Today I’m talking about cringey industry practices that have gottttt to go. A couple of weeks ago I added a question box to my IG story to invite you to share some of your cringiest, yet glorified, industry no-nos. I got sooo many responses, so naturally, I'm here to share the juiciest with you. 💦 Huge thanks to those of you who I connected with in my DM's about these polarizing topics. 😬

THE JUICY HIGHLIGHTS: 
🖤 Relating to cringey industry practices... I'm getting vulnerable 🫣
🖤 Merging strategy & psychology with Empire Society
🖤 Invitation to pivot if things don't feel aligned

THE EPISODE BREAKDOWN:
[1:13] Holding space for your growth & inviting you to be heard

[1:58] Throwing other entrepreneurs under the bus to make yourself feel better

[2:29] Shifting the narrative that your colleagues are not your competition

[3:33] Using CEO boundaries as an excuse for not having sales calls

[4:10] Potential clients deserve the opportunity to speak with you before investing in you

[6:07] Pricing your offers high when the value inside is low

[7:40] Your responsibility check as an entrepreneur

[9:01] I HATE pain point marketing... haven't we moved on from this?! Create the "me too" effect rather than shame

[10:54] Over-promising and under-delivering with your offer suite

[12:43] Creating fake urgency to get people in your programs and the sticky situation this can cause for your reputation

[14:56] Claiming unrealistic money wins

[16:20] Holding high integrity

[16:40] Creating so much freedom but disappearing from serving your clients

[20:49] Creating humanness with a community where business strategy meets therapeutics

JOIN ME INSIDE EMPIRE SOCIETY 💋
Curating a community of belonging, inclusion, & one-ness with badass CEO women. If you're going to change the narrative, disrupt the industry, and redefine norms in a space desperately calling for something different... You're gonna need a custom-curated approach.

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

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