The Course Creator Show

Today, we're chatting with one of our Passive Project Members: Daniel Wallace.

In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.

In this episode, he is sharing:

• Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.
• Why more creators should host regular summits!

Let's no forget some kind words he had to say about his experience inside of The Passive Project:

"I've implemented some of the changes Gemma advised for selling my coaching program. I love the results! Sales have been great and I’m able to set expectations a lot better before people buy. I broke $100k in revenue for the year - for the first time ever. Gemma’s advice is going to help me have an even better 2022!

I followed Gemma's advice about my Black Friday promotion to the letter and it worked extraordinarily well. My best week ever in the business. I made $39k in those 5 days. I was blown away!"

• Visit his website: https://danieldavidwallace.com
• Follow his on IG: https://www.instagram.com/writingdaniel/
• Try HeySummit: https://www.heysummit.com/?fpr=ddwallace

Resources Mentioned:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday

Your Next Steps:

• Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands!

In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more.

We’re diving into everything from the value-add approach Apple uses instead of slashing prices, Amazon’s insane use of FOMO and flash deals, Starbucks’ genius in creating an experience, and how Glossier turns customers into the heart of their brand story.

Grab your coffee and your notepad, because by the end of this episode, you'll be ready to apply these marketing gems to your Black Friday campaign!

What You’ll Learn:

• How Apple maintains their premium pricing while still making Black Friday work for them.
• Why Amazon’s flash deal strategy is perfect for creating urgency and driving repeat sales.
• The genius behind Starbucks’ seasonal promotions and how they create community around their offers.
• How Glossier leverages user-generated content and social proof for their Black Friday campaigns.
• How you can apply these tactics to your Black Friday promos to drive sales without slashing prices

Resources Mentioned:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday

Your Next Steps:

• Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks.

If you sell products in the $50-$300 range, this case study will be totally up your alley! 

Katelyn shares how she went from earning $5,000 a month to doubling her income with strategic Black Friday offers. We also dive into her process for creating exclusive products, building anticipation, and making her customers come back year after year for these special deals. She is about to run her 5th “5 Days of Deals” campaign and has a lot to share! 

If you’re wondering how to leverage Black Friday sales to boost your bottom line or run successful seasonal promotions in your niche, Katelyn’s story is packed with actionable tips.

What You’ll Learn:

• How Katelyn doubled her monthly revenue during Black Friday week
• Why she now runs *two* deal weeks every year (and why they both work)
• The power of exclusive products to drive customer excitement
• Why Katelyn didn’t need a bigger email list to generate more sales

Resources Mentioned:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
• Virtually Everything: https://virtuallyeverythingllc.com
  
  

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If planning your Black Friday campaign has you feeling overwhelmed, today’s episode is going to change that. We’re talking all about VIP Week—a brand new add-on for 2024 that gives you direct access to me, personalized coaching, and everything you need to run a successful Black Friday campaign.

I’ve been running Black Friday in a Box for a few years now, but this year I wanted to give even more support to those of you who want to maximize your Black Friday results. That’s where VIP Week comes in.

In VIP Week, you’ll get daily homework, live coaching, and hands-on guidance to plan, prep, and execute your Black Friday campaign. It’s all happening from October 21st to 25th, and I’ll be there with you every step of the way. Whether you’re wondering about your 5-day offers, sales pages, or back-end systems, I’ll help you dial it all in.

So, if you want to make this Black Friday your most profitable yet, this is the episode for you!

What we cover in this episode:

• What VIP Week is and why I created it
• How VIP Week will help you prep and plan your entire campaign in just 5 days
• The personalized coaching and daily homework you’ll receive during VIP Week
• Why this exclusive offer is perfect for those ready to crush Black Friday
• How to join VIP Week after purchasing Black Friday in a Box

VIP Week starts on October 21st, so don’t wait! If you’ve been thinking about how to get hands-on support for your Black Friday campaign, this is your chance.

Join us here (VIP Week will be offered as an add-on after purchasing Black Friday in a Box): https://gemmabonhamcarter.com/black-friday

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What if you could turn five days into a $94K payday? That’s exactly what Paula Crossfield did, and she’s here to spill the tea on how she pulled it off. In this episode, I’m sitting down with Paula, a Vedic astrologer and business strategist, who leveraged my "Black Friday in a Box" strategy to achieve incredible results in her business. 

If you've ever felt overwhelmed by the idea of running a big sales campaign or are looking for new strategies to make your next promotion a hit, this episode is for you. Paula breaks down exactly how she prepared for her five-day sales event, the products she included, and the unique marketing tactics she used—both spiritual and strategic.

What You’ll Learn:

• Paula's approach to merging astrology with business strategy for better client results.
• The nitty-gritty of her $94K Black Friday week, from planning to execution.
• How to structure a five-day sales campaign to maximize revenue.
• The power of a tiered pricing strategy and having both low and high-ticket offers.
• Tips for pre-launching and priming your audience for a new offer.
• How Paula managed to handle a major promotion while traveling and hosting retreats.

Resources Mentioned in this Episode:

• Paula Crossfield’s website: https://weaveyourbliss.com
• Follow Paula on Instagram: https://www.instagram.com/weaveyourbliss
• Cosmic Business Podcast: https://weaveyourbliss.com/podcast

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-and-true “5 Days of Deals” strategy, which is perfect for Black Friday, but (spoiler alert) you can totally use it year-round.

Here’s the deal: Black Friday is when your audience *expects* to buy. If you’re not showing up in their inbox with an irresistible offer, they’re spending their money elsewhere. This episode will show you exactly how to structure your campaign to make sure you’re raking in the sales and maximizing your revenue.

What you’ll learn:

• How I structured my 5 Days of Deals campaign to pull in $91K
• The strategy behind offering different deals every day and why it works
• What I would *not* do again (trust me, this will save you headaches)
• How to prepare your campaign in advance to make it fun and easy
• Why the last-minute buyers will make or break your sale
• How to keep your audience excited and engaged all week long

Resources mentioned in this episode:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
• VIP Week Happening Oct 21-25, 2024: Optional add-on once you purchase Black Friday in a Box
• The Email Fix: https://gemmabonhamcarter.com/email-fix

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice!

In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy's journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring. 

She’s sharing exactly how she turned a 6,500-person email list into $84K during Black Friday and then did it again for $81K in the spring. Spoiler alert: She even stopped live launching altogether because of this success!

We dive deep into the strategy, her best practices, and how you can replicate this success—even if you have a mid-sized email list and lower-ticket products. If you’re ready to boost your sales and make your promotions easier, this episode is a must-listen.

What you’ll learn:

• How Katy used my Black Friday in a Box strategy to make $165K in two promotions.
• The math and mindset behind setting realistic (and ambitious) sales goals.
• Why she decided to stop live launching and focus on evergreen strategies.
• The key to selling low to mid-ticket products in high volumes.
• Tips for keeping your email list engaged—even with multiple promotions.
• The secret sauce behind Katy’s consistently high open rates.

Resources Mentioned in this Episode:

• Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday
• Katy’s Hustle Humbly Podcast: https://hustlehumblypodcast.com 

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Black Friday is coming, and it’s time to maximize your profits.

In this episode of The Course Creator Show, I’m breaking down how you can make Black Friday your biggest sales week of the year using my signature “5 Days of Deals” strategy. No, you don’t need five products to make it happen—I’ve got you covered with 12 fresh ideas that will spark your creativity and have you filling those 5 days with irresistible offers.

By the end of this episode, you’ll have a list of potential offers that fit your business perfectly, whether you’re a course creator, coach, or online entrepreneur. We’re diving into strategies like bundling, pre-selling, and even selling templates and swipe files.

What you’ll learn:

-The power of the “5 Days of Deals” approach

-Why spreading out your offers over 5 days maximizes engagement and sales

-12 creative offer ideas—even if you don’t have 5 products yet!

-How to repackage existing products, bundle offers, and pre-sell ideas

-Tips for structuring price points to appeal to every segment of your audience

Resources Mentioned:

• My Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting.

In this episode of The Course Creator Show, Anna shares:
Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them
Her experience with paid ads and running profitable funnels
Why she uses a Facebook Group for her organic marketing (and the secret to growing it to 10k members)
How she made $52k in one week using my Black Friday in a Box strategy

… and more!

Tune in to the episode. It’s a good one!

Resources Mentioned:

• My Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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🍂 Fall vibes, business insights, and a dash of Pumpkin Spice!

Today on The Course Creator Show, I’m spilling the tea (or should I say, the PSL) on how Starbucks transformed a seasonal drink into a marketing phenomenon. Love it or hate it, the Pumpkin Spice Latte (PSL) has revolutionized seasonal marketing, and there’s so much we, as course creators, can take from it.

Grab your favorite cozy beverage and listen in as I break down how you can apply Starbucks’ PSL magic to your own business to create a seasonal product with urgency, excitement, and serious FOMO.

In this episode, I’m walking you through how Starbucks created a multi-million pumpkin-flavored empire—and how you can create that same sense of urgency and exclusivity with your course or product.

What you’ll learn:

• How Starbucks turned the PSL into a seasonal event (and how you can do the same)
• The psychology of scarcity and FOMO—and why it works
• -Strategies to turn a limited-time product into a buzz-worthy launchWhy making your product a “seasonal” or limited-time offer can drive major sales
• How I apply this strategy with my own Black Friday in a Box product

Resources Mentioned:

• My Black Friday in a Box: https://gemmabonhamcarter.com/blackfriday

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Create Your Brand Book In a Day: https://cart.gemmabonhamcarter.com/brand-book/ 
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

Support the show