What is up PartnerUp!

James Hodgkinson, SVP, Ecosystems at 360insights.com, joins the show to discuss the differences and similarities between channel and nearbound. James, Jared, and Isaac talk about the definition of channel vs. that of nearbound and explain how ecosystem as a final state plays into that understanding and dynamic. 

They discuss how software sales has gone from buying through a third party, to direct, to being influenced by a third party, and Isaac shares how his recent experience with a moving company has informed his view of ecosystems.

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