Chris Rhoad is the Founder and Creative Director at Studio Rhoad, a design and branding agency in Knoxville, Tennessee. He and his team create comprehensive e-commerce websites, digital platforms, brand identity systems, user experience design, and media across multiple touch points for the automotive market. They work with industry leaders including Tequila Patrón, Honda Performance Development, Toyota Racing, Bristol Motorspeedway, and drivers including Indycar Champ, Josef Newgarden and NHRA Top Fuel driver, Alexis Dejoria.