In this episode of The Retail Perch, Gary and Shekar welcome Steven Dietch, Chief Revenue Officer at Bridg, for a timely conversation on how retail media is reshaping the industry. From his early days in computer science to IBM Sweden and now leading strategy at Bridg, Steve shares how platforms like Bridg and Rippl are helping retailers turn shopper data into powerful engagement. The three dive into the opportunities and challenges facing regional players, the role of AI and third-party data, and growing concerns around data privacy and security.