Summary

In this episode, I'm breaking down whether Google Ads make sense for small, niche practices. Spoiler: it depends. I walk through why SEO always has to come first, what Google Ads can and can't do for you, and four specific situations where running ads might actually be worth it. I also talk through when you simply don't need ads at all and why building organic search now sets you up for the future.

What I Talked About

• Why SEO has to be your first priority, always
• What Google Ads actually are (and are not)
• Four situations where running Google Ads makes sense for a small practice
• Using ads to fill a new clinician's schedule faster
• Running ads for a new service while your SEO catches up
• When you don't need Google Ads at all
• My Google Ads beta course and how to get on the waitlist

Links I Mentioned in This Episode

• Google Ads course waitlist

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO optimized" actually means, how to reformat newsletters so they work on your site, and why you need to be honest with yourself about whether this counts as an SEO strategy or just good trust-building content.

What I Talked About

• The listener question: can newsletters double as blog posts?
• What "SEO optimized" actually means (hint: it's about golden keywords)
• Why reusing newsletters is totally fine, with conditions
• How to reformat newsletter content for your blog (headings, scannable structure, URL hygiene)
• The "two blogs" concept: informational vs. letters-style blog
• Why Google probably won't index these posts, and why that's okay
• The difference between trust-building content and an actual SEO blogging strategy

Links I Mentioned in This Episode

• Blogging Bootcamp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

This week I'm answering a question from the question box about managing overwhelm when you have a million things on your plate. I walk through the exact system I use to stay on top of multiple clients' to-do lists without losing my mind, including why I still swear by a written brain dump, how I prioritize tasks by size, and the timer trick I use to push through the stuff I keep avoiding. I also share a recent change I made to how I handle email and Voxer, and why protecting your energy is really at the root of beating overwhelm.

What I Talked About

• A personal update on vacation prep and current booking capacity
• Answering a listener question: how do I manage overwhelm?
• Why I keep a written brain dump list instead of going digital
• Prioritizing tasks by size to build momentum fast
• The timer trick I use for tasks I keep putting off
• How I time block client work to protect my mental bandwidth
• Checking email and Voxer only once a day
• Honoring how your brain actually works instead of forcing someone else's system

Links I Mentioned in This Episode

• Caliber Notebook
• Shands S637 Pen

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode I tackle a listener question from my Q&A box: does building a website from scratch take a lot of hours for a newbie? Short answer, yes, and probably more than you think. I get into why website design is really art versus science, why some of us just don't have the "eye" for it, and why I'd never start from a blank page when a template will save you. I also share a few personal and business updates before our Switzerland trip, including whether I'm brave enough to brick my phone the whole time.

What I Talked About

• Prepping before vacation
• Bricking my phone in Switzerland and taking my downtime seriously
• Business updates: my waitlist, fewer hours, and building out the not-done-for-you side
• Collaborating with Shante on messaging plus design
• How my anonymous Q&A box works
• The listener question on building a website from scratch
• Why you shouldn't start from scratch

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talking points, and my blog process using a custom GPT/project that builds SEO outlines and social posts. Before that, I answer a question box question about whether I was a D1 athlete (spoiler: I wasn't) and share the story of why I stepped away from college sports. My takeaway on AI: it streamlines the tedious parts and gives me back time, but your output is only as good as your input.

What I Talked About

• Answering a question box question about whether I was a D1 athlete
• Why I walked away from college volleyball and basketball
• My podcast workflow: recording, editing, and using a custom Claude project for show notes
• My blog workflow: a custom GPT/project for SEO outlines and social posts
• Why AI is especially helpful for show notes and saving time

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration just lets people search with more specific questions, and why you still have to do real SEO work to show up. My biggest takeaway: create content for the human on the other side, not for Google.

What I Talked About

• My upcoming Google Ads course for health and wellness practitioners
• A personal health update on my POTS-like symptoms
• The "new" Google AI search bar and why the panic around it is overblown
• Why you still have to do SEO work to show up in AI Search
• Writing content for a human, not for Google
• The recent update rewards individuals and small businesses over big sites

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks like, and why controlling the controllables is the only strategy worth building on.

What I Talked About

• My recording schedule and why Fridays happened this week
• Learning Stick Season and All Too Well on piano
• A Google Ads course update — I found my block and I'm planning to release it
• Business update: not taking new clients until end of July
• May gray, June gloom, and a throwback to working in Alaska
• Marketing silos — SEO, Google Ads, and Meta Ads — and what they can and can't promise
• Why guaranteeing a specific number of leads is a major red flag
• The human trust and purchase cycle — people book on their timeline, not yours
• What a real marketing "guarantee" actually looks like
• Why I believe good marketing doesn't need the consumer to be distracted, rushed, or uninformed

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a volleyball game where a woman was troubleshooting her shoulder pain by cycling through chiropractic, acupuncture, and MRI recommendations, never once landing on the solution that might have actually helped her most. I also revisit why blogging is absolutely not dead. In fact, it's one of the most powerful long-term tools you have, especially as AI search pulls directly from your website content. If you're not publishing, you simply won't show up... period.

What I Talked About

• My personal update on the Google Ads course I'm developing and the mental blocks I'm working through around it
• A quick business update: I'm not taking new clients right now outside of pre-booked website projects
• Why your ideal client is searching their symptoms, not your service — and what that means for your content strategy
• The real reason blogging will never be dead, no matter what anyone tells you
• How AI search results like ChatGPT actually work — and why they depend entirely on your website content
• A story from my inner circle about a client who found her pelvic PT through a symptom-based blog search
• Why writing to your client's symptoms and lived experience matters more than leading with your service name

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long.

What I Talked About

• Recapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 days
• Updates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clients
• Hiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forward
• The difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta ads
• How to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to do
• Why I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually use
• How long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters most

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
In this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into systems you don’t control, and why that matters long term. I also touch on what to look for before hiring, how to think about ownership vs access, and share a few personal and business updates along the way.

What I Talked About

• Personal updates, travel prep, and work boundaries 
• Updates on SEO School and my Google Ads course 
• What proprietary platforms are and why they’re risky 
• My rule for outsourcing: you should own all your assets 
• How to think about ownership vs access when hiring

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram