Episode Summary:

SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch for in the SEO world.

What I Chatted About:

• A quick life note from a volleyball-filled weekend
• Personal update on recent blood work, autoimmune markers, and feeling more resilient
• A simple boundary shift that helped me separate work and life using iPhone Focus modes
• Why I frame SEO as a protocol with a checklist you can implement
• What actually “depends” in SEO, like market competition and location examples
• How the same foundations support ranking in generative engines, chat results, and traditional search
• The new fast track in SEO School for bottom line up front, then learn the why as you go
• Cohort timing and pricing notes for the fall launch and why this is the last round at the current rate
• My approach to ads for the SEO Crash Course, what a self-liquidating offer is, and why I refuse hype or half-truths
• Red flags when hiring SEO help so you know what to ask and what to avoid

Links I Mention in This Episode:

• Get on the SEO School Waitlist!

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it.

I also shared what’s coming with the newly revamped SEO School, gave life updates, and explained how I’m handling capacity the rest of the year.

What I Chatted About:

• Personal updates and business updates
• SEO as part of the whole business with ideal client and offers first
• Audit first, then optimize; avoid jumping straight into tech
• Website elements that convert: pages, copy, images, layout, URLs, CTAs; plus blogging and podcasting
• Ads do not fix unclear offers or weak pages; example: choosing a massage therapist based on clear, updated sites
• Revamped SEO School overview: weekly content, six months of coaching, community, recordings, TLDR implement-now track
• Enrollment logistics: dates, pricing tiers, three-payment option, early-action bonuses, seat cap
• Hiring SEO help: red flags to watch to avoid bad providers

Links I Mention in This Episode:

• Get on the SEO School Waitlist!
• My Strength Coach and who writes my programming: Betsy Foster

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Summary
In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little life curveball from my weekend and celebrating my anniversary with Shanté.

What I Talk About in This Episode

• A quick personal update: my anniversary bike ride with Shanté and living through SoCal heat with no AC
• The real meaning of GEO (not just “geographic”) and why it matters for online visibility
• How SEO lays the foundation for GEO — you can’t show up on ChatGPT without SEO in place
• The core principles both SEO and GEO share: comprehensive, authoritative, relevant content
• Why being “binge-worthy” in a specific discipline or niche sets you apart in both search engines and AI
• The importance of writing “a lot about a little” to build authority
• Why quality content and baseline SEO implementation go hand-in-hand for being found
• A reminder that SEO and GEO are not different strategies — mastering SEO is mastering GEO

Links I Mention in This Episode:

• My Website Audit Mini Course
• My SEO Crash Course

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Summary:
In this episode, I share a way I used ChatGPT to audit and optimize my calendar. I talk about why flexibility is such a core value for me, how I used AI to map out my ideal schedule, and how this same process can work whether you run a clinic or an online business. I also touch on travel plans, updates from my coaching program, and why now is a great time to rethink your schedule for the year ahead.

What I talk about in this episode:

• Life updates: beach volleyball weekends, sunscreen struggles, upcoming fall travel, and planning around flexibility
• Shoutout to Shante and the ChatGPT Curious Podcast for sparking this idea
• How I used ChatGPT to:
  • Input my ideal work hours and admin time
  • Layer in recurring calls and obligations
  • Calculate exactly how many client slots I have available each week/month
  • Test different schedule “versions” for optimization
• Why this process works for both business owners and clinicians
• Using AI to work backwards from income goals or available time to create efficient schedules
• Tips on when and how to transition to a new schedule smoothly (natural breaks like new months or the new year)
• Why you don’t need a big “schedule change” announcement—just update the backend and move forward

Important links mentioned: 

• Shante's podcast ChatGPT Curious

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Summary
In this episode, I bounce around a variety of personal and business updates while also checking in on my Word of the Year: “Intentional.” I share my thoughts on sponsorships and the value of brands who work with small creators, my appreciation for detailed clothing reviews, and how my iPad has been a great addition to my business. I also dive into conversations about focusing on the value of your own services instead of calling out others, the challenge of selling services that require client work and commitment, and a deep reflection on my intentional living goals this year. I end with a candid update on how I’ve done so far with my intentional list, including therapy, coaching, schedule changes, and upcoming allergy testing.

Topics I chatted about

• Meeting with Cozy Earth about potential podcast sponsorship and the importance of brands working with small creators
• Appreciation for detailed clothing reviews and the struggle of finding well-fitting clothes
• Using my iPad for business, client calls, and personal creative downtime with coloring apps
• A reminder to focus on your own services instead of tearing down approaches that aren't yours (Thank you, Shanté)  
• The challenge of selling services that require consistent work and effort from clients
• Reflection on my Word of the Year (“Intentional”) and the progress I’ve made so far
• Updates on journaling, schedule changes, therapy, coaching, and allergy testing
• Thoughts on setting expectations honestly with clients
• The parallels between selling SEO education and selling fitness or rehab programs

Important links mentioned: 

• Rachel Strickland’s Instagram (morning pages)
• Wheels’ Instagram (writing prompts)
• The Expansive Group (therapy)
• Coach Mandy
• Emma Jack
• The Facility — Functional medicine practice

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary: 

In this episode, I answer a listener question about payment processors: should you use them, which one is best, and what fees really mean for your business. I walk through how I use Stripe, when I opt for integrated payment systems like those in HoneyBook or Jane, and why platform convenience sometimes outweighs lower fees. I also break down what payment processors actually do, why passing fees on to clients isn't the move, and how to price your services to account for them.

Topics I chatted about:

• Quick update on my ear piercing healing journey (spoiler: don’t wait ‘til you're older to get them done 😅)
• Monthly recap email sent and general business life updates
• Shanté’s new podcast ChatGPT Curious launching this Thursday
• Why understanding how ChatGPT works matters for business owners and creatives
• Big (mystery) decision I’m sitting on for my business — more soon!
• Explaining how my anonymous “Ask Lex” form works
• Listener question: Do I use Stripe or is there something better?
• What payment processors are and how they work
• Stripe vs. PayPal — why I always choose Stripe
• How I use Stripe inside platforms like Acuity Scheduling
  Platforms that have their own integrated payment processors: Kajabi, Jane, and HoneyBook
• Why I still use integrated systems even if the fees are a little higher
• When it’s worth paying more for streamlined onboarding, payment plans, or automated billing
• The mistake of charging clients extra fees to “cover” processor costs
• Legal and tax notes: processor fees as write-offs and compliance around surcharging
• Why trying to avoid fees altogether is a waste of energy
• Final takeaway: price your services to include payment fees and move on — it’s just part of business

Important links mentioned: 

• Letters to Lex (anonymous questions)
• My resources page
• Join the Monday Minute (my weekly newsletter)
• Shante's new podcast, ChatGPTCurious

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary: 

In this episode, I’m diving into one simple but super impactful way to improve your client process: clarity. From writing better website copy to walking your clients step by step through your services, this is all about removing confusion and making your client experience seamless. I’m sharing a real-life example from my weekend (yes, it involves a new piercing!), plus actionable ways to improve your website flow, intake communication, and overall patient journey, whether you're a solo provider or run a larger practice.

Topics I chatted About:

• Thank you to those who left reviews and feedback on previous episodes
• How getting my ears pierced sparked the idea for this episode
• How important clarity is throughout the client experience, both in person and online
• Why clear communication during appointments builds trust
• The value of using simple, step-by-step explanations during care
• How to apply the same clarity to your website and SEO strategy
• Specific ideas for improving your contact page or service pages
• How to write out your full process so clients know what to expect
• Why giving people the “first this, then this” breakdown is so helpful
• Ways to set expectations while still allowing for flexibility in outcomes

Important links mentioned: 

• Letters to Lex (anonymous questions)
• My resources page
• Join the Monday Minute (my weekly newsletter)

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary
 In this episode, I’m ditching the usual tactical talk and bringing you along for a gratitude-filled life and business update. Sometimes we need a break from learning and just want to hang out and listen, so that’s what this one’s all about. I talk about what I’ve been up to, how I’m feeling, what’s ahead for my business (big fall plans!), and what’s happening behind the scenes personally: health stuff, travel plans, and even how long it’s taking me to get my ears re-pierced.

 Topics I Chatted About

• Why I chose a lighter, more personal episode this week
• The power of practice when it comes to newsletters, podcasting, and skills in general
• How deeply grateful I am for all of you—clients, listeners, supporters
• What clinic life used to look like for me vs. how I work now
• Updates on SEO School content + new service launching soon
• My rosacea journey and what finally seems to be working
• Upcoming travel plans (Switzerland, Cabo, weddings, volleyball events)
• Books I’m reading
• Ear piercing anxiety, Oakley errands, and my nemesis: parking in LA
• Why I love cooking and baking for stress relief
• Letters to Lex (and how you can submit yours anonymously)

Important links mentioned: 

• Letters to Lex (anonymous questions)
• My resources page
• Join the Monday Minute (my weekly newsletter)

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode of Up in My Business, I’m diving into what’s new, and what’s not so new, about Google’s relationship with Instagram content showing up in search results. I’m unpacking the recent July 10th update that has everyone buzzing, and sharing why this development doesn’t replace your need for solid website SEO. I also share stories from my recent trip to Switzerland, some personal reflections on capacity and mental health in business, and a quick ask for podcast reviews. If you’ve been wondering whether you can ditch your website and just rely on Instagram showing up in Google… spoiler alert: please don’t.

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

In this episode, I walk through the decision-making process of choosing between a DIY (do-it-yourself) service and a Done For You (DFY) service—something that comes up on nearly every discovery call I have. I break down five key factors to consider: time vs. money, your skillset, opportunity cost, expected quality and results, and your bandwidth (mental and emotional). Whether you're a new business owner working within a tighter budget or someone ready to invest for better outcomes, I help you weigh your options in a real and honest way. Plus, I give updates on my travel, health, and recent tools I’m loving—like my new red light face mask and travel neck pillow.

What We Talked About:

• The five biggest factors to consider when choosing DIY vs. Done For You:
  • Time vs. money
  • Skillset and willingness to learn
  • Opportunity cost
  • Quality and long-term results
  • Stress and actual bandwidth
• Why Done For You doesn’t mean you lose ownership and autonomy—education is still part of my process
• My own preferences and routines while traveling (and why they matter!)
• Current updates on my gut health and rosacea protocols
• Tools and products I’m loving:
  • TRTL travel neck pillow
  • Fringe red and blue light face mask (linked in the shownotes!)
  • Cozy Earth bamboo pajamas and sheets (use code LEX for 40% off)
  • Jane App for documentation templates (use code LEX1MO for a one-month grace period)

Let me know if you're on the fence about which route to take—I'm always here to help you make the best decision for your season of business.

Important links mentioned: 

• Fringe Heals Affiliate Link (Red Light): https://fringeheals.com/ref/476/

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)