Choosing a niche is a crucial part of running an online business, but are you locked into your niche forever once you choose one? As a human being, change is inevitable, which means as you run your personal brand, your interests and ideas will naturally begin to evolve. Even JillFit wasn't always a fitness business brand—it started as a fat loss company. You will change over time, and that means your business and your niche might, too. As long as you include your audience in your personal journey and build a solid foundation of trust, you can always change your niche.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com