The Course Creator Show

Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business.

Linda is a quiz funnel expert turned community builder who has mastered the art of creating meaningful business connections. After a life-changing health scare, she completely transformed her approach to business partnerships and community building, leading to the creation of her highly successful MixerMind program.

In this episode, we're diving deep into how understanding personality types (based on the DISC assessment) can help you create more effective partnerships and visibility opportunities. Linda breaks down the four key personality types and shares exactly how to approach each one for maximum success. Plus, she reveals her journey from pharmaceutical sales to online business owner, and how a serious health challenge completely transformed her perspective on business relationships.

What you'll learn:
- Why traditional networking strategies might be holding you back
- The 4 personality types and how to pitch to each one effectively
- How to create visibility opportunities that convert at 35%+ 
- Why being a "host" can fast-track your business growth
- The surprising truth about business relationships and genuine connection
- How to leverage your natural personality strengths for better partnerships

Resources Mentioned:
- Take Linda's Visibility Factor Quiz: https://lindasidhu.com/quiz 

Your Next Steps:

-Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/

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I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it’s saving me in my business.

A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I’m getting more done in a day than I used to in a week—and with a smaller team.

If you’ve ever felt buried under endless tasks in your business (emails, social media, content creation, customer support—the list goes on), this episode is going to be a game-changer.

I’m breaking down:
-How I saved a $2,000/month expense with AI
-Why most people get AI totally wrong and how to shift your mindset
-The exact system I use to produce my podcast in minutes (not hours)
-A step-by-step challenge to find the repetitive tasks sucking up your time
-Why AI isn’t about sitting in front of a screen more—it’s about getting your time back

If you’re still sleeping on AI, this is your wake-up call. Let’s dive in.

Your Next Steps:

-AI Dream Team: Get my exact AI Assistants and plug them into your business: https://gemmabonhamcarter.com/ai

-The 2 Hour Brand Book: https://www.gemmabonhamcarter.com/brand 

-Follow me on Instagram: https://www.instagram.com/gemma.bonhamcarter

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://gemmabonhamcarter.com/coursecreatorschool/

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AI is already shaping how we work, create, and run our businesses—but there’s a huge problem: the industry is overwhelmingly male-dominated. And that? That’s a massive missed opportunity.

In this episode, I’m diving into why this matters, how AI bias is already impacting everything, and—most importantly—how you can take up space in AI (even if you don’t have a tech background).

Because here’s the truth: you don’t need to be a coder or an AI expert to make an impact. You just need creativity, vision, and the ability to solve real problems—skills you already have as a business owner.

Let’s stop waiting for permission and start leading. The AI revolution is already happening… are you in the room?

What You’ll Learn in This Episode:

• Why AI is already impacting your business (even if you’re not using it yet)
• The real risk of AI being built with only one perspective
• How AI bias is already shaping industries like business, healthcare, and finance
• Why you don’t need to be a tech expert to get involved in AI
• Simple ways to start integrating AI into your business right now

Mentioned in This Episode:

• AI Dream Team – My system for using AI to streamline and actually grow your business: https://www.gemmabonhamcarter.com/ai 
• Not ready for AI Dream Team? Grab the 2-Hour Brand Book to get 10X better results from AI: https://www.gemmabonhamcarter.com/brand 
• Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarter
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Get My $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
• Launch Your Course:https://gemmabonhamcarter.com/coursecreatorschool

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Want the inside scoop on what's actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!).

In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches getting the best results right now. If you've been wondering whether Facebook ads are still worth it or how to make them work for your business, this conversation is exactly what you need.

What you'll learn:
- Why Meta ads are still crucial for business growth in 2025 (and how to stay ahead)
- The exact messaging shift that took one business from crickets to 10x revenue
- Current targeting strategies that are working (and which ones aren't performing as well anymore)
- The ideal cost-per-lead to aim for and what to expect across different niches
- Smart scaling strategies to maintain profitability as you grow
- Why PDF lead magnets are still crushing it (and how to structure your follow-up funnel)

Resources Mentioned:
- The Modern Ad Agency: https://themodernad.com/apply
- Free Guide - Get Your First 50 Leads with $10/Day: https://themodernad.com/10aday

Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs 
- What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools 
- Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ 
- Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.

Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me.

In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.

What You’ll Learn in This Episode:

• Why most AI-generated content sounds like it was written by a robot (because, well, it was)
• The mistake most business owners make when trying to use AI
• How my Two-Hour Brand Book system completely changed the game
• The prompts you need to get AI to actually sound like you
• How Holly Haynes and Kelly Ruta used this system to transform their businesses
• Why this ONE document will make your marketing, content, and sales easier—forever

Mentioned Resources:

• Grab The Two-Hour Brand Book (only $77): https://gemmabonhamcarter.com/brand
• DM me on Instagram and tell me your thoughts: https://www.instagram.com/gemma.bonhamcarter
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

Support the show

Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business?

Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind.

This episode is packed with case studies, strategies, and the biggest Instagram wins she’s seeing right now. If you want to grow your audience, boost engagement, and turn followers into actual customers in 2025, this one’s for you.

What you’ll learn in this episode:
-The real state of Instagram in 2025 (spoiler: it’s not dead)
-Why you DON’T need to post three times a day (seriously, stop)
-The six content categories you need for a sustainable IG strategy
-Why carousels are having a major viral moment (and how to leverage them)
-How to use IG to grow your email list—without feeling salesy
-The “messy & real” content trend that’s actually working
-The ManyChat automation hack that brings back high engagement

Want to master Instagram for business in 2025? Join Mallory’s workshop!
LINK TO JOIN: http://gemmabonhamcarter.com/mallory 

Connect with Mallory:
📲 Instagram: @malloryrowan
🌎 Website: malloryrowan.com

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Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. 

Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities.

Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive following or previous sponsorship experience. From creative ways to structure deals (wait until you hear about his "Rising Creator Grant" idea!) to the exact email template that gets responses from brands, we're covering it all.

What You'll Learn:

- Why the traditional "influencer" approach to pitching brands is all wrong (and what to do instead)

- The ROPE method for crafting the perfect brand pitch

- Creative ways to structure sponsorships beyond just social media posts

- How to use surveys to identify unexpected brand partnership opportunities

- Real examples of how course creators can work with brands

- The exact subject lines and email templates that get responses

- How to leverage brand partnerships to grow your course enrollments

Resources Mentioned:

- Sponsor Magnet Book: https://sponsormagnet.com

- Brand Deal Wizard Course: https://creatorwizard.com

Your Next Steps:

- Work with Gemma: https://www.gemmabonhamcarter.com/programs 

- What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools 

- Get her $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ 

- Connect on Social: https://www.instagram.com/gemma.bonhamcarter

Support the show

Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea.

I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbulb for me. Instead of selling to one person at a time, what if I focused on selling to groups? This shift in thinking could be a total game-changer for your sales strategy.

If you’ve got a digital product, course, or program, this episode will show you exactly how to make group sales work for you.

In this episode, I’m spilling the tea on:

-The sneaky monthly mindset spiral that almost took me out (and how I snap out of it)
-The email that changed everything for me
-Why selling to one leader instead of 10 individuals is a smarter, more scalable move
-Who in your network is already primed to buy your offer for their entire group
-How to pitch bulk sales (without it feeling weird or salesy)

Listen in, take notes, and let me know if you're diving into the group sales game! 

Resources Mentioned:

-Brand Book in a Day – The exact digital product that sparked this idea! Grab your copy here: https://cart.gemmabonhamcarter.com/brand-book/

-Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarter

Your Next Steps:

-Work with Me: https://www.gemmabonhamcarter.com/programs

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://learn.gemmabonhamcarter.com/class/

-Connect on Social: https://www.instagram.com/gemma.bonhamcarter

Support the show

In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience's identity rather than your brand's.

We dive into how understanding your audience’s self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you connect with your audience in a way that fosters long-term loyalty.

Whether you're a small business owner, a course creator, or just looking to refine your marketing message, this episode will help you rethink how you approach your audience. Let’s roll the tape!

What You’ll Learn:

-The difference between brand identity and buyer identity

-What "Identity Marketing" really means and why it’s a game-changer

-How Veronica’s personal journey inspired her book

-Actionable steps to uncover your audience's identity

-How to adapt your marketing if you or your audience is evolving

Mentioned Resources:

-Veronica’s book, Identity Marketing: identitymarketingbook.com

-Follow Veronica on Social: instagram.com/vromney 

Your Next Steps:

-Work with Me: https://www.gemmabonhamcarter.com/programs

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Connect on Social: https://www.instagram.com/gemma.bonhamcarter

Support the show

In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again.

Tune in to hear Kate’s honest reflections, creative pivots, and actionable advice for navigating a shifting online course landscape.

What You’ll Learn in This Episode:

• Why Kate’s evergreen funnel stopped working in 2024—and how she revamped it for better results.
• The lessons learned from her first live launch and how affiliate partners played a key role.
• Why experimenting with strategies kept her excited and inspired in her business.
• How a simple Black Friday campaign boosted sales and set the stage for future launches.
• Insights into balancing experimentation, audience trust, and staying adaptable in a competitive market.

Mentioned in This Episode:

• Kate Scott’s Website: https://katescott.co
• Launch Out Loud: https://launchoutloud.co
• Join the Passive Project: https://gemmabonhamcarter.com/passive-project
• Black Friday in a Box: https://learn.gemmabonhamcarter.com/bfiab 

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
• Launch Your Course: https://learn.gemmabonhamcarter.com/class/

Connect on Social: https://www.instagram.com/gemma.bonhamcarter

Support the show