There are a lot of concerns surrounding artificial intelligence’s creep into all aspects of day-to-day life, but Jordy Leiser also sees a lot of opportunity for AI to help sports fans. That’s why he co-founded the AI-powered fan experience and ticketing platform Jump alongside Marc Lore and Alex Rodriguez. On this week’s episode of The Deal, Jordy tells Alex and Jason Kelly how AI can help fans interact with their favorite teams and players, and how a new wave of team owners who made their money in tech are helping to power innovation in the sports industry. 

You can also watch this interview on the Bloomberg Podcasts YouTube page.

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Volleyball is the world’s most popular female sport and it’s the top team sport for high school girls in the U.S., but the professional opportunities have not reflected that popularity. Until now, with the recent launch of two professional volleyball leagues: Major League Volleyball (MLV) and League One Volleyball (LOVB). 

Kerri Walsh Jennings – one of the most decorated beach volleyball players in the sport's history – joined MLV as a founding partner when the league officially launched early in 2025, and is now a Founding Owner and the Chief Impact Officer of MLV’s NorCal team. In this episode of The Deal, she tells Alex Rodriguez and Jason Kelly how she’s converting her Olympian and World Champion star-power into team ownership, and what she thinks MLV needs to do to win the war of the leagues. 

You can also watch this interview on the Bloomberg Podcasts YouTube page.

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Sports bars are a $2 billion industry, and women’s sports overall are now a $3 billion global industry. But there was a major gap in the market where the two intersected: Until 2022, there weren’t any dedicated sports bars solely dedicated to playing women’s sports on the TVs. Jenny Nguyen set out to change that. 

In this episode of The Deal, Jenny tells Alex Rodriguez and Jason Kelly how she founded The Sports Bra in Portland, Oregon, and why she decided to open the business to franchising across the country. They also talk about what she’s doing to create new fans from the barstool and how she was able to get major investors like Alexis Ohanian and Renee Montgomery on board. 

You can also watch this interview on the Bloomberg Podcasts YouTube page.

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As the U.S. Open gets underway in New York City, the tennis world is abuzz to see the Williams sisters back on the court. Serena Williams’ return to the Open’s doubles tournament got us thinking back to an earlier episode of The Deal, recorded shortly after her retirement from the sport when she had moved on to the world of finance and started her own venture capital firm, Serena Ventures. We revisit that conversation, with Williams telling the hosts how she thinks about the “business of Serena” both on and off the court. 

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Ryan Howard spent more than a decade as one of baseball’s most feared hitters. Since retiring, he’s built an interesting second act as an entrepreneur and investor, with bets spanning everything from the “Topgolf of baseball” to youth sports and professional soccer. 

In this episode of The Deal, Ryan tells Alex Rodriguez and Jason Kelly how he transitioned from playing baseball to investing in ventures like Batter Up that will help more people play baseball, why making deals can feel like playing baseball, and which issues he thinks could shape the labor fight between the MLB and the players' union.

You can also watch this interview on the Bloomberg Podcasts YouTube page.

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Vanderbilt is having a moment. The university has transformed from a respected southern institution into one of the country’s most selective and sought after schools. Athletics has become an increasingly important part of that rise. At the center of it is Vanderbilt University’s Vice Chancellor for Athletics and University Affairs and Athletic Director.

In this episode of The Deal, Candice Storey Lee joins us to discuss what it takes to build a winning culture, and how athletic success can amplify a university’s broader ambitions. They also talk about the forces reshaping college athletics, from NIL and revenue sharing to conference realignment, and what those changes could mean for athletes, universities, and fans. 

You can also watch this interview on the Bloomberg Podcasts YouTube page. 

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Alex Rodriguez and Jason Kelly recently had the opportunity to sit down again with David Rubenstein, co-founder of The Carlyle Group, to chat about his new book, “Inside the Owner's Box: Conversations on Power and Leadership in Sports.” That conversation got us thinking back to an earlier episode of The Deal, recorded shortly after Rubenstein's purchase of the Baltimore Orioles. We revisit that conversation, with Rubenstein telling the hosts why he bought his hometown baseball team, how he assembled the ownership group, and what the Orioles mean for the city of Baltimore. 

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With the trade deadline in the rearview mirror, the Major League Baseball season is officially entering its final innings. So in this episode of The Deal, Alex Rodriguez and Jason Kelly break down some of the latest headlines, including what is happening with the negotiations over a collective bargaining agreement between the league and the players, the trade that may have guaranteed the Los Angeles Dodgers another World Series win, and why Alex is still bullish on his New York Yankees. Plus, Alex previews a very special 50th anniversary celebration for the Seattle Mariners. 

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Investors have poured money into youth sports in recent years, with some reports saying the industry is worth as much as $40 billion. It’s no surprise, then, that renowned investors David Blitzer and Josh Harris partnered with The Chernin Group in 2024 to start Unrivaled Sports, a growing portfolio of youth sports investments across baseball, softball, flag football, and more. Unrivaled’s chairman and CEO Andy Campion says they’re only just getting started. 

In this episode of The Deal, Andy tells Alex Rodriguez and Jason Kelly why he left Nike to go all in on youth sports. From the sidelines of a youth baseball tournament at Cooperstown All-Star Village, he explains the business model making youth sports more accessible while also offering premier experiences. 

You can also watch this interview on the Bloomberg Podcasts YouTube page.

See omnystudio.com/listener for privacy information.

The 2026 World Cup is done and the numbers are astounding. FIFA reportedly expects to bring in $15 billion in revenue, blowing past their original projection of $12 billion. This number isn’t surprising considering that almost 7 million people attended the tournament’s 104 games and 60 million people in North America tuned into Sunday’s final. 

In this episode of The Deal, we dig into the stories beyond these record-smashing numbers. First up, Jason talks to Fox Soccer broadcaster Melissa Ortiz about how this World Cup compared to the others she has covered as a broadcaster and played in as a member of the Colombian national team. She also explains what made the officiating so frustrating and why she is already looking forward to next summer’s women’s World Cup. 

Next, Jason is joined by Bloomberg News sports reporter and Business of Sports co-host Vanessa Perdomo about what makes this World Cup such an incredible business story and why FIFA will likely be eager to host another major tournament in the U.S. She also gives her take on how the World Cup’s momentum will impact the MLS and predicts the future of hydration breaks.

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