In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented with new strategies—including her first live launch, affiliate partnerships, and an exciting Black Friday campaign—and found her spark again.

Tune in to hear Kate’s honest reflections, creative pivots, and actionable advice for navigating a shifting online course landscape.

What You’ll Learn in This Episode:

• Why Kate’s evergreen funnel stopped working in 2024—and how she revamped it for better results.
• The lessons learned from her first live launch and how affiliate partners played a key role.
• Why experimenting with strategies kept her excited and inspired in her business.
• How a simple Black Friday campaign boosted sales and set the stage for future launches.
• Insights into balancing experimentation, audience trust, and staying adaptable in a competitive market.

Mentioned in This Episode:

• Kate Scott’s Website: https://katescott.co
• Launch Out Loud: https://launchoutloud.co
• Join the Passive Project: https://gemmabonhamcarter.com/passive-project
• Black Friday in a Box: https://learn.gemmabonhamcarter.com/bfiab 

Your Next Steps:

• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
• Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails
• Launch Your Course: https://learn.gemmabonhamcarter.com/class/

Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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