The Course Creator Show

Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)


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If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.

Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me.

In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.


What You’ll Learn in This Episode:

  • Why most AI-generated content sounds like it was written by a robot (because, well, it was)
  • The mistake most business owners make when trying to use AI
  • How my Two-Hour Brand Book system completely changed the game
  • The prompts you need to get AI to actually sound like you
  • How Holly Haynes and Kelly Ruta used this system to transform their businesses
  • Why this ONE document will make your marketing, content, and sales easier—forever


Mentioned Resources:

  • Grab The Two-Hour Brand Book (only $77): https://gemmabonhamcarter.com/brand
  • DM me on Instagram and tell me your thoughts: https://www.instagram.com/gemma.bonhamcarter
  • Work with Me: https://www.gemmabonhamcarter.com/programs
  • What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
  • Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

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The Course Creator ShowBy Gemma Bonham-Carter

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