Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners?  Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. 

In this episode of Market, Scale, Grow as we chat about...
✨ the necessity of tripwires (or are they really necessary?)
✨ the value of tripwires
✨ the importance of lead generation in a marketing strategy
✨ strategically planning for growth and scaling

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