In this week's Saturday Strategy Session, we chat about niche and expertise; does your business need one, both or neither?

Tune in to learn how niching down and finding your expertise can impact your business marketing. We dive into the difference between a niche and an expertise, as well as the actual benefits of having both. Also learn the typical process of niching down and different variations for going about it. Then of course, how does this all relate to Facebook ad marketing?

Go deeper in your messaging and speak more effectively to your ideal client. Maybe not in the beginning of starting your business, but eventually it is important to figure out what you enjoy doing and who you enjoy doing it for or with. By doing so, your business will skyrocket!

Key Takeaways/Episode Timestamps:

• The difference between niche and expertise {02:20}
• Why do you need a niche/expertise or both? {07:25}
• The process of niching down {08:29}
• The benefits of having a niche AND an expertise {16:00}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about marketing mindset, and specifically, data overwhelm in your business. All of the numbers and data in your business can have your head spinning and leave you feeling paralyzed. If you’ve ever felt this way, you’re definitely not alone!

First of all, I want to give you permission to just let it go. Secondly, I want to give you 3 tips to help avoid number overwhelm in your business. Consider how you can ‘flip the script’ and just allow your marketing to do what it needs to do. Marketing always works, but consistency is key here.

Take a deep breath, and take the pressure off of yourself. Don’t be afraid to re-evaluate along the way and make a change if something isn’t working like you thought it would. There is a delicate balance of knowing the numbers in your business, but you do NOT need to obsess over every single number and piece of data either!
 

Key Takeaways/Episode Timestamps:

• Tip #1 - Pick a Metric to Track For Each Step {2:58}
• Tip #2 - As Long as It Takes {6:23}
• Tip #3 - Take a Lesson From Billboards {8:11}
  
  

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about 3 steps to decluttering your business. One of the books I read recently was ‘Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff’ by Dana K. White. In the book, Dana shares 5 tips for getting rid of overwhelm and clutter for good. 

I found this book super helpful, so I decided to declutter my business and applied 3 simple steps to do so. Your CRM, services, programs, clients, and even marketing are some of the many components of your business that can be decluttered. This episode dives into the elimination, evaluation, and implementation phases of getting your business organized. 

I would love to know what part of your business you’ll be decluttering with these 3 steps, and how it goes for you!
 

Key Takeaways/Episode Timestamps:

• The 5 steps from the book ‘Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff’ {5:21}
• The first step for decluttering your business {09:46}
• The second step for decluttering your business {11:44}
• The third step for decluttering your business {15:53}
  
  

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff by Dana K. White (book mentioned in episode): https://Decluttering-Speed-Life-Winning-Never-Ending/

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about the love languages of marketing and specifically, the ‘right’ way to market your business. Perfect timing with this episode going live the week of Valentine’s Day - I didn’t intentionally plan that! 

You’ve probably heard of the 5 love languages when it comes to relationships; they are words of affirmation, acts of service, gifts, physical touch, and quality time. All of these love languages can actually be used in your marketing in a variety of ways too. Think about positive testimonials and reviews coming from your customers, sharing about your signature offers, gifting your freebies, building genuine 1-1 relationships with others, and even providing quality trainings for your audience. ALL of these are wonderful ways for you to market yourself and your business, especially if you’re being intentional and putting high-value, quality content out into the world. 

I would love to hear what you’re going to focus on and implement in your particular business during this first quarter of 2023. I’m always cheering you on and celebrating you taking steps toward better marketing in your business!

Key Takeaways/Episode Timestamps:

• The 5 love languages typically used in relationships {2:48}
• How words of affirmation can be used in marketing {5:19}
• How acts of service can be used in marketing {9:01}
• How gifts can be used in marketing {12:28}
• How physical touch can be used in marketing {15:17}
• How quality time can be used in marketing {20:59}
• What I want you to really think about and implement from this episode {23:03}
  
  

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
5 Love Languages podcast episode by Maggie Reyes (mentioned in episode): https://maggiereyes.com/podcast/6/

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Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Email Me → [email protected]

On this week’s Saturday Strategy Session, you'll hear an actual coaching session I had with Suzanne Aldrich from Playing Speech!

Suzanne is a licensed Pediatric Speech Language Pathologist and works full-time treating children with speech sound disorders. She also has a TPT store that sells materials to treat speech and language disorders. She loves sharing helpful therapy tips and resources through her social media, blog, and email newsletters. 
 
 On this call, she is seeking guidance on how to be less sporadic with posting new content, as well as putting a solid marketing plan in place.  As we dive more into the conversation, it’s actually clear that Suzanne has a good content plan, but just needs some minor tweaks. 
 
 Tune in to learn about the benefits of having content themes every month (instead of content pillars!), staying consistent with your schedule, and repurposing content. Sharing high-quality content in a way that works well for YOU and your business is what matters, and will go a long way with your people!

I hope you enjoy this coaching session as much as I did!
 

Key Takeaways/Episode Timestamps:

• Suzanne’s background and how she became a TPT seller {2:02}
• Suzanne’s biggest struggle with her current marketing plan {3:24}
• The importance of posting high-quality content to your platforms {9:26}
• How Suzanne is currently creating content for her blog, Instagram and email list {13:40}
• Why you should be repurposing content and not always trying to reinvent the wheel {18:00}
• How Suzanne shows up on social media with stories, reels, and static posts {20:20}
• Suzanne’s 3 biggest takeaways from this strategy session {26:00}

Links and Resources:
IG: @playingspeech
TPT Store: https://www.teacherspayteachers.com/Store/Playingspeech
Website: https://www.playingspeech.com/

FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about the 4 elements of holistic marketing. Your holistic marketing strategy should be like a braid, because all of the elements work together, layer together, and are stronger together. 

I first talked about the 3 original elements in a previous episode, but I have a 4th element that is now on my radar too. It’s very important that you’re working with your marketing, and not against it. All of these elements will take time, but marketing should feel natural and become easier as you keep going (I’ve personally experienced this). No matter what type of marketing you’re doing, you absolutely NEED to be pouring value into what you’re sharing. 

As you continue to focus on nurturing and building authentic relationships with people, you’ll position yourself as an expert. You just never know who you will be helping, or when the value you’re putting out into the world will come back to you!

Key Takeaways/Episode Timestamps:

• Why your holistic marketing strategy is like a braid {2:05}
• The importance of pouring value in and building authentic connections {3:42}
• The original 3 elements of holistic marketing (breakdown of each one) {6:20}
• The 4th (and newest) element of holistic marketing {16:44}
• Unique benefits of relationship marketing {20:50}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (Doors close Jan 29th @ 11:59 pm ET) → http://marketscalegrow.com/dreamlistessentials
Episode 44 (mentioned during this episode): Level Up - A Holistic Approach to Your Marketing Strategy

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Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Email Me → [email protected]

This week’s inspiring teacherpreneur journey is from Ashley DiMercurio of Your Reading Tutor!

Ashley is a certified Reading Interventionist, teacher and tutor mentor, podcaster, wife, and homeschooling mom to two beautiful children. She scaled her part-time business into a full-time income through multiple income streams, including an online tutoring business and online virtual summit. She’s been a featured presenter for several online events, and even launched The Reading Project podcast to help more families. Her ultimate goal is to show educators the possibilities beyond the classroom. 

In this episode, we chat all about Ashley’s story of leaving teaching and pursuing her first online business in network marketing. After finding success in the online space, she decided to pivot and start her own online tutoring business. She even created her own virtual online summit, Teachers Make Money Online, where she’s been able to collaborate and network with other educators. This has allowed her to really show them what’s possible when it comes to growing a business in the online space! We also dive into the importance of ‘know, like, trust’, which Ashley deems crucial for business success. 

 Ashley has not been afraid to try new things on her entrepreneurial journey. All along, she’s understood the value of personal connection with others. While building your online presence takes time, building connections really is the key to a solid marketing strategy.

I hope you enjoy this chat as much as I did!

Connect with Ashley:
IG: @yourreadingtutor | @ashley_dimercurio
Website: www.yourreadingtutor.com
YouTube: https://www.youtube.com/channel/UCeVxy3ZysLRcVKozMy3xHqQ
Freebie: Building an Online Presence for Edupreneurs https://yourreadingtutoronline-gmail-com.ck.page/8f12b8e136

Additional Resources Mentioned:
The Compound Effect by Darren Hardy  

Market Scale Grow - Links & Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about creating a home base for your marketing plan - Specifically, where you are sending people. I recommend that you have one solid home base to direct traffic, nurture your people, and continue building relationships. This is extremely important because people NEED a next step in order to take action and follow through. People in momentum continue to be in momentum. Therefore, you do not ever want your marketing to come to a dead end.

 When it comes to a home base for your marketing plan, we’re talking more about the biggest reason WHY you should have one (not multiple different ones), what my personal home bases have been over time, and the pros and cons of various home bases. One of my biggest pieces of advice is to not give too many choices when sharing how people can find and connect with you. Creating consistency and focus is really powerful, and it doesn’t need to be over-complicated!  

 It’s totally okay for you to test out different home bases for marketing, but make sure you’re giving it sufficient time before you change things up. That way, you’ll be able to find what works well and fits your particular business best. I truly believe that the more value you put out into the world, the more value will come back to you!

Key Takeaways/Episode Timestamps:

• The importance of building a solid home base to direct your people to {3:43}
• The 3 elements of holistic marketing {6:00}
• The biggest reason WHY you should have a home base for your marketing {7:17}
• Examples of home bases for your marketing plan {9:03}
• Pros and cons of different home base marketing options {11:11}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) →  marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Welcome to another look behind the scenes of my business evolution!

Back in episode 98, I mentioned that my business is shifting. While a little scary, I really wanted to be transparent and share that journey with you all because I feel like you rarely get to see that side of businesses. You know, that messy middle. When all the big decisions are being made.

For Part 2, I share more about how I reevaluated my business values and what that whole process was like.  
 
In this episode, I chat about...

• How my goal of building an authentic, personable brand is going to anchor my business decisions in 2023
• How I am creating a sustainable business and making it a top priority 
• Why finding balance looks different at every stage of your business journey because balance does not always mean equal 

Just a little reminder that the podcast will be back on January 14! 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Schedule your Monday Minis for $47 → marketscalegrow.com/mondayminis 
Apply to work with me 1:1 for the Holistic Marketing Partnership 

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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Let's chat about the 6 reflection questions you should be asking yourself at the end of the year.

Now I know the saying, "New Year, New Me" is super popular, but I honestly don't think you need a brand new year to reflect, change, and grow. No matter when you're pulling up this episode, you can use it to reflect on and assess how your business is evolving.

Grab a pen and paper, light a candle, do whatever you do during your journaling sessions, and join me in this episode today.

In this episode, I chat about...

• How to go beyond the "what went well and what didn't go so well" mindset
• Really digging into your goals, vision, and long-term aspirations for your business
• Planning forward and reexamining your "I help" statement to set you up for success in the new year 

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
#RealTalk episode 37

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free discovery call
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Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]