Sales training for Contractors: https://thecontractorfight.com/command

Grab Tom's book FREE: https://thecontractorfight.com/book/

Before the customer ever asks for a discount, most contractors have already given them one. You lower the labor hours. You shave the material costs. You cut your markup. You manipulate the number until you finally land on a price you feel comfortable saying out loud. Meanwhile, the customer hasn't rejected your price. They haven't questioned it. Hell, they haven't even heard it yet. You're negotiating against yourself.

In this video, Tom Reber exposes four of the biggest lies contractors believe about pricing and why undercharging usually has less to do with math and more to do with fear. You'll learn why chasing the "going rate" is dangerous, why more volume won't fix bad margins, why cheap pricing doesn't actually serve your customers, and how to finally build the confidence to say your price and stand behind it. Because your pricing problem probably isn't a math problem anymore. It's whether you're willing to trust the number.

Chapters

00:00 You're Discounting Before They Even Ask

00:32 This Isn't an Estimating Problem—It's Fear

01:12 Lie #1: "I Need to Be Competitive"

02:05 Lie #2: "I Have to Charge the Going Rate"

03:26 Lie #3: "I'll Make It Up in Volume"

04:19 Lie #4: "Charging More Isn't Fair"

05:18 Your Family Is Subsidizing Your Low Prices

05:58 You're Protecting Yourself From Rejection

06:06 The Math Is Easy. The Courage Isn't.

06:59 How to Build Price Confidence

07:23 Look at the Money You Gave Away

07:33 Set a New Pricing Floor

07:49 The First Fight Is Always With Yourself

Stop trying to outwork bad math. Know your numbers. Charge what your business needs.

Say the price clearly. Then shut up and let the customer make their decision. The first fight is always with yourself. Subscribe to The Contractor Fight for straight-talk training on contractor sales, pricing, leadership, profit, and building a business worth owning.

Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them.

On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

Ready to grow your life & business? http://bit.ly/4fbjCgo

Most contractors think the fight is with the economy.

Cheap competitors. Bad employees. Price shoppers. They're wrong.

The first fight is always with yourself.

In this video, Tom Reber shares the philosophy behind The Contractor Fight and the journey every contractor must take to become the leader, business owner, spouse, parent, and person they were created to be.

This isn't about tactics. It's about identity. You'll learn why every transformation begins with the mirror, why your future is won in everyday moments, and how pursuing truth leads to the confidence and freedom you've been chasing. If you've been feeling stuck in your business or your life, this may be the most important video you've watched all year.

Chapters

00:00 The First Fight Is With Yourself

00:22 What The Contractor Fight Really Means

01:01 The Mirror Never Lies

02:14 The Story That Changed My Life

04:38 Knowledge Isn't Enough—You Must Choose

07:10 The Three Choices We All Make

08:01 Your Life Is Won in the Moments

10:38 How Fighters Are Forged

11:29 Running Into the Punch

14:17 Lethal Confidence Is Earned

15:19 What It Really Means to Be a Fighter

17:54 When the Fight Stops Being About You

18:47 The Legacy Worth Fighting For

If you're ready to stop settling and become the contractor, leader, spouse, parent, and person you were meant to become, subscribe to The Contractor Fight.

New videos every week on business, sales, leadership, mindset, and building a profitable contracting business that gives you freedom.

Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors!

Pick a fight with mediocrity. Live Unafraid.

Your business was supposed to give you freedom. So why does it feel like you're working more than ever? Too many contractors build themselves into the center of everything. Every estimate. Every phone call. Every problem. Every decision.

In this episode, Tim and Derek break down why that happens and what it actually takes to build a business that runs without depending on you.

We cover:

• Why most contractors accidentally build themselves another job

• The biggest mistake owners make when building a team

• Why every business needs clear roles and accountability

• How to stop being the bottleneck

• The $100,000 minimum every business owner should expect to earn

• Why systems create freedom, not restrictions

• How to build a company that gives you choices instead of stress

If you're tired of your business controlling your life, this conversation is for you. 👊

Learn more about Battleground and build a business that works without owning you. #contractorfight #contractorbusiness #smallbusiness #construction #contractor #leadership #businessgrowth #entrepreneur #freedom #businessowner

Chapters

00:00 Your business should create freedom

01:10 Why contractors become the bottleneck

02:40 Building a business that doesn't depend on you

04:30 Finding the right people for the right seats

06:00 Discover what your employees really want

07:40 The $100,000 contractor rule

10:00 Build the business you actually want

11:30 Why money creates choices

13:00 Stop controlling every part of your company

16:00 Most contractors never build a real plan

18:00 Build the foundation before you scale

20:00 Why most owners stay stuck

22:20 Your future depends on today's decisions

24:10 The guy in the mirror is the problem

Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors! Pick a fight with mediocrity. Live Unafraid.

The Command: https://thecontractorfight.com/command

"I need to think about it."

If you're hearing that over and over on your sales calls, here's the truth: it's probably not the objection you think it is. In this video, Tom Reber explains why "I need to think about it" is usually an out...not an objection and how contractors accidentally create it themselves.

You'll learn the exact question to ask when a homeowner says they need more time, plus how to fix the sales process that's causing this objection in the first place.

If you're tired of chasing prospects, lowering your price, and following up on deals that go nowhere, this episode will change the way you sell.

Chapters

00:00 Why You're Hearing "I Need to Think About It"

00:25 It's Not an Objection—It's an Out

01:21 How Contractors Create This Problem

02:02 Stop Earning This Objection

02:32 What's Really Going Through the Homeowner's Mind

03:22 The Exact Response to Use

04:37 Fix the Sales Process, Not the Comeback

05:34 Stop Selling Like a Quote Machine

06:06 The Sales Process That Prevents It

07:00 The Script to Use Every Time

If you want to close more jobs at full price, build more trust with homeowners, and stop hearing the same objections over and over, subscribe to The Contractor Fight for weekly videos on sales, pricing, leadership, and building a profitable contracting business.

Follow Tom on Instagram

Become More: https://www..thecontractorfight.com/battleground

Most contractors think their biggest leadership problem is finding good people.

They're wrong.

The real problem is how they respond when good people make mistakes.

In this episode, we unpack one of the most overlooked leadership lessons in business: knowing when to hold people accountable...and when to give them another shot.

You'll hear the true story of a $100 mistake that could have cost an employee his future—and how choosing to coach instead of condemn led to a $6,500 win just days later.

If you're building a team, this conversation might change the way you lead forever.

00:00 The contractor leadership problem

00:53 The real battle is between your ears

02:00 Why second chances matter

03:14 What if you had unlimited second chances?

04:12 Remember the people who believed in you

05:07 The $100 mistake that changed everything

07:40 Coaching instead of criticizing

08:36 Why grace creates better employees

09:26 The power of your own second chance

10:09 When enough is enough

10:40 The UIT that landed a huge job

11:12 The leadership lesson every contractor needs

The Contractor Fight exists to expose the truth, call you up, and help you become the person your business, your family, and your future deserve.

We refuse to settle.

We pursue the truth.

We own our crap.

We earn confidence.

We build a Strong You. Strong Home. Strong Business.

If that speaks to you…

Welcome to The Fight.

Subscribe for weekly no-BS advice on leadership, sales, profit, and growing a contracting business.

Become who you are meant to be: https://thecontractorfight.com

Check out THE COMMAND: https://go.thecontractorfight.com/command

"We're getting a few more bids."

Every contractor has heard it.

Most immediately assume the homeowner is shopping for the cheapest price.

That's usually not what's happening.

In this episode, Tom Reber explains why getting more bids is often a sign that the homeowner is still looking for clarity not a lower price. He shares the exact question he asks to uncover what's really driving the decision and how to turn a stalled sales conversation into a productive one.

• Why "we're getting more bids" usually isn't the real objection
• The biggest mistake contractors make after hearing it
• The early questions that reveal where a prospect really is in the buying process
• The exact response Tom uses when homeowners mention other estimates
• How to uncover whether they're looking for price, certainty, or understanding
• Why building value around the homeowner's motive matters more than defending your price
• How to stop being "just another bid"

If you want higher close rates, bigger profits, and fewer price shoppers, this episode gives you a practical conversation you can use on your very next sales call.

Stay Connected: https://www.thecontractorfight.com

Instagram: https://www.instagram.com/fightwithtom

When business gets hard, morale gets weird, and your team starts slipping, it’s real easy to let your frustration lead the room.

That’s a mistake.

In this episode, Tim and Derek talk about what contractors need to do when they’re frustrated with their team, when the business is in a low, and when they feel like snapping instead of leading. They get into the reality that leadership still starts at the top, why your people may be carrying more than you realize, and how to handle team issues without becoming the problem yourself.

This is a conversation about self-regulation, accountability, and doing the thing you don’t want to do when you don’t want to do it. Because when your company hits a rough patch, your team still needs leadership — not your bad mood.

Tim and Derek also talk about what to do when business slows down, why fun and reset matter more than most owners think, and how to lead people in a way they’ll remember for the right reasons.

• What to do when you’re frustrated with your team
• Why team problems usually lead back to the owner
• How to lead when morale is low and business is hard
• Why your employees may need more from you than you realize
• How to address behavior without blowing up your culture
• What to do when business is slow and your team needs a reset
• Why your people will remember how you made them feel

If you’re a contractor trying to build a stronger team, become a better leader, and stop letting frustration run your business, this one’s for you.

Ready to scale your contracting business? Check out The Fight: https://thecontractorfight.com

Join us in Colorado: https://go.thecontractorfight.com/forge

Contractors don’t just get screwed by bad marketing agencies.

They get screwed because they hand over money, stop asking questions, ignore their numbers, and hope some “expert” is going to save their business.

In this episode, Tom Reber sits down with Josh Osborne for a raw conversation about contractor marketing, business ownership, resilience, and why so many contractors keep getting bled dry by people who don’t understand the trades.

Josh is Tom’s partner at No Excuses Media, and together they break down what contractors need to stop doing if they want their marketing to actually work. They talk about the mistakes contractors make when hiring marketing help, why your message matters more than your tactics, and why no lead source in the world can fix weak leadership and a victim mindset.

Tom and Josh also dig into Josh’s backstory...getting given up for adoption at 12, building a multi-million-dollar business, suffering a heart attack at 28, losing everything, and rebuilding his life and business from the ground up.

This one is about marketing, but it’s also about ownership.

About getting punched in the face and getting back up.

About stopping the excuses, leading from the front, and building a business that doesn’t keep draining your wallet and your life.

• Why most contractors get burned by marketing agencies
• The biggest mistakes contractors make when hiring marketing help
• How to know if a marketing company actually understands your business
• Why your message is more important than the latest marketing tactic
• How victim thinking wrecks your growth
• Why owning your numbers is still non-negotiable
• Josh’s story of losing everything and rebuilding
• What contractors need to do to market smarter and stop getting bled dry

If you’re tired of wasting money on marketing, tired of guessing, and tired of getting sold a bunch of crap by people who’ve never run a contracting business, this episode will hit home.

Share it with another contractor who needs to hear it and make sure you subscribe to The Contractor Fight for more no-BS conversations on sales, profit, leadership, and building a business that actually works.

The Contractor Fight helps home improvement contractors make more money, sell better, lead stronger, and build businesses that actually support the life they want. Through coaching, training, content, and community, Tom Reber and The Fight have helped thousands of contractors stop undercharging, stop winging it, and start building profitable companies with intention.

If this episode hit home, share it with another contractor and subscribe for more straight-talk business advice from The Contractor Fight.

Check out BATTLEGROUND: https://thecontractorfight.com/battleground

Tim and Derek get into the real numbers behind running a profitable contracting business, why most owners have no idea what their overhead actually costs them, and how that blind spot kills their confidence at the table.

They share the $5,000 retainer move that locked in a $35,000 job, why scheduling for profit beats scheduling by calendar, and the uncomfortable client conversation that turned a $7,000 mistake into a $23,000 opportunity.

If you don't know your numbers, you're not running a business. You're guessing.

Ready to grow to a couple million in revenue with higher profits? Book a call here.

Checkout The Command: https://thecontractorfight.com/command

Contractor sales training for handling price objections. If you've ever heard "you're too expensive," this video shows exactly what to say, how to uncover the real objection, and how to close more contractor jobs without discounting your price.

Every contractor hears it.

You spend time building rapport, inspecting the project, and putting together a professional proposal—only to hear: "You're too expensive."

Most contractors immediately start defending themselves, explaining their materials, experience, reviews, and warranties. That's usually the fastest way to lose profit and lose control of the conversation.

In this episode, Tom Reber breaks down exactly what to say when a prospect tells you you're too expensive, how to uncover what's really behind the objection, and how to handle price concerns without discounting your work.

You'll learn:

• The simple question that changes the entire conversation

• Why price is rarely the real objection

• How to diagnose instead of defend

• The difference between a price problem, budget problem, comparison problem, and decision-maker problem

• Why discounting too early kills deals

• How to uncover the real reason prospects hesitate

If you're tired of hearing "you're too expensive" and losing jobs you should be winning, this podcast is for you.

🔥 Want to master sales conversations, objections, pricing, and closing more profitable work?

Join The Command: https://thecontractorfight.com/command