From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolution from Demandware to Salesforce, the importance of order management systems in cross-channel orchestration, and Red Van's strategic approach to building a specialized order management practice. 

Harvey also highlights the enduring community spirit within the Demandware ecosystem and reflects on the technological advancements that have shaped modern commerce.

Show Highlights:

• Salesforce's plans to enhance the B2C customer experience by integrating front-end engagements with back-end order management.
• Highlights from the Connections 2025 event in Chicago and its significance for the B2C commerce strategy.
• The importance of community events and partnerships.
• The role of order management systems in cross-channel orchestration.
• Redvan's Audubon platform's role in integrating B2C and order management systems with marketing clouds.
• The evolution of technology in commerce and the emphasis on operational empathy and trust within the ecosystem.

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Supporting Resources:

• Harvey Bierman - LinkedIn: https://www.linkedin.com/in/hlbierman/ | Red Van: https://www.redvanworkshop.com/ 
• Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ 
• Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.