Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Jonathan Mast, founder of White Beard Strategies, a company focused on helping small businesses work smarter with AI. 🧠🤖

With nearly two decades in digital marketing, Jonathan now specializes in using AI tools like ChatGPT, Claude, and Gemini to streamline business operations and empower teams. His expertise in prompt engineering and AI-driven solutions supports business owners in cutting down on routine tasks, creating effective SOPs, and improving response times. White Beard Strategies is dedicated to helping businesses stay competitive by adopting AI tools that simplify processes and improve overall effectiveness. 🚀📈✨

In this episode, here's what you can expect to learn: 

• How AI can help small businesses save time on routine tasks and boost team productivity.

• Practical tips for using AI to create clear, effective SOPs, making training and processes easier.

• The growing importance of prompt engineering and how it helps get the best results from AI tools.

• Ways to use AI for quicker response times and better customer interactions.

• Insights on adopting AI without affecting job security, creating a supportive environment for team members.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn: 

• Jonathan Mast 

• White Beard Strategies

Website:

• White Beard Strategies

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.comIn this episode, hosts Tersh Blissett and Joshua Crouch are joined by Matt Murray Founder and CEO of Blue Collar King Coaching & Consulting, known as the “Blue Collar King,” a leading voice in business coaching for service-based industries. 🛠️💼

With more than 20 years of hands-on experience in the HVAC and mechanical sectors. Matt’s expertise in leadership development, personal growth, and strategic business systems equips contractors with the tools to build strong company cultures and drive sustainable growth. Through his “Blue Collar King” Blueprint, Matt helps service business owners navigate challenges and achieve lasting success in a competitive industry. 🔍🚀📈

In this episode, here's what you can expect to learn:

• How effective leadership and personal growth drive long-term business success

• Practical strategies for transitioning from technician to business owner

• The impact of self-awareness on overcoming business challenges and self-sabotage

• Techniques for building a company culture that supports team growth and retention

• How Matt’s “Blue Collar King” Blueprint empowers service contractors with tools for sustainable growth

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

Linkedin:

• Matt Murray

• Blue Collar King Executive Coaching

Website:

• Blue Collar King Executive Coaching

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Bradley Scruggs, Chief Marketing Officer and Co-founder of ZyraTalk, a company transforming customer engagement with AI technology for home service businesses. 🤖📞

Bradley Scruggs brings nearly ten years of experience in the home service industry. His expertise in AI-powered voice assistants helps contractors reduce missed calls, streamline customer interactions, and boost operational efficiency. ZyraTalk specializes in solutions that allow HVAC and home service companies to capture leads, improve customer satisfaction, and stay competitive in today’s market. 🚀📈✨

In this episode, here's what you can expect to learn: 

• How AI voice technology can reduce missed calls and improve customer satisfaction.

• Best practices for customizing AI to handle unique business needs and FAQs.

• The role of AI in transforming traditional answering services for home service businesses.

• Insights into integrating AI with CRMs to streamline bookings and dispatching.

• Future trends in AI for outbound calling and how businesses can stay compliant with regulations.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn: 

• Bradley Scruggs

• ZyraTalk

Website:

• ZyraTalk

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Ken Hale and Jake Deputy from Complete Comfort Heating, Air & Plumbing, a company dedicated to HVAC solutions and business growth in the contracting space. 🔧📈

Ken Hale, Founder of Complete Comfort, has over 20 years of experience in the HVAC industry. Together with his business partner and General Manager, Jake Deputy, they have transformed Complete Comfort through a focus on operational consistency and team leadership. They share how they have overcome growth challenges, created a collaborative culture, and built a sustainable business model that thrives, even through seasonal fluctuations. 💡🤝🚀

In this episode, here's what you can expect to learn:

• How Ken and Jake broke through business growth plateaus with a focus on consistency and small operational changes.

• The importance of building a strong, aligned team culture to drive motivation and performance.

• Practical strategies for balancing operational control while empowering your team leaders.

• Proven tactics for maintaining steady revenue during seasonal slowdowns through outbound marketing and customer conversion techniques. 

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References:

• Ken Hale 

• Complete Comfort Heating, Air & Plumbing

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

• Lace.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Justin Riley, President of UpFrog, a company revolutionizing marketing and lead generation for service-based businesses. 📊💻

Justin Riley brings over 20 years of experience in contracting and marketing to the table. His expertise in transparent pricing and lead-capturing strategies is helping contractors improve customer engagement and boost conversions. UpFrog specializes in tools that empower HVAC and home service companies to build trust with clients and stay ahead in a competitive market. 🔍📈✨

In this episode, here's what you can expect to learn: 

• How transparent pricing can boost customer engagement and trust.

• Practical strategies for converting leads through targeted marketing.

• The value of empathy in customer interactions and its impact on long-term business success.

• Techniques for capturing leads at different stages of the customer journey.

• How UpFrog's online pricing systems can help contractors stay competitive in today’s market.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References: 

• Justin Riley

• Upfrog

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, we are excited to feature Zach Jones and Dalton Hadley  from Air Support Heating & Cooling, two rising stars in the HVAC industry. Zach and Dalton have built their business from the ground up, growing rapidly in just 18 months by staying debt-free and using innovative strategies to drive customer growth. 🚀💡

These two entrepreneurs share their journey from starting with $13,000 to scaling their company across multiple locations, offering valuable insights into low-budget marketing, reinvesting profits, and building a high-performance team. 💼🏗️

In this episode, here's what you can expect to learn:

• Zach and Dalton's journey from starting their HVAC business with just $13,000 to becoming successful entrepreneurs.

• How to grow a small HVAC business while staying lean and debt-free.

• Innovative marketing strategies like door knocking, referrals, and leveraging Google My Business for rapid growth.

• The importance of reinvesting profits into the business to fuel expansion and improve operations.

• Practical tips on building a high-performance team and knowing when to make key hires to scale your business.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn Accounts:

• Dalton Hadley 

• Zach Jones 

• Air Support Heating and Cooling

Website:

• Air Support Heating and Cooling

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

Connect with us!

• Tersh Blisset

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, the hosts Tersh Blissett and Joshua Crouch are joined by Thomas Murphy from IHCS Finance, a company specializing in HVAC and home improvement financing solutions. 🏠📈

Thomas Murphy, Director of Finance for Air Around the Clock and Co-Founder of IHCS Finance, has over 35 years of experience in the credit and finance industry. He specializes in helping contractors offer financing to customers with challenging credit situations, thus enabling contractors to close more deals and boost their revenue 💡🛡️🚀

In this episode, here's what you can expect to learn:

• The role of financing in growing a small contractor's business.

• Navigating credit challenges in HVAC and home improvement financing.

• How to increase approval rates for customers with low FICO scores.

• Lease-to-own programs for financing big-ticket items like HVAC systems and water heaters.

• How IHS Finance can act as a back-office finance department for contractors.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References:

• Thomas Murphy

• IHCS Finance

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com.

In this episode, we are excited to feature Kevin Hart, founder of HAVEN IAQ, a leader in indoor air quality monitoring systems. 🌬️🏠

Kevin has dedicated his career to improving air quality solutions for HVAC contractors, helping them optimize indoor environments, reduce customer issues, and drive business growth. He shares insights into how advanced monitoring and AI-driven automation can revolutionize the HVAC industry. 💡📊🚀

In this episode, here's what you can expect to learn:

• Kevin Hart’s transition from the trades to entrepreneurship and air quality technology.

• The critical importance of indoor air quality monitoring in the HVAC industry.

• How HAVEN IAQ is revolutionizing the HVAC market with its cutting-edge air quality solutions.

• Key challenges businesses face in implementing new tech and how to overcome them.

• The impact of AI and automation on HVAC systems and customer experience management.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References:

• Kevin Hart

• HAVEN IAQ

• HAVEN IAQ WEBSITE

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

Connect with us!

• Tersh Blisset

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com. In this episode, we’re thrilled to feature Mike Michalowicz, renowned author and business expert, who has helped countless small businesses unlock their true potential. 💼📊 

Whether you're stuck at the $1 million mark or looking to scale further, Mike’s insights will give you the roadmap to turn challenges into opportunities and grow sustainably. 🔑🌟

In this episode, here's what you can expect to learn:

• The importance of adjusting pricing to enhance customer perception

• How to identify and leverage your business's Queen Bee Role (QBR)

• How to quickly turn struggling businesses profitable

• The importance of adjusting pricing to enhance customer perception

• The benefits of empowering your team for faster decisions

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References:

• Mike Michalowicz

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

Connect with us!

• Tersh Blisset

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com.

In this episode, we are excited to feature Matthew Abbott from the Abbott Family Agency, a leading expert in insurance solutions for small businesses, particularly in the home services sector. 🏠📈

Matthew has dedicated his career to revolutionizing the way small businesses manage healthcare benefits, offering innovative strategies to save on premiums while providing comprehensive coverage. 💡🛡️🚀

In this episode, here's what you can expect to learn:

• Matthew Abbott's unique journey from military service to becoming an insurance expert.

• How small businesses with fewer than 50 employees can navigate healthcare benefits effectively.

• Innovative strategies for saving on insurance premiums while providing comprehensive employee coverage.

• The importance of having a well-structured benefits package to attract and retain top talent in the home services industry.

• Practical tips for small business owners on customizing insurance offerings to meet their team's needs.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References:

• Mathew Abbott

• Abbott Family Insurance

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

Connect with us!

• Tersh Blisset

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk