AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era.

Discover how Marcus’s new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google.

Key Takeaways:

• What "Search Everywhere Optimization" means for your business

• How contractors should adapt to AI tools like ChatGPT

• Why long-form video is making a comeback

• The 5 pillars of Endless Customers

• How to sell and communicate like 0.1% of your market

• Building trust with AI-powered experiences

Want to learn more about Endless Customers? 

Visit https://www.endlesscustomers.com/ 

Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition.

• Why testimonials outperform traditional marketing for contractors
• The difference between testimonials and online reviews (Angi, Google, etc.)
• Where to use testimonials—ads, websites, email marketing & more
• The best time to ask for a testimonial (hint: it’s not after the project ends)
• Overcoming common obstacles: client hesitation, camera shyness & more
• Should you pay for testimonials? The truth about using actors vs. real clients
• How testimonials impact SEO and lead generation

Listen now and learn how to make client testimonials work for your business!

Ready to grow your contracting business?

Visit www.ContractorGrowthNetwork.com for expert resources and support!

 Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/ 

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 

 Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads.

• Ian shares essential Website 101 tips, covering:
• The real role of a contractor’s website and how to optimize it for leads
• Common website mistakes that turn away potential clients
• SEO basics to improve visibility on Google
• The importance of high-quality images & videos for credibility
• How to structure calls-to-action (CTAs) for higher conversion rates
• Why site speed and mobile optimization matter more than ever

If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer!

Subscribe now and start turning your website into a lead-generating machine!

Ready to grow your contracting business?

Visit www.ContractorGrowthNetwork.com for expert resources and support!

 Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 

Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. Tune in to learn:

• How to transform your contracting business into a premium brand
• The role of relationship building in the luxury market
• Practical steps to improve client communication and experience
• Why hosting exclusive client events can be your best marketing strategy

If you want to break into the ultra-luxury market, this episode is packed with actionable insights that will help you stand out from the competition and build deeper client relationships. Check out Vought Construction’s website and see how Devon delivers a next-level client experience that keeps clients coming back! Ready to grow your contracting business? Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business?

Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expert insights into what makes a great logo, how branding influences client perception, and whether it's time for an update.

🔑 Key Takeaways:

• Why logos matter in contracting and home services
• What elements make up a strong, scalable logo
• Common mistakes in logo design (and how to avoid them)
• When (and why) you should update your logo
• How to choose the right designer for your rebrand

From social media icons to truck wraps, Daniel explains where and how to use different versions of your logo for maximum impact. If you've ever wondered whether your branding is holding your company back, this episode is a must-listen! --> Dan's Pinterest Board! Logo Design Pin

🎧 Listen now and take your brand to the next level!

Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!

 Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/ 

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 

 Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance! 

WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc

Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors.

Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business.

Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts. 

This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space

In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!

In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. 

Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors. 

🎧 Tune in now to transform your contracting business!

Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!

 Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/ 

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 

 Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!

In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter.

Don't miss this game-changing episode of the Contractor Growth Network Podcast!

Key Takeaways:

• Streamlining sales and design systems.
• Reducing timelines without sacrificing quality.
• AJ's actionable tips for contractors.

🎧 Tune in now to transform your contracting business!

Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support!

 Connect With Us:

Instagram: https://www.instagram.com/contractorgrowthnetwork1/

Facebook: https://www.facebook.com/contractorgrowthnetwork/ 

View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 

 Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you’re a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don’t want to miss!