Episode Summary

In this episode, I talk openly about choosing to sustain rather than constantly grow or expand my business. I share why not every business needs to scale bigger, hire a team, or chase expansion just because the messaging around us says we "should". For me, sustainability means knowing my “enough,” honoring my values, and protecting how I want my days, my work, and my life to feel. This is not a coaching episode. It is more of a permission slip for anyone who feels good where they are and wants reassurance that maintaining, coasting, and sustaining can be a powerful and intentional choice. I also often emphasize how much I commend those whose zone of genius is expansion, growth, and team management. 

Topics I Talk About

• Why “sustaining” is not the same thing as stagnating
• The constant pressure to grow, expand, hire, or scale and how it shows up
• Having a waitlist and still choosing not to expand beyond yourself
• Knowing your enough and letting that guide business decisions
• Why raising prices or hiring just because you can does not always feel aligned
• The emotional side of capacity, guilt, and saying no even when demand exists
• My personal experience with clinic growth, rent decisions, and stress tradeoffs
• Understanding your risk tolerance and how much complexity you actually want
• Letting ease, predictability, and enjoyment be valid business goals
• Giving yourself permission to change your mind about growth at any point
• Operating from values and integrity rather than outside expectations

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I reflect on planning ahead by looking back at my Word of the Year for 2025 and sharing how it actually played out in my business, my health, and my personal life. I walk through the very real decisions I made around rest, boundaries, therapy, fitness, creativity, and relationships, and why having a tangible definition for a word of the year mattered so much. I also share my Word of the Year for 2026, nourish, and what that means for how I want my life and business to feel moving forward. This episode is part reflection, part planning, and part reminder that growth does not always mean doing more.

What I Chatted About:

• Taking time off and how rest fuels creativity and clarity
• Reworking my service packages, pricing, and website structure for 2026
• Why I chose “intentional” as my 2025 word of the year and what it actually meant in practice
• Therapy, coaching, and learning how to exit relationships and containers that no longer fit
• What I learned from a business coaching investment that was not a good fit
• Making schedule changes to protect my energy and avoid burnout
• Functional medicine, allergy testing, and taking my health seriously
• Staying consistent with strength training and fitness
• Picking up piano again and rediscovering hobbies as an adult
• Reading more by choosing books that genuinely interest me
• Putting effort into deeper friendships without forcing constant social activity
• Learning to say no when I did not have the capacity
• Trying journaling, realizing it was not for me, and finding alternatives
• Choosing my 2026 Word of the Year, nourish, and why sustainability matters more than growth right now

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I’m talking through what planning for next year actually looks like in real life. I share why I intentionally blocked off three weeks at the end of the year, how I’m thinking about capacity, boundaries, and discovery calls, and why planning time off ahead of time is one of the most important things you can do as a business owner. This is a short, reflective episode about nourishing your business and your life, setting yourself up for rest before you’re burned out, and making intentional decisions now so the future you is supported.

What I Chatted About:

• Why I’m taking an unofficial staycation and what having unscheduled time has revealed
• How I’m rethinking discovery calls, capacity, and more
• Planning time off before the year starts instead of scrambling last minute
• Why you do not need to work holidays to be a good or successful business owner
• Connecting time off across months instead of forcing it into one neat box
• Letting yourself imagine what you want next year to feel like, not just look like

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY!

Episode Summary

In today’s episode, I talk about a mindset shift that I constantly have to revisit: asking whether something is actually helpful. I walk through how this came up during my Cyber Monday audits, how my internal biases made me feel like I wasn’t giving enough, and how the feedback from clients reminded me that “helpful” is wildly subjective. I share why I’m creating both DIY and done-for-you options in my upcoming offers, what this means for entrepreneurs, and how you can apply this exact thinking to your own services so you stop adding a million features people don’t need. I wrap the episode by reminding you that the only way to know if something is helpful is to ask your people, and to give yourself permission to trust that not everyone wants or needs everything you think they do.

What I Chatted About:

• The mindset shift of asking whether something is actually helpful
• What I learned from delivering my Cyber Monday website audits
• How client feedback challenged my assumption that “more” is always better
• The difference between DIY audits and done-for-you services
• Why unused features don’t mean an offer isn’t valuable
• How to assess your offers without letting your bias take over
• Creating options that support different types of buyers
• Why the only real way to know if something is helpful is to ask your people

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind.

Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday went.

What I Chatted About:

• My life update: Thanksgiving trip, wanting a quieter season at home, and the ridiculous bootcut-jeans tailoring saga
• How Black Friday/Cyber Monday went in my business and why I'm so proud of the audit offers
• Seeing sketchy things behind the scenes in the online business world and how I refocused on my own values
• A question from an SEO School student frustrated that their course isn’t selling
• Why audience readiness and audience interest matter when a product flops
• Why creating something doesn’t guarantee sales, even if you think it’s a great product
• How different people need different types of launches and different products based on their audience
• Why LextroMind doesn’t run on a one-size-fits-all protocol and how tailoring increases the likelihood of a successful launch
• Upcoming timing: LextroMind applications opening, my December break, and what's coming next

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk about the quick differences between running a boosted post and an Instagram ad, but I don't really go into the WHY... my only goal for this episode was to let you know that it is different. Down the road, I'll let you know the details around it.

[IMPORTANT]: CYBER MONDAY IS LIVE! (12/2/25 ONLY!) Head to my Instagram or website to get the sale link!

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I talk about how important it is to write out the ENTIRE to-do list. Seems simple, but really, it's the most important thing you can do when you feel overwhelmed. 

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Topics I Talk About in This Episode

• LextroMind application dates and what the program includes
• Make the to-do list! That's it!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications opening and my schedule being closed for the rest of the year.

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Topics I Talk About in This Episode

• LextroMind application dates and what the program includes
• My schedule closing for new clients until 2026
• Posting a bit less on Instagram and focusing on hobbies
• What launching actually means and the core pieces involved
• Why the sales page → cart → purchase → follow up email flow must be automated
• How I personally test my own launch automations
• Why troubleshooting is easier when I understand my own systems
• Reminder to test everything before launching

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) and how clinic owners and service providers can apply the same approach to their schedules and services. Whether it’s tightening appointment times, shifting how you book evaluations, or deciding what you want to stop offering, this episode will help you get proactive instead of reactive about your time and energy going into 2026.

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Topics I Talk About in This Episode

•  The joy of being back to recording after a few weeks off
• Celebrating Moose’s 4th birthday and what we did for her big day
• Highlights from our trip to Hawaii — shaved ice, poke bowls, and honest thoughts about the travel
• Updates on The LextroMind — now a 12-month container (applications open Dec 15–22), why we made it an application-based program and how we vet for fit and results, and why I’m proud of the depth and integrity behind The LextroMind
• The main message of the episode: deciding what you do and don’t want to carry into next year
• How I personally evaluated my own services and decided to retire my quarterly SEO retainer
• The value of planning your 2025 schedule now so you can implement changes in January or February
• Examples of how clinic owners can adjust their appointment types and time blocks
• Why batching similar services (like evaluations or discovery calls) helps reduce burnout
• How to communicate schedule or service changes to existing clients and patients
• Encouragement to review everything you offer and decide if it stays, changes, or goes
• The excitement that comes with implementing a new schedule that truly fits how you work best
• A quick recap and reminder to join The LextroMind waitlist before applications open

Links Mentioned:

• The email I wrote last week
• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages.

Topics I Talk About in This Episode

• Why I offer up to four interest-free payments on my website builds and SEO services, and how that has played out in real life
• Typical industry add-ons for payment plans (often 5–20 percent) vs what I do and why
• When I do add a small fee: SEO School split payments (3 payments with ~5 percent total processing add-on through Kajabi)
• How I think about risk, admin costs, and still choosing accessibility
• Discovery call policy: no pressure to commit on Zoom, I send a proposal and encourage you to sit with it before deciding
• “Skin in the game” without pushing people to overextend financially
• Advice for clinics: for session packages, the practical “payment plan” is often pay-per-visit rather than financing packages
• My pricing philosophy and why I keep certain services more accessible, even if the industry would price them higher
• Gratitude for the mentorship that shaped my approach and a quick personal life update at the end

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram