Episode Summary

I share a simple way I get more done without burning out: I use Parkinson’s Law on purpose—setting short, clear time boxes so the work fits the window—and I protect my focus while I’m in that window. I also talk about why creative work needs boredom first (so “hacks” don’t help unless I’ve made space), give personal and business updates (Toronto/Niagara-on-the-Lake wedding, seeing Sarah Eby and Emma Jack, booking Switzerland round two, my December/January time off, and SEO School wins), and I shout out a few focus tools I love that make it all easier.

Topics I Talk About in This Episode

• Quick personal catch-up: wedding weekend outside Toronto/Niagara-on-the-Lake; dinner with Sarah Eby and Emma Jack; feeling lucky about smooth flights.
• Switzerland, round two: deciding to go back for volleyball, VRBO hunt, landing a great location but fewer bedrooms (hello, couch), planning to fly Shanté’s brother out again to watch Moose and Rupert.
• Travel season stacking up: another wedding soon, Thanksgiving, early-December trips.
• Calendar + capacity: roughing in my 2026 schedule, choosing time off (last two weeks of December + first week of January), why those three weeks let me rest and work on my own business.
• Business update: SEO School momentum... great questions in the community, hardcopy workbooks arriving (I’m obsessed), small future edits; needing to jump into Acuity to close remaining availability so my plate stays sane.
• Creativity needs boredom: the reminder that creative/planning work often requires white space first; forcing it rarely works (I even walked away and came back the next day to record).
• The actual tactic: Parkinson’s Law; work expands to fill the time you give it, so I use tight, specific blocks (e.g., 1:00–2:00 pm) instead of “Saturday afternoon.”
• Where I apply it: checklist-style tasks (email “power hour,” sales-page edits, batch replies), not always heavy creative.
• Guardrails that make it work: one task per block, no task-switching, decide to focus.
  Tools I use:
  • Flow on my Mac to run 30–90 minute focus timers with short breaks.
  • Focus Friend on my phone (the knitting-socks bean that buys cute room decor; adorable and motivating).
  • Brick to physically lock down distracting apps when needed (I don't use this YET).
• Flexible sprinting: sometimes it’s 15-minute sprints with 5-minute breaks; experiment and learn how long your tasks actually take.
  Perspective on “getting so much done”: capacity, supportive/independent partner, no kids, eight years of knowing my own limits, and a strong value for being done by 4:00 pm so I can have a life.

Links Mentioned

• Flow (Mac focus timer app).
• Focus Friend (phone focus app with the knitting-socks bean).
• Brick (app + physical “brick” to block phone apps).

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on

Episode Summary

I unpack why I chose to run paid social ads for an organic SEO offer, how that decision fits my long-standing “organic first, then paid” philosophy, and what guardrails I used before spending a dollar. I also share a quick life update about travel, shutting down my calendar for the holidays to protect my free time, and a tiny pop-culture detour about why the new Taylor Swift album passes my assault bike test.

Topics I Talk About in This Episode

• Upcoming travel and excitement about connecting with Emma Jack and Sarah Eby in person
• Shutting down my calendar through the end of the year to protect my free time and reset (and so much gratitude for my clients and being able to take intentional time off)
• The new SEO School curriculum officially launched
• Taylor Swift’s newest album passes my “assault bike test”
• Why I ran ads for an SEO program even though SEO is organic
• The two reasons I felt confident doing it; Eight rounds of proven organic conversions, paid ads to extend reach to new, aligned audiences
• The protocol I teach and follow myself: organic proof first, then layer paid traffic
• Risks and mindset with ads: inviting new audiences while staying values-aligned
• How I evaluated the goal of ads: impact and education over virality or quick cash
• Instagram reality check: why I don’t chase reels or trends, and how ads help me reach new people

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary

Today’s episode is more of a casual catch-up than a strategy deep dive. I share where I’m at personally and professionally after launching SEO School, what my travel schedule looks like, how I’m planning time off this winter, and some behind-the-scenes of managing energy and boundaries as a business owner. I also chat about coaching, ads, reading more, and the focus modes I’m using on my phone to create better on/off hours. Consider this a peek behind the curtain at what’s happening in my life and business right now.

Topics I Talk About in This Episode

• Launching SEO School and balancing that with client work
• Heavy travel season (two weddings in October, Thanksgiving, December travel)
• Considering a long winter break vs. packaging time off differently
• Upcoming launch of LextroMind (joint program with Shanté) shifting to a year-long model starting January
• Working with Betsy Foster for personalized strength training (link in show notes)
• Why I’m experimenting with iPhone focus modes to protect my energy and attention
• Sneak peek: service, pricing, and calendar changes coming in 2025
• Reminder that my Do-It-In-a-Day website service is booked out for 2025
• Moose’s frozen Greek yogurt dog treats (because priorities!)

Links I mention in the episode:

• Betsy Foster’s Instagram (my strength coach)

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

SEO School is open for enrollment! (JOIN SEO SCHOOL)! In this episode, I walk you through exactly what it is, why I rebuilt it, and how it helps you get found on Google without paying for ads. I share the course structure (including the new Fast Track), what the Q&As and community support actually look like, and why I lead with transparency and zero red tape. I also talk about why starting SEO early matters, what I’d set up first if I were launching from scratch, and why this cohort will feel extra intimate.

What I Chatted About:

• SEO School is open now through Friday; price is $1,697 or 3 payments of $595, with 6 months of support.
• Structure: ~3.5 months of new content, monthly 2-hour Q&A calls, and community access throughout.
• Why I rebuilt the course: make it easier to search, simpler to implement, and hard to fail.
• The 108-page Course Companion: practice exercises, homework, and implementation you can print or fill digitally.
• New “Fast Track”: the “what buttons to push” path if you want to implement first and learn the why as you go.
• My transparency promise: no bro marketing, no bait-and-switch, no red tape—this is the exact method I use with clients.
• Why early SEO wins: being first (or the one doing the most consistent work) makes ranking 1–3 far easier.
• What I’d set up from scratch: website + Instagram (for social proof) + SEO from day one—especially for brick-and-mortar.
• How Q&As work now: you don’t have to attend to get the core lessons; calls add extra nuance, live feedback, and screen-shares.
• Community support: ask questions between calls; I often drop Loom walkthroughs on your blogs and site updates.
• Affiliates: use your favorite creator’s link if they’re sharing—yes, they get a kickback and I appreciate the support.

Links I Mention in This Episode:

• JOIN SEO SCHOOL!

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

In this episode, I break down what actually changed at Google last week and what it means for your SEO. Short version: your strategy does not need to change. Google tweaked how positions beyond page one are displayed and that temporarily broke most rank-tracking tools, but nothing about how you rank or what you should do has changed. I also share why this update can mess with motivation if you’re newer to SEO, how to keep measuring progress, and an update on the brand-new, fully rerecorded SEO School that opens to the public on Monday, September 29.

What I Chatted About:

• SEO School updates: fully reworked curriculum, searchable lessons, and a 108-page workbook, public enrollment opens Monday, September 29
• What a SERP is, why page one has always been the goal, and why positions 1–5 are the money spots
• Google’s regular core updates and why “best practices” sites recover while black-hat tactics do not
• The recent change that hides positions 11–100 from easy view and how that impacted rank-tracking software
• Why this change does not alter SEO fundamentals or what actually works
• The real downside of the change: less visible early wins that help with ego and motivation
• Better ways to track progress when you can’t see positions 11–100 consistently
• My philosophy on foundational SEO as the “anatomy” that never changes

Links I Mention in This Episode:

• Join my newsletter family to be notified when SEO School opens

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

In this episode, I set realistic expectations for SEO timelines and explain why they differ for brick and mortar vs online businesses. I walk through baseline timing (plan on 3 to 6 months minimum), why location helps local businesses see results faster, and how learning vs implementing inside SEO School affects your clock. I share how I’m redesigning the curriculum with a “just tell me what to do” track and a comprehensive workbook to speed up implementation. I also outline the compounding nature of SEO and how I manage client work on a once-a-month cadence so it remains sustainable.

What I Chatted About:

• Course updates, pricing transparency, and early-adopter rate context
• How to think about SEO timelines and what “results” actually means
• Baseline expectations: plan for 3 to 6 months before you see movement
• Brick and mortar timeline: commonly 2 to 4 months when implementation is tight
• Online business timeline: typically 6 to 9 months, sometimes 9 to 12 depending on scope
• Why local signals help service pages rank sooner for brick and mortar, while online businesses see question-based content rank first
• The compounding effect of SEO and why momentum accelerates over time
• Learning vs doing inside SEO School and how that shifts the timeline
• The new “just tell me what to do” track and the course workbook to speed implementation
• Monthly SEO workflow for sustainability once the system is in place

Links I Mention in This Episode:

• Get on the SEO School Waitlist!

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch for in the SEO world.

What I Chatted About:

• A quick life note from a volleyball-filled weekend
• Personal update on recent blood work, autoimmune markers, and feeling more resilient
• A simple boundary shift that helped me separate work and life using iPhone Focus modes
• Why I frame SEO as a protocol with a checklist you can implement
• What actually “depends” in SEO, like market competition and location examples
• How the same foundations support ranking in generative engines, chat results, and traditional search
• The new fast track in SEO School for bottom line up front, then learn the why as you go
• Cohort timing and pricing notes for the fall launch and why this is the last round at the current rate
• My approach to ads for the SEO Crash Course, what a self-liquidating offer is, and why I refuse hype or half-truths
• Red flags when hiring SEO help so you know what to ask and what to avoid

Links I Mention in This Episode:

• Get on the SEO School Waitlist!

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Episode Summary:

Inside this episode, I framed SEO as a whole-business exercise, not just “computer tasks.” I talked about why you can’t separate SEO from your offers, messaging, site structure, and client experience. In my world, dialing in SEO means dialing in my business: ideal client clarity, clear offers, copy that sounds like you, pages that actually help people choose you, and technical pieces that support all of it.

I also shared what’s coming with the newly revamped SEO School, gave life updates, and explained how I’m handling capacity the rest of the year.

What I Chatted About:

• Personal updates and business updates
• SEO as part of the whole business with ideal client and offers first
• Audit first, then optimize; avoid jumping straight into tech
• Website elements that convert: pages, copy, images, layout, URLs, CTAs; plus blogging and podcasting
• Ads do not fix unclear offers or weak pages; example: choosing a massage therapist based on clear, updated sites
• Revamped SEO School overview: weekly content, six months of coaching, community, recordings, TLDR implement-now track
• Enrollment logistics: dates, pricing tiers, three-payment option, early-action bonuses, seat cap
• Hiring SEO help: red flags to watch to avoid bad providers

Links I Mention in This Episode:

• Get on the SEO School Waitlist!
• My Strength Coach and who writes my programming: Betsy Foster

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Summary
In this episode, I break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization, or getting found on AI platforms like ChatGPT). I talk about how they overlap, why you can’t have good GEO without strong SEO, and what it really takes to show up in both Google searches and AI-driven results. I also share some personal updates, including a little life curveball from my weekend and celebrating my anniversary with Shanté.

What I Talk About in This Episode

• A quick personal update: my anniversary bike ride with Shanté and living through SoCal heat with no AC
• The real meaning of GEO (not just “geographic”) and why it matters for online visibility
• How SEO lays the foundation for GEO — you can’t show up on ChatGPT without SEO in place
• The core principles both SEO and GEO share: comprehensive, authoritative, relevant content
• Why being “binge-worthy” in a specific discipline or niche sets you apart in both search engines and AI
• The importance of writing “a lot about a little” to build authority
• Why quality content and baseline SEO implementation go hand-in-hand for being found
• A reminder that SEO and GEO are not different strategies — mastering SEO is mastering GEO

Links I Mention in This Episode:

• My Website Audit Mini Course
• My SEO Crash Course

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)

Summary:
In this episode, I share a way I used ChatGPT to audit and optimize my calendar. I talk about why flexibility is such a core value for me, how I used AI to map out my ideal schedule, and how this same process can work whether you run a clinic or an online business. I also touch on travel plans, updates from my coaching program, and why now is a great time to rethink your schedule for the year ahead.

What I talk about in this episode:

• Life updates: beach volleyball weekends, sunscreen struggles, upcoming fall travel, and planning around flexibility
• Shoutout to Shante and the ChatGPT Curious Podcast for sparking this idea
• How I used ChatGPT to:
  • Input my ideal work hours and admin time
  • Layer in recurring calls and obligations
  • Calculate exactly how many client slots I have available each week/month
  • Test different schedule “versions” for optimization
• Why this process works for both business owners and clinicians
• Using AI to work backwards from income goals or available time to create efficient schedules
• Tips on when and how to transition to a new schedule smoothly (natural breaks like new months or the new year)
• Why you don’t need a big “schedule change” announcement—just update the backend and move forward

Important links mentioned: 

• Shante's podcast ChatGPT Curious

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram and get all the free goods
• Join my newsletter family

*affiliate link (of course)