You're clinging to the lie that your business has to slow down for the holidays. That's self-talk bullshit. While your competition is pulling back on ads, letting the team coast, and drinking eggnog, you're being handed the biggest opportunity of the year: Separation Season. Tom Reber breaks down the four pillars you must execute right now—Marketing, Systems, Recruiting, and Planning—to build an insurmountable lead going into 2026. If you spend December getting your house in order, you can handle the growth and dominate the new year.

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Stop playing small. Your corporate brother-in-law is sizing you up this week. Stop giving him the satisfaction. CBS is now open with 5 courses, 2 monthly live coaching sessions (a $15,380 value), and it's a f*cking STEAL for Black Friday. Level up and become a household name.

Get in now: https://thecontractorfight.com/school/

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When you stop doing the little things that built your business — the follow-ups, the calls, the care — you start losing trust.

In this raw conversation, Tim and Derek break down why coasting kills both relationships and client retention. They talk about why every service visit is an audition for the next one, and why “dating your customers” is the secret to long-term success.

If your repeat clients are fading and referrals are drying up, this episode will show you why.

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to get Your FREE Access: https://thecontractorfight.com/code

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The path to stacking cash and getting your life back is right here: https://thecontractorfight.com/code

You're grinding your ass off and you're still stuck under a million bucks. Let me shoot you straight: it’s not your skill, it’s not the market—it’s a broken code you haven't fixed yet. In this short course, I’m giving you the five core lessons to fix your mindset, price for PROFIT, stop selling scared, and finally break through that $1M barrier.

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to Reserve Your FREE Access: https://thecontractorfight.com/code

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You think your crew knows your standards? You’re dead wrong, and it’s costing you profit and headaches. Stop being a vague, nebulous leader who makes assumptions. Your team, your tribe, needs to understand the direction and the non-negotiable values that drive your business. Tim and Derek break down why you need to stop letting your employees guess what you stand for and how to build a culture that lasts longer than a project. You want a winning formula? It starts with leadership and clearly defined values. 

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to get Your FREE Access: https://thecontractorfight.com/code

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You don't have a marketing problem. You have an attention problem.

Period.

It's time to stop thinking your quality work is enough - the best contractor doesn't win, the best known one does.

Joey Yak of Content 4 Contractors breaks down the mindset you need to dominate your local market with video, including his "Zone Method" (Personal, Experience, Expert) and the C4 strategy (Creativity, Consistency, Communication, Convenience). If you're tired of waiting on referrals, it's time to build a brand that makes you locally famous. https://content4contractors.com/

This is your blueprint to building the creative department your business needs.

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to get Your FREE Access: https://thecontractorfight.com/code

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You're talking about scaling but all you've got is chaos—and you’re afraid to admit it. Derek Johnson and Tim Cutroni get real on Standard Operating Procedures (SOPs): the secret weapon that makes your company sellable and non-owner-dependent. They break down why just talking about draws and deposits is costing you cash, and how to start building your "flight plan" when you're in the heat of battle. Stop making the same mistake every single spring.

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Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to Reserve Your FREE Access: https://thecontractorfight.com/free-training/

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You’re busting your ass every day, but your bank account doesn’t show it. Here’s the hard truth: you don’t need more jobs to make more money. You need discipline. You need to take control of your numbers.

Stop playing contractor charity work. Know your gross profit. Cut the fat. Eliminate the waste that’s bleeding your business dry.

Your bank account is a scoreboard. It tells the truth about how much value you’re actually bringing. So quit hacking away like a handyman and start operating like a damn profit surgeon.

============================================================

Our new mini-course The Contractor's Code to FINALLY Cracking $1M just launched!

Click Here to Reserve Your FREE Access: https://thecontractorfight.com/code

============================================================

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward. → Book here: https://go.thecontractorfight.com/15min-free-call

You thought your communication was bulletproof, but your customers are walking away because of it. If 90% of medical lawsuits are from bad communication, what’s it costing your contracting business?. Derek Johnson and Tim Cutroni expose the massive blind spot that kills client retention and forces you to spend more on marketing. Learn why your automations are failing and when to use your voice, video, or a rock-solid SOP to dominate communication

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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Book your free 15-minute Growth Call → https://go.thecontractorfight.com/15min-free-call

You don’t have a leads problem.

You have a you problem.

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You’ve heard me talk about Shin-Fu. You know the system.

But you’re still not using it.

Still letting tire-kickers steal your time?

That’s not a business issue — that’s a guts issue.

BATTLEGROUND is where real contractors go to stop being comfortable.

We give you the plan, the accountability, and the daily kick in the ass you need to win.

Stop talking about growth. Start dominating your market.

Tired of being broke because your mindset sucks?

Then do something about it.

👉 Book your free 15-minute Growth Call: https://go.thecontractorfight.com/15min-free-call

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Stop stealing from your family by wasting hours on cheap clients.

It’s time to draw a line and own your worth.

I’m breaking down Shin-Fu — the 5-step sales process that weeds out the tire-kickers and ensures you only close profitable jobs.

This is the tough love you need to finally run a real business, not a damn hobby.

If you’re tired of hearing “we need to think about it,” this system will change the game.

And if you’re ready to quit playing small — book that Growth Call now.

https://go.thecontractorfight.com/15min-free-call

Timestamps

0:00: Intro: Why Your Leads Suck (It's a YOU Problem)

00:35: What is Shin-Fu? The Contractor Filter System

01:20: Step 1: The Motive (Why You Are There)

02:45: Step 2: The Money (Own Your Worth and Price)

04:10: Step 3: The Truth (Weeding Out the Liars)

05:30: Step 4: The Influencers (All Decision Makers Present)

06:45: Step 5: The BS Meter (Filtering Out the Tire Kickers)

07:45: Final Callout: Own Your Crap & Take Action

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Who’s really making the buying decision? Spoiler: it’s not always the one you think.

In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.

You’ll learn:

• How to identify the true influencer before it’s too late.
• The “kiss of death” mistake contractors make on sales calls.
• How to keep both spouses (or decision makers) engaged and aligned.
• Why practicing, role playing, and clear SOPs make closing easier.

👉 Stop guessing who’s in charge of the sale—start winning more jobs with clarity.

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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