Sometimes your ideal clients starts to feel less than ideal. Running a personal brand often means that when you grow as a human being, you outgrow the avatar you used to serve. Not everyone will feel the itch to move on, but for those of us that have felt it, what options are there? Y’all already know I’m not a “burn the ships” kind of person, so my advice is to make the change one shift at a time.

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Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

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Webinars aren’t dead. Nothing ever truly dies in the online space and more often than not, things come around again many times after they’ve already fallen out of favor. Right now, people want connection. The second best thing to seeing you in person is seeing YOU—your voice, your mannerisms, your quirks—without the confines of an Instagram post, reel, or story. What better way than with a webinar? If you want to build trust and build it fast, maybe it’s time to give webinars a chance again.

Let’s chat. 

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

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Use code MOTM to save some monies on Webinar Wizard
Check out @saffanabanana

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Bigger isn’t always better and sometimes brevity packs a punch. If you want to keep things simple, check this episode out.

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Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

Get on the list for round 4 of Press Publish

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The internet is dead and we all know it. For the past decade, theories have been made that an increase in algorithms deciding the internet is run has lead to bots running rampant, and I whole heartedly believe those theories.  Of course there are still real people using social media, it’s just a lot less than you think it is. So those vanity metrics of followers, likes, views? Mostly bullshit. Instead of creating to get those fake-ass numbers higher, create the shit you actually want to be creating and focus on the real people who are actually in your eco-system.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

Check out my website messaging audit

Check out the transcript for this episode here

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It’s true that many people out there need some urgency and scarcity in order to buy from you, but that doesn’t mean you need to lie whenever you’re selling. Manufacturing false scarcity in order to make more money is the same kind of shit that the greedy fucks who make their money through exploitation do, and we’re building something better than that. You don’t have to lie to make money. When in doubt, truth it out.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

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Check out my website messaging audit

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There are times for doing less, but I’d like to make a case that there are also times for doing more. I don’t know your life, so you’ll have to decide if it’s true for yourself and your life, but sometimes more to do means more structure, which is… well, more better. You don’t always have to back off when things get busy. If you thrive in it, lean in!

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

Check out my website messaging audit
MOTM #433: What Should You Outsource to a Virtual Assistant?

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Let me save you some panic: AI is not destroying Instagram. I’m not anti-AI—I LOVE AI—but I do know that AI is pretty shitty at creating content, and the more social media gets flooded with AI-generated pictures and copy, the more people will be searching for actually good, human-created content. Use AI in whatever way is helpful for you in your business, but leave it out of your content creation. That’s how to set yourself apart from the masses.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

Check out my second podcast, Prompting Curiosity
Get in on Round 4 for Press Publish
Follow Leigh: @oldfashionedhussle

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Growth for the sake of growth is the mentality of cancer cells—so why are we running our businesses and economy the same way? I’m not against making good money and having a lifestyle you want, but there comes a point where having money turns into hoarding wealth, and charging money for your services turns into exploitation. Charge what you need to have enough, charge what you YOU would pay for a similar service. Anything more than that just keeps perpetuating this bullshit system we’re in.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

Take a look at my website messaging audit

Check out the transcript for this episode here

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If you’re getting potential clients telling you they “aren’t sure where to start” or they “can’t tell the difference” between a few of your offerings, you’re making shit too damn complicated. I’m all for over-delivering and for making accommodations for your people, but to an extent, people need to be bossed around a little when they’re deciding how to work with you. Decision fatigue means they might not purchase at all, so make it simple. 

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

Check out my website messaging audit

Check out the transcript for this episode here

Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook

Your AI writing isn’t as good as you think it is. Sure, it feels like it’s getting the job done, but it sounds both soulless and like every other post flooding the internet right now. If you want to stand out, you have to use your own brain to create. Use your unique voice. Give us MOAR you.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

Watch this episode on YouTube!

Check out my website messaging audit
Prompting Curiosity Ep. 34: 8 AI Writing Patterns that Are Dead Giveaways

Check out the transcript for this episode here

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