Up In My Business

Summary

In this episode, I’m stepping away from business talk to get personal about hobbies. After a quick health update on my suspected MCAS and a heads up that my SEO webinars are coming in January, I share how reading was my biggest hobby as a kid, how school and building my business left no room for anything but work, and how I finally decided I deserve personal time. I walk through the hobbies I’ve tried since moving to California, while recognizing that not having kids gives me more time and that some seasons of life just don’t allow for hobbies. If you’re curious, this is your permission to try something, even for 10 minutes.

What I Talked About

• My health update: a reaction after a game at UCLA and why I suspect MCAS
• SEO webinars coming in January and a possible Black Friday pre-sale
• Reading as my biggest childhood hobby, from library days to reading with my great-grandma
• How college, PT school, and building my business left zero room for hobbies
• Deciding I deserve personal time and trying cooking, sourdough, Legos, piano, ceramics, and more
• Permission to start small, skip what doesn’t excite you, and honor your season of life

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I’m walking you through the questions I think you should ask a service provider before you decide to work with them, specifically for websites, SEO, and ads. Before I dive in, I share a LextroMind update (applications open in December for a January start), let you know I’m booking all big projects into 2027, and talk about how much I’m loving collaborating with Shante on client sites. I also get real about a rough week, including a trip to urgent care. Then I get into the main topic, which came from an Instagram post about my radius policy and why I don’t work with the same type of provider in the same town. I cover questions about AI, conflicts of interest, who owns your accounts, what happens when you part ways, ad spend, reporting, who actually does the work, communication, references, and where your assets are being built. Everyone has a different process, and that’s okay. You just have to choose the variance you’re comfortable with, and you can’t do that if you don’t know what to ask.

What I Talked About

• LextroMind update: applications open in December for a January start
• Booking all big projects into 2027 and collaborating with Shante on client sites
• Why I have a radius policy and don’t work with competitors in the same town
• Asking about AI, conflicts of interest, and who owns your accounts
• What happens when you part ways, how ad spend is separated, and how reporting works
• Where your assets and landing pages are built, and choosing the variance you’re okay with

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm talking all about near me keywords and how to actually come up in local searches. Before I dive in, I catch you up on life: another Southern California heat wave, hosting both my family and Shante's family last week, and how being out of routine has my body flaring up as I keep working on managing my inflammation and swelling. I also share that I'm shifting toward more free and lower ticket education, including posting more helpful tips on social media again. Then I get into the main topic: why stuffing "near me" or your town name all over your website reads as spam to Google, how Google actually uses proximity, relevance, and prominence to rank you for near me searches, and three introductory things you can do right now to improve your chances of showing up locally.

What I Talked About

• Hosting our families and why I build my business to be flexible
• My plan to put out more free and lower ticket education
• What near me keywords are and why you should never add them to your website
• How Google ranks near me searches using proximity, relevance, and prominence
• Why stuffing your town name everywhere hurts your credibility
• Three things to do now: consistent name, address, and phone number, a "where to find us" section, and geotagged photos

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and always include a button that goes straight to your homepage, even when you have a program open for enrollment.

What I Talked About

• Building your link in bio on your own website instead of Linktree
• Keeping it updated and removing outdated buttons
• Always including a homepage button, even during a launch
• Giving people the autonomy to explore beyond your current offer

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down.

What I Talked About

• How a body of work on your website gets you found by journalists and larger publications
• A client story: blog posts that led to two feature requests
• Making your posts personal, not generic
• Common blocks: no time, no capacity, "blogging is dead"
• Why you don't need to be a "good writer" to start
• My Monday Minute journey to 100 newsletters
• Blogging as written patient education
• Blog vs. social media for brick-and-mortar and online businesses
• Why I recommend two blog posts a month
• Blogging as a long-term investment

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and I am not okay), share that I started a ceramics class, and give a business update. I'm fully booked, taking on new projects into January and February, and thinking through ways to potentially serve more people.

What I Talked About

• The heat wave hitting our area and why it's a bigger deal here than you'd think
• Starting a ceramics wheel class and possibly switching to hand-building
• Trying to make friends at an art studio (everyone has their AirPods in, of course)
• Business update: fully booked, waitlisted for new websites, booking into Jan/Feb for Google Ads, Meta Ads, and web projects
• The frustration of not having capacity to help people who've been burned by bad work
• Ideas I'm noodling on: live webinars and live SEO teaching
• My time with Emma Jack in 2021 and how she helped me go all-in on my digital business
• The framework: every time you say yes to something, you're saying no to something else
• How I actually run through this question: time, energy, mental load, hobbies, finances, and peace
• Why predictability and energy exchange are always my top priorities
• A reminder that you get to decide what your business looks like

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm breaking down why I don't recommend running discounted eval ads for cash-based PT clinics. The discounted first session approach pulls in the wrong patients, creates a price transparency problem, and honestly mirrors the kind of healthcare experience most cash-based owners say they left behind. You'll hear my take on the goal of a Meta ad and how it isn't to sell a cheap eval, what happens when you pitch a full-price package after a discounted first visit, and why locking people into a landing page takes away their ability to make an informed healthcare decision. You don't have to discount your services to make ads work, and I'll tell you exactly what to do instead.

What I Talked About

• Personal updates: pottery class, finishing Yesteryear, reading The Wedding People
• Being at max capacity and why I'm scheduling clients into the new year
• My Brick app auto-schedule and why I love having hard stops on work access
• What the actual goal of a Meta ad is, and what it isn't
• Why a discounted eval pulls in the wrong people and creates a transparency problem
• The disconnect between a discounted first session and then pitching a full-price package
• Why locking people into a landing page takes away their ability to make an informed decision
• What to do instead: awareness-focused ads, transparent pricing, and letting clients come to you ready

Links I Mention

• My Amazon storefront (full camera, lighting setup, mic)
• Kajabi — affiliate link for 3 months for $99
• Descript (transcription and captions)
• The LextroMind (mentorship program with Shante — enrollment opens end of year)

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

This week I'm sharing everything I use to record my online courses, from my camera and mic setup to the software I use to record, edit, caption, and host. I also give a quick business and personal update before diving in, and I share why recording a course is actually the easiest part of the whole process.

What I Talked About

• Business update: closed to new clients until 2027
• Health update: navigating unexplained allergic reactions
• Why building an audience comes before recording a course
• The LextroMind  (enrollment opens end of year)
• Camera, mic, lighting, room treatemnt, software, editing, and more
• Hosting your course on Kajabi 
• You don't need a perfect setup to begin

Links I Mention

• My Amazon storefront (full camera, lighting setup, mic)
• Kajabi — affiliate link for 3 months for $99
• Descript (transcription and captions)
• The LextroMind (mentorship program with Shante — enrollment opens end of year)

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm diving into the topic of moving your website from one platform to another and why it's not always the right move. I share which platforms I recommend, why Squarespace is my top pick for health and wellness practitioners, and what it really means when switching platforms feels easy. The short version: if your website is easy to move (energetically and financially), it probably needs more work on it.

What I Talked About

• Which website platforms I actually recommend and why
• When moving your website does and doesn't make sense
• The "forever home" concept and why your platform choice matters long-term
• Why a price increase is not a good reason to switch platforms
• How content and SEO work tie directly to committing to your platform

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and the order of marketing operations I recommend. I also share a quick life and business update, including that I'm nearly booked out for large projects through the end of the year.

What I Talked About

• Why word-of-mouth and SEO should come before paid ads
• Google Ads vs. Meta Ads for brick-and-mortar clinics
• Why Meta ads are interruption marketing, not intent-based
• The real purpose of Meta ads: brand and service awareness
• How multiple marketing channels work together to actually fill your schedule

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram