You're talking about scaling but all you've got is chaos—and you’re afraid to admit it. Derek Johnson and Tim Cutroni get real on Standard Operating Procedures (SOPs): the secret weapon that makes your company sellable and non-owner-dependent. They break down why just talking about draws and deposits is costing you cash, and how to start building your "flight plan" when you're in the heat of battle. Stop making the same mistake every single spring.

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to Reserve Your FREE Access: https://thecontractorfight.com/free-training/

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You’re busting your ass every day, but your bank account doesn’t show it. Here’s the hard truth: you don’t need more jobs to make more money. You need discipline. You need to take control of your numbers.

Stop playing contractor charity work. Know your gross profit. Cut the fat. Eliminate the waste that’s bleeding your business dry.

Your bank account is a scoreboard. It tells the truth about how much value you’re actually bringing. So quit hacking away like a handyman and start operating like a damn profit surgeon.

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to Reserve Your FREE Access: https://thecontractorfight.com/free-training/

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward. → Book here: https://go.thecontractorfight.com/15min-free-call

You thought your communication was bulletproof, but your customers are walking away because of it. If 90% of medical lawsuits are from bad communication, what’s it costing your contracting business?. Derek Johnson and Tim Cutroni expose the massive blind spot that kills client retention and forces you to spend more on marketing. Learn why your automations are failing and when to use your voice, video, or a rock-solid SOP to dominate communication

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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Book your free 15-minute Growth Call → https://go.thecontractorfight.com/15min-free-call

You don’t have a leads problem.

You have a you problem.

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You’ve heard me talk about Shin-Fu. You know the system.

But you’re still not using it.

Still letting tire-kickers steal your time?

That’s not a business issue — that’s a guts issue.

BATTLEGROUND is where real contractors go to stop being comfortable.

We give you the plan, the accountability, and the daily kick in the ass you need to win.

Stop talking about growth. Start dominating your market.

Tired of being broke because your mindset sucks?

Then do something about it.

👉 Book your free 15-minute Growth Call: https://go.thecontractorfight.com/15min-free-call

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Stop stealing from your family by wasting hours on cheap clients.

It’s time to draw a line and own your worth.

I’m breaking down Shin-Fu — the 5-step sales process that weeds out the tire-kickers and ensures you only close profitable jobs.

This is the tough love you need to finally run a real business, not a damn hobby.

If you’re tired of hearing “we need to think about it,” this system will change the game.

And if you’re ready to quit playing small — book that Growth Call now.

https://go.thecontractorfight.com/15min-free-call

Timestamps

0:00: Intro: Why Your Leads Suck (It's a YOU Problem)

00:35: What is Shin-Fu? The Contractor Filter System

01:20: Step 1: The Motive (Why You Are There)

02:45: Step 2: The Money (Own Your Worth and Price)

04:10: Step 3: The Truth (Weeding Out the Liars)

05:30: Step 4: The Influencers (All Decision Makers Present)

06:45: Step 5: The BS Meter (Filtering Out the Tire Kickers)

07:45: Final Callout: Own Your Crap & Take Action

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Who’s really making the buying decision? Spoiler: it’s not always the one you think.

In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.

You’ll learn:

• How to identify the true influencer before it’s too late.
• The “kiss of death” mistake contractors make on sales calls.
• How to keep both spouses (or decision makers) engaged and aligned.
• Why practicing, role playing, and clear SOPs make closing easier.

👉 Stop guessing who’s in charge of the sale—start winning more jobs with clarity.

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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== Rate the Podcast ==

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Book a free 15-minute Growth Call here: https://go.thecontractorfight.com/15min-free-call

When the government shuts down and projects freeze, how do you keep your business alive?

Tom sits down with Kortney B. Farhat, a veteran in contracting and finance, to talk about how to stay in control when the economy gets messy. From cashflow survival tactics to Section 179 tax strategy and real-world lending options, this episode shows you how to fight back instead of panic.

This is a straight-talking session about leadership, visibility, and making smart moves when everyone else is waiting for help.

⚒️ Topics Covered:

• Why cashflow > profit during hard times
• How to keep your crew paid when receivables are slow
• Creative funding strategies beyond SBA loans
• Fighting back with smart tax strategy
• Staying visible and marketing through chaos

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👉 Most contractors don’t have a marketing problem, they’ve got a cashflow problem. Money comes in, money goes out, and they’ve got no damn plan. Inside BATTLEGROUND, that’s where it changes. You’ll get the systems, accountability, and push to take control of your numbers instead of letting your emotions run the business.

If you’re tired of living job to job and wondering where the money went, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND helps you fix your cashflow, clean up your chaos, and finally start paying yourself like a real business owner.

→ Book your call here: https://go.thecontractorfight.com/15min-free-call

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Kortney Farhat operates where contractors live tight timelines, tighter cash flow, and banks that say no. She co-anchored New to The Street from the NYSE and has been featured on Fox Business and Bloomberg, covering strategic finance and the money moves leaders actually use. As founder of Coastal Kapital, PulseBridge EDU, and Kapital Pulse, she helps turn equipment into liquidity, secure working capital when receivables stall, and use tax strategy to protect profit. Her Pulse Score framework blends financials with leadership and resilience, and a practical read on survival strength and what to fix this week, not someday. 

https://coastalkapital.com/the-contractor-fight-tom-reber

Application form: https://link.kapitalpulse.com/widget/form/n8m5G4QAN0JHpwjjyA1W

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Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-call

Contractors, listen up: consultations are where you win or lose the job.

In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You’ll hear:

• Why communication and preparedness matter more than you think
• The difference between showing up sloppy vs showing up like a pro
• How to flip between your “sales hat” and your “helper hat”
• Why consultation style is less about scripts and more about being true to you

👉 Whether you’re the over-prepared clipboard guy or the “fly by the seat of your pants” type, this episode will show you how to dial in your consultation game.

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/

Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.

Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.

This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.

You'll learn:

• Why most marketing "experts" have never swung a hammer (and why that matters)
• The Eskimo wolf story: how contractors keep licking the blade that's killing them
• Joshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wife
• What actually works in contractor marketing (hint: it's not the latest TikTok trend)
• How to kill the greed, trust the data, and stop making emotional business decisions
• Why success leaves clues, (and how to steal what's already working)

Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.

Raw. Real. No bullshit.

Welcome to The Fight.

Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/

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Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That’s not how you grow.

In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense.

You’ll learn how to position your business for massive growth — no matter what the economy does.

⚔️ If you’re ready to fight smarter, not harder, check out War Room:

👉 https://thecontractorfight.com/war-room-waitlist/

War Room is for contractors doing $1M+ who are ready to lead, scale, and dominate — even in tough markets.

== Rate the Podcast ==

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Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call

In this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations.

From clients who won’t stop talking, to shady “horse trading” on invoices, to guys who invade your personal space on the jobsite—Derek and Tim share real stories and real tactics for keeping control of your business.

What you’ll learn in this episode:

• How to prepare for uncomfortable client conversations
• Why documentation beats “he said, she said” every time
• The importance of showing a united front with your team
• How to say no without backing down or losing respect

If you’re tired of feeling anxious about client pushback, this episode will give you the tools to win the tough talks and protect your business.

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☎️ Still waiting for the “perfect time” to fix your business? That’s why you’re spinning your wheels.

👉 In BATTLEGROUND, contractors stop chasing perfect and start taking action. With the plan, accountability, and push they need, messy progress beats staying broke.

Tired of waiting? Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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