Susie Wolff (Managing Director, F1 Academy) sits down with Alex Sherman for a candid conversation about what F1 Academy is building—and why its mission goes far beyond a single “first woman in F1” headline. Wolff breaks down the structural and financial barriers that have kept women from advancing in motorsport, how F1 Academy is designed to grow a real talent pipeline, and why visibility matters for the next generation of drivers.

Key topics and takeaways:

Conversation timeline (mm:ss):

Links & resources:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fernando Mendoza joins Alex Sherman to discuss an unconventional draft run-up, the mindset needed to lead at the next level, and how he’s approaching brand-building and money management before ever taking an NFL snap.

They start with Mendoza’s pre-draft interactions—combine meetings with multiple teams and a single Top 30 visit—plus what it means to focus on finding the one franchise that truly believes in you. From there, Mendoza reflects on meeting Tom Brady during his Raiders visit, why Brady’s mental and emotional approach stands out to him, and how he plans to learn from great coaches and teammates if that becomes his landing spot.

Mendoza also opens up about the role sports psychology plays in his development: visualization, breathing habits, sleep, and a daily commitment to improving physically, mentally, and emotionally. Even as a projected top pick, he explains why he still sees himself as “at the bottom of the totem pole” among NFL quarterbacks—and why earning leadership matters more than being handed it.

On the business side, Mendoza discusses his education path (including business programs at Cal and Indiana), the importance his family places on being informed, and how NIL has changed the timeline for athletes to form major brand partnerships. He highlights his partnership with Boss (alongside Adidas), and how presenting well off the field is part of the identity he’s intentionally building.

Key topics covered:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CNBC's Lillian Rizzo joins Alex Sherman on what may really be behind the Justice Department's antitrust investigation into the NFL. Then, Alex speaks with Shelly Cayette-Weston, President of Business Operations for the Charlotte Hornets, about how the organization is strengthening its business foundation while building a winning culture on and off the court.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dom Chu joins Alex Sherman to break down the latest storylines heading into the Masters. Then, Lindsey Vonn joins Alex to share how she’s recovering physically and mentally after a major crash—and what it could mean for the final chapter of her ski racing career. They also dig into longevity in elite sports, why Olympic athletes struggle financially, and how storytelling and women’s sports investing are changing the game.

Lindsey Vonn sits down with Alex Sherman for a candid conversation about recovery, resilience, and what it really takes to build a lasting career in an Olympic sport. Lindsey opens up about where she is in rehab—moving from a wheelchair to crutches—and how she’s balancing patience, progress, and the uncertainty of what comes next.

They discuss the realities of returning from a severe injury, including the impact of multiple surgeries, cartilage damage, and the steps still ahead (including hardware removal and an ACL replacement). Lindsey also shares her mindset around risk and crashing in downhill skiing—and why she focuses on progress rather than fear.

The conversation expands into the bigger picture of longevity in sports, with reflections on athletes competing at older ages and what motivation, physical readiness, and personal drive look like later in a career. They touch on Tiger Woods’ comeback efforts, as well as examples like Tom Brady and Lewis Hamilton, and what inspiration (and caution) can come from watching other elite competitors push the timeline.

In the second half, Lindsey gets into the business side of skiing and Olympic sports: how few athletes can truly make a sustainable living, what she learned early from her father about building a career beyond results, and what she believes could help the sport grow. Her take is clear: sports are entertainment, and athletes who can tell their story—especially through social media—can build deeper fan connection, visibility, and long-term earning power.

Lindsey also shares why she’s passionate about investing in women’s sports, why she believed the category was undervalued, and how cultural momentum is finally “moving the needle” across leagues and athletes. She talks about taking a personal, values-driven approach to partnerships and mentions a campaign with InVivid focused on educating people about antibodies and immune health.

Timestamps (select moments)

Links & Resources

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Landon Donovan sits down with Alex Sherman for a wide-ranging conversation on the 2026 World Cup, the business and visibility challenges facing Major League Soccer, and the personal realities behind elite performance—including depression, therapy, and the pressure to be “on” at all times.

Key topics covered

Timestamps

Resources mentioned

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Legendary Syracuse head coach Jim Boeheim sits down with Alex Sherman a few days before March Madness to break down the realities of NIL, the transfer portal, and the shifting power structure in college basketball. Boeheim argues the sport has, in many ways, improved on the court—older rosters, more talent staying in school, and an influx of international players—but says meaningful regulation (contracts, salary caps, transfer limits) is still needed to prevent the system from spinning further out of control. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tyler Reddick joins Alex Sherman to unpack a red-hot start to the NASCAR season—three straight wins—and what’s actually behind the momentum. Reddick explains how experience at specific tracks and lessons from previous near-misses helped him execute when it mattered, including reflecting on coming up just short in the Daytona 500 and using prior failures as motivation to close races out.

 01:30 Michael Jordan’s “jab” that motivated Reddick to improve on superspeedways

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CNBC’s Contessa Brewer speaks with Inter Miami CF Managing Owner Jorge Mas and Nu CEO Cristina Junqueira about their new stadium naming rights deal. They also discuss the business impact of Lionel Messi and the upcoming World Cup

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CNBC’s Alex Sherman talks with sports business professor Rick Horrow about the stadium building boom and what’s fueling it. Then, longtime ESPN host Chris Berman joins Sherman to break down ESPN’s evolution, its NFL ownership deal, and why Berman believes the Damar Hamlin incident may have impacted the league’s push for an 18th game.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser."
They discuss how Riedel scaled from virtually zero audience to more than 37 million subscribers, turning sports content into a digital media powerhouse. He also breaks down what he sees for YouTube's future sports content.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.