In this episode, I’m talking about urgency, availability, and the real expectations around hiring service providers—especially those of us who don’t run our businesses like 24/7 Amazon Prime. I share why I don’t operate with an “I need this yesterday” energy anymore, how that shift has improved both my life and client outcomes, and what you should know if you’re thinking about hiring someone for support in your business. Whether you're launching something big or needing tech help, planning ahead is key. We get into the difference between a true emergency and just impatience, and how aligning your energy with realistic timelines can change everything.

Topics covered:

• The difference between urgent needs vs. impatience in business
• Why I run a lifestyle business and protect my time
• Typical wait times for great service providers (and why it’s normal)
• The ripple effect of “urgent energy” on the project and results
• What to do when you actually do need fast help (ex: broken website/email)
• The Amazon-era mindset and how it’s shaped unrealistic expectations
• Why planning ahead leads to better, calmer outcomes
• Options for people who need something now (like using templates)
• Parallels between waitlists in physical therapy and service-based business
• Why rush jobs come with trade-offs (cost, quality, or DIY)
• Encouragement to treat service providers like partners, not vending machines

Let this be your reminder: rushing rarely leads to better results. Plan ahead, give yourself space, and hire people with the right energy—not just the fastest timeline.

Important links mentioned:

• My Squarespace templates: https://www.lexlancaster.com/squarespace-templates
• Shanté (@themovementmaestro) and the Maestro Meeting: https://themovementmaestro.com/the-maestro-meeting/

Up In My Business' gracious sponsor:

• JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family
• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

*affiliate link (of course)

In this episode, I’m breaking down exactly why I only work with Squarespace and have intentionally chosen not to design websites on Wix or WordPress. I dive into the tech, design, SEO, and client management reasons behind my decision, plus I share some behind-the-scenes business updates, a little Instagram content win, and a powerful quote that’s been sticking with me lately about life being both too short and too long to stay miserable. As always, I appreciate you being here and listening in!

Topics I cover:

• Why I exclusively design on Squarespace (and not Wix or WordPress)
• The importance of clients being able to manage their own sites easily
• SEO advantages of Squarespace, including image geotagging and blog inserts
• The tech frustrations with Wix and WordPress plugins
• My perspective on client empowerment and website accessibility
• Recent business updates: creating a new Instagram intro post
• A quick update on SEO School and SEO Inner Circle
• Client appreciation and balancing life + business
• A quote from Sophia Bush that really hit home: "Life is too short to not go for it. Life is way too long to be miserable."

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I’m breaking down the difference between a website refresh and a full redesign — and why even a "refresh" usually means starting from scratch. I walk you through the logistics, design flow, and why consistency matters so much for both aesthetics and SEO. I also share a little life update: recovering from the infamous Vegas flu, prepping for an upcoming Europe trip, how I’m managing my client schedule, and what my availability looks like for the rest of the year. Plus, I ask for your honest feedback on the new ads I’ve been testing on the podcast!

Topics I cover:

• Life updates: Vegas trip, getting sick, and upcoming Europe travel
• My client schedule and limited availability for new projects
• How I structure time off at the end of the year to reset
• The real difference between a website refresh and full redesign
• Why consistency and flow mean starting from scratch
• What goes into website pricing and why I price the way I do
• The importance of design flow for SEO and user experience
• A little request for your feedback on the new ads in the podcast

Up In My Business' gracious sponsor:

• JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family
• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

*affiliate link (of course)

In this episode, I go over my thoughts around "systems" and the obsession over having said "systems"

I talk about:

• The “should” trap with CRMs
• Automate only the rote, repeatable tasks
• Why full-business automation isn’t the goal
• My lean setup
• A quick decision framework: do you really need it?

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I chat with you about two (and one bonus!) pieces of advice that changed me and influenced me in ways that I would have never expected. I honestly feel like together, the advice I was told likely changed the trajectory of my life.

You'll hear the story of me dribbling basketballs for an entire summer and something Shanté (@themovementmaestro) told me in 2018 that left me asking for what I wanted.  

• 00:00 – Introduction to the podcast and sponsor (Jane clinic software)
• 00:30 – Personal updates (mental-health coaching break, volleyball practice, upcoming trips)
• 01:15 – Business boundaries (limiting new clients for summer flexibility)
• 01:45 – New offerings (SEO Inner Circle membership and SEO School workbook updates)
• 02:15 – Key advice shared (“work hard to get results,” “if you don’t ask, the answer is no")

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I go over advice I give over and over and over again and specific changes you can make on your website.

I talk about:

• Your ideal client
• Knowing them and being for them only
• Using the words they use 
• Allowing yourself to only speak to them
• The benefits of speaking to your ideal client

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode I talk about a recent Instagram ask I had and the way that my community absolutely came through for me, how grateful I am, and a reminder that you can do the same.

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

I went to the JaneApp Ambassador's retreat and heard this gem from Jane's cofounder, Ali. 

"What's my definition of a successful day?" is such an important question to ask yourself. 

Listen to the episode for more as well as life and biz updates from me. 

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

This is a quick that came about as a result of a question a client asked me about boundaries and how I have set them/abide by them. 

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

SEO is A LOT. Meaning... it's a lot to learn and a lot to implement. So... why would you want to learn it and take the time to do so? 

In this episode, you'll hear:

• Why learning SEO will save you $
• Knowing the language can help you in the long run
• You can still hire out for SEO but you'll have more information for when you do
• The price of SEO School vs. running Google Ads

Links mentioned: 

• SEO School is OPEN for enrollment! LEARN MORE AND ENROLL HERE

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)