Summary

In this episode, I'm talking about the Instagram link in bio: where to build it, how to keep it updated, and the one thing I see people miss constantly. Build it on your own website instead of Linktree, keep it current, and always include a button that goes straight to your homepage, even when you have a program open for enrollment.

What I Talked About

• Building your link in bio on your own website instead of Linktree
• Keeping it updated and removing outdated buttons
• Always including a homepage button, even during a launch
• Giving people the autonomy to explore beyond your current offer

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm sharing a lesser-known benefit of blogging: your posts can get you featured in larger publications, journals, and the news. I tell the story of a client whose blog posts on a specific population led two people to reach out for features. I also tackle the biggest blocks I hear, like no time, no capacity, or not feeling like a good writer, and explain why you're already educating patients every day and just need to write it down.

What I Talked About

• How a body of work on your website gets you found by journalists and larger publications
• A client story: blog posts that led to two feature requests
• Making your posts personal, not generic
• Common blocks: no time, no capacity, "blogging is dead"
• Why you don't need to be a "good writer" to start
• My Monday Minute journey to 100 newsletters
• Blogging as written patient education
• Blog vs. social media for brick-and-mortar and online businesses
• Why I recommend two blog posts a month
• Blogging as a long-term investment

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I share one of my favorite decision-making frameworks: every time you say yes to one thing, you're saying no to something else. Before I get into it, I give a quick life update (it is extremely hot here and I am not okay), share that I started a ceramics class, and give a business update. I'm fully booked, taking on new projects into January and February, and thinking through ways to potentially serve more people.

What I Talked About

• The heat wave hitting our area and why it's a bigger deal here than you'd think
• Starting a ceramics wheel class and possibly switching to hand-building
• Trying to make friends at an art studio (everyone has their AirPods in, of course)
• Business update: fully booked, waitlisted for new websites, booking into Jan/Feb for Google Ads, Meta Ads, and web projects
• The frustration of not having capacity to help people who've been burned by bad work
• Ideas I'm noodling on: live webinars and live SEO teaching
• My time with Emma Jack in 2021 and how she helped me go all-in on my digital business
• The framework: every time you say yes to something, you're saying no to something else
• How I actually run through this question: time, energy, mental load, hobbies, finances, and peace
• Why predictability and energy exchange are always my top priorities
• A reminder that you get to decide what your business looks like

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm breaking down why I don't recommend running discounted eval ads for cash-based PT clinics. The discounted first session approach pulls in the wrong patients, creates a price transparency problem, and honestly mirrors the kind of healthcare experience most cash-based owners say they left behind. You'll hear my take on the goal of a Meta ad and how it isn't to sell a cheap eval, what happens when you pitch a full-price package after a discounted first visit, and why locking people into a landing page takes away their ability to make an informed healthcare decision. You don't have to discount your services to make ads work, and I'll tell you exactly what to do instead.

What I Talked About

• Personal updates: pottery class, finishing Yesteryear, reading The Wedding People
• Being at max capacity and why I'm scheduling clients into the new year
• My Brick app auto-schedule and why I love having hard stops on work access
• What the actual goal of a Meta ad is, and what it isn't
• Why a discounted eval pulls in the wrong people and creates a transparency problem
• The disconnect between a discounted first session and then pitching a full-price package
• Why locking people into a landing page takes away their ability to make an informed decision
• What to do instead: awareness-focused ads, transparent pricing, and letting clients come to you ready

Links I Mention

• My Amazon storefront (full camera, lighting setup, mic)
• Kajabi — affiliate link for 3 months for $99
• Descript (transcription and captions)
• The LextroMind (mentorship program with Shante — enrollment opens end of year)

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

This week I'm sharing everything I use to record my online courses, from my camera and mic setup to the software I use to record, edit, caption, and host. I also give a quick business and personal update before diving in, and I share why recording a course is actually the easiest part of the whole process.

What I Talked About

• Business update: closed to new clients until 2027
• Health update: navigating unexplained allergic reactions
• Why building an audience comes before recording a course
• The LextroMind  (enrollment opens end of year)
• Camera, mic, lighting, room treatemnt, software, editing, and more
• Hosting your course on Kajabi 
• You don't need a perfect setup to begin

Links I Mention

• My Amazon storefront (full camera, lighting setup, mic)
• Kajabi — affiliate link for 3 months for $99
• Descript (transcription and captions)
• The LextroMind (mentorship program with Shante — enrollment opens end of year)

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm diving into the topic of moving your website from one platform to another and why it's not always the right move. I share which platforms I recommend, why Squarespace is my top pick for health and wellness practitioners, and what it really means when switching platforms feels easy. The short version: if your website is easy to move (energetically and financially), it probably needs more work on it.

What I Talked About

• Which website platforms I actually recommend and why
• When moving your website does and doesn't make sense
• The "forever home" concept and why your platform choice matters long-term
• Why a price increase is not a good reason to switch platforms
• How content and SEO work tie directly to committing to your platform

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm sharing my honest take on Meta ads (Facebook and Instagram) for brick-and-mortar practices. I break down why I don't believe Meta ads alone can fill your schedule, what they're actually useful for, and the order of marketing operations I recommend. I also share a quick life and business update, including that I'm nearly booked out for large projects through the end of the year.

What I Talked About

• Why word-of-mouth and SEO should come before paid ads
• Google Ads vs. Meta Ads for brick-and-mortar clinics
• Why Meta ads are interruption marketing, not intent-based
• The real purpose of Meta ads: brand and service awareness
• How multiple marketing channels work together to actually fill your schedule

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm keeping things light and talking about something I get asked about all the time- legal documents for your website. Before diving in, I share a quick life update: it's August and I'm already planning ahead for fall, which always brings a wave of inquiries. Most of my business is retainer clients at this point (some since 2021!), so spots are limited, and I'm booking into October and November. The main topic is the four legal documents most website owners need, what they do, and why they matter.

This comes with a big disclaimer that I'm not a lawyer and everything I share is from experience building websites and learning from legal professionals over the years. Consult with your own lawyer accordingly.

What I Talked About

• Fall business planning and booking timelines
• The nature of my retainer client relationships and why clients stay long-term
• The Bear and Ted Lasso as my current TV watches
• The four legal documents every website owner should consider: 
  • Privacy Policy — legally required; tells visitors what data you collect and how you use it
  • Terms & Conditions — not legally required but highly recommended; protects you and sets rules for how people interact with your site
  • Medical Disclaimer — important if you publish health/PT content and don't want readers to mistake it for medical advice
  • Accessibility Statement — an emerging area of legal risk; shows good faith effort toward an accessible website
• Accessibility plugins (ElfSite and UserWay) as practical tools
• Why I don't recommend using AI to write legal documents
• How to add legal pages to your website (blank page + footer link)
• Course terms and conditions as an additional document if you sell digital products

Legal Template Links 

Please note: these are affiliate links.

Sam Vander Wielen 

• General templates link
• Website Bundle (privacy policy, terms and conditions, disclaimer)
• Accessibility template

The Creative Law Shop

• They offer website legal documents as well as a portal where contracts can be built for you. Use the code LEX10 to save 10%. Check out their templates here.

Accessibility Tool Links

• Elfsight (use the code LEX30 to save 30%!) - I also use this for the Google Review plugin
• Userway

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I'm pulling back the curtain on my personal history with autoimmune and chronic inflammation symptoms, and how that journey has shaped the way I run my business. I share how years of grinding through survival mode, taking calls at 5:30 AM, working multiple jobs, and building businesses while navigating huge life transitions, kept my body in a suppressed state for over a decade. Once my nervous system finally settled and I felt emotionally safe and calm, my body started speaking up. I've spent the last couple of years learning to actually listen. I walk through what managing a flare looks like for me, the specific habits and supplements I rely on, and why I've built my schedule and client relationships around protecting my capacity. The business lesson: design your work to support your body, not the other way around, and never throw your past self under the bus, because that version of you got you here.

What I Talked About

• My history with chronic autoimmune symptoms (gut, skin, joints, rosacea) and family history of Crohn's
• How survival mode suppressed my symptoms for over a decade and what happened when my nervous system finally settled
• The grind era of my business (2018–2023) and how a major life transition changed everything
• The "threat bucket" concept and how compounding triggers add up
• How I manage a flare: liver rolling, lifting, supplements, diet modifications, and nervous system regulation
• How I've redesigned my schedule, client work, and communication habits to protect my capacity
• Why honoring your past self matters because the grind version of you made the current version possible

Links I Mentioned

• Lextromind Waitlist
• Betsy Foster / Foster Strong on Instagram
• Shanté (The Movement Maestro) on the complete comparison concept 
• The Facility Denver (functional medicine) on Instagram
• Missy Bunch (threat bucket concept)
• Emma Jack (business conversation)
• Anna Hartman / Movement Rev (liver rolling with Yoga Tune Up ball)
• The Brick device

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

I'm fresh off a beach weekend cheering on Shante's mentor's (owner of Fringe Red Light) daughter while she played volleyball. The main topic today: one thing your website is probably missing if you're publishing content: a search bar on your blog page. I also talk about why sending people to your full website matters, and why writing your own content (not AI-generated) is more important than ever right now.

What I Talked About

• Beach weekend watching volleyball with Shante's mentor, owner of Fringe Red Light
  Stumbling into old grad school files and a podcast series idea brewing in my Notes app
  Evaluating my client load and how grateful I am for the people I work with
  Why you should send people to your full website, not just a landing page
  Adding a search bar to your blog page and why it matters
  Writing your own content around the topics you treat — and why AI-generated blogs are a hard no for me

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram