Mark Marshall, NBCU’s global ads chief, joins John to talk shop about the sports media market. Marshall recounts selling out the Olympics weeks ahead of the opening ceremony (alongside the Super Bowl and NBA All-Star Weekend…); what really went down with NBC’s big NBA deal; the action behind MLB’s new contract, and much more.

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The New York Times’ Ken Belson joins John to discuss the professionalization—and monetization—of youth sports, and the mental-health toll for kids caught in the middle. He explains how private equity and big money have turned youth athletics into a sprawling $40 billion ecosystem, driving up costs and pressure on families nationwide. Then Ken shares the biggest storylines he’s pursuing for the upcoming NFL playoffs.

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Sports media analyst Michael Nathanson swings by the pod to reveal the sports media plotlines insiders are tracking over the coming year. They discuss YouTube’s growing footprint in the sports streaming ecosystem, how legacy players like ESPN can maintain relevancy, whether a Netflix-WBD merger might impact TNT Sports, and much more.

Explore how prediction markets skirt state authority and pose risks to consumers at AmericanGaming.org/predictionmarkets (http://americangaming.org/predictionmarkets)

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The Athletic’s Andrew Marchand joins John to bestow The Varsity’s inaugural Sports Media Awards—from the most overhyped plot line and the sleeper story that flew under the radar, to the best play-by-play announcer, top analyst, and the executive who moved the industry the most. Then they look ahead and call their shot on which executive takes home the 2026 crown.

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NBC Sports college football insider Nicole Auerbach returns to the pod to assess the state of the game through the College Football Playoff. She pores over the dud first-round matchups, explains why CFP expansion is probably off the table for 2026 thanks to Big Ten–SEC infighting, considers whether Notre Dame’s snub could force a conference move, digs into the intensifying financial strain on athletic departments—and much more.

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Netflix vice president of sports Gabe Spitzer joins John for a deep dive into the streamer’s event-first sports strategy—from the Jake Paul–Anthony Joshua fight to NFL games on Christmas Day. Spitzer explains why Netflix is chasing tentpoles, not volume, and how selective rights plays like the Women’s World Cup and MLB fit into a broader global sports push. They also dig into Netflix’s approach to sports docs, podcasts, and the company’s ambitions to be a truly global sports destination.

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ESPN’s NBA reporter Brian Windhorst joins John for a state-of-the-union on the league—and where it's headed next. They dig into the NBA Cup and its new 10-year Amazon deal, the league’s push into Europe, the enduring All-Star Weekend dilemma, and why, for all the handwringing, the on-court product has never been better. Plus, the rise of superstars in small markets like OKC’s Shai Gilgeous-Alexander and Denver’s Nikola Jokic—and whether John has any reason at all to be hopeful about his hometown Washington Wizards.

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USA Sports president Matt Hong joins John to talk shop about the post-Versant spin era. He breaks down the significant push into digital, their big investment in women’s sports like volleyball and the WNBA, why NASCAR has more gas left in the tank, and how USA is trying to keep one foot in linear TV while sprinting toward a very digital future.

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Puck superfriends Julia Alexander, Eriq Gardner, and Dylan Byers reunite with John to debate the sports-media class of the year: David Ellison muscling into the rights wars, Pat McAfee cementing himself as the on-air talent north star, and the rest of the industry’s biggest winners of 2025.

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MLS commissioner Don Garber joins John live from the University of Maryland’s Povich Symposium to chart the league’s MLS 3.0 blueprint. They discuss MLS’s rising fortunes, including its $21 billion collective valuation, and dig into the much-scrutinized Apple deal, now ending ahead of schedule. Garber stands by the partnership and lays out why he thinks MLS is well-positioned for the streaming age.

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