In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with branding authority Dan Antonelli, founder of KickCharge Creative. Together, they explore how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams, and creating long-term customer loyalty.

What You’ll Learn:
✅Why branding is the secret weapon behind successful marketing and sales
✅The strategies that turned A1 Garage Doors, Goettl, and Grasshopper Services into industry leaders
✅The must-have elements of a memorable and profitable home service brand
✅How professional logos and truck wraps directly impact growth

If you’re ready to separate your company from the crowd and position your brand for lasting success, this episode is a must-listen for every HVAC, plumbing, electrical, or garage door contractor.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast.

Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service business, this conversation is packed with gold nuggets on adaptability, pricing strategies, and turning one-time jobs into recurring opportunities.

What You’ll Learn:
✅ Why service-based revenue is more valuable than one-time projects
✅ How to identify hidden profit centers you may already be doing for free
✅ The power of anticipating customer needs before they ask
✅ Pricing strategies that encourage customers to choose premium options
✅ How recurring service creates lasting business value and stability

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dennielle Hearn of Hearn Service Company in Ohio to talk about building a strong culture through Pure Motives.

Dennielle shares how she and her husband Tom grew their multi-generational family business by embracing the Pure Motive process, training alongside their team, and keeping culture front and center. From morning huddles and happy calls to field training and customer transparency, Dennielle reveals the practices that transformed both her staff and her customers’ experiences.

What You'll Learn:
✅ How leadership sets the tone for company culture
✅ Practical ways to keep Pure Motives alive in daily operations
✅ How to involve field staff and office staff in the same training process
✅ The role of morning huddles, rituals, and shared wins in team bonding
✅ Why transparency with customers builds trust and loyalty

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Phil Risher of Phlash Consulting to break down a proven, data-driven marketing framework that’s helping home service businesses grow fast — without wasting months on cookie-cutter SEO and ad campaigns that don’t deliver.

Phil shares the three pillars of the customer journey that have scaled companies in revenue and positioned them for private equity sales. From building powerful B2B partnerships, to tightening your lead conversion process, to maximizing repeat business through smart remarketing — this conversation is packed with strategies you can implement this week to get measurable results.

What You’ll Learn:
✅ Why B2B partnerships can be more powerful (and cheaper) than ads
✅ How to build a lead management and conversion system that closes more deals
✅ The untapped revenue in your existing customer database — and how to unlock it
✅ How to track real return on ad spend, not just clicks and impressions
✅ Common pitfalls that prevent contractors from turning leads into revenue

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Craig Battin, CEO and co-founder of Airship—a new sales and proposal platform designed specifically for HVAC pros. More than just a pricing tool, Airship is built to help contractors increase ticket sizes, boost conversion rates, and create stunning, customer-facing proposals using fully customizable workflows.

Joe and Craig unpack how Airship integrates seamlessly with ServiceTitan, how AI is streamlining sales at the kitchen table, and why this platform is already transforming the way comfort advisors sell in the field.

If you're tired of clunky, outdated proposal tools—or if you're looking for a serious upgrade—this episode is a must-listen.

What You'll Learn:
✅ Why Airship is a game-changer for HVAC contractors
✅ How AI-powered tools cut proposal time and increase win rates
✅ What makes Airship different from other pricing solutions
✅ How it works hand-in-hand with ServiceTitan
✅ Real-world results from beta testers in the field
✅ Why Joe Crisara believes in it so much

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

Learn how to transform your service department using call-by-call coaching in this exclusive masterclass, hosted by Joe Crisara of Service MVP and joined by Arnav from Rilla. Discover how to combine mid-call monitoring, AI-powered coaching, and real-time analytics to increase performance, close more sales, and boost technician accountability.

In this conversation, you’ll hear about:
✅The evolution of service management—and why most contractors are still stuck in the 90s
✅How to use ServiceTitan, Service MVP, and Rilla together to coach your entire team in real time
✅How contractors like Brian McDermott and Steve Contaros doubled their revenue with this integrated system
✅This is more than a training—this is a movement. Whether you're a service manager, coach, or business owner, this masterclass gives you the exact tools the top contractors are using to scale their success.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Stephen Cerda, a former IT professional turned sales manager at Lowery’s Plumbing in Lubbock, Texas. With only a few months in the trades, Stephen shares what it’s been like jumping into a completely new industry—and how learning to truly listen changed everything.

He opens up about what it means to guide homeowners through high-stakes decisions, how Service MVP’s approach to sales reshaped his mindset, and why sometimes, saying “we might not be the right fit” can actually earn more trust.

In this conversation, you’ll hear about:
✅ How Stephen transitioned from IT into home service sales
✅ The mindset shift that helped him stop “selling” and start serving
✅ Why silence can be more powerful than sales talk
✅ The difference between offering a price and offering peace of mind
✅ How note-taking, active listening, and customer empathy go hand in hand
✅ Why continued training is non-negotiable for long-term success
✅ Ways to bridge the communication gap between techs and sales teams
✅ The value of saying “maybe we’re not the right fit”—without burning bridges

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with Michael Wiley, owner of Bee Right There Heating & Air in Atascadero, CA. Michael reveals how he took over a one-man HVAC company in 2018 and scaled it to a 13-truck operation—focusing on branding, training, and tech like ServiceTitan.

Whether you're a startup or an established contractor, you'll learn how to grow a loyal team, deliver top-tier service, and create a business your customers trust and remember.

What You'll Learn:
✅ How branding can instantly elevate your company’s presence and trust
✅ The power of consistent, paid training for long-term team success
✅ How ServiceTitan helps you optimize dispatch, track KPIs, and boost customer experience
✅ Why hiring a coach can accelerate your business growth
✅ Real strategies for transforming local awareness into customer loyalty

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Elizabeth Pratt, franchise owner of Paul Davis Restoration Temecula Valley.

Liz opens up about her journey from being a stay-at-home mom to running a successful emergency restoration business. With over a decade of experience, she shares what it’s really like to own a franchise, why learning never stops, and how showing up with empathy can make all the difference when people are going through some of their toughest days.

In this conversation, you’ll hear about:
✅ The real-life challenges and wins of running a franchise
✅ Why looking outside your industry can help you grow
✅ How small acts of care build trust with customers
✅ What urgency really means in the restoration world
✅ Tips on hiring people who lead with heart
✅ Navigating work and marriage as business partners
✅ Liz’s bigger vision for helping families beyond insurance repairs

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Ethan Ralphs welcomes Zach Beck from Woodfin, Your Home Team, an Electrical Service Technician and Team Leader with a remarkable journey in the trades.

Zach, part of a family deeply rooted in the service industry, shares his unique perspective on growing up in the business, embracing challenges, and the pivotal shift from being merely a problem-solver to a trusted advisor.

What You'll Learn:
✅ The importance of breaking out of your shell and developing confidence, especially for young technicians interacting with customers.
✅ How leadership's role is to push individuals into "uncomfortable situations" to foster growth and accelerate learning.
✅ How persistence in seeking opportunities can lead to significant career advancements.
✅ Why continuous learning and an open mind are crucial, even as a mentor, to keep pace with industry advancements.
✅ Woodfin's transformative "Six Options" approach to presenting solutions, moving beyond basic fixes to comprehensive home system care.
✅ The biggest mistake Zach observes in the industry: lack of deep customer communication and focusing only on surface-level problems.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show