Episode Summary

In this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.

I’m not saying my way is the best way. I’m saying these are the decisions I’ve made after years of trial, error, and paying attention to what feels off in my body. I cover things like not chasing leads, not selling on discovery calls, offering payment plans without added fees, not taking competing SEO clients in the same location, refunding when something is misaligned, and teaching in a way that actually gives people something they can use.

This episode is basically a values audit in podcast form, and a reminder that you’re allowed to run your business differently if the standard approach feels gross.

Topics I Talk About

• The non-standard ways I run my business and how those choices came from lived experience
• Why I don’t chase leads, follow up on proposals, or sell on discovery calls
• How I handle payment plans, refunds, and contracts in a values-led way
• Why I refuse to work with competing clients in the same niche or location
• My approach to teaching, transparency, and not gatekeeping information
• Boundaries around time, access, and why I put my pricing everywhere

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, anger, privilege, and the responsibility I feel to not look away, while also acknowledging that there are many valid ways people show up and contribute.

From there, I shift into business updates and then into the core conversation of the episode, which is a tough-love truth I stand by: your website matters more than most people want to admit. I explain why SEO, ads, email marketing, and traffic strategies can only work as well as the website they send people to. More traffic does not fix a confusing or poorly structured website. It exposes it. I break down why website structure and design are foundational, how growth often forces this realization, and why investing in your site at the right time can completely change how your business functions.

Topics I Talk About

• Acknowledging how overwhelming and upsetting current events are, and why I am choosing to speak openly about them
• The emotional toll of consuming real-world violence online and why we are not built to witness this much, this often
• Why sharing opinions publicly can still matter, even if it does not feel like “doing enough" and conversation with Shanté about visibility, responsibility, and the impact of speaking up
• New monthly website audit offerings and what each option is designed to support
• Why I am building an ads offering specifically for brick-and-mortar businesses only
• Drawing a clear boundary around not teaching ads for online-only businesses
• Announcing that this is the final sponsored episode with Jane
• A tough-love truth about SEO, ads, and marketing strategies only working if your website is solid
• Why ads and SEO amplify whatever experience already exists on your website
• How poor navigation, unclear messaging, and weak structure quietly cost you leads
• Why I can teach strategy but not website design, and why that distinction matters
• The reality that growth often forces a website redesign, whether you want it or not
• Why website structure is foundational for long-term SEO success
• Reframing website investment as a natural part of business growth.

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]
3. Claire Pelleatreau's course for online business owners on Meta Ads — [CLICK HERE]

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and explain how paying attention to what actually helps clients most sometimes means adjusting your original vision. This is about integrity, autonomy, and being willing to evolve your offers so they serve both your clients and your capacity better.

Topics I Talk About

• Why your original service vision is allowed to evolve after real-world reps
• The difference between teaching people how to fish and simply helping them eat
• How my SEO Inner Circle shifted from accountability-focused to more done-for-you strategy
• Navigating internal resistance when a change feels misaligned with your original values
• Autonomy for clients and why choice matters inside memberships and containers
• Letting data, patterns, and repeated questions guide service evolution
• Decentering your ego in favor of better client outcomes
• Why changing a service is not a bait-and-switch when done with integrity
• How simplifying decisions for clients can dramatically improve results and energy
• Trusting yourself as the professional to adjust the promise when needed

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk about the very real tension between having strong work boundaries and still being a deeply human, helper-oriented business owner. I share why traditional phone focus modes were not enough for me, how notifications still drained my energy even when I was “off,” and why I decided to try a physical solution instead of forcing myself to be different. I walk through the mindset shift of caring for my humanity rather than fighting it, and I explain how buying a Brick helped me create a true off switch without needing two phones or compromising how available my clients can be on their own time.

Topics I Talk About

• Why owning a business does not mean working 24/7
• The difference between having boundaries and still feeling the pull of notifications
• Why focus modes were not enough for me
• Being a helper by nature and wanting clients to reach out on their own time
• How notifications drain mental energy even without alerts
• Honoring my humanity instead of trying to “fix” it
• Why I did not want two phones for work and personal life
• How social media blurs work and personal time
• Habitual phone checking and its hidden energy cost
• Trying a physical solution instead of another app
• How the Brick works and what I learned setting it up
• Using tools to protect energy, not enforce stricter boundaries
• Creating more space for reading, piano, and time with Moose
• Accepting that everyone has different capacities for notifications
• Choosing systems that support how I actually work, not how I think I should

Important Links:

• Brick Device

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the messaging around us says we "should". For me, sustainability means knowing my “enough,” honoring my values, and protecting how I want my days, my work, and my life to feel. This is not a coaching episode. It is more of a permission slip for anyone who feels good where they are and wants reassurance that maintaining, coasting, and sustaining can be a powerful and intentional choice. I also often emphasize how much I commend those whose zone of genius is expansion, growth, and team management. 

Topics I Talk About

• Why “sustaining” is not the same thing as stagnating
• The constant pressure to grow, expand, hire, or scale and how it shows up
• Having a waitlist and still choosing not to expand beyond yourself
• Knowing your enough and letting that guide business decisions
• Why raising prices or hiring just because you can does not always feel aligned
• The emotional side of capacity, guilt, and saying no even when demand exists
• My personal experience with clinic growth, rent decisions, and stress tradeoffs
• Understanding your risk tolerance and how much complexity you actually want
• Letting ease, predictability, and enjoyment be valid business goals
• Giving yourself permission to change your mind about growth at any point
• Operating from values and integrity rather than outside expectations

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I reflect on planning ahead by looking back at my Word of the Year for 2025 and sharing how it actually played out in my business, my health, and my personal life. I walk through the very real decisions I made around rest, boundaries, therapy, fitness, creativity, and relationships, and why having a tangible definition for a word of the year mattered so much. I also share my Word of the Year for 2026, nourish, and what that means for how I want my life and business to feel moving forward. This episode is part reflection, part planning, and part reminder that growth does not always mean doing more.

What I Chatted About:

• Taking time off and how rest fuels creativity and clarity
• Reworking my service packages, pricing, and website structure for 2026
• Why I chose “intentional” as my 2025 word of the year and what it actually meant in practice
• Therapy, coaching, and learning how to exit relationships and containers that no longer fit
• What I learned from a business coaching investment that was not a good fit
• Making schedule changes to protect my energy and avoid burnout
• Functional medicine, allergy testing, and taking my health seriously
• Staying consistent with strength training and fitness
• Picking up piano again and rediscovering hobbies as an adult
• Reading more by choosing books that genuinely interest me
• Putting effort into deeper friendships without forcing constant social activity
• Learning to say no when I did not have the capacity
• Trying journaling, realizing it was not for me, and finding alternatives
• Choosing my 2026 Word of the Year, nourish, and why sustainability matters more than growth right now

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode about nourishing your business and your life, setting yourself up for rest before you’re burned out, and making intentional decisions now so the future you is supported.

What I Chatted About:

• Why I’m taking an unofficial staycation and what having unscheduled time has revealed
• How I’m rethinking discovery calls, capacity, and more
• Planning time off before the year starts instead of scrambling last minute
• Why you do not need to work holidays to be a good or successful business owner
• Connecting time off across months instead of forcing it into one neat box
• Letting yourself imagine what you want next year to feel like, not just look like

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY!

Episode Summary

In today’s episode, I talk about a mindset shift that I constantly have to revisit: asking whether something is actually helpful. I walk through how this came up during my Cyber Monday audits, how my internal biases made me feel like I wasn’t giving enough, and how the feedback from clients reminded me that “helpful” is wildly subjective. I share why I’m creating both DIY and done-for-you options in my upcoming offers, what this means for entrepreneurs, and how you can apply this exact thinking to your own services so you stop adding a million features people don’t need. I wrap the episode by reminding you that the only way to know if something is helpful is to ask your people, and to give yourself permission to trust that not everyone wants or needs everything you think they do.

What I Chatted About:

• The mindset shift of asking whether something is actually helpful
• What I learned from delivering my Cyber Monday website audits
• How client feedback challenged my assumption that “more” is always better
• The difference between DIY audits and done-for-you services
• Why unused features don’t mean an offer isn’t valuable
• How to assess your offers without letting your bias take over
• Creating options that support different types of buyers
• Why the only real way to know if something is helpful is to ask your people

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind.

Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday went.

What I Chatted About:

• My life update: Thanksgiving trip, wanting a quieter season at home, and the ridiculous bootcut-jeans tailoring saga
• How Black Friday/Cyber Monday went in my business and why I'm so proud of the audit offers
• Seeing sketchy things behind the scenes in the online business world and how I refocused on my own values
• A question from an SEO School student frustrated that their course isn’t selling
• Why audience readiness and audience interest matter when a product flops
• Why creating something doesn’t guarantee sales, even if you think it’s a great product
• How different people need different types of launches and different products based on their audience
• Why LextroMind doesn’t run on a one-size-fits-all protocol and how tailoring increases the likelihood of a successful launch
• Upcoming timing: LextroMind applications opening, my December break, and what's coming next

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. Down the road, I'll let you know the details around it.

[IMPORTANT]: CYBER MONDAY IS LIVE! (12/2/25 ONLY!) Head to my Instagram or website to get the sale link!

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram