Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.comIn this episode, hosts Tersh Blissett and Joshua Crouch sit down with Boris Valkov, Co-Founder & CEO of Lace, live from the Service World Expo 2024 in Orlando, to explore how AI is revolutionizing service-based businesses. 🤖📊

Boris, an expert in AI and former member of Meta’s PyTorch team, shares actionable insights on leveraging AI to optimize call center performance, boost booking rates, and increase revenue without extra marketing spend. He also discusses the future of AI-driven tools, balancing innovation with simplicity, and redefining operations in the service industry. 🚀✨

In this episode, here's what you can expect to learn: 

• Why AI is set to revolutionize service businesses and transform call centers.

• Practical ways to leverage AI for real-time call data analysis and team coaching.

• Steps to improve booking rates and revenue without additional marketing spend.

• The importance of fast product iterations and simplified AI implementations.

• Future trends in AI-driven tools reshaping traditional business operations.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn: 

• Boris Valkov

• Lace

Website:

• Lace

Book a demo at Lace.AI to see how their AI solutions compare to what you’re using today: https://www.lace.ai/demo

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Autobot.ai  

• Avoca.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Josh Crouch are live from Service World Expo 2024, joined by John Formica, a former Disney leader and expert in customer experience transformation. 🎢✨ Drawing from over 30 years in the service and hospitality industry, including a decade at Disney Resorts, John shares how businesses can create magical moments for customers, build loyalty, and foster a thriving team culture. From leveraging Disney’s “plus one” philosophy to hiring for cultural fit, this conversation offers actionable insights to help service professionals stand out in a competitive market. 🌟💼

In this episode, here's what you can expect to learn: 

• How to design customer experiences that build loyalty and stand out from competitors.

• The difference between customer service and creating memorable customer experiences.

• Actionable tips from Disney’s “plus one” strategy to enhance service delivery.

• How leadership influences culture and drives team performance.

• Best practices for hiring employees who align with your company values.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn: 

• John Formica

Website:

• John Formica - The Ex Disney Guy

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Autobot.ai

• Avoca.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Rocky Ozaki, founder of Now of Work, live from the Nexstar Super Meeting, to discuss how AI is reshaping the future of work, especially for service-based businesses. 🤖📈

Rocky Ozaki, a digital transformation expert, shares practical insights on adopting AI to streamline operations, improve decision-making, and enhance customer interactions. Speaking at the Nexstar event, he highlights strategies to balance automation with human touch while staying ahead of emerging tech trends like IoT, 5G, and blockchain. 🚀✨ 

In this episode, here's what you can expect to learn: 

• Why adopting AI is crucial for staying competitive in service industries.

• Steps to introduce AI gradually without overwhelming teams.

• Balancing automation with a human touch for customer trust.

• Using AI-driven tools to improve efficiency and customer service.

• Future AI trends, from smarter decision tools to advanced automation. 

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References: LinkedIn: 

• Rocky Ozaki

• The NoW of Work

Website:

• The NoW of Work

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Autobot.ai  

• Avoca.ai

 Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, host Tersh Blissett is joined by Terry McIver, seasoned editor at Contracting Business, to explore the latest shifts in the HVAC industry and the power of community among trade professionals. 🔧📈

With over 18 years in trade publishing, Terry shares his insights on how podcasting and industry events have helped contractors connect, learn, and adapt to new technologies and regulatory changes. They also discuss the growing role of AI in content creation and the challenges of navigating digital transformation in the HVAC world. Contracting Business remains dedicated to providing valuable information and support for HVAC professionals, helping them thrive in a rapidly evolving industry. 🌍💼

In this episode, here's what you can expect to learn: 

• How technology and regulations are reshaping the HVAC industry.

• The early days of HVAC podcasting and its impact on the contractor community.

• Networking benefits of events like BDR for industry growth and learning.

• The role of AI in content creation and managing misinformation in HVAC.

• Terry McIver’s insights on running a trade publication and the value of reliable information.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn: 

• Terry McIver

• Contracting Business

Website:

• Contracting Business

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

• Autobot.ai

• Avoca.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Jonathan Mast, founder of White Beard Strategies, a company focused on helping small businesses work smarter with AI. 🧠🤖

With nearly two decades in digital marketing, Jonathan now specializes in using AI tools like ChatGPT, Claude, and Gemini to streamline business operations and empower teams. His expertise in prompt engineering and AI-driven solutions supports business owners in cutting down on routine tasks, creating effective SOPs, and improving response times. White Beard Strategies is dedicated to helping businesses stay competitive by adopting AI tools that simplify processes and improve overall effectiveness. 🚀📈✨

In this episode, here's what you can expect to learn: 

• How AI can help small businesses save time on routine tasks and boost team productivity.

• Practical tips for using AI to create clear, effective SOPs, making training and processes easier.

• The growing importance of prompt engineering and how it helps get the best results from AI tools.

• Ways to use AI for quicker response times and better customer interactions.

• Insights on adopting AI without affecting job security, creating a supportive environment for team members.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn: 

• Jonathan Mast 

• White Beard Strategies

Website:

• White Beard Strategies

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.comIn this episode, hosts Tersh Blissett and Joshua Crouch are joined by Matt Murray Founder and CEO of Blue Collar King Coaching & Consulting, known as the “Blue Collar King,” a leading voice in business coaching for service-based industries. 🛠️💼

With more than 20 years of hands-on experience in the HVAC and mechanical sectors. Matt’s expertise in leadership development, personal growth, and strategic business systems equips contractors with the tools to build strong company cultures and drive sustainable growth. Through his “Blue Collar King” Blueprint, Matt helps service business owners navigate challenges and achieve lasting success in a competitive industry. 🔍🚀📈

In this episode, here's what you can expect to learn:

• How effective leadership and personal growth drive long-term business success

• Practical strategies for transitioning from technician to business owner

• The impact of self-awareness on overcoming business challenges and self-sabotage

• Techniques for building a company culture that supports team growth and retention

• How Matt’s “Blue Collar King” Blueprint empowers service contractors with tools for sustainable growth

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

Linkedin:

• Matt Murray

• Blue Collar King Executive Coaching

Website:

• Blue Collar King Executive Coaching

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Bradley Scruggs, Chief Marketing Officer and Co-founder of ZyraTalk, a company transforming customer engagement with AI technology for home service businesses. 🤖📞

Bradley Scruggs brings nearly ten years of experience in the home service industry. His expertise in AI-powered voice assistants helps contractors reduce missed calls, streamline customer interactions, and boost operational efficiency. ZyraTalk specializes in solutions that allow HVAC and home service companies to capture leads, improve customer satisfaction, and stay competitive in today’s market. 🚀📈✨

In this episode, here's what you can expect to learn: 

• How AI voice technology can reduce missed calls and improve customer satisfaction.

• Best practices for customizing AI to handle unique business needs and FAQs.

• The role of AI in transforming traditional answering services for home service businesses.

• Insights into integrating AI with CRMs to streamline bookings and dispatching.

• Future trends in AI for outbound calling and how businesses can stay compliant with regulations.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn: 

• Bradley Scruggs

• ZyraTalk

Website:

• ZyraTalk

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Ken Hale and Jake Deputy from Complete Comfort Heating, Air & Plumbing, a company dedicated to HVAC solutions and business growth in the contracting space. 🔧📈

Ken Hale, Founder of Complete Comfort, has over 20 years of experience in the HVAC industry. Together with his business partner and General Manager, Jake Deputy, they have transformed Complete Comfort through a focus on operational consistency and team leadership. They share how they have overcome growth challenges, created a collaborative culture, and built a sustainable business model that thrives, even through seasonal fluctuations. 💡🤝🚀

In this episode, here's what you can expect to learn:

• How Ken and Jake broke through business growth plateaus with a focus on consistency and small operational changes.

• The importance of building a strong, aligned team culture to drive motivation and performance.

• Practical strategies for balancing operational control while empowering your team leaders.

• Proven tactics for maintaining steady revenue during seasonal slowdowns through outbound marketing and customer conversion techniques. 

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉) Links & References:

• Ken Hale 

• Complete Comfort Heating, Air & Plumbing

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

• Lace.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Justin Riley, President of UpFrog, a company revolutionizing marketing and lead generation for service-based businesses. 📊💻

Justin Riley brings over 20 years of experience in contracting and marketing to the table. His expertise in transparent pricing and lead-capturing strategies is helping contractors improve customer engagement and boost conversions. UpFrog specializes in tools that empower HVAC and home service companies to build trust with clients and stay ahead in a competitive market. 🔍📈✨

In this episode, here's what you can expect to learn: 

• How transparent pricing can boost customer engagement and trust.

• Practical strategies for converting leads through targeted marketing.

• The value of empathy in customer interactions and its impact on long-term business success.

• Techniques for capturing leads at different stages of the customer journey.

• How UpFrog's online pricing systems can help contractors stay competitive in today’s market.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References: 

• Justin Riley

• Upfrog

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Lace.ai

• Service World Expo

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com

In this episode, we are excited to feature Zach Jones and Dalton Hadley  from Air Support Heating & Cooling, two rising stars in the HVAC industry. Zach and Dalton have built their business from the ground up, growing rapidly in just 18 months by staying debt-free and using innovative strategies to drive customer growth. 🚀💡

These two entrepreneurs share their journey from starting with $13,000 to scaling their company across multiple locations, offering valuable insights into low-budget marketing, reinvesting profits, and building a high-performance team. 💼🏗️

In this episode, here's what you can expect to learn:

• Zach and Dalton's journey from starting their HVAC business with just $13,000 to becoming successful entrepreneurs.

• How to grow a small HVAC business while staying lean and debt-free.

• Innovative marketing strategies like door knocking, referrals, and leveraging Google My Business for rapid growth.

• The importance of reinvesting profits into the business to fuel expansion and improve operations.

• Practical tips on building a high-performance team and knowing when to make key hires to scale your business.

If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn Accounts:

• Dalton Hadley 

• Zach Jones 

• Air Support Heating and Cooling

Website:

• Air Support Heating and Cooling

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla 

• Service World Expo

Connect with us!

• Tersh Blisset

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk