Episode Summary

In this episode I talk about why testing my automations before I launch anything is non negotiable. I walk through exactly how I test my own checkout flows, why the follow up email matters, why the software I choose has to actually talk to each other, and how knowing my systems lets me fix things quickly when tech breaks. I also share a couple updates about LextroMind applications opening and my schedule being closed for the rest of the year.

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Topics I Talk About in This Episode

• LextroMind application dates and what the program includes
• My schedule closing for new clients until 2026
• Posting a bit less on Instagram and focusing on hobbies
• What launching actually means and the core pieces involved
• Why the sales page → cart → purchase → follow up email flow must be automated
• How I personally test my own launch automations
• Why troubleshooting is easier when I understand my own systems
• Reminder to test everything before launching

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I’m talking about reflecting on what to carry into next year—in your business, your schedule, and your offers. As we approach the end of the year, it’s the perfect time to assess what’s working, what’s not, and what needs to shift before January hits. I share how I’ve been doing this in my own business (including why I decided to drop my quarterly SEO retainer) and how clinic owners and service providers can apply the same approach to their schedules and services. Whether it’s tightening appointment times, shifting how you book evaluations, or deciding what you want to stop offering, this episode will help you get proactive instead of reactive about your time and energy going into 2026.

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Topics I Talk About in This Episode

•  The joy of being back to recording after a few weeks off
• Celebrating Moose’s 4th birthday and what we did for her big day
• Highlights from our trip to Hawaii — shaved ice, poke bowls, and honest thoughts about the travel
• Updates on The LextroMind — now a 12-month container (applications open Dec 15–22), why we made it an application-based program and how we vet for fit and results, and why I’m proud of the depth and integrity behind The LextroMind
• The main message of the episode: deciding what you do and don’t want to carry into next year
• How I personally evaluated my own services and decided to retire my quarterly SEO retainer
• The value of planning your 2025 schedule now so you can implement changes in January or February
• Examples of how clinic owners can adjust their appointment types and time blocks
• Why batching similar services (like evaluations or discovery calls) helps reduce burnout
• How to communicate schedule or service changes to existing clients and patients
• Encouragement to review everything you offer and decide if it stays, changes, or goes
• The excitement that comes with implementing a new schedule that truly fits how you work best
• A quick recap and reminder to join The LextroMind waitlist before applications open

Links Mentioned:

• The email I wrote last week
• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

In this episode, I walk through exactly how I handle payment plans across my offers, why I do it this way, and how it has worked really well for both my clients and my business. I share where I don’t add fees, when I do, the risks I knowingly take on, and the values behind those choices. I also talk about how I structure discovery calls so you never feel pressured to make a big decision on the spot, and I give some quick guidance for in-person practices selling packages.

Topics I Talk About in This Episode

• Why I offer up to four interest-free payments on my website builds and SEO services, and how that has played out in real life
• Typical industry add-ons for payment plans (often 5–20 percent) vs what I do and why
• When I do add a small fee: SEO School split payments (3 payments with ~5 percent total processing add-on through Kajabi)
• How I think about risk, admin costs, and still choosing accessibility
• Discovery call policy: no pressure to commit on Zoom, I send a proposal and encourage you to sit with it before deciding
• “Skin in the game” without pushing people to overextend financially
• Advice for clinics: for session packages, the practical “payment plan” is often pay-per-visit rather than financing packages
• My pricing philosophy and why I keep certain services more accessible, even if the industry would price them higher
• Gratitude for the mentorship that shaped my approach and a quick personal life update at the end

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

I’m fiercely protective of my time, both work and personal, and in this episode I walk through the exact systems that let me run a solo business without burning out. I share how I use calendar blocks, structure with flexibility, call and deep-work days, and how I manage notifications so I can stay focused and responsive without being on all the time. You’ll hear how I prioritize current clients over new ones, why I batch similar tasks, and the simple tools I rely on to keep my week calm, predictable, and flexible.

Topics I Talk About in This Episode

• Why I’m intensely protective of my time as a solo operator
• My core schedule: 10–4, Monday through Thursday, with Fridays clear
• What “structure within flexibility” looks like in my day-to-day
• Time-blocking everything in Google Calendar (color-coded and planned months ahead)
• Task batching: Monday/Wednesday = backend work, Tuesday/Thursday = calls (plus “Do It In A Day” blocks)
• Separating new-client and current-client availability so my existing clients always have first pick
• Keeping tools simple: Google Drive, Docs, and Sheets instead of big project systems
• Managing notifications and focus modes on my phone to cut distractions
• Email boundaries: I’ll write messages on weekends but schedule them to send during business hours
• A clinic/PT example for how to batch energy-heavy tasks like evals and follow-ups
• The privilege and reality of being fully solo with a supportive partner and pets
• The reminder that if something matters, you have to block time for it

Links Mentioned

• LextroMind Waitlist

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Episode Summary

I share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also talk about why creative work needs boredom first (so “hacks” don’t help unless I’ve made space), give personal and business updates (Toronto/Niagara-on-the-Lake wedding, seeing Sarah Eby and Emma Jack, booking Switzerland round two, my December/January time off, and SEO School wins), and I shout out a few focus tools I love that make it all easier.

Topics I Talk About in This Episode

• Quick personal catch-up: wedding weekend outside Toronto/Niagara-on-the-Lake; dinner with Sarah Eby and Emma Jack; feeling lucky about smooth flights.
• Switzerland, round two: deciding to go back for volleyball, VRBO hunt, landing a great location but fewer bedrooms (hello, couch), planning to fly Shanté’s brother out again to watch Moose and Rupert.
• Travel season stacking up: another wedding soon, Thanksgiving, early-December trips.
• Calendar + capacity: roughing in my 2026 schedule, choosing time off (last two weeks of December + first week of January), why those three weeks let me rest and work on my own business.
• Business update: SEO School momentum... great questions in the community, hardcopy workbooks arriving (I’m obsessed), small future edits; needing to jump into Acuity to close remaining availability so my plate stays sane.
• Creativity needs boredom: the reminder that creative/planning work often requires white space first; forcing it rarely works (I even walked away and came back the next day to record).
• The actual tactic: Parkinson’s Law; work expands to fill the time you give it, so I use tight, specific blocks (e.g., 1:00–2:00 pm) instead of “Saturday afternoon.”
• Where I apply it: checklist-style tasks (email “power hour,” sales-page edits, batch replies), not always heavy creative.
• Guardrails that make it work: one task per block, no task-switching, decide to focus.
  Tools I use:
  • Flow on my Mac to run 30–90 minute focus timers with short breaks.
  • Focus Friend on my phone (the knitting-socks bean that buys cute room decor; adorable and motivating).
  • Brick to physically lock down distracting apps when needed (I don't use this YET).
• Flexible sprinting: sometimes it’s 15-minute sprints with 5-minute breaks; experiment and learn how long your tasks actually take.
  Perspective on “getting so much done”: capacity, supportive/independent partner, no kids, eight years of knowing my own limits, and a strong value for being done by 4:00 pm so I can have a life.

Links Mentioned

• Flow (Mac focus timer app).
• Focus Friend (phone focus app with the knitting-socks bean).
• Brick (app + physical “brick” to block phone apps).

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on

Episode Summary

I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test.

Topics I Talk About in This Episode

• Upcoming travel and excitement about connecting with Emma Jack and Sarah Eby in person
• Shutting down my calendar through the end of the year to protect my free time and reset (and so much gratitude for my clients and being able to take intentional time off)
• The new SEO School curriculum officially launched
• Taylor Swift’s newest album passes my “assault bike test”
• Why I ran ads for an SEO program even though SEO is organic
• The two reasons I felt confident doing it; Eight rounds of proven organic conversions, paid ads to extend reach to new, aligned audiences
• The protocol I teach and follow myself: organic proof first, then layer paid traffic
• Risks and mindset with ads: inviting new audiences while staying values-aligned
• How I evaluated the goal of ads: impact and education over virality or quick cash
• Instagram reality check: why I don’t chase reels or trends, and how ads help me reach new people

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary

Today’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off this winter, and some behind-the-scenes of managing energy and boundaries as a business owner. I also chat about coaching, ads, reading more, and the focus modes I’m using on my phone to create better on/off hours. Consider this a peek behind the curtain at what’s happening in my life and business right now.

Topics I Talk About in This Episode

• Launching SEO School and balancing that with client work
• Heavy travel season (two weddings in October, Thanksgiving, December travel)
• Considering a long winter break vs. packaging time off differently
• Upcoming launch of LextroMind (joint program with Shanté) shifting to a year-long model starting January
• Working with Betsy Foster for personalized strength training (link in show notes)
• Why I’m experimenting with iPhone focus modes to protect my energy and attention
• Sneak peek: service, pricing, and calendar changes coming in 2025
• Reminder that my Do-It-In-a-Day website service is booked out for 2025
• Moose’s frozen Greek yogurt dog treats (because priorities!)

Links I mention in the episode:

• Betsy Foster’s Instagram (my strength coach)

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk about why starting SEO early matters, what I’d set up first if I were launching from scratch, and why this cohort will feel extra intimate.

What I Chatted About:

• SEO School is open now through Friday; price is $1,697 or 3 payments of $595, with 6 months of support.
• Structure: ~3.5 months of new content, monthly 2-hour Q&A calls, and community access throughout.
• Why I rebuilt the course: make it easier to search, simpler to implement, and hard to fail.
• The 108-page Course Companion: practice exercises, homework, and implementation you can print or fill digitally.
• New “Fast Track”: the “what buttons to push” path if you want to implement first and learn the why as you go.
• My transparency promise: no bro marketing, no bait-and-switch, no red tape—this is the exact method I use with clients.
• Why early SEO wins: being first (or the one doing the most consistent work) makes ranking 1–3 far easier.
• What I’d set up from scratch: website + Instagram (for social proof) + SEO from day one—especially for brick-and-mortar.
• How Q&As work now: you don’t have to attend to get the core lessons; calls add extra nuance, live feedback, and screen-shares.
• Community support: ask questions between calls; I often drop Loom walkthroughs on your blogs and site updates.
• Affiliates: use your favorite creator’s link if they’re sharing—yes, they get a kickback and I appreciate the support.

Links I Mention in This Episode:

• JOIN SEO SCHOOL!

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with motivation if you’re newer to SEO, how to keep measuring progress, and an update on the brand-new, fully rerecorded SEO School that opens to the public on Monday, September 29.

What I Chatted About:

• SEO School updates: fully reworked curriculum, searchable lessons, and a 108-page workbook, public enrollment opens Monday, September 29
• What a SERP is, why page one has always been the goal, and why positions 1–5 are the money spots
• Google’s regular core updates and why “best practices” sites recover while black-hat tactics do not
• The recent change that hides positions 11–100 from easy view and how that impacted rank-tracking software
• Why this change does not alter SEO fundamentals or what actually works
• The real downside of the change: less visible early wins that help with ego and motivation
• Better ways to track progress when you can’t see positions 11–100 consistently
• My philosophy on foundational SEO as the “anatomy” that never changes

Links I Mention in This Episode:

• Join my newsletter family to be notified when SEO School opens

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline the compounding nature of SEO and how I manage client work on a once-a-month cadence so it remains sustainable.

What I Chatted About:

• Course updates, pricing transparency, and early-adopter rate context
• How to think about SEO timelines and what “results” actually means
• Baseline expectations: plan for 3 to 6 months before you see movement
• Brick and mortar timeline: commonly 2 to 4 months when implementation is tight
• Online business timeline: typically 6 to 9 months, sometimes 9 to 12 depending on scope
• Why local signals help service pages rank sooner for brick and mortar, while online businesses see question-based content rank first
• The compounding effect of SEO and why momentum accelerates over time
• Learning vs doing inside SEO School and how that shifts the timeline
• The new “just tell me what to do” track and the course workbook to speed implementation
• Monthly SEO workflow for sustainability once the system is in place

Links I Mention in This Episode:

• Get on the SEO School Waitlist!

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)