With social media and online business becoming more and more saturated, messaging is more important than ever—but what is messaging? In this conversation, Jill and return guest (and King of Messaging!) Brandon Lucero explore the evolution of messaging, the importance of effective communication in your business, and how to teach concepts rather than just relaying information. Brandon also shares strategies for effective lead generation and the role of self-identifying content in increasing engagement and conversions, because at the end of the day, the most important element of your business is being able to convert leads into paying clients. 

Join Brandon’s FREE Master Your Conversion Messaging Event

FBU 411: How to Nail Your Launch Messaging with Brandon Lucero

Connect with Brandon!

Instagram: @iambrandonlucero

Listen to the New Generation Entrepreneur Podcast!

https://brandonlucero.com/

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

In this episode, Jill sits down with Kasey Jo Orvidas to explore the critical role of mindset in coaching and how it impacts client success. They discuss the differences between growth and fixed mindsets, the importance of fostering client autonomy, and strategies for improving motivation, accountability, and retention. Kasey Jo shares insights on overcoming common coaching challenges and emphasizes the power of effective communication and behavior change strategies. They also dive into sales techniques for mindset coaching, how to position yourself in a competitive market, and why understanding client psychology is key to driving lasting transformation. Whether you're looking to refine your coaching approach, improve client results, or grow your business, this episode is packed with actionable takeaways to help you succeed.

Join Kasey for her FREE Coaching Code Workshop!

Connect with Kasey Jo!

Instagram: @coachkaseyjo

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

While the Instagram algorithm is always changing, it’s still one of the best tools you can use to generate leads and gather opt-ins for your freebies. Opt-ins have been down for many online business owners, but there’s no need to fear just yet—Jill knows a few strategies that are working well on Instagram as of March 2025 for both main feed posts and in your Stories.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBA is now open for limited enrollment—wait-listers only!—so in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares the soft-skills of running a business, including how to identify and fix energy leaks that are holding you back. If you’re on the fence about FBA, you can expect to learn exactly like this (with additional Q&A time directly with Jill!) from the FBA live coaching sessions. 

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

In this conversation with former-FBA student, Jennifer Kirsch, Jill and Jen discuss how she went from an online business newbie to a multi-6-figure business owner, all over the age of 50. Jen is proof that not only is there no such thing as “too late,” but that consistency and hard work is the rocket-fuel you need for success online. Just like you would coach your clients in the gym, you start with mastering the basics, trust the process and yourself, and over time you’ll yield amazing results. 

Connect with Jen!

Instagram: @jenniferkirschfitness

Website: JenniferKirschFitness.com

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

In this episode, Jill discusses the importance of mindset in business building, addressing common frustrations faced by clients, and drawing parallels between fitness and entrepreneurship. All the advice and coaching you give to your clients? It’s the same coaching you should be giving to yourself. Persistence, community support, and the application of mindset principles to both personal and professional challenges—all are needed to start your business and keep going.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. 

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

When you’re just getting started in business, every little thing you could do feels really important, but the reality is, you can’t care about everything. In fact, that feeling of overwhelm can stop you from taking action on the things that actually matter for business success. Rather than getting caught up in the little things, try to focus on taking action, build relationships, and understand your niche better by getting lots of experience. You have permission to stop caring so much about the little things.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. 

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

In your business, there will be times to say yes to every opportunity, and there will be times to start saying no. It’s always a good idea to have boundaries, especially when you need large amounts of focus for growth. So, how do you know when the time is right to start turning things down, and when it’s important to say yes to things that come your way? 

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. 

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

You only have a finite amount of time and energy, so if you want to be able to make more money in your business, you’re going to have to learn to scale. Scaling your business isn’t making more money by putting in more time—it’s making the same (or more!) money in less time, without sacrificing the quality of experience your customers are getting. Today, Jill is sharing 4 methods you could layer in to your business in order to start scaling.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. 

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

After over a decade as an entrepreneur, Jill has noticed several habits that all high-performers have. These qualities aren’t innate, but rather behaviors that anyone can learn that greatly influence the level of success you can achieve. Building a business is innately personal development and you’ll need to be aware of your patterns in order to implement new ones. Anyone can be a high-performer, no 3-hour morning routine or cold plunge needed.

Get on the waitlist for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. 

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com