In this episode of To The Point – Home Services Podcast, Chris Yano and his co-host Chad Peterman dive into practical strategies to scale a business without increasing marketing expenditure. Featuring Chad Peterman, CEO of Peterman Brothers, they discuss the power of refining processes, maximizing conversion opportunities, and leveraging innovative approaches to customer communication. Packed with actionable insights, this episode is essential for home service professionals looking to optimize their operations.

The Six P’s Framework:

• Product: Clearly define your services to customers. Chad shares how being explicit about multi-trade offerings, like plumbing and HVAC, reduces missed opportunities.
• Place: Highlight service areas prominently to avoid customer confusion and expand your reach.
• Promotion: Creative strategies, including financing options and next-day guarantees, can drive conversions.
• People: Educate teams on the cost and value of each lead to improve booking rates.
• Personality: Build a brand identity that resonates. Humor and relatability in advertising, as used by Peterman Brothers, humanize the business.

Answer the Phone: Missed calls equate to lost revenue. Invest in a dedicated team to handle customer inquiries promptly, and utilize scripts as guiding tools rather than rigid frameworks.

Leverage Technology: Utilize tools like automated texts and virtual estimates to streamline the customer journey and improve conversion rates.

Map the Customer Journey: Understand touchpoints where potential customers might drop off and implement strategies to recover them.

Retention Through Awareness: Proactively inform past customers about additional services to boost repeat business.

• “What percentage of your customers are you okay not doing business with?” – Chad Peterman
• “Answering the phone is the most important part of your business—it’s the lifeline.” – Chris
• “Don’t assume customers know you offer multiple services. Be proactive in your communication.” – Chad Peterman

• LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ 
• Facebook: https://www.facebook.com/chadmpeterman 
• Website: https://petermanhvac.com/

• Website: https://rynoss.com/to-the-point-home-services-podcast/
• Instagram: https://www.instagram.com/to_the_point_podcast/
• Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/ 
• Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

In this milestone 250th episode of To the Point Podcast, Chris Yano sits down with James Freeman, the dynamic CEO of PJ Fitzpatrick, to unpack the incredible growth and leadership strategies that have propelled the company to a $150M powerhouse in the home services industry. From bold acquisitions to cultivating a culture of trust and empowerment, James shares lessons learned and actionable insights for anyone looking to scale their business and foster a high-performance team.

Key Takeaways:

Growth Through Culture and Leadership: James emphasizes the critical role of fostering team culture, effective communication, and empowering leadership to drive growth and loyalty. He shares how listening to his team through structured feedback methods like "Start, Stop, Keep" has helped implement impactful changes.

Green Carpet Orientation: Every new hire, regardless of role, goes through a rigorous and unified onboarding process to build a solid foundation. This approach has been instrumental in maintaining PJ Fitzpatrick's stellar reputation for customer satisfaction.

Strategic Expansion: James discusses lessons learned from expanding PJ Fitzpatrick into new markets, including the importance of hiring leadership first, creating staggered product launches, and building infrastructure before scaling

Customer-First Innovation: Upcoming service expansions, like a new "Bathroom Refresh" offering, aim to meet customer needs holistically, emphasizing a philosophy of always saying “yes” when possible.

Wins and Lessons: PJ Fitzpatrick's mantra is that there are no losses—only lessons. James highlights the importance of introspection, adaptability, and using data to drive improvements.

Noteworthy Quotes:

• “When you say no to a customer, you often don’t get another chance to say yes.”
• “An opportunity is a set of circumstances that makes it possible to do something. As leaders, we need to create those circumstances.”
• “We don’t have wins and losses; we have wins and lessons.”

Follow Our Guest James Freeman on:

• LinkedIn: https://www.linkedin.com/company/pj-fitzpatrick-inc/
• Instagram: https://www.instagram.com/pjfitzpatrickllc/#
• Youtube: https://www.youtube.com/user/pjfitzinc 
• Facebook: https://www.facebook.com/pjfitzpatrickllc 

Follow To The Point Podcast here:

• Website: https://rynoss.com/to-the-point-home-services-podcast/
• Instagram: https://www.instagram.com/to_the_point_podcast/
• Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

In this heartfelt micro-episode, Chris reflects on personal stories, life lessons, and the importance of mentorship and giving back. He shares insights from his upbringing, wrestling coach, wife, and even his professional journey. Packed with practical wisdom, this episode is a perfect way to reflect on gratitude and the spirit of giving this holiday season.

• [00:00] Introduction:
• Chris introduces this "micro-episode," sharing gratitude for listeners and setting the tone for a reflective discussion.
• [02:45] Reflecting on Gratitude:
• Chris encourages listeners to pause and list things they're thankful for, emphasizing the importance of reflection.
• [06:30] Mentorship and Life Lessons:
• Family Influence: Chris shares the hardworking example set by his mother, emphasizing lessons on work ethic, family closeness, and respect.
• [15:20] Wrestling Coach’s Impact: Discipline, competition, teamwork, and accountability as key life lessons from his high school coach.
• [25:40] The Role of a Spouse as a Mentor: How his wife taught him self-respect, trust, loyalty, and leadership.
• [34:10] Professional Mentorship from Gary Vaynerchuk: Lessons on thinking big, taking risks, and committing to bold action.
• [40:55] The Spirit of Giving Back:
• Chris shares how giving back is ingrained in his family and business, including practical tips like involving kids in charitable acts and building a giving culture in business.
• [50:30] Final Thoughts and Call to Action:
• Chris wraps up with a reminder to find mentors, reflect on their impact, and give back to others this holiday season.

• Mentorship: Identify and cherish mentors who shape your personal and professional journey. Reflect on how their lessons have impacted you.
• Gratitude Practice: Write down three things you're grateful for daily; even in challenging years, there are achievements to celebrate.
• The Power of Giving Back: Incorporate giving into your life and business culture—it strengthens relationships and creates a positive ripple effect.
• Leadership and Integrity: Lead by example, with loyalty, self-respect, and trust as the foundation.
• Big Thinking and Bold Action: Inspired by Gary Vaynerchuk, take risks and embrace the unknown to create growth and opportunities.

• Gary Vaynerchuk: Business partnership reflections (2019–2021).
• Family Charitable Traditions: Stories of giving $100 to strangers during the holidays as an example of teaching generosity to kids.
• Book Recommendation: "Think Big and Act Bigger" by Jeffrey Hayzlett (a thematic tie-in).

• Reflect on and thank a mentor who has impacted your life.
• Commit to one act of giving back this holiday season, whether personal or business-related.

Enjoying the Podcast?

Don’t forget to subscribe, leave a review, and share this episode with a friend. Your feedback keeps us motivated to bring meaningful content every week. Follow us on YouTube | Instagram | Facebook | TikTok | LinkedIn | X for updates and behind-the-scenes content.

In this engaging episode of To the Point Podcast, Chris chats with Matt Pozda, the visionary leader of Call Dad Heating and Air Conditioning, about his unconventional journey from the world of investment banking to the blue-collar trades. They explore Matt's hands-on approach to growing a $20M home services business, his unique perspective on leadership, and the grit required to scale in a competitive market.

• From White Collar to Blue Collar: Matt shares how his finance background and a pivotal homeownership experience inspired him to leave investment banking and build a people-first business in the HVAC industry.
• Brand Evolution – Sky HVAC to Call Dad: The rebrand to Call Dad wasn’t just a name change—it was a cultural shift. Matt explains the origin of the brand’s message, centered on reliability and trust, and how it has revitalized his team and connected with customers.
• Grit and Adaptability: Transitioning from corporate finance to managing a hands-on service business wasn’t easy. Matt highlights the importance of resilience, humility, and rolling up his sleeves to learn the trade firsthand.
• Leadership and Scaling: Developing a strong leadership team has been critical to Call Dad’s growth. Matt discusses the challenges of finding the right people for key roles and fostering a culture that puts the customer first.
• Strategic Budgeting and Goal Setting: Matt dives into his collaborative budgeting process, involving his entire team in setting realistic, growth-oriented targets, while using data to align everyone’s efforts.
• The Power of Marketing and Data: Leveraging his financial expertise, Matt emphasizes the importance of data-driven marketing and understanding metrics to drive customer acquisition and retention.

• “I spend half my day on baggage claim and the other half as a personal therapist—that’s leadership in a nutshell.”
• “Call Dad isn’t just a name; it’s a promise. It’s about removing uncertainty and being the one customers can trust when they need help.”
• “Your job is to focus on the customer; my job as a leader is to focus on you.”

Follow Our Guest Matt Pozda on:

Linkedin: https://www.linkedin.com/in/matt-pozda-0a73276/ 

Website: https://www.calldad.com/

Instagram:https://www.instagram.com/calldadacandheat/

Facebook: https://www.facebook.com/CallDadACHeat

Youtube: https://www.youtube.com/@calldadac 

Follow To The Point Podcast here:

Website: https://rynoss.com/to-the-point-home-services-podcast/

To The Point Instagram: https://www.instagram.com/to_the_point_podcast/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

To The Point Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast

In this episode of To The Point - Home Services Podcast, Chris with his co-host Chad sit down with Alan O'Neill, a veteran in the home services industry and now a consultant with The Wrench Group. Alan shares his inspiring journey from founding Abacus Plumbing in 2003 to becoming an integral part of one of the largest private equity-backed home services organizations in the U.S. Discover how Alan’s hands-on leadership style, focus on team culture, and forward-thinking approach helped shape the industry.

1. Generational Wealth through the Trades: Alan reflects on the incredible rise of the trades as a source of generational wealth, fueled by the interest of private equity. He highlights the hard work, risk-taking, and determination required to attract PE investments and achieve success.

2. The Importance of Culture and Leadership: Drawing from his experience, Alan emphasizes the critical role of culture in sustaining growth. From hiring leaders outside the industry to maintaining relatability with the blue-collar workforce, his leadership strategy remains people-focused.

3. Expanding the Services Horizon: Alan discusses innovative service expansions, including Abacus's success in adding generators and insulation services to its offerings. These initiatives meet customer demand while boosting revenue streams.

4. The Power of VIP Memberships: A revamped VIP program at Abacus has transformed customer loyalty and led to increased revenue from underground plumbing work and HVAC services. Alan explains how strategic marketing and exclusive benefits, like free drain cleaning, drive customer retention

5. Preparing for the Future: Alan shares insights on the role of AI and emerging technologies in reshaping the customer experience. From smart AC systems to AI-driven call centers, the future of home services looks bright—and disruptive

Noteworthy Quotes

"We’ve created generational wealth through the trades, and I couldn’t be prouder of how hard these people work to get here."

"The best leadership comes from people who relate to the field team—empathy and understanding are non-negotiable."

"AI and emerging technologies will redefine how we interact with customers in the next decade."

Follow Our Guest Alan O’Neill on:

Linkedin: https://www.linkedin.com/in/alan-o-neill-059b0012/

Website: https://www.abacusplumbing.net/

Instagram:https://www.instagram.com/abacusplumbing/

Facebook: https://www.facebook.com/abacusplumbing

Twitter: https://x.com/AbacusPlumbing

Tiktok: https://www.tiktok.com/@abacustechs_houston

Youtube: https://www.youtube.com/c/AbacusPlumbingAirConditioningElectricalHouston 

Follow To The Point Podcast here:

Website: https://rynoss.com/to-the-point-home-services-podcast/

To The Point Instagram: https://www.instagram.com/to_the_point_podcast/

Our Hosts-

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

Chad Peterman LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

free.rynoss.com

In this special micro episode, Chris reflects on the power of gratitude and shares invaluable insights into digital marketing strategies for home services businesses. Whether you’re an HVAC, plumbing, electrical, roofing, or restoration company, this episode is packed with actionable advice to help you thrive in a competitive market.

👉 What You’ll Learn in This Episode:

• The importance of gratitude and taking time to reflect on your successes.
• How RYNO Strategic Solutions evolved into the ultimate digital marketing partner for home services.
• A FREE Competitor Analysis Tool to evaluate your rankings against competitors.
• 🔗 Access it here 👉 free.rynoss.com
• Top digital marketing strategies, including OTT advertising, SEO, and CSR call coaching.
• The game-changing benefits of video content and how to make your brand stand out.
• Insights from Chris’s partnership with Gary Vaynerchuk and lessons learned about staying ahead in the digital space.

💡 Resources Mentioned:

• 🔗 RYNO Strategic Solutions Website: https://rynoss.com/
• 🔗 Free Competitor Analysis Tool: free.rynoss.com

📈 Whether you’re planning for a strong 2025 or just curious about the latest marketing trends, this episode has something for everyone.

✨ Join the Conversation!

• What’s one strategy from this episode that you’re excited to try? Drop it in the comments below! 👇
• Don’t forget to like, share, and subscribe for more actionable advice tailored to home services businesses.

🔔 Subscribe now and turn on notifications so you never miss an episode of To The Point!

🌟 Leave a Review: Your feedback helps us grow and deliver even more value.

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In this episode of  @ToThePointHomeServicesPodcast  , Chris sits down with Richard Lewis, CEO of Redwood Services, to discuss his transformative journey in the home services industry.

From his early days at ServiceMaster to launching Redwood Services, Richard shares insights on scaling businesses, maintaining strong company culture, and the importance of strategic partnerships.

He delves into Redwood’s unique approach to consolidating businesses while honoring the legacy and operational style of each partner.

• Embracing Change and Innovation: Richard highlights how Redwood aims to revolutionize the home services industry by partnering with established brands and helping them grow without losing their unique identities. He emphasizes the importance of not centralizing services but instead strengthening local brands.

• Building and Maintaining Strong Culture: Culture is the backbone of Redwood’s success. Richard shares how Redwood focuses on creating a supportive environment for partners and their teams, emphasizing that culture sustains growth and resilience.

• Investing in Marketing and Data-Driven Decisions: In a competitive market, Redwood prioritizes innovative marketing and real-time data analytics to enhance customer acquisition and retention, ensuring that the value of every marketing dollar is maximized.

• Importance of People: Richard discusses the impact of having a great team and even creating roles for exceptional talents. He talks about “thesis changers” – individuals who can drive significant change within Redwood and how hiring the right people has been instrumental in their growth.

• Future Outlook: While maintaining focus on core industries, Redwood is preparing to harness new opportunities in 2025, driven by a commitment to continue scaling home service businesses in a dynamic landscape.

Follow Links:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Richard Lewis: https://www.linkedin.com/in/richardlewismemphis/

Instagram: https://www.instagram.com/to_the_point_podcast/

YouTube | Instagram | Facebook | TikTok | LinkedIn | X

In this episode of the To The Point Home Services Podcast, Chris Yano hosts a lively conversation with industry leaders Ken Goodrich and Landon Brewer, diving into their stories, strategies, and philosophies around building successful businesses and fostering strong team cultures. From pranks and practical jokes to profound insights on growth and management, Ken and Landon discuss their journey in the HVAC and service industries, sharing the lessons they’ve learned about leadership, talent acquisition, and creating a winning culture.

Key highlights include Ken’s early days of running a hand-to-mouth business, building a high-performing team, and celebrating wins to boost morale. Landon brings in his perspective on finding talent and valuing loyalty, underscoring the power of a unified team culture that values hard work and humor.

The episode also revisits some memorable April Fool's pranks and shares impactful anecdotes, like Ken’s approach to rewarding top performers with Rolex watches and creating a driven, accountable culture. Together, they offer listeners valuable takeaways on balancing structure and spontaneity, building sustainable business practices, and the importance of culture in differentiating a business.

• Winning Culture: The importance of instilling a results-driven and fun culture, focusing on accountability and winning as a team.

• Talent and Loyalty: Recognizing and cultivating talent that aligns with business values, while building loyalty through meaningful incentives and appreciation.

• Celebrating Success: Marking milestones and celebrating wins, such as rewarding team members with customized Rolex watches, to create a sense of belonging and accomplishment.

• Learning from Experience: Leveraging both wins and challenges to reinforce a resilient and high-performing business environment.

• Customer-Centric Philosophy: Emphasizing quality service and technical excellence as core components of brand reputation and growth.

Website: https://rynoss.com/to-the-point-home-services-podcast/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

Ken Goodrich LinkedIn: https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/

Landon Brewer LinkedIn: https://www.linkedin.com/in/landon-brewer-13022311/

Chad Peterman LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

To The Point Instagram: https://www.instagram.com/to_the_point_podcast/

Tune in to hear from Ken and Landon on what it takes to build a lasting brand, engage a dedicated team, and keep a business thriving with a culture that values both high standards and a sense of humor. 

YouTube | Instagram | Facebook | TikTok | LinkedIn | X

In this episode, we dive into how the energy and passion surrounding election season can be a powerful source of motivation for business owners. Whether your focus is resilience, adaptability, or simply outpacing the competition, we'll explore ways to harness this momentum and make it work for your business goals. Discover strategies to stay focused, driven, and ready to tackle any challenges that come your way—no matter the political climate. If you’re looking to boost your drive and elevate your business game, this episode is a must-listen!

Please make sure you leave a review and subscribe!

When the industry’s top leaders come together, you know the conversation is going to be powerful—and this one is no exception 🎙️✨! Join host Chris Yano as he sits down with the renowned LSD Group: Chad Peterman, Tommy Mello, Aaron Gaynor, Travis Ringe, Tom Howard, and Ismael Valdez. This all-star team of home services experts tackles the critical strategies for budgeting 💵, financial planning 📊, and setting your business up for success in 2025 🚀.

From practical advice on maximizing budget efficiency to creating a winning financial mindset, this group shares what it really takes to thrive 💯. Hear their honest perspectives on overcoming challenges, building stability, and planning for growth in a way that lasts 💪.

Tune in for the insights that will help make 2025 your most successful year yet! 🎧🔥

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

Connect with the LSD Group Members

Chad Peterman: https://petermanhvac.com/

Tommy Mello: https://a1garage.com/

Aaron Gaynor: https://geteco.com/

Travis Ringe: https://proskillservices.com/

Tom Howard: https://www.servicetitan.com/

Ismael Valdez: https://nexgenairandplumbing.com/

To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other home service companies grow exponentially 🌱📈.