Nikonomics - The Economics of Small Business

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy), as we bring you Part 2 of our discussion from last week (check out Part 1 - Episode #84 if you missed it!). In this episode, we continue brainstorming creative business ideas, including how to capitalize on website monitoring tools like Distill.io, the concept of a tax Sherpa for entrepreneurs, and an innovative handyman retainer model that's generating substantial recurring revenue. We also revisit our favorite segments with a "marry, date, or kill" evaluation of the ideas we discussed, figuring out which ones are worth pursuing, testing, or dropping.

Chris's YouTube: http://tkopod.co/p-yt

Questions this Episode Answers:

• How can you turn website monitoring into a profitable business?
• What are some creative uses for tools like Distill.io that entrepreneurs can leverage?
• How can a tax Sherpa help entrepreneurs maximize their tax savings?
• What makes car dealerships a good target for using automated monitoring tools?
• How could the handyman pricing model be replicated?

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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
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This week we covered:

00:00 Website Monitoring Idea
12:05 CPA Idea
21:05 Handyman idea
24:46 Mary, date, and kill

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Brandon Doyle (https://x.com/_BrandonDoyle_). In this episode, we dive into how Brandon built and scaled not one but two successful digital marketing agencies: Walleroo Media and Arvo Digital. We talk about the ups and downs of running multiple agencies, the lessons Brandon learned along the way, and the importance of focus when scaling a business.
Whether you're an entrepreneur looking to grow your agency or interested in what it's like to manage multiple teams across paid and organic marketing, this conversation is full of valuable insights.

Questions this Episode Answers:

• How did Brandon Doyle scale his marketing agencies to $9 million in combined revenue?
• What are the key challenges in managing multiple marketing agencies at once?
• Why is focusing on your core competencies critical for business growth?
• How can agencies effectively implement AI to stay ahead in digital marketing?
• What lessons did Brandon learn about finding the right operators for his agencies?

Enjoy the episode!
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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
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This week we covered:

00:00 Highlights-Navigating Career Transitions and Early Challenges
03:09 Building a Digital Marketing Empire
06:00 The Evolution of Business Strategies
08:47 Lessons from Summer Sales and Persistence
11:46 Scaling and Managing Multiple Agencies
15:08 The Importance of Focus and Operator Challenges
17:57 Navigating Growth and Consolidation
20:51 Key Insights on Business Management and Growth
24:10 Embracing Change and AI in Marketing
27:06 Reflections on Success and Future Aspirations

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Hector Resendez (https://x.com/TS_Secrets) to explore his journey in building an online trade school that’s changing the way blue-collar trades are taught. Hector shares how he used VR goggles to provide immersive training for trades like HVAC and plumbing, all while leveraging federal grants to fund student education. We discuss how Hector scaled to $200,000+ per month in revenue with extremely high profit margins, the impact of WIOA grants, and how this innovative model is helping fill the skills gap in trade industries.

Questions this Episode Answers:

• How did Hector Resendez build an online trade school using VR goggles?
• What is WIOA, and how can entrepreneurs leverage government grants for business growth?
• How did Hector scale to $200,000 per month in revenue while keeping margins high?
• What are the challenges and opportunities in teaching trades like HVAC and plumbing online?
• How can entrepreneurs tap into the education sector with innovative training models?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

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This week we covered:

00:00 Introduction to the Online Trade School Model
03:07 Understanding the Grant System and Its Impact
05:56 The Evolution of the Business Model
08:51 Customer Acquisition Strategies
11:48 Curriculum Development and Accreditation
15:02 Operational Insights and Business Growth
17:55 Challenges and Future Aspirations

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy), as we dive into another episode of HoldCo Bros! Chris and I have generated over $100 million across our companies, and every Friday, we brainstorm new business ideas.

This week, we’re bringing you Part 1 of our discussion, where we focus on two main topics: growing a subreddit as a business tool and a creative business-in-a-box solution for aspiring entrepreneurs. We discuss the challenges and strategies behind creating and managing a successful subreddit, including how to engage users, leverage automation tools, and drive real value from the community. We also talk about the concept of a business-in-a-box, where we outline all the necessary components, from marketing templates to software tools, that entrepreneurs need to get a side hustle off the ground quickly and efficiently. These insights are packed with practical steps and creative strategies that you won’t want to miss.

Make sure to catch Part 2 next week for even more!

Chris's YouTube: http://tkopod.co/p-yt

Questions this Episode Answers:

• How can you grow and leverage a subreddit as a business tool?
• What is the best way to use automation tools like Zapier to boost subreddit growth?
• How can aspiring entrepreneurs use a “business-in-a-box” solution to streamline starting their business?
• What makes Reddit an underutilized marketing channel for entrepreneurs?
• How do Chris and Nik assess which business ideas to pursue?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

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YouTube: https://tinyurl.com/nikonomicsYT
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This week we covered:

00:00 Introduction to Growth Hacking and Social Media Platforms
02:55 Navigating Reddit: Strategies for Content Distribution
05:49 Leveraging AI and Automation for Reddit Engagement
09:14 Building a Subreddit: The Benefits of Ownership
12:08 Creative Marketing Strategies: Learning from Political Campaigns
15:01 Innovative Business Ideas: Monetizing Distill.io
20:27 Business in a box idea
17:54 Conclusion and Future Ideas

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Jesse Tinsley (https://x.com/JesseTinsley), who currently runs five companies including employer.com and recruiter.com. In this episode, Jesse talks about why premium domains like employer.com are worth millions, how to creatively finance acquisitions, and why taking the leap into entrepreneurship was his best decision. We also dive into Jesse's unconventional approach to buying companies, building a mini-holdco, and scaling businesses from scratch. It's a must-listen for anyone interested in scaling, branding, and creative deal structuring. Enjoy the episode!

Questions this Episode Answers:

• Why did Jesse Tinsley spend $9.2M on a premium domain name?
• How can creative deal structuring help you acquire businesses with little upfront cost?
• What are the advantages of owning strong domains like employer.com or recruiter.com?
• How do you create value through unconventional acquisitions and roll-ups?
• What industries does Jesse see as the biggest opportunities for the future?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

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YouTube: https://tinyurl.com/nikonomicsYT
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This week we covered:

00:00 Navigating Acquisitions and Company Growth
02:54 The Evolution of Entrepreneurial Ventures
06:12 Strategic Acquisitions and Market Insights
09:00 Building a Brand with Premium Domains
11:50 Creative Deal Structuring in Acquisitions
15:09 The Future of Business and Infrastructure Opportunities

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Kevin Bibelhausen (https://x.com/bibelhausen) owner of a $10M textile business based in North Carolina. Kevin shares how he acquired the business through a self-funded search, and what it takes to run a working capital-intensive operation in the textile industry. From being in healthcare and tech to now dealing with textiles that have appeared in major movies like Star Wars, Kevin’s journey is unconventional, full of challenges, and packed with insights about finding opportunities in industries others might overlook.

Questions this Episode Answers:

• How do you acquire a $10M textile business through a self-funded search?
• What makes the textile business unique and what’s Kevin’s moat?
• How can creativity from a background in music be applied to entrepreneurship?
• What are the key operational challenges in running a textile business?
• How does Kevin leverage international suppliers and a strong team to grow the business?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

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YouTube: https://tinyurl.com/nikonomicsYT
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This week we covered:

00:00 Introduction to the Textile Business
02:50 Understanding the Textile Supply Chain
06:11 Transitioning from Healthcare to Textiles
09:01 The Challenges of Raising Capital
11:54 The Role of Technology in Textiles
14:48 Navigating the Textile Market Dynamics
22:27 Inventory Management and Competitive Advantage
29:46 Growth Strategies and Market Dynamics
35:57 Future Vision and Business Model
42:30 Personal Reflections and Entrepreneurial Journey

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we dive into another episode of HoldCo Bros! Chris and I have generated over $100 million across our companies, and every Friday, we brainstorm ideas and share exclusive insights into our businesses.

This week, we’re bringing you Part 2 of our conversation - Part 1 -> Ep. 78.
We cover some exciting topics, including GPT for Google Sheets, a creative dating idea and a unique business concept called Water Finds. Don’t miss our 'marry, date, or kill' segment, where we evaluate these ideas and decide which one we’d pursue, test, or drop. It’s a great continuation from last week, and you won’t want to miss it!

Chris's YouTube: http://tkopod.co/p-yt

Questions this Episode Answers:

• How can AI tools like GPT for Google Sheets simplify your data management?
• What are creative ways to foster meaningful connections in the dating world?
• How can you monetize the thrill of treasure hunting?
• How do Chris and Nik assess new business ideas using the 'marry, date, or kill' framework?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

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YouTube: https://tinyurl.com/nikonomicsYT
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This week we covered:

00:00 The Power of Personalization in Email Marketing
03:09 Leveraging AI for Data Management
06:05 Innovative Approaches to Dating and Social Proof
11:56 Facilitating Real-Life Connections
18:12 Creative Business Ideas and Monetization Strategies

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Caroline Strzalka (https://x.com/carolinestrzalk), a former Sesame Street employee who's revolutionizing the digital media industry with her company, Overplay (https://overplay.com). In this episode, you're gonna learn about the sexiest entrepreneurship of all: the startup. From the initial idea to understanding when it makes sense to raise money, Caroline shares her story. From Wharton MBA to walking out of Shark Tank with an investment from Mark Cuban, her journey is nothing short of inspiring. Overplay is a no-code solution for making any video into a game, and Caroline is here to tell us how it all works.

Questions this Episode Answers:

• How is the $574B digital media Industry being disrupted by a Sesame Street alum?
• What makes Overplay's no-code gaming solution revolutionary?
• How do you decide when to raise funds versus bootstrapping a startup?
• What lessons can be learned from getting an investment from Mark Cuban?
• How can media and video content be repurposed into interactive games?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

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YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 Introduction
02:54 The Concept of No-Code Gaming
05:47 The Journey of Entrepreneurship
09:06 Funding and Financial Strategy
11:57 The Role of Experience in Entrepreneurship
14:49 Navigating the Startup Landscape
18:05 The Impact of COVID on Business Development
20:56 Raising Capital: Strategies and Considerations
25:04 Understanding Fundraising Dynamics
30:32 Navigating Salary Decisions in Startups
32:20 Funding Allocation and Team Structure
33:16 Equity Considerations for Founders
34:41 Exploring Equity Crowdfunding Platforms
38:23 The Value of Retail Investors
41:41 Future Liquidity Events and Growth Potential
46:09 Personal Reflections and Advice for Entrepreneurs

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Join me, Nik (https://x.com/CoFoundersNik), and special guest Jessica Miller (https://x.com/JM_BrandNewYou), founder of Jessica Miller Coaching (https://jessicamillercoaching.com). In this episode, we dive deep into growth and sales consulting, the power of optimizing your business using what you already have, and how to double your revenue the boring way. Jessica shares her incredible journey from the pharmaceutical industry to coaching entrepreneurs and how she helps them simplify, scale, and succeed.

Jessica’s approach is unique—focusing on helping business owners become their best by eliminating inefficiencies and honing in on what works. No fluff, just results. Whether you're running a med spa, a coaching business, or anything in between, this episode is for you if you want to grow smarter, not harder.

Questions this Episode Answers:

• How do you double your revenue without doing more?
• Why do so many capable business owners struggle to grow profitably?
• How can a 90-day plan help you hit your business goals?
• What are the most common mistakes entrepreneurs make in sales and marketing?
• How do you ensure you're not leaking money in your business?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

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Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
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This week we covered:

00:00 The Importance of a Clear Sales Process
03:01 Jessica Miller's Journey to Coaching
05:50 Understanding the Target Audience
09:06 The Structure of Jessica's Coaching Business
12:00 Qualifying Clients for Success
14:46 Common Mistakes in Sales and Marketing
25:45 Strategic Planning for Business Growth
31:57 The Importance of Conversion Rates
39:01 Understanding Your Offer and Market Positioning
44:10 Self-Assessment for Business Success
50:48 Final Thoughts

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we dive into another episode of HoldCo Bros! Chris and I have generated over $100 million across our companies, and every Friday, we brainstorm ideas and share exclusive insights into our businesses. This week, we discuss strategies to acquire assets from bankrupt companies, an update on our viral perfume vending machine business (over 20 million views!), and much more. Don't miss our 'marry, date, or kill' segment where we evaluate the three ideas we discussed. It’s a good one!

Stay tuned for Part 2 next week, where we’ll talk about GPT for Google Sheets, a creative dating idea, and a business called Water Finds that we think you’ll find interesting. Be sure to share, like, and subscribe!

Chris's YouTube: http://tkopod.co/p-yt

Questions this Episode Answers:

• How can you buy assets from bankrupt companies to start a business?
• How do you turn a viral idea into a profitable business?
• What can we learn from The Pro’s Closet’s failure to avoid similar mistakes?
• How to make money with Negotiations as a Service?
• Which business idea is worth pursuing and why?

__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at [email protected] with your thoughts.
__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 Introduction to Business Insights
00:53 Perfume Vending Machines: A Viral Business Model
03:19 The Pros and Cons of Business Growth
09:05 Exploring the Pros Closet and E-commerce Trends
15:18 Understanding Pharmacy Benefit Managers
21:03 Business Opportunities in Pharmacy Negotiations
26:20 Marry, Date, or Kill: Business Ideas Discussion