To The Point - Home Services Podcast

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In this special micro episode, Chris reflects on the power of gratitude and shares invaluable insights into digital marketing strategies for home services businesses. Whether you’re an HVAC, plumbing, electrical, roofing, or restoration company, this episode is packed with actionable advice to help you thrive in a competitive market.

👉 What You’ll Learn in This Episode:

• The importance of gratitude and taking time to reflect on your successes.
• How RYNO Strategic Solutions evolved into the ultimate digital marketing partner for home services.
• A FREE Competitor Analysis Tool to evaluate your rankings against competitors.
• 🔗 Access it here 👉 free.rynoss.com
• Top digital marketing strategies, including OTT advertising, SEO, and CSR call coaching.
• The game-changing benefits of video content and how to make your brand stand out.
• Insights from Chris’s partnership with Gary Vaynerchuk and lessons learned about staying ahead in the digital space.

💡 Resources Mentioned:

• 🔗 RYNO Strategic Solutions Website: https://rynoss.com/
• 🔗 Free Competitor Analysis Tool: free.rynoss.com

📈 Whether you’re planning for a strong 2025 or just curious about the latest marketing trends, this episode has something for everyone.

✨ Join the Conversation!

• What’s one strategy from this episode that you’re excited to try? Drop it in the comments below! 👇
• Don’t forget to like, share, and subscribe for more actionable advice tailored to home services businesses.

🔔 Subscribe now and turn on notifications so you never miss an episode of To The Point!

🌟 Leave a Review: Your feedback helps us grow and deliver even more value.

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In this episode of  @ToThePointHomeServicesPodcast  , Chris sits down with Richard Lewis, CEO of Redwood Services, to discuss his transformative journey in the home services industry.

From his early days at ServiceMaster to launching Redwood Services, Richard shares insights on scaling businesses, maintaining strong company culture, and the importance of strategic partnerships.

He delves into Redwood’s unique approach to consolidating businesses while honoring the legacy and operational style of each partner.

• Embracing Change and Innovation: Richard highlights how Redwood aims to revolutionize the home services industry by partnering with established brands and helping them grow without losing their unique identities. He emphasizes the importance of not centralizing services but instead strengthening local brands.

• Building and Maintaining Strong Culture: Culture is the backbone of Redwood’s success. Richard shares how Redwood focuses on creating a supportive environment for partners and their teams, emphasizing that culture sustains growth and resilience.

• Investing in Marketing and Data-Driven Decisions: In a competitive market, Redwood prioritizes innovative marketing and real-time data analytics to enhance customer acquisition and retention, ensuring that the value of every marketing dollar is maximized.

• Importance of People: Richard discusses the impact of having a great team and even creating roles for exceptional talents. He talks about “thesis changers” – individuals who can drive significant change within Redwood and how hiring the right people has been instrumental in their growth.

• Future Outlook: While maintaining focus on core industries, Redwood is preparing to harness new opportunities in 2025, driven by a commitment to continue scaling home service businesses in a dynamic landscape.

Follow Links:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Richard Lewis: https://www.linkedin.com/in/richardlewismemphis/

Instagram: https://www.instagram.com/to_the_point_podcast/

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In this episode of the To The Point Home Services Podcast, Chris Yano hosts a lively conversation with industry leaders Ken Goodrich and Landon Brewer, diving into their stories, strategies, and philosophies around building successful businesses and fostering strong team cultures. From pranks and practical jokes to profound insights on growth and management, Ken and Landon discuss their journey in the HVAC and service industries, sharing the lessons they’ve learned about leadership, talent acquisition, and creating a winning culture.

Key highlights include Ken’s early days of running a hand-to-mouth business, building a high-performing team, and celebrating wins to boost morale. Landon brings in his perspective on finding talent and valuing loyalty, underscoring the power of a unified team culture that values hard work and humor.

The episode also revisits some memorable April Fool's pranks and shares impactful anecdotes, like Ken’s approach to rewarding top performers with Rolex watches and creating a driven, accountable culture. Together, they offer listeners valuable takeaways on balancing structure and spontaneity, building sustainable business practices, and the importance of culture in differentiating a business.

• Winning Culture: The importance of instilling a results-driven and fun culture, focusing on accountability and winning as a team.

• Talent and Loyalty: Recognizing and cultivating talent that aligns with business values, while building loyalty through meaningful incentives and appreciation.

• Celebrating Success: Marking milestones and celebrating wins, such as rewarding team members with customized Rolex watches, to create a sense of belonging and accomplishment.

• Learning from Experience: Leveraging both wins and challenges to reinforce a resilient and high-performing business environment.

• Customer-Centric Philosophy: Emphasizing quality service and technical excellence as core components of brand reputation and growth.

Website: https://rynoss.com/to-the-point-home-services-podcast/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

Ken Goodrich LinkedIn: https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/

Landon Brewer LinkedIn: https://www.linkedin.com/in/landon-brewer-13022311/

Chad Peterman LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

To The Point Instagram: https://www.instagram.com/to_the_point_podcast/

Tune in to hear from Ken and Landon on what it takes to build a lasting brand, engage a dedicated team, and keep a business thriving with a culture that values both high standards and a sense of humor. 

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In this episode, we dive into how the energy and passion surrounding election season can be a powerful source of motivation for business owners. Whether your focus is resilience, adaptability, or simply outpacing the competition, we'll explore ways to harness this momentum and make it work for your business goals. Discover strategies to stay focused, driven, and ready to tackle any challenges that come your way—no matter the political climate. If you’re looking to boost your drive and elevate your business game, this episode is a must-listen!

Please make sure you leave a review and subscribe!

When the industry’s top leaders come together, you know the conversation is going to be powerful—and this one is no exception 🎙️✨! Join host Chris Yano as he sits down with the renowned LSD Group: Chad Peterman, Tommy Mello, Aaron Gaynor, Travis Ringe, Tom Howard, and Ismael Valdez. This all-star team of home services experts tackles the critical strategies for budgeting 💵, financial planning 📊, and setting your business up for success in 2025 🚀.

From practical advice on maximizing budget efficiency to creating a winning financial mindset, this group shares what it really takes to thrive 💯. Hear their honest perspectives on overcoming challenges, building stability, and planning for growth in a way that lasts 💪.

Tune in for the insights that will help make 2025 your most successful year yet! 🎧🔥

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

Connect with the LSD Group Members

Chad Peterman: https://petermanhvac.com/

Tommy Mello: https://a1garage.com/

Aaron Gaynor: https://geteco.com/

Travis Ringe: https://proskillservices.com/

Tom Howard: https://www.servicetitan.com/

Ismael Valdez: https://nexgenairandplumbing.com/

To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other home service companies grow exponentially 🌱📈.

Kevin Comerford and Jonathan Bancroft return for Part 2 of this insightful conversation! 🎉 Host Chris Yano and co-host Chad Peterman continue their deep dive with the former President of Service Champions and the former President of Morris-Jenkins, exploring how to create a thriving learning culture within your home services business. 🏫💡

In this episode, Kevin and Jonathan discuss building training academies or universities, finding the resources needed for growth, and the key differences between training and education. 📚 They also share actionable tips on how to start fostering a culture of learning in your business, helping you set up your team for success! 🚀 Tune in now to take your company’s learning and development to the next level! 🎧✨

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

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Connect with Kevin Comerford

Website: https://www.servicechampions.net

Instagram: https://www.instagram.com/servicechampionsnorcal/ 📸

Facebook: https://www.facebook.com/servicechampionsN 👍

LinkedIn: https://www.linkedin.com/in/kevin-comerford-bb6a2913/ 💼

TikTok: https://www.tiktok.com/@servicechampions 🎵

X: https://x.com/ServiceChampsN 🐦

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Connect with Jonathan Bancroft

Website: https://morrisjenkins.com

Instagram: https://www.instagram.com/morrisjenkins17/ 📸

Facebook: https://www.facebook.com/MorrisJenkinsCharlotte 👍

LinkedIn: https://www.linkedin.com/company/morris-jenkins/ 💼

TikTok: https://www.tiktok.com/@morrisjenkinsclt 🎵

X: https://x.com/MorrisJenkins 🐦

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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎙️ Focused on helping HVAC, plumbing, electrical, roofing, and many other home services companies grow exponentially. 🚀🔧

🎙️ Welcome back to another exciting micro-episode of To The Point Home Services! 🎙️

In this short yet punchy episode, host Chris brings his usual energy to deliver quick insights for home service professionals. In less than a minute, he reflects on the value of these bite-sized episodes and calls back to the previous episode, The Art of Getting Attention, where he introduced the powerful “Six P's” strategy for grabbing and keeping your audience’s attention.

🔑 Key Points Covered:

• The micro-episode format: Fast, engaging, and to the point.
• A shout-out to the last episode, "The Attention Game With Chris," where Chris broke down the Six P's (check it out if you missed it!).
• Chris enjoys these shorter episodes and plans to keep them coming!

🔗 Related Links & Resources:

• 🎧 Listen to The Attention Game with Chris
• 🌐 Stay updated on all things home services by visiting our website: https://rynoss.com/
• 📲 Follow us on social media for more tips, updates, and behind-the-scenes content:
• YouTube | Instagram | Facebook | TikTok | LinkedIn | X

💬 We’d love to hear from YOU!

What topics do you want us to cover next? Drop your thoughts in the comments below!

👍 Like this video?

Give it a thumbs up and share it with friends who would benefit from the valuable insights we provide!

🔔 Don't forget to subscribe to the To The Point Home Services podcast for more micro-episodes like this, along with deeper dives into key strategies for your business.

Thanks for watching, and stay tuned for more content designed to help you grow your home services business, one episode at a time!

#ToThePointPodcast #HomeServices #BusinessGrowth #MicroEpisode #MarketingTips #Entrepreneurship

Kevin Comerford and Jonathan Bancroft are back for another insightful episode! 🎉 Join host Chris Yano and co-host Chad Peterman as they engage in a dynamic conversation with the former president of Service Champions and the former president of Morris-Jenkins. They delve into the critical factors of effective leadership in the home services industry, discussing the merits of homegrown talent versus outside hires, and how a strong company culture can set your business apart in a competitive market. 🏆

Throughout the episode, Kevin and Jonathan share their valuable insights on documenting company culture and the benefits of creating training academies within your organization. 📚 Their experiences shed light on the strategies that can elevate your business, drive profitability, and foster a motivated workforce. Tune in now to gain actionable strategies that can transform your business approach! 🎧✨

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Kevin Comerford

Website: https://www.servicechampions.net

Instagram: https://www.instagram.com/servicechampionsnorcal/ 📸

Facebook: https://www.facebook.com/servicechampionsN 👍

LinkedIn: https://www.linkedin.com/in/kevin-comerford-bb6a2913/ 💼

TikTok: https://www.tiktok.com/@servicechampions 🎵

X: https://x.com/ServiceChampsN 🐦

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Connect with Jonathan Bancroft

Website: https://morrisjenkins.com

Instagram: https://www.instagram.com/morrisjenkins17/ 📸

Facebook: https://www.facebook.com/MorrisJenkinsCharlotte 👍

LinkedIn: https://www.linkedin.com/company/morris-jenkins/ 💼

TikTok: https://www.tiktok.com/@morrisjenkinsclt 🎵

X: https://x.com/MorrisJenkins 🐦

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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎙️ Focused on helping HVAC, plumbing, electrical, roofing, and many other home services companies grow exponentially. 🚀🔧

Steve Little is a visionary leader in the roofing industry. 🌟 As the President and Partner of KPost Company, he and his team have transformed roofing, waterproofing, and solar power solutions for over 21 years. Steve is also the Founding Partner and CEO of National Roofing Partners (NRP), proudly balancing his professional achievements with being a dedicated husband, father, and grandfather. 👨‍👩‍👦

In this episode, host Chris Yano engages Steve in a discussion about his journey in establishing KPost in 2003, driven by his desire to create a better workplace. Steve shares insights on the company's impressive growth, achieving projected revenues of $123 million, and their unique "selling not bidding" strategy that sets them apart in a competitive market. He emphasizes the importance of emotional intelligence in leadership, fostering a culture of trust and recognition, and building strong internal teams. 💪

Tune in to gain valuable insights from Steve's experience on cultivating a winning company culture and leading with emotional intelligence. 🎧

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Steve Little

Instagram: https://www.instagram.com/kpostcompany/ 📸

Facebook: https://www.facebook.com/KPostCompany/ 👍

YouTube: https://www.youtube.com/@kpostcompany 🎥

LinkedIn: https://www.linkedin.com/company/kpost-roofing-&-waterproofing/ 💼

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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎙️ Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈

In this first ever micro-episode, Chris dives into the core concept of attention and why every business, especially in home services, is in the "attention game." Whether you're a leader, business owner, or in sales, gaining and sustaining attention is crucial. Chris shares actionable insights on how to create a lasting impression, build influence, and grow your business using his "Six P's" strategy. Get ready for real-world examples, personal stories, and tips that you can start applying today.

Key Takeaways:

1. Introduction to the Attention Game (00:00)

• Why every business is in the attention game, whether they like it or not.
• How both education and entertainment are key to engaging your audience.

1. ROI: Return on Influence vs. Return on Investment (00:18)

• Understanding that the first ROI you’re aiming for is "Return on Influence" before anything else.

1. Personal Story: Chester Bennington and Authenticity (02:30)

• Chris shares a powerful story about his friend Chester Bennington (Linkin Park), explaining how authenticity helped Chester stand out.
• Key lesson: Be true to yourself to grab attention, just like Chester’s success with Linkin Park.

1. The Six P's of Marketing (08:00)

• Product: Make it clear what you offer. Don’t leave potential customers guessing.
• Place: Be specific about where you operate—this helps customers know if you're the right fit.
• Price: Whether you display prices or not, have a strategy in place.
• Promotion: Highlight your best selling points, from 24/7 service to customer reviews.
• People: Understand your buyers and answer their objections upfront.
• Personality: Infuse your brand with character and uniqueness to stand out.

1. Example of Using Personality in Marketing (16:30)

• Chris shares the famous "Ship My Pants" Kmart commercial as an example of using humor and personality to get attention.

1. Practical Tips for Your Website (18:00)

• Make sure your website is clear about your product, service area, and contact information.
• Provide easy options for customers to contact you, whether through chat or other methods.

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