For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.

In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them.  Plus, I give some tips and strategies for improving the metrics if things aren't going well.

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