Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

201 | Matching Your Lead Magnet to Your Audience [A Case Study]


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Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. 

Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)

In this episode, we'll chat...

 The differences between B2C and B2E audiences
What to do when a traditional PDF lead magnet isn't right for your audience
Three steps to identifying the RIGHT lead magnet
Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

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Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual SummitBy Jenzaia

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