Hello, everyone! I'm Joe Crisara, America's Service Sales Coach, and I am thrilled to have you join us for this episode of the Service MVP Podcast. Today, we have an incredibly special guest—someone who has been instrumental in shaping Service MVP into the powerhouse it is today. She’s one of the founders, the CEO, and one of my closest friends—my bestie, Julie Crisara! 🎉

In this episode, Julie and I dive into a fascinating and timely topic: building the personal brand of employees within a service business. Whether you're a business owner looking to elevate your team or an employee wanting to shine brighter in your organization, this episode is packed with actionable insights.

Julie shares her passion for empowering people, rooted in her family's rich history in blue-collar service businesses. She discusses why creating stars within your team benefits not only the employees but also the business as a whole. We’ll explore strategies for fostering a culture of innovation, loyalty, and excellence while ensuring that everyone—from frontline workers to leadership—has the tools to thrive.

💡 What You’ll Learn in This Episode:

Why building personal brands for employees boosts your company’s credibility.
How empowering your team creates long-term business value.
Practical steps to encourage employees to develop their expertise.
Inspiring success stories from Service MVP that demonstrate the power of employee branding.
Julie also shares her thoughts on breaking the fear of losing employees by empowering them, creating a win-win for everyone involved. This episode is all about the magic that happens when you invest in your people and let their brilliance shine.

Don't miss this inspiring conversation filled with golden nuggets to help you transform your service business!

Welcome to the Service MVP Podcast!

In this episode, host Joe Crisara, America’s Service Sales Coach, welcomes his dear friend Dan Antonelli, founder and CEO of KickCharge Creative. Together, they dive into the transformative power of branding and how it fuels business success. From Dan's early days hand-lettering service vans in Staten Island to becoming an industry icon and trusted partner for some of the biggest names in home services, this episode is packed with insights and inspiration.

What to Expect:

• Dan's Journey: From a teenage sign painter to a branding expert with 30 employees, hear how Dan built a powerhouse agency recognized across the industry.
• Brand Transformation: Explore how rebranding drives sales and credibility. Learn how a strong brand makes the sales process smoother—before the doorbell even rings.
• Success Stories: Dive into case studies of industry leaders like Tommy Mello’s A1 Garage Door, Ken Goodrich’s iconic Goettl brand, and Amanda Triolo’s Grasshopper Services. Hear how branding played a pivotal role in their growth and culture.
• Lessons in Leadership: Discover how trusting the process, embracing creativity, and thinking disruptively can set your business apart.

Dan shares how the right branding strategy doesn’t just make your trucks stand out—it transforms your company culture, inspires your team, and connects with customers on a deeper level.

Join us as we celebrate the contractors and businesses whose stories remind us that success is a journey, not an overnight event.

Welcome to the Service MVP Podcast with Joe Crisara, America's Service Sales Coach! Each week, we dive into transformative lessons designed to elevate your business. In this episode, we explore The Importance of Level 1 Training For Your Company —the foundation for integrating new employees into your company and creating a world-class client experience.

Discover why proper training is the key to success, how to avoid costly mistakes, and how Service MVP's proven methods can help you unlock your team's full potential. From pure motive service to the science of persuasion and pricing, this episode outlines a step-by-step blueprint for ensuring every team member is equipped to succeed.

Whether you're running a small operation or a large company, you'll learn how to build a culture of care, accountability, and growth that drives exceptional results for your clients, employees, and business. Tune in, and let's transform your team's performance!

🎙️ Listen now to start building your Level One Training program!

Welcome to the Service MVP Podcast hosted by America's Service Sales Coach, Joe Crisara. In this insightful episode, we dive deep into "The Importance of Level One Training for Your Company." Discover how Level One Training acts as the cornerstone for orienting new employees, instilling world-class client communication, and driving company success.

Explore the critical elements of this training, from creating a standard of care and reliability to mastering the science of pricing and persuasion. Learn why companies that implement structured Level 1 Training outperform those who do not, and how this foundational training can transform both employees and business leaders.

Join us as Joe Crisara explains the step-by-step process of Service MVP's Level One Training, which includes intensive coaching, accountability measures, and a unique graduation ceremony that fosters a sense of achievement and commitment among team members. Discover how your company can benefit from a training program that not only enhances performance but also builds a culture of excellence and recognition.

Welcome to the Service MVP Podcast! | Episode #97 - The Culture Code with Dr. Clotaire Rapaille

In today’s episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with one of his greatest heroes in the world of influence and persuasion, Dr. Clotaire Rapaille, the renowned author of The Culture Code. Dr. Rapaille has helped guide Fortune 100 and Fortune 500 companies to success and was a key player in the development of products like the PT Cruiser. He shares insights into the subconscious cultural triggers that influence behavior and how these principles can be applied to service-based industries like HVAC, plumbing, and more.

In this conversation, we explore:

- The cultural "codes" that drive customer behavior, especially in blue-collar industries.

- How understanding the reptilian brain can shape service sales and customer interactions.

- The importance of anticipating customer needs and creating a "no worries" service experience.

- How to connect with customers on a deeper, more instinctual level, taking away their stress and worry.

Whether you're in heating and air conditioning, plumbing, or any other in-home service industry, this episode will provide you with powerful tools and strategies to increase value and grow your business by understanding the subconscious triggers of your customers.

Welcome to the Service MVP Podcast, where America's Service Sales Coach, Joe Crisara, converses with Dr. Clotaire Rapaille , renowned author of "The Culture Code." Join us as Dr. Rapaille shares insights on understanding subconscious cultural triggers that influence behavior, and how they apply to blue-collar businesses like heating, air conditioning, and plumbing services.

Discover why the best service anticipates customer needs even before they arise, ensuring a smooth and worry-free experience. Dive into the concept of the reptilian brain, the primal force that governs decision-making and survival instincts, and learn how tapping into it can dramatically improve client relations.

This episode explores the vital importance of understanding and addressing your clients' priorities, establishing strong connections and trust. Dr.Rapaille offers thought-provoking perspectives on creating lasting customer loyalty and pushing the reptilian hot button to achieve sales success.

Welcome to the Service MVP Podcast, a comprehensive guide to discovering the future of service management. Hosted by America's Service Sales Coach, Joe Crisara, this episode dives deep into the evolution of service management, tracing its journey from the 1970s to the modern day. With over four decades of industry experience, Joe shares invaluable insights on call-by-call management, supported by partners Rilla's state-of-the-art analytics software.

Join Joe and special guest from Rilla, Arnav Pawar as they explore the seamless integration and mutual benefits of using both Service MVP and Rilla together. Discover how these pioneering tools can enhance your service team's performance, transform routine processes into profitable opportunities, and consistently deliver five-star customer experiences.

Listen in as the discussion reveals the nuances of historic and contemporary service management practices, the advanced technological interplay, and real-life success stories from industry leaders. Perfect for service managers and business owners aiming to stay ahead, this episode is a must-listen for those seeking to modernize their approach amidst the unique challenges of today’s service industry.

Join America's Service Sales Coach, Joe Crisara, as he engages in a captivating conversation with Chloe Davis from Express Services, Nampa, Idaho. As a rising leader and CEO of Express Services, Chloe shares her remarkable journey of taking the reins of her family's business and the pivotal moments that shaped her leadership style.

In this insightful episode, Chloe reveals her top tips for effective service business leadership, emphasizing the importance of intrinsic motivation, setting clear expectations, and the power of making policies the foundation for progress, not personal emotions. Chloe and Joe discuss the impact of personal care and passion infused into business practices, highlighting the delicate balance between policies and personal relationships in leadership.

Listen to Chloe as she candidly shares the successes and challenges of implementing leadership lessons learned from her father and the evolving path to continuously inspire and motivate her team. Discover how Express Services' core values drive them to foster a supportive and empowering environment and how Chloe continues to implement a culture of growth and personal development.

If you want learn more feel free to reach out Joe and his team at Service MVP!

Here's Joe's contact information -

Contact Joe Crisara Service MVP.

Tune in to learn practical tips and strategies for scaling your business, fostering a positive work environment, and achieving long-term success in the trades industry.

Welcome to the Service MVP Podcast, hosted by America's Service Sales Coach, Joe Crisara. In this insightful episode, Joe is joined by Travis Smith of Sky Services, a leading service company based in Portland, Oregon. Together, they dive into the critical mistakes service businesses often make and how to avoid them, drawing from Travis's vast experience and success story.

Hear Travis's journey from working in his father's company to owning and transforming it into a thriving business. Discover the importance of having accurate financial management, resisting the lure of shiny new ventures, and hiring competent coaches for guidance and growth. This episode is packed with practical advice for those looking to optimize their service business operations and achieve true freedom in their professional lives.

Learn from Travis and Joe as they share their strategies and the impact of pure motive service in delivering exceptional value. Whether you're looking to improve sales processes or seeking inspiration from industry leaders, this episode is a must-listen for all service business owners.

Join us on a remarkable journey with Joe Crisara, America's Service Sales Coach, as he introduces Tommy Mello, an extraordinary entrepreneur in the home service industry. In this episode, Tommy shares his story from humble beginnings in the garage door business to leading the thriving A1 Garage enterprise with over 700 employees.

Tommy dives deep into the importance of having a detailed plan in both business and personal life, emphasizing that success stems from understanding your goals and systematically achieving them. Discover invaluable insights on building a connected company culture without walls and creating a place where your employees thrive and are committed to the company's success.

The conversation also touches on the power of systems, documenting standard operating procedures, and holding team members accountable. Tommy explains how maintaining high standards for recruitment and investing in technology has propelled his company's growth. If you dream big and plan meticulously, Tommy's journey offers a masterclass in leadership, business acumen, and achieving success where everyone wins.