Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niches, I've identified some patterns that separate thriving events from those that struggle to gain traction.

In this episode, we'll chat about some of the mistakes I see (and what to do instead) as well as some of the most successful strategies.  Plus, two things that always surprise me about successful summits!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.

In this episode, we'll discuss some of the main reasons why speakers don't promote and what you can do to help prevent or at least minimize their roadblocks.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget. 

Through the episode, I break down a four-level approach to layering your ads including the order to stack different ad types, the percentage of your budget to allot to each type, how to balance the budget for warm and cold audiences, and more!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times. 

While summit registration ads should receive the bulk of your budget, there are three additional strategies that can dramatically amplify your results.  In this episode, I'll also share a bonus tip PLUS one of the most common mistakes I see summit hosts make.

➤ Download the 8 Week Plan

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the precise marketing timeline that turns an ordinary summit into a registration powerhouse.

In this episode, we'll break down the eight-week marketing timeline for your upcoming summit, working backwards from the event to ensure a strategic approach and successful outcome. Reverse engineering your marketing plan allows you to build momentum, nurture your audience, and drive registrations effectively.

➤ Download the 8 Week Plan

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

So, what exactly is a summit?  This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...

1. Why should I host a virtual summit?

2. Should the tickets be free or paid?

3. Should the sessions be live or pre-recorded.

Listen now to discover how to make these crucial decisions with confidence and set yourself up for summit success from the very beginning.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday, I'll deliver actionable strategies specifically designed for summit hosts who want to stop throwing money at ineffective advertising and start creating events that convert.

Whether you've hosted multiple summits or are planning your first one, these Saturday Strategy Sessions will equip you with the knowledge to make your next summit a business-changing event. 

Subscribe now and join a community of summit hosts determined to create events that not only build their lists but transform their businesses tenfold.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. 

Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)

In this episode, we'll chat...

✨  The differences between B2C and B2E audiences
✨ What to do when a traditional PDF lead magnet isn't right for your audience
✨ Three steps to identifying the RIGHT lead magnet
✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.

After many different renditions of my business, I hope the insights into how my business is working for me right now can support you!  Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Are you looking to fill your virtual summit with eager participants?  In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.

Part 1: The three facets of a success marketing plan for your summit

Part 2: Backwards planning for summit marketing success 

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]