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In this episode, Nate and Brian talked about the role of humor in sales and communication, practical applications of humor, risks of using sarcasm...

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Dr. Robert Cialdini is a renowned psychologist, researcher, and author widely recognized as the leading authority on the science of influence and persuasion. With decades of research in behavioral science, Dr. Cialdini has distilled his findings into actionable insights through his best-selling books, including Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade.

In this episode, we talked about principles of influence, ethical application, behavioral science in marketing and sales...

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Justin Tatum is a top-performing sales coach at A One Garage, renowned for achieving $1.4 million in year-to-date revenue and a $4,500 job average. With a unique blend of empathy, accountability, and practical coaching techniques, he inspires technicians to elevate their sales performance and build lasting customer relationships.

In this episode, we talked about addressing sales objections, accountability, empathy...

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Andy Hobaica is an elite HVAC Sales Performer at Hobaica Services. He’s a proud husband & father of two who has a passion for helping others.

In this episode, we talked about "stop selling, start helping" philosophy, balancing repairs vs. replacements, customer-centric culture...

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Brigham Dickinson is the President of Power Selling Pros and founder of the Power Certification Program. Since 2009, Brigham has focused on helping call handlers convert calls into bookings and create outstanding customer experiences. The Power Certification Program partners with contractors across the U.S., Canada, and Australia, certifying CSRs to deliver world-class service while achieving an 85% booking rate.

In this episode, we talked about CSR call performance, selling service agreements, technician soft skills...

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Kathryn Howard has worked in call centers, served as an HVAC service manager, and gained experience in the field with sales. Earlier this year of 2024, she took over Lee's Air, Plumbing, Heating, & Roofing, leading the company to extraordinary growth. She believes that, regardless of gender, race or country of origin, that anyone can succeed in the trades.

In this episode, we talked about self-worth, team recognition, women in the trades, HVAC innovation...

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In this episode, we talked about effective closing techniques, sales approach, improving conversion rates with buying questions...

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In this episode, we talked about extreme ownership, daily habits, conflict resolution, building discipline...