Summary
In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results. 

What I Talked About

• What a Google update is and how often they happen 
• Why your SEO data can look “off” during updates 
• The difference between doing SEO correctly vs. using risky tactics 
• Why updates don’t scare me when things are done right 
• How poor SEO practices can get exposed during updates 
• A quick reminder that fluctuations can happen even when you’re doing everything right

Important Links

• Join the SEO School Waitlist
• Learn more about The LextroMind

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary
In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads.

What I Talked About

•  Moose needing a new vet and how I chose one 
•  What made the vet’s website convert me quickly 
•  How word of mouth and SEO work together 
•  Why relying only on ads and referrals is risky 
•  The missed opportunity of not showing up in organic search

Important Links

• Join the SEO School Waitlist

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a long health journey and experimenting with using a Whoop band to better understand my recovery and training data. I also talk through some recent business updates, including changes to my discovery call process and the fact that I’m currently at capacity with my done-for-you services.

From there, I dive into SEO School. This is the 10th cohort, and I’ve made a few structural changes based on what I’ve learned from running the program over the past several rounds. I also explain how I’ve been rethinking where SEO School fits inside my business. Instead of building my business around the course, I’m now making sure the course fits within the broader ecosystem of my done-for-you work.

Most importantly, I walk through the types of people who tend to thrive inside SEO School. If you’re someone who wants to understand how SEO works, implement it yourself, and avoid being taken advantage of by marketing providers, this episode will help you decide if this program aligns with what you need right now.

Topics I Talk About

• Personal updates, including health improvements and using a Whoop band for recovery and training data
• Business updates, including changes to my discovery call process and being at capacity for done-for-you work
• Changes to how SEO School is structured and why this cohort will be the last in its current format
• The two main types of people who tend to be a good fit for SEO School
• Why understanding SEO helps protect business owners from being taken advantage of
• How SEO can support long-term marketing and reduce reliance on things like workshops

Important Links

• Join the SEO School Waitlist

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises. 

From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the true core of my business. That shift helped me rethink how my courses, launches, and schedule fit into the bigger picture of my work. I also talk about the value of having someone ask you the right questions when you’re stuck in your own head, why allowing things to evolve is important in business, and how self-led education can empower people even if they ultimately choose to hire someone to do the work.

Topics I Talk About

• A recap of my birthday week and time off from recording
• My current availability for custom websites and why projects are booking far out
• Updates on the upcoming Google Ads course and SEO School launch
• The revelation that my signature offer is my done-for-you services, not my courses
• Why I may move SEO School to a once-per-year launch
• The value of having someone help you think through business decisions
• Allowing your offers and schedule to evolve as your business grows
• Why I believe self-led courses help people make better marketing decisions

Important Links

• Join the SEO School Waitlist
• Join the Ads Course Waitlist

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ignore the real root issue which is usually unclear pricing and incomplete website information. I walk through what I recommend instead: transparent pricing, stronger FAQs, and a short, respectful follow up sequence that builds trust without overwhelming or pressuring people.

Topics I Talk About

• My birthday and 24 hour birthday sale
• Why I disagree with long, diagnosis specific email funnels for brick and mortar practices
• The common “shoulder pain funnel” example and why it can feel grimy
• How templated 8 to 16 email nurture sequences can frustrate potential patients
• The real reason people call clinics: unclear pricing and unanswered questions
• How being sold to on the phone creates pressure and discomfort
• What I recommend instead: a simple 1 to 3 email follow up sequence
• Why transparency and upfront communication build more trust than aggressive follow up
• The importance of having pricing clearly listed on your website
• How strong FAQs and clear messaging can act as your best funnel
• Why touchpoints still matter, but should be ethical and intentional
• A real life example from a friend about preferring transparent pricing over sales calls
• The idea that investing in your website is more powerful than building heavy funnels
• Why someone’s pain point will still be there without 16 emails reminding them

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half the tools you think you do. I share how I manage my business simply, why I don’t use popular project management platforms like Notion or ClickUp, and how your tech decisions should reflect your brain and your values, not what’s trending online. I also share a few life updates, including my upcoming birthday sale, how writing class is stretching me creatively, and why I’ve been building Lego flower sets in my office.

Topics I Talk About

• My upcoming birthday sale 
• Building Lego flower sets and leaning into hobbies as a childless adult
• Working more than I want to lately and needing to get back to my Brick boundaries
• What people really mean when they ask about your “tech stack”
• Why you don’t automatically need project management software
• My strong feelings about Notion, ClickUp, and task-based systems for my brain
• The danger of copying someone else’s tech stack just because it works for them
• Why simplicity in your tech can be a strategic choice, not a limitation
• How I ran my entire PT practice on a very lean tech stack
• Why your tech decisions should align with your values and how you function

Links

• Click here to join my newsletter family

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typical week actually looks like, why I’m starting a creative writing class, how my college experience shaped me more than you might expect, and how my word of the year, nourish, is directly influencing business decisions like potentially pausing discovery calls. I walked you through my routines, my automation habits, how I manage my energy, and what life actually looks like working from home, lifting weights, playing volleyball, cooking the same meals on repeat, and watching TV at night. It’s less “hustle highlight reel” and more honest rhythm of how I structure my days so my business fits inside my life.

Topics I Talk About

Random life behind the scenes. You'll have to just listen. ;)

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed contact pages matter, how parking information is an often-overlooked stressor, and how clear directions can make a real difference for people who are already showing up nervous. 

Topics I Talk About

• Why I believe basic contact pages are no longer enough
• How parking anxiety can impact whether someone books or shows up on time
• The role your website plays in communicating before anyone contacts you
• Where parking information should live on your website
• Why parking details belong in appointment reminder emails too
• How clear directions can reduce stress for first-time patients
• Why repeating important information builds trust and ease
• How this small change supports accessibility and client experience

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway.

I’m not saying my way is the best way. I’m saying these are the decisions I’ve made after years of trial, error, and paying attention to what feels off in my body. I cover things like not chasing leads, not selling on discovery calls, offering payment plans without added fees, not taking competing SEO clients in the same location, refunding when something is misaligned, and teaching in a way that actually gives people something they can use.

This episode is basically a values audit in podcast form, and a reminder that you’re allowed to run your business differently if the standard approach feels gross.

Topics I Talk About

• The non-standard ways I run my business and how those choices came from lived experience
• Why I don’t chase leads, follow up on proposals, or sell on discovery calls
• How I handle payment plans, refunds, and contracts in a values-led way
• Why I refuse to work with competing clients in the same niche or location
• My approach to teaching, transparency, and not gatekeeping information
• Boundaries around time, access, and why I put my pricing everywhere

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, anger, privilege, and the responsibility I feel to not look away, while also acknowledging that there are many valid ways people show up and contribute.

From there, I shift into business updates and then into the core conversation of the episode, which is a tough-love truth I stand by: your website matters more than most people want to admit. I explain why SEO, ads, email marketing, and traffic strategies can only work as well as the website they send people to. More traffic does not fix a confusing or poorly structured website. It exposes it. I break down why website structure and design are foundational, how growth often forces this realization, and why investing in your site at the right time can completely change how your business functions.

Topics I Talk About

• Acknowledging how overwhelming and upsetting current events are, and why I am choosing to speak openly about them
• The emotional toll of consuming real-world violence online and why we are not built to witness this much, this often
• Why sharing opinions publicly can still matter, even if it does not feel like “doing enough" and conversation with Shanté about visibility, responsibility, and the impact of speaking up
• New monthly website audit offerings and what each option is designed to support
• Why I am building an ads offering specifically for brick-and-mortar businesses only
• Drawing a clear boundary around not teaching ads for online-only businesses
• Announcing that this is the final sponsored episode with Jane
• A tough-love truth about SEO, ads, and marketing strategies only working if your website is solid
• Why ads and SEO amplify whatever experience already exists on your website
• How poor navigation, unclear messaging, and weak structure quietly cost you leads
• Why I can teach strategy but not website design, and why that distinction matters
• The reality that growth often forces a website redesign, whether you want it or not
• Why website structure is foundational for long-term SEO success
• Reframing website investment as a natural part of business growth.

Important Links Mentioned:

1. My Website Design and SEO Audit Options — [CLICK HERE]
2. My Waitlist for the ads program I will run — [CLICK HERE]
3. Claire Pelleatreau's course for online business owners on Meta Ads — [CLICK HERE]

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram