means for your business, this episode will give you a framework to cut through the noise.

In today's episode, I'm breaking down the real strategy behind my growth, and it's not a fancy framework or a perfect plan. I'm walking you through how I went from a $22/hr virtual assistant to running ads for people like Marie Forleo and Amy Porterfield, and the thing that actually got me there wasn't more information, it was messy, imperfect action. I'm getting into why overthinking and constant research quietly become false productivity, why the beginning of a business is supposed to look like throwing darts at a wall, and the "bite off more than I can chew" strategy I still use today. If you've been waiting to feel ready before you take action, this episode is your permission slip to just go.

In today's episode, I'm sharing what happened when I went 60 hours completely without my phone. My content manager and I took a surprise trip you guys voted on (New York won), and for almost three days I had no idea where we were going or what was next. I'm getting into what that disconnection did to my nervous system, why talking to strangers felt like facing death to me, and how it led to some of my best-performing content almost by accident. I'm also talking about what it means to stop looking at everyone else's playbook and create from your own voice, your own humor, your own magic — and why I think that's the missing piece for so many of us. If you've ever felt like you're watering yourself down to fit a formula, this episode is for you.