🔥 In this powerful episode, Ken Goodrich and Ishmael Valdez sit down to discuss the mindset, struggles, and grit required to build and scale a business. They dive into personal stories of overcoming adversity, lessons from mentorship, and the key traits that separate successful entrepreneurs from the rest.

🚀 What You’ll Learn in This Episode:

✅ The role of adversity in shaping successful entrepreneurs

✅ How Ishmael built his business from the ground up

✅ Ken’s journey in business acquisitions and leadership

✅ The importance of grit and why it’s the #1 trait for success

✅ Strategies for finding the right mentors and leaders

🔗 Resources & Mentions:

📌 Follow Ken Goodrich: https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/

📌 Follow Ishmael Valdez: https://www.linkedin.com/in/ismaelvaldez/

⏰ Timestamps:

00:00 – Intro & Guest Welcome

02:30 – Ken & Ishmael’s Background Stories

10:15 – Overcoming Struggles & Early Business Challenges

20:45 – The Power of Mentorship & How to Find the Right One

35:30 – Why Grit is the Ultimate Success Factor

45:00 – Ken’s Secrets to Buying & Scaling Businesses

55:20 – Final Thoughts & Advice

🎙 Enjoyed the episode? Let us know in the comments what your biggest takeaway was!

👍 Like, Subscribe & Share with your friends who need to hear this!

#Podcast #Entrepreneurship #KenGoodrich #IshmaelValdez #BusinessSuccess #Grit #Mentorship

In this episode, we sit down with Steve Holland, an industry veteran who built and sold a successful home services business. Steve shares his journey from starting with nothing to scaling a multi-million-dollar company, offering actionable advice on branding, employee culture, and competing with private equity-backed companies. Whether you're a small business owner looking to scale or an industry veteran navigating growth, this episode is packed with game-changing insights.

• Welcome to the episode!
• Introducing Steve Holland and his background in HVAC, electrical, and home services.
• Steve’s journey: From a challenging upbringing to launching a successful business.

• How Steve got started in HVAC by taking a $3/hr pay cut to work in the trades.
• Lessons learned from early struggles, including quitting a stable job to take a risk.
• The story behind launching Mr. Holland’s Heating, Air & Electric in 1997.

• The impact of branding on business growth.
• Steve’s experience working with Roy Williams (Wizard of Ads) on radio ads.
• How radio marketing helped build a recognizable home services brand.
• The long-term ROI of branding and why it takes patience.

• Scaling is a buzzword, but why it’s not for everyone.
• Fix operational inefficiencies before scaling.
• Why focusing on gross margins and net profit is crucial.
• Steve’s biggest scaling mistake: Holding back due to fear of risk.
• The power of acquisitions and how he used small mom-and-pop shops to grow.

• The most expensive customer isn’t the homeowner—it’s your employees.
• The shift from “customer-first” to “employee-first” culture.
• The importance of genuinely knowing your employees and their families.
• Why retaining employees is more cost-effective than constant hiring.

• Employees want more than money—they want to feel valued.
• How private equity often misses the mark on culture.
• The Culture Club initiative at Steve’s company (empowering employees to shape culture).
• Steve’s approach to helping struggling employees (personal engagement vs. spreadsheets).

• How private home service businesses can win against PE-backed competitors.
• Why outworking the competition is key.
• The advantage of nimble, locally owned companies in customer service.
• The risks of PE firms prioritizing profit over people and how to stand out.

• If you’re scaling, ask yourself why before jumping in.
• The importance of long-term vision over short-term gains.
• Steve’s openness to helping other business owners through consulting.
• Closing thoughts from Chris & Chad.

🔹 Roy Williams’ Wizard Academy (Branding & Advertising)

🔹 AirTime 500 – Contractor Business Growth

🔹 Steve Holland – Connect via LinkedIn: https://www.linkedin.com/in/steve-holland-91073315/

Did you enjoy this episode? Help us spread the word!

✅ Subscribe to To The Point Home Services Podcast for more expert insights!

✅ Leave a review on Apple Podcasts or Spotify – your feedback helps us grow!

✅ Share this episode with a fellow business owner or trades professional who needs to hear this!

✅ Comment below with your biggest takeaway from the episode!

🎙 Stay tuned for more business growth, leadership, and marketing strategies in the home services industry!

🚀 Scaling a business from $3M to $10M isn’t easy—but it’s possible with the right mindset, strategy, and execution! In this episode of To The Point Home Services, Chris and Chad Peterman dive deep into the key checkpoints along the journey to scaling a successful home services business.

Chad shares invaluable lessons from his own experience at Peterman Brothers, including:

✅ The importance of scrappiness and hard work in the early stages

✅ How joining industry groups like Nexstar helped provide a roadmap for growth

✅ The power of implementation—taking action on proven strategies instead of overanalyzing

✅ When and how to focus on operations, sales, and marketing at different stages of business growth

✅ Why leadership and culture become critical as you scale past $10M

🏆 Plus, hear about Chad’s recent Charge Award win and the impact of industry events like RYNOx on business success!

🔗 Resources & Mentions:

Nexstar Network (for those looking for industry coaching and guidance)

Peterman Brothers: https://www.petermanhvac.com

Connect with Chad: https://www.linkedin.com/in/chad-m-peterman/

Check out the Peterman Brothers Arena: https://wkf.ms/4j5VTzd

⏱ Timecodes

00:00 – Intro & Dad Jokes Segment 🎤😂

04:15 – Overview: The Journey from $1M to $10M

08:30 – The Scrappy Early Days: Learning the Business from the Ground Up

12:45 – The Importance of Having a Roadmap (Joining Nexstar & Business Coaching)

18:20 – Implementation Mindset: Why Action Beats Overthinking

22:10 – Scaling from $5M to $10M: Key Challenges & Focus Areas

27:45 – Building the Machine: When to Prioritize Operations vs. Sales & Marketing

33:30 – The Leadership Shift: Why Growing to $20M+ Requires a Different Mindset

40:15 – Lessons from Industry Giants: Learning from the Best (Tom Howard & Jonathan Bancroft)

45:55 – Chad’s Charge Award & the Impact of RhinoX

50:30 – Final Takeaways: The Journey IS the Destination

53:10 – Call to Action: Subscribe, Comment & Share!

💡 Enjoyed this episode? Here’s what to do next:

👍 Like the video to help more people discover it!

📩 Comment below with your biggest takeaway or question—we’d love to hear from you!

🔔 Subscribe to To The Point Home Services Podcast for more expert insights: https://www.youtube.com/channel/UC5Ll8QZjJBDqtXvZI6LSmHw

📢 Share this episode with a fellow business owner who needs to hear it!

#HomeServices #BusinessGrowth #Entrepreneurship #HVAC #Leadership #PetermanBrothers #ScalingBusiness #ToThePointPodcast

🚀 Why Most Home Services Marketing Strategies Fail | To The Point Home Services Podcast 🎙️

In this micro episode, we're diving into one of the biggest challenges in home services marketing—why so many strategies fail and what you can do to fix them! 🔥

Chris shares insights from years of experience in home services digital marketing, breaking down key metrics, tracking issues, and agency communication failures that could be holding your business back. Whether you're working with a marketing agency or handling things in-house, this episode will help you take control of your marketing accountability.

Key Takeaways:

✅ Why tracking the right metrics is crucial for success 📊

✅ How to determine if it's an agency problem or a you problem 🤔

✅ Understanding cost per lead, booking rate, and conversion rate for real results 💰

✅ The importance of clear communication with your agency & internal team 🗣️

✅ Common mistakes business owners make when analyzing marketing data 🔄

This episode is packed with actionable insights that could transform how you approach marketing for your home services business. Don't leave your success to chance—start making data-driven decisions today!

🎧 Listen now and level up your marketing game!

🔥 Join the Conversation!

💬 Drop a comment below—what’s the biggest challenge you face in home services marketing?

📢 Share this episode with a fellow business owner who needs to hear this!

🔔 Don’t forget to LIKE, SUBSCRIBE, and hit the notification bell so you never miss an episode!

📌 Timestamps:

00:00 - Introduction & the inspiration behind this episode

02:15 - The biggest question from RYNOx: Why marketing strategies fail

05:30 - Is your marketing agency failing you—or is it a "you" problem?

08:45 - The key metrics you must track (cost per lead, booking rate, and more)

12:10 - The importance of knowing where your leads are actually coming from

16:30 - How agencies can manipulate data & why tracking accuracy matters

21:00 - The shocking truth about lead attribution & internal team accountability

25:45 - Common mistakes business owners make when analyzing their marketing data

30:20 - Why great communication with your agency is non-negotiable

35:10 - The role of transparency & how to build trust with your marketing partner

40:05 - How to scale your home services business with the right marketing strategy

44:30 - Final thoughts & a challenge for listeners

🚀 Building a Winning Culture to Scale Your Business | To The Point Home Services Podcast 🚀

In this episode of To The Point Home Services, Chad and Wyatt dive deep into one of the most critical aspects of business success—company culture. Whether you're running a small team or managing multiple locations, your business culture will define how far you go.

🔹 Key Takeaways from This Episode:

✅ Why culture is the foundation of a successful business – More than parties or perks, culture is about consistency and leadership.

✅ How to hire and retain top talent – Creating career paths and opportunities keeps employees engaged.

✅ Empowering managers to lead their teams – The best leaders serve their people and prioritize their success.

✅ Scaling culture across multiple locations – Letting managers shape department culture while maintaining core company values.

✅ The impact of leadership accountability – Leaders set the tone; if you don’t shape the culture, it will shape itself.

✅ Optimizing operations for business growth – Booking more calls, improving efficiency, and reducing lost opportunities.

🎙 Listen to More Episodes:

🔊 Spotify: https://open.spotify.com/show/7pouzyPqSNmmmdcKGZBrbs?si=b52de8e8514e4851

🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695

🔥 Join the Conversation!

💬 What’s one thing you do to build a strong culture in your business? Drop your thoughts in the comments below!

👍 If you found value in this episode, hit that LIKE button!

📩 Share this video with a fellow business owner who needs to hear this.

🔔 Don’t forget to SUBSCRIBE and turn on notifications so you never miss an episode!

#BusinessGrowth #CompanyCulture #Leadership #ToThePointPodcast #HomeServices #Entrepreneurship #ScalingBusiness #LeadershipDevelopment

Any Hour Services: https://anyhourservices.com/

Facebook: https://www.facebook.com/AnyHourServices

Instagram: https://www.instagram.com/anyhourservices/

LinkedIn: https://www.linkedin.com/company/any-hour-services/posts/

YouTube: https://www.youtube.com/@Anyhourservices/featured

Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

Chad’s Facebook: https://www.facebook.com/chadmpeterman

Chad’s Website: https://petermanhvac.com/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano

Follow To The Point Podcast here:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Instagram: https://www.instagram.com/to_the_point_podcast/

Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/

📌 Timecodes:

00:00 - Introduction & how the interview came together

00:31 - Chad & Wyatt's journey in the industry

01:11 - Building a strong company culture and leadership pipeline

03:38 - The importance of consistency in culture

05:06 - Scaling challenges and maintaining company values

10:33 - The biggest growth levers in home services today

14:26 - The impact of booking rates and conversion strategies

19:19 - Documenting the customer journey for business success

24:14 - Passion for the business: What drives Chad & Wyatt

27:48 - Defining success in leadership and business

31:29 - Managing multiple locations and maintaining consistency

35:32 - The traits of a standout manager

40:10 - Final thoughts and Q&A

Special thank to our sponsors Rilla and Chiirp

https://www.rilla.com/

https://chiirp.com/

In this episode of To The Point Home Services, host Chris Yano and co-host Chad Peterman talk with Weldon Long, head of the Weldon Long Organization, a best-selling author, sales expert, and entrepreneur. Weldon shares his journey from spending 13 years in prison to building and selling multi-million-dollar businesses in the home services industry.

He explains how mindset, personal responsibility, and consistency are the foundation of success. Weldon also breaks down his sales strategies, including how to handle common objections and why eliminating customer risk with his One-Year Buyback Guarantee has been a game-changer. If you're looking for ways to improve your sales approach and grow your business, this episode is for you.

Key Takeaways:

From Prison to Prosperity – Weldon shares his powerful comeback story, how he changed his mindset in prison, and the pivotal moment that made him turn his life around.

The Power of Mindset in Sales – Why personal responsibility and resilience are critical to success, and how overcoming adversity helps you thrive in business.

The Four Core Pillars of Sales Success: Build Relationships, Investigate the Customer’s Problem, Solve the Problem, Ask for the Order - Don't forget to close.

Overcoming Common Objections – How to handle “I want to think about it,” “It’s too expensive,” and “I need three bids” before they become a problem.

Creating Irresistible Offers – Weldon explains the logic behind his One-Year Buyback Guarantee and how removing risk increases conversions.

The Role of Consistency – Sales and business success come from executing proven processes every single day- not luck.

Scaling and Selling a Business – Insights into growing a contracting company to $40 million-plus in revenue and successfully exiting.

Noteworthy Quotes:

“Consistent sales results come from a consistent sales process.” – Weldon Long

“If you don’t overcome objections before they happen, you’ll sound defensive at the close.” – Weldon Long

“Success isn’t about doing extraordinary things; it’s about doing ordinary things extraordinarily well.” – Weldon Long

“If they don’t buy from you, it’s because they didn’t trust you.” – Weldon Long

"You don’t have to do everything, but you have to do something." – Chad Peterman

Follow Our Guest Weldon Long on:

LinkedIn: https://www.linkedin.com/in/weldonlong/

Instagram: https://www.instagram.com/weldonlong/

Website: https://weldonlong.com/

Facebook: https://www.facebook.com/WeldonLong/

Follow Our Hosts on:

Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

Chad’s Facebook: https://www.facebook.com/chadmpeterman

Chad’s Website: https://petermanhvac.com/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano

Follow To The Point Podcast here:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Instagram: https://www.instagram.com/to_the_point_podcast/

Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/

In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano sits down with Michael Franzese, a former mobster turned entrepreneur, to discuss his fascinating life and experiences. Michael shares his incredible journey from the streets of New York as a member of the Colombo crime family to becoming a successful businessman after leaving that life behind. He talks about how his involvement in the mob, particularly his role in the gas tax scheme, brought in millions of dollars and led to his eventual time in prison. Despite his criminal past, Michael reformed and now uses his story to educate others, working with schools, prisons, and churches to share his redemption journey.

Michael opens up about his time in the mob, the infamous figures he worked with, and his perspective on leadership, business, and how things have changed over the years. He also discusses the importance of personal growth and transformation, explaining how he shifted from a life of crime to becoming a successful entrepreneur. This episode offers a unique look into the world of organized crime, the business side of the mob, and Michael’s second chance at life.

• Life in the Mob – Michael shares his experiences as part of the Colombo crime family, his role in creating the gas tax scheme, and his rise in the mafia ranks.
• The Transition from Crime to Redemption – Michael talks about how he left the criminal world behind and found redemption, including the key moments that helped change his life.
• Leadership in the Mob – Michael reflects on how he led people in high-stress, dangerous environments and how those leadership lessons translated into his business ventures.
• Business in the Mafia vs. Legitimate Business – He draws parallels between running a business in the mob and managing a legitimate company today.
• The Impact of Reformation – After spending time in solitary confinement, Michael found faith and used his past experiences to help others turn their lives around.
• The Future of Mob Stories – Michael reflects on how mob culture and stories still capture the public’s imagination, while offering his personal insights into the media's portrayal of mob life.

• "I wasn't looking to be a gangster, but I had to help my father. That's how I got involved." – Michael Franzese
• "Business is business, whether you do it legally or illegally. There are certain principles that make you successful." – Michael Franzese
• "The biggest lesson I’ve learned is that you can always change, no matter where you come from." – Michael Franzese
• "You can't be a high profile figure in that life. You can't thumb your nose at the law and expect to get away with it." – Michael Franzese

Follow Our Guest Michael Franzese on:

• LinkedIn: https://www.linkedin.com/in/michaelfranzese/
• Instagram: https://www.instagram.com/michaelfranzese_
• Website: https://michaelfranzese.com/
• Facebook: https://www.facebook.com/MichaelFranzese/

Follow Our Hosts on:

• Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
• Chad’s Facebook: https://www.facebook.com/chadmpeterman
• Chad’s Website: https://petermanhvac.com/
• Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano

Follow To The Point Podcast here:

• Website: https://rynoss.com/to-the-point-home-services-podcast/
• Instagram: https://www.instagram.com/to_the_point_podcast/

Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/

In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano and Chad Peterman are joined by Dan Claps, CEO and co-founder of Voda Cleaning & Restoration and The Franchise Playbook, to discuss the challenges and strategies behind scaling a franchise business, building a strong brand, and maintaining consistency across multiple locations.

Dan shares insights on the franchise growth process, the role of training and leadership in franchise success, and the importance of finding the right franchise owners who align with the company’s vision. He also discusses the differences between franchisors and traditional business owners, how Voda Cleaning & Restoration stands out in the industry, and the power of building strong internal culture through open communication and training.

Key Takeaways:

The Challenges of Franchising – Growing a franchise isn’t just about selling locations; it’s about finding the right partners, ensuring they follow the system, and helping them succeed.

Building a Scalable System – Dan emphasizes the importance of SOPs (Standard Operating Procedures), technology, and training programs to create a repeatable, scalable business model.

Maintaining Brand Consistency – As the franchise grows, brand consistency across multiple locations becomes one of the biggest challenges. Dan explains how regular communication, training, and leadership development keep owners aligned.

The Power of Leadership & Training – Regular weekly franchise owner calls, ongoing sales training, and leadership development are key to keeping franchisees engaged and improving operational success.

Hiring and Retention in a Franchise Model – Finding the right talent is crucial. Dan discusses the Talent Scout program and how phantom equity can incentivize top talent to commit to franchise success.

The Unique Edge of Voda Cleaning & Restoration – Unlike traditional restoration franchises, Voda combines cleaning and restoration to create recurring revenue streams and establish stronger relationships with property managers and homeowners.

Marketing & Franchise Growth Strategies – Dan explains the importance of multiple vendor options, ensuring marketing support is flexible and effective for different franchise owners.

Noteworthy Quotes:

"Franchising is unique because if someone doesn’t do well, it’s our fault. If they do well, it’s on them. We have to find the right owners who will follow the system and be successful." – Dan Claps

"If you're a franchise owner, you’re not just buying a business—you’re joining a community. And that means working together, following the playbook, and constantly improving." – Dan Claps

"Brand consistency isn’t about forcing owners to do something—it’s about getting them to believe in it." – Dan Claps

"Leadership is everything. A great franchise owner isn’t just good at running the business—they need to be a great leader for their team." – Dan Claps

Key Timestamps:

00:00:00 – Episode Introduction: Franchisor responsibility in franchisee success or failure.

00:04:45 – Introduction of Dan Claps and their meeting at the Franchise Springboard Conference.

00:08:47 – Number of franchisees and locations.

00:09:59 – Dan shares a story about selling his dad’s bourbon collection as a teenager.

00:16:16 – Awards won by Voda Cleaning & Restoration for growth and culture.

00:18:13 – Journey from staffing business to franchising.

00:23:17 – Reason for choosing the cleaning and restoration industry.

00:28:54 – Challenge of maintaining brand consistency with franchisees.

00:33:49 – Importance of regular training and communication for franchisee success.

00:48:06 – Challenges in recruiting and hiring the right talent for franchisees.

00:51:05 – Phantom equity and how it attracts the right talent.

00:54:40 – Final thoughts and appreciation for Dan, with an invitation to connect on social media.

Follow Our Guest Dan Claps on:

LinkedIn:https://www.linkedin.com/in/dan-claps

Instagram: https://www.instagram.com/danfranchise

Website: https://franchiseplaybook.com/team

Follow Our Hosts on:

Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/

Chad’s Facebook: https://www.facebook.com/chadmpeterman

Chad’s Website: https://petermanhvac.com/

Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano

Follow To The Point Podcast here:

Website: https://rynoss.com/to-the-point-home-services-podcast/

Instagram: https://www.instagram.com/to_the_point_podcast/

Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/

🔥 In this episode of To The Point Home Services, Chris Yano shares a powerful motivational podcast. If you’re looking for that extra push to fuel your day, this is it! Chris introduces Motiversity and highlights an episode titled Alpha Wolf Mentality, featuring electrifying clips from top business and sports icons like Gary Vee, David Goggins, Jocko Willink, Eric Thomas, Kobe Bryant, Michael Jordan, Tom Brady, and Mike Tyson.

💡 Key Takeaways:

✔️ The power of the wolf mentality—leading the pack and forging your own path.

✔️ The importance of relentlessness and resilience in the face of challenges.

✔️ How to silence self-doubt and become your own biggest supporter.

✔️ The mindset shift needed to push past limits and achieve greatness.

✔️ Why consistency, sacrifice, and vision separate true leaders from the rest.

🎧 Whether you're in the gym, on your morning run, or heading into a big business meeting, this episode will ignite your drive and keep you focused on the path to success.

📌 Resources & Mentions:

🔗 Motivation Daily by Motiversity

🔗 Follow Chris Yano for more insights: Chris Yano

💭 What’s your biggest motivator? Drop a comment below and let us know how you push through challenges!

Special thanks to our sponsors

Rilla: https://www.rilla.com/

Chiirp: https://chiirp.com/

👍 Like, subscribe, and share this episode with someone who needs a boost today! #TrueAlphaMentality #Motivation #Leadership #ChrisYano #SuccessMindset

🎙️ Welcome to 'To The Point Home Services' Podcast!

In this game-changing micro-episode, Chris introduces RYNO Call Intelligence, a cutting-edge AI-powered tool designed to transform how contractors manage customer calls. With over 17 years in digital marketing for home services, Chris shares his labor of love—an innovation that’s been years in the making. 🚀

📌 Key Highlights:

• The challenges of traditional call monitoring and how AI solves them in real-time.
• Features of RYNO Call Intelligence:
• Real-time transcription and sentiment analysis.
• Actionable metrics for call tracking and CSR (Customer Service Representative) performance.
• Detailed ratings and coaching opportunities for improving customer service.
• Real-world examples and success stories from beta testing with industry leaders like Any Hour and We Care.
• A user-friendly dashboard providing instant access to call transcripts, recordings, and analytics.

This tool is built specifically for contractors, leveraging millions of real phone calls to deliver unmatched accuracy and insights. Whether you’re running a small team or managing dozens of CSRs, RYNO Call Intelligence is designed to simplify your processes, improve operations, and elevate customer service.

👊 Let’s Connect!

If this episode resonated with you, here’s how you can support:

✅ Subscribe to "To The Point Home Services" for weekly episodes packed with insights tailored for contractors and home service professionals.

💬 Comment your thoughts—how do you think AI can transform your business?

⭐️ Review the podcast on apple podcast and let us know what you think of the show

📢 Share this episode with your network to spread the word about Rhino Call Intelligence.

🤖 Sponsors A special thanks to our sponsors for being apart of the To The Point team!

Rilla: https://www.rilla.com/

Chiirp: https://chiirp.com/