Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them. Being aware of these mistakes and implementing effective lead generation strategies will allow you to attract and nurture potential buyers, shorten the buying cycle, and ultimately increase sales!

Key Takeaways:

• Mistake #1: Not doing any sort of lead generation at all {01:14}
• Mistake #2: Not properly utilizing the thank you page {07:45}
• Mistake #3: Not reverse engineering the lead magnet within the customer journey ecosystem {09:25}
• Mistake #4: Not having a welcome sequence or having one with no purpose {11:32}
• Mistake #5: Ignoring the numbers and the data {15:43}

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Black Friday is just around the corner! Are you prepared?

In the previous episodes of the Black Friday Series, we discussed key strategies to focus on when you’re several weeks out from a big event. Now, with just two weeks left until Black Friday, we’re diving into the final three strategies. Learn all about creating a waitlist to generate excitement and anticipation, the importance of evaluating your list building strategy, and the two specific ads you should be running to increase traffic to the event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary FINAL steps to ensure a successful event! 

Key Takeaways:

• Recap of past episodes in the Black Friday series {00:30}
• Creating a waitlist to build hype and exclusivity {03:10}
• Promoting only to your warm audience {05:50}
• Taking stock of your list building strategy {07:30
• Being prepared for ad costs to increase {09:00}
• Different types of ads to be running during Black Friday {11:00}
  
  

Listen to 137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out

Listen to 142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s Saturday Strategy Session goes behind-the-scenes of Team JD and gives details on the recent revamp of my email welcome sequences. The goal was to create a series of emails that felt genuine and also represent my brand. Get a detailed breakdown of each email in the new welcome sequence, including the content and purpose of each email. Also learn the reasoning for why I chose to create a longer sequence of eight emails (with the plan to add six additional emails in the near future) instead of the typical three to five. This is a great episode for those in need of revamping their welcome sequence! Get ample tips and inspiration to create an authentic experience for your email subscribers!

Key Takeaways:

• Creating or revamping a welcome email sequence {01:15}
• Use of false urgency and genuine urgency in marketing {13:55}
• Explanation of the structure and timing of the email sequence {03:55}
• Delivering the freebie and introduction {07:11}
• Positioning yourself as an expert {09:40}
• Providing case studies {12:40}
• Finding inspiration from other email marketers {18:30}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we’re talking about how a spin class relates to marketing, specifically running Facebook Ads. Even though I’m a runner, I began attending spin classes last winter as an alternative to running during the cold winter months. I quickly fell in love with the early morning workouts and saw the positive impact it made on my life! 

After 8 months of weekly class attendance, I began to realize how spin compares to the different aspects of marketing, such as the importance of focusing on you and not comparing yourself to others, remaining consistent, and the idea that marketing is just one part of a larger picture. From my initial first-timer nerves, to becoming more accustomed to the workout and environment over time, tune in and hear how my spin journey parallels with getting started in running Facebook ads!

Key Takeaways:

• Focusing on yourself and avoiding comparison {03:05}
• How starting the day with exercise relates to marketing {05:50}
• Facebook ads are just one part of a larger marketing strategy {10:05}
• Embracing new challenges and trying something new {11:40}
• Relating spin class growth to Facebook ads {13:45}
• Constantly learning and growing {15:55}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s Saturday Strategy Session focuses on the number one ad that everybody should be running…lead generation ads! In a digital climate where organic growth can be challenging, it’s so important to utilize paid ads to consistently build your email list and grow your business. 

Without a lead generation strategy in place, your business may suffer in the long run. People will unsubscribe, unfollow, and stop consuming your content. To avoid stagnation or decline, it’s imperative to replace these lost leads with new ones. Tune in to learn more about lead generation ads and how they can ensure a steady flow of leads to your business, even when you're not actively posting or creating new content!

Key Takeaways:

• Growing your email list is key for business sustainability {01:35}
• Lead generation ads help bring new people into your business {05:05}
• Reverse engineering your content strategy {06:50}
• Examples of freebies: downloads, trainings, consultations, audits {10:00}
• Running evergreen lead generation ads for consistent growth {11:40}
• The benefits of lead generation ads for steady business growth {13:35}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we’re diving into the first "tea time with Jenzaia”. Hear the hot take on why targeting is not the issue when it comes to Facebook ads. 

Often, people believe that finding the right audience is the key to success. However, I have two rebuttals for this. Firstly, many individuals fail to leverage their warm audience and lookalike audiences effectively. Secondly, the problem often lies in messaging rather than targeting. 

This episode explains the importance of utilizing warm audiences and lookalike audiences rather than solely relying on interest-based saved audiences. Also learn the significance of messaging and how you can improve your ad images and copy to resonate with your target audience. Targeting is just one piece of the puzzle! By combining effective targeting with compelling messaging, you can unlock the full potential of your Facebook ad campaigns!

Facebook Ad Targeting for Teacherpreneurs

jenzaiadimartile.com/audiences

Key Takeaways:

• Podcast rebranding and new changes {00:35}
• Utilizing warm and lookalike audiences {03:12}
• Explanation of custom audiences and creating lookalike audiences {04:30}
• Targeting is not the issue - it’s your messaging {11:00}
• Exploring different angles for ad copy {14:30}
• Targeting vs. messaging as the problem {17:40}
  
  

Mentioned in the Episode:

Lydia Harris - Brand & Web Design

instagram.com/heylydiaharris

 Brittany Kues - Podcast Management

brittanykues.com

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we’re discussing the three key strategies to focus on when you’re 8 weeks out from a big event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success. 

Get the insight on maximizing your sales by hosting a live event, nurturing relationships and creating brand awareness, and collaborating with others. Also learn the importance of consistently providing high-quality content, prioritizing email list building, and the 2 types of Facebook ads that will attract potential customers. Don’t wait until the last minute to begin preparing for a major sales event. Tune in now and start implementing these strategies today!

Key Takeaways:

• Hosting a live event {01:25}
• Nurturing and brand awareness through content and emails {03:10}
• Collaboration strategies for list building and nurturing {05:40}
• The 3 layers of a marketing plan {09:20}
• Types of Facebook ads to run right now {13:35}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

As the fall season approaches, it's time for businesses to start planning their marketing strategies to finish the year off successfully. In this week's Saturday Strategy Session, we’re discussing 4 key tips that can help you create an effective fall marketing plan. These tips can also be applied to other seasons, allowing you to tailor your marketing efforts throughout the year. 

Dive in and discover how you can play the long game, layer your marketing plan, tailor your message, and balance your time and money investments for optimal results!

Key Takeaways:

• Playing the long game and making decisions for the long term {01:20}
• Understanding buying cycles {4:25}
• Layers to your marketing plan; brand awareness, nurturing, building sales {6:38}
• Tailoring your message and offers to the time of year {12:50}
• Balancing time versus money investment in your business {18:20}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Are you tracking the right metrics for your Facebook ads?

In this week's Saturday Strategy Session, we’re discussing my top three favorite metrics to be tracking! Specifically, the metrics accessible in Facebook Ads Manager. Get an explanation on each metric, learn what each one measures, why it is important, and how to interpret the data. Also, listen until the end and get insight on a bonus metric that can indicate when to refresh an ad and optimize performance.

Tracking the right metrics is essential for measuring the success of your Facebook ad campaigns. By gathering insights into engagement, evaluating ROI, and preventing ad exhaustion, you can maximize the effectiveness of your Facebook ads and achieve your marketing goals. Tune in and start tracking these top metrics today!

Key Takeaways:

• Explanation of CTR link click metric {01:15}
• Explanation of the cost per result metric {04:10}
• Why you need to calculate cost per result from both Facebook and your email service provider
• Tracking the frequency metric {07:25}
• Avoiding ad exhaustion
• Bonus metric: CPM {12:10}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Getting paid as a guest speaker isn’t as difficult as you might think. However, it does require a strategic approach, a compelling signature speech, and a focus on engagement and connection with your audience. Jenn Espinosa-Goswami, a certified holistic coach and public speaking expert, breaks down the steps to getting paid to speak. As she mentions, there’s a stage for everyone!

Learn how to find speaking opportunities, the three ways to get paid as a speaker, and the pros and cons of speaking virtually or in-person. Also, get familiar with the different types of speaking engagements, including speaking for visibility and lead generation. While it may seem that only celebrities or well-known public figures get paid for speaking, there are plenty of opportunities for speakers at all levels. If you’re ready to transition from speaking for free to getting paid for your expertise, this is the episode for you!

Key Takeaways:

• Different types of speaking and using speaking for lead generation (03:00)
• Transitioning from free speaking to getting paid as an expert (04:40)
• Teachers transitioning from classroom speaking to paid speaking (05:50)
• Creating a signature speech (07:40)
• Removing the "I" from the speech and focusing on relatability (12:50)
• How to get paid to speak (14:10)
• Why smaller group speaking can be more lucrative (24:00)
• Virtual vs in-person events (25:30)
• Being mindful of how many speaking engagements your schedule allows for (30:20)
  
  

Connect with Jenn:

LinkedIn: https://www.linkedin.com/in/jego3

Signature Speech Template

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]