Apple TV Plus. Apple News Plus. Apple Arcade. Apple Card. We still don’t have all the details, like pricing and mechanics, but Apple CEO Tim Cook hosted Hollywood royalty at the company’s Cupertino headquarters this week. The promise: a new model for digital commerce and digital content that emphasizes privacy over targeting and subscriptions over ads.  

But is Apple too late? And for publishers and producers who have been burned by the big platforms before, is this time different? 

Joining me to dig for answers, Kevin Delaney, editor-in-chief and co-CEO at Quartz; Stephanie Mehta, editor of Fast Company; and Rebekah Saltsman, CEO of Finji, the game studio behind Overland.