NWSL commissioner Jessica Berman joins John to preview the upcoming season as its 14th is set to kick off tomorrow. She dives deep into the league’s meteoric growth, rising attendance, and viewership records. She also sheds light on the league’s expansion plans, media rights deals, the logic behind its new “high-impact player rule,” and much more.

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David Levy, the former Turner Networks prez turned sports marketing exec, joins John to chart the evolution of the industry, the streaming rights arms race, and the surprising implications of the Paramount Skydance–WBD deal. Then the guys chat about a potential CBS–Turner Sports merger and why women’s sports are primed for explosive growth.

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NHL commish Gary Bettman returns to chat about the state of professional hockey, the sport’s boost from the Olympics, and future expansion opportunities. Then they dig into the rights landscape writ large, prediction markets, and how the Paramount-WBD merger could be “very good” for the league.

Twenty nations and territories will compete in the World Baseball Classic with rosters featuring 78 MLB All-Stars, the most ever. Learn more at WorldBaseballClassic.com.

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Guggenheim analyst Mike Morris joins John to discuss how a combined Paramount-WBD could impact future NFL media rights deals. Then they break down the true value of the league’s media contracts and how streamers like Netflix, Amazon and YouTube might eventually take even bigger pieces of the pie.

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Roger Bennett, founder of the soccer-centric media company Men in Blazers, joins John to assess soccer’s American ascent ahead of the World Cup in Atlanta. He explains how the sport has quietly climbed to become the third most popular sport in the country, outlines the challenges and upside facing MLS, and breaks down why youth investment will determine whether the league can seize its moment. He also forecasts a World Cup–fueled surge in stateside fandom, and shares his outlook for Team USA.

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The Athletic’s Andrew Marchand returns to parse MLB’s media rights reshuffle and how the league will be packaged across its many platforms, from Netflix to NBC. Marchand and John also discuss ESPN’s MLB programming pivot, grade Peacock’s Legendary February, and predict who will be the winners and losers of the NFL’s looming rights renegotiations. Plus: Barry Bonds’ new gig with Netflix and his enduring case for a spot in Cooperstown.

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ESPN’s college basketball savant Jay Bilas joins John with a surprisingly optimistic diagnosis of the sport. He argues the on-court product has never been better, and makes a case that N.I.L. has only strengthened—not fractured—collegiate athletics. Plus, his thoughts on reform, his take on March Madness expansion, and why the game’s best days may still be ahead.

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Veteran sports columnist Christine Brennan joins John live from Milan to chew over the buzziest storylines emerging from the Winter Olympics. She discusses the unusually charged political atmosphere—including the notable booing of J.D. Vance at the opening ceremony, even as the U.S. team received significant applause—and why politics feels more front-and-center than usual among athletes. They also examine the controversy surrounding Casey Wasserman and whether his role leading the 2028 Los Angeles Games could be jeopardized after his name surfaced in the latest Epstein files.

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NASCAR president Steve O’Donnell joins John to reflect on his 20-year rise inside the company—going from the infamous “hat dance guy” to the executive now steering the motorsport’s high-stakes future. Then he breaks down the new playoff format, NASCAR’s global ambitions, why staying a “must-have” media property is more critical than ever, and much, much more.

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Ben Strauss, the now-former Washington Post media reporter, joins John to share a firsthand account of being swept up in the paper’s mass layoffs and the shuttering of its sports desk. Then they dive into NBC’s Super Bowl performance and the broader NFL ecosystem—from its international expansion and looming media rights negotiations to the league’s outsized influence over traditional networks, and much more.

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