In this episode of the Contractor Fight Sales Podcast, hosts Tim and Derek dive deep into the shifting landscape of how customers buy and what contractors must do to adapt. Drawing from real-world conversations within the Battleground group, they explore how to respond when potential clients hesitate on big projects and how crucial it is to anticipate market changes before it's too late.

Tim and Derek emphasize the importance of being proactive, investing in your sales skills, and surrounding yourself with people who push you forward. They challenge contractors to take responsibility, stop blaming external factors, and take decisive steps to build a resilient, profitable business.

In this episode, Tim and Derek discuss:

• How buyer behavior is changing and what contractors need to do to stay ahead
• The power of empathy in sales conversations and helping clients work through hesitation
• Why waiting for jobs to fall into your lap no longer works—and what to do instead
• The importance of building a maintenance department for long-term business sustainability
• How joining a community like Battleground accelerates your growth through shared experiences and accountability
• The truth about selling out of desperation and how to avoid it
• Why investing in coaching is one of the smartest moves you can make for your business
• The reality check: the problem is not the economy or the competition—it’s you

Links from the episode:

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