Episode Summary
 In this episode, I’m ditching the usual tactical talk and bringing you along for a gratitude-filled life and business update. Sometimes we need a break from learning and just want to hang out and listen, so that’s what this one’s all about. I talk about what I’ve been up to, how I’m feeling, what’s ahead for my business (big fall plans!), and what’s happening behind the scenes personally: health stuff, travel plans, and even how long it’s taking me to get my ears re-pierced.

 Topics I Chatted About

• Why I chose a lighter, more personal episode this week
• The power of practice when it comes to newsletters, podcasting, and skills in general
• How deeply grateful I am for all of you—clients, listeners, supporters
• What clinic life used to look like for me vs. how I work now
• Updates on SEO School content + new service launching soon
• My rosacea journey and what finally seems to be working
• Upcoming travel plans (Switzerland, Cabo, weddings, volleyball events)
• Books I’m reading
• Ear piercing anxiety, Oakley errands, and my nemesis: parking in LA
• Why I love cooking and baking for stress relief
• Letters to Lex (and how you can submit yours anonymously)

Important links mentioned: 

• Letters to Lex (anonymous questions)
• My resources page
• Join the Monday Minute (my weekly newsletter)

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode of Up in My Business, I’m diving into what’s new, and what’s not so new, about Google’s relationship with Instagram content showing up in search results. I’m unpacking the recent July 10th update that has everyone buzzing, and sharing why this development doesn’t replace your need for solid website SEO. I also share stories from my recent trip to Switzerland, some personal reflections on capacity and mental health in business, and a quick ask for podcast reviews. If you’ve been wondering whether you can ditch your website and just rely on Instagram showing up in Google… spoiler alert: please don’t.

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I walk through the decision-making process of choosing between a DIY (do-it-yourself) service and a Done For You (DFY) service—something that comes up on nearly every discovery call I have. I break down five key factors to consider: time vs. money, your skillset, opportunity cost, expected quality and results, and your bandwidth (mental and emotional). Whether you're a new business owner working within a tighter budget or someone ready to invest for better outcomes, I help you weigh your options in a real and honest way. Plus, I give updates on my travel, health, and recent tools I’m loving—like my new red light face mask and travel neck pillow.

What We Talked About:

• The five biggest factors to consider when choosing DIY vs. Done For You:
  • Time vs. money
  • Skillset and willingness to learn
  • Opportunity cost
  • Quality and long-term results
  • Stress and actual bandwidth
• Why Done For You doesn’t mean you lose ownership and autonomy—education is still part of my process
• My own preferences and routines while traveling (and why they matter!)
• Current updates on my gut health and rosacea protocols
• Tools and products I’m loving:
  • TRTL travel neck pillow
  • Fringe red and blue light face mask (linked in the shownotes!)
  • Cozy Earth bamboo pajamas and sheets (use code LEX for 40% off)
  • Jane App for documentation templates (use code LEX1MO for a one-month grace period)

Let me know if you're on the fence about which route to take—I'm always here to help you make the best decision for your season of business.

Important links mentioned: 

• Fringe Heals Affiliate Link (Red Light): https://fringeheals.com/ref/476/

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I’m talking about urgency, availability, and the real expectations around hiring service providers—especially those of us who don’t run our businesses like 24/7 Amazon Prime. I share why I don’t operate with an “I need this yesterday” energy anymore, how that shift has improved both my life and client outcomes, and what you should know if you’re thinking about hiring someone for support in your business. Whether you're launching something big or needing tech help, planning ahead is key. We get into the difference between a true emergency and just impatience, and how aligning your energy with realistic timelines can change everything.

Topics covered:

• The difference between urgent needs vs. impatience in business
• Why I run a lifestyle business and protect my time
• Typical wait times for great service providers (and why it’s normal)
• The ripple effect of “urgent energy” on the project and results
• What to do when you actually do need fast help (ex: broken website/email)
• The Amazon-era mindset and how it’s shaped unrealistic expectations
• Why planning ahead leads to better, calmer outcomes
• Options for people who need something now (like using templates)
• Parallels between waitlists in physical therapy and service-based business
• Why rush jobs come with trade-offs (cost, quality, or DIY)
• Encouragement to treat service providers like partners, not vending machines

Let this be your reminder: rushing rarely leads to better results. Plan ahead, give yourself space, and hire people with the right energy—not just the fastest timeline.

Important links mentioned:

• My Squarespace templates: https://www.lexlancaster.com/squarespace-templates
• Shanté (@themovementmaestro) and the Maestro Meeting: https://themovementmaestro.com/the-maestro-meeting/

Up In My Business' gracious sponsor:

• JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family
• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

*affiliate link (of course)

In this episode, I’m breaking down exactly why I only work with Squarespace and have intentionally chosen not to design websites on Wix or WordPress. I dive into the tech, design, SEO, and client management reasons behind my decision, plus I share some behind-the-scenes business updates, a little Instagram content win, and a powerful quote that’s been sticking with me lately about life being both too short and too long to stay miserable. As always, I appreciate you being here and listening in!

Topics I cover:

• Why I exclusively design on Squarespace (and not Wix or WordPress)
• The importance of clients being able to manage their own sites easily
• SEO advantages of Squarespace, including image geotagging and blog inserts
• The tech frustrations with Wix and WordPress plugins
• My perspective on client empowerment and website accessibility
• Recent business updates: creating a new Instagram intro post
• A quick update on SEO School and SEO Inner Circle
• Client appreciation and balancing life + business
• A quote from Sophia Bush that really hit home: "Life is too short to not go for it. Life is way too long to be miserable."

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I’m breaking down the difference between a website refresh and a full redesign — and why even a "refresh" usually means starting from scratch. I walk you through the logistics, design flow, and why consistency matters so much for both aesthetics and SEO. I also share a little life update: recovering from the infamous Vegas flu, prepping for an upcoming Europe trip, how I’m managing my client schedule, and what my availability looks like for the rest of the year. Plus, I ask for your honest feedback on the new ads I’ve been testing on the podcast!

Topics I cover:

• Life updates: Vegas trip, getting sick, and upcoming Europe travel
• My client schedule and limited availability for new projects
• How I structure time off at the end of the year to reset
• The real difference between a website refresh and full redesign
• Why consistency and flow mean starting from scratch
• What goes into website pricing and why I price the way I do
• The importance of design flow for SEO and user experience
• A little request for your feedback on the new ads in the podcast

Up In My Business' gracious sponsor:

• JaneApp!* Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family
• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

*affiliate link (of course)

In this episode, I go over my thoughts around "systems" and the obsession over having said "systems"

I talk about:

• The “should” trap with CRMs
• Automate only the rote, repeatable tasks
• Why full-business automation isn’t the goal
• My lean setup
• A quick decision framework: do you really need it?

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I chat with you about two (and one bonus!) pieces of advice that changed me and influenced me in ways that I would have never expected. I honestly feel like together, the advice I was told likely changed the trajectory of my life.

You'll hear the story of me dribbling basketballs for an entire summer and something Shanté (@themovementmaestro) told me in 2018 that left me asking for what I wanted.  

• 00:00 – Introduction to the podcast and sponsor (Jane clinic software)
• 00:30 – Personal updates (mental-health coaching break, volleyball practice, upcoming trips)
• 01:15 – Business boundaries (limiting new clients for summer flexibility)
• 01:45 – New offerings (SEO Inner Circle membership and SEO School workbook updates)
• 02:15 – Key advice shared (“work hard to get results,” “if you don’t ask, the answer is no")

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I go over advice I give over and over and over again and specific changes you can make on your website.

I talk about:

• Your ideal client
• Knowing them and being for them only
• Using the words they use 
• Allowing yourself to only speak to them
• The benefits of speaking to your ideal client

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode I talk about a recent Instagram ask I had and the way that my community absolutely came through for me, how grateful I am, and a reminder that you can do the same.

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)