Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.

00:00 Introduction to Dr. Robert Cialdini

03:00 Principles of Ethical Influence

09:00 The Power of Reciprocity

15:00 Commitment and Consistency

21:00 Social Proof and Authority

27:00 Unity: The New Principle

33:00 Personal Insights and Anecdotes

39:00 Practical Applications of Influence

In this conversation, RJ Magee and Tommy Mello emphasize the importance of surrounding oneself with smarter individuals and maintaining a strong connection to the blue-collar workforce. They discuss the challenges faced by general managers and operators, highlighting the need for effective communication and understanding of the trades to ensure organizational success. 00:00:00 Cold Open 00:00:11 Title Sequence 00:00:31 Show Notes VO 00:01:17 Intro Into Interview 00:26:46 Insertion Edit 00:27:55 Interview Resumes 00:52:54 Outro

In this conversation, Paul Kelly discusses the secrets to success that many people overlook. Tommy and Paul emphasize the importance of thinking critically and making informed decisions, which can lead to better outcomes. The speakers also highlight the value of ongoing training and the potential for individuals to improve their thinking skills, ultimately transforming their actions and results. 00:00:00 Cold Open 00:00:07 Title Sequence 00:00:26 Show Notes VO 00:01:12 Intro Into Interview 00:30:47 Insertion Edit 00:32:02 Interview Resumes 01:02:12 Outro

Jeff Hancher is a USA Army veteran, bestselling author, and nationally recognized keynote speaker who helps leaders and organizations unlock elite performance. As the creator of the Firm FeedbackTM methodology, he guides executives and teams to communicate with clarity, embrace bold leadership, and build high-performing, feedback-driven cultures. Through workshops, masterminds, and transformational keynotes, Jeff inspires actionable change, helping leaders elevate their teams, scale performance, and leave a lasting impact on their organizations and communities.

Timestamps:

00:00:00 Cold Open 00:00:14 Title Sequence 00:00:34 Show Notes VO 00:01:20 Intro to Interview 01:00:17 Outro

The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.

00:00:00 Cold Open 00:00:10 Title Sequence 00:00:30 Show Notes VO 00:01:15 Intro Into Interview 00:41:05 Outro

Scott Clary is a serial entrepreneur, brand strategist, and the creator and host of the top-ranked Success Story podcast, where he's interviewed some of the world's most influential entrepreneurs, leaders, and visionaries. With an impressive career advising startups and building global brands, Scott has become a go-to voice on growth, leadership, and the mindset required to win in today's competitive landscape.

At the heart of Scott's work is a deep belief that success is far more than financial achievement — it's about ownership, purpose, and the relentless pursuit of meaningful goals. He shares practical strategies for building powerful personal brands, creating content that connects, and cultivating audiences that truly care. His insights have helped countless founders, creators, and business leaders not only grow their companies but also design lives that align with their values.

Driven by an entrepreneurial obsession and a passion for storytelling, Scott is on a mission to empower others to take agency over their ambitions and turn bold ideas into lasting impact. Whether he's behind the mic, on stage, or advising high-growth businesses, Scott brings clarity, candor, and actionable wisdom to every conversation — inspiring people everywhere to define and achieve success on their own terms.

Timestamps: 00:00:00 Cold Open 00:00:08 Title Sequence 00:00:28 Show Notes VO 00:01:13 Intro Into Interview 00:31:36 Insertion 00:32:58 Interview Resumes 01:08:16 Outro

In this episode, Tommy and Tom Howard discuss the responsibility of leadership, the need for immediacy in follow up calls, and how to be a good CEO. They also discuss how to succeed by doing difficult things. Timestamps: 00:00:00 Cold Open 00:00:10 Title Sequence 00:00:29 Show Notes VO 00:01:15 Intro Into Interview 00:51:20 Outro

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship. Learn more about Peter Roth and Scalify here: www.scalifyco.com 00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways

In this episode, Peter Meyerhoff shares his incredible journey from a troubled youth and time in prison to becoming a successful entrepreneur, motivational speaker, and advocate for change. Peter discusses the pivotal moments that led to his transformation, including overcoming addiction, finding purpose, and building a new life dedicated to helping others. His story is one of resilience, redemption, and the power of mindset in achieving personal and professional success.

00:00 From Addiction to Redemption 03:08 The Journey Through Crime and Prison 05:54 Life Lessons from Solitary Confinement 09:00 The Turning Point: Overcoming Addiction 11:53 Building a New Life After Prison 14:47 The Power of Mindset and Resilience 17:36 Creating Change: Helping Others in Prison 20:41 The Importance of Community and Support 23:41 Finding Purpose and Meaning in Life 26:36 The Role of Faith and Spirituality 29:34 Living a Life of Impact and Service 32:26 Final Thoughts: Never Give Up on Yourself

In this conversation, Tommy Mello and Cameron Herold discuss the importance of caring for employees, the challenges of entrepreneurship, and the significance of employee happiness in driving business success. They explore the differences between coaching and mentoring, the need for optimizing business operations, and the role of leadership in fostering a strong company culture. The discussion also touches on personal growth, the search for meaning beyond work, and the impact of influential books on leadership perspectives. 00:00 Caring for Employees: The Foundation of Success 04:49 The Reality of Entrepreneurship: Challenges and Misconceptions 09:55 The Importance of Employee Happiness 14:58 Coaching vs. Mentoring: Finding the Right Guidance 20:03 Optimizing Business Operations: Doing More with Less 24:45 Building a Strong Company Culture 29:49 The Role of Leadership in Employee Engagement 34:48 Personal Growth and Life Beyond Business 39:44 Books That Shape Leadership Perspectives 44:43 The Journey of Life: Finding Meaning Beyond Work