In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling.

Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer networking, and business development.

This episode is a must-watch for contractors who want to build teams that last.  

What You’ll Learn:
✅ What PHCC actually does (and why it’s one of the most powerful resources in the trades)
✅ How contractors can develop technicians from apprentice to journeyman
✅ Why peer-to-peer networking saves contractors from costly mistakes
✅ How PHCC apprenticeship programs work (time, cost, commitment)
✅ Why communication skills are just as important as technical skills
✅ How contractors can attract young talent into plumbing & HVAC
✅ Why passion and professionalism matter more than experience alone
✅ How Service MVP and PHCC are collaborating to raise industry standards

Support the show

In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community.

Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today.

What You’ll Learn:
✅ Why undercharging actually lowers your value
✅ The science of premium, mid, and economy pricing
✅ How offering options increases trust + close rate
✅ The biggest mistake techs make on service calls
✅ Why people always come before process
✅ How AI is changing technician performance with OptionBuilder.ai

If you’re ready to stop guessing on pricing and start delivering higher value service, this episode is a must-watch.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling.

Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales professionals who want to stay top of mind, build trust, and grow their influence.

What You’ll Learn:
✅ How genuine relationship-building creates long-term opportunities
✅ Why contractors should nurture connections—not just chase transactions
✅ How AI can support your outreach (and where it shouldn’t replace you)
✅ The step-by-step system Ella uses to stay connected with hundreds of clients
✅ How publishing a book can elevate your brand and strengthen client loyalty
✅ Real examples from Joe’s book launch strategy and endorsements
✅ How to reach Ella if you want help writing or publishing your own book

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems.

From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life stories, Dale reveals how real relationships (not technical skills) fuel consistent sales success.

This episode is packed with emotional intelligence, storytelling, and practical wisdom for anyone in the service industry who wants to grow their results by focusing on what truly matters: people.

What You’ll Learn:
✅ How empathy and understanding the customer’s perspective drive trust and sales
✅ Why relationship-building is 80% of every successful service call
✅ How to naturally connect with clients using everyday cues
✅ How personal stories and shared experiences accelerate rapport
✅ Why “people first” is the most powerful differentiator in service sales
✅ How to stay optimistic and grounded even during tough beginnings

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with James Hatfield, Chief Revenue Officer of Live Switch, to uncover one of the most powerful evolutions in the home services industry: instant live video communication. 

He reveals how Live Switch is transforming field operations, speeding up sales, improving diagnostics, enhancing quality control, and even enabling call by call management with a single tap. You’ll hear eye opening real world examples from emergency response, sports arenas, remote workers, restoration pros, and everyday contractors who are using video to win the “race to the face.”

What You’ll Learn:
✅ Why most contractors suffer from financial blind spots and how James overcame his
✅ How Live Switch evolved from emergency response tech to a home services essential
✅ What “race to the face” and “speed to lead” really mean for sales
✅ Real examples of how instant video reduces callbacks and improves customer trust
✅ How video transforms documentation, training, and quality control
✅ Why call by call management becomes easier, faster, and more consistent
✅ Simple ways contractors can use QR codes, screen sharing, and cloud recording to close more jobs

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Jennifer Bagley, CEO of CI Web Group and host of The Catalyst for the Trades, to discuss how AI is reshaping the service industry and what contractors must do now to stay ahead.

From understanding the shift from traditional SEO to AI-driven marketing, to building agentic frameworks that automate entire workflows, Jennifer breaks down the real opportunities (and risks) of integrating AI into your business.

Discover how contractors can move beyond “just having a website” to building a true AI-enabled digital presence that works 24/7—responding, learning, and optimizing faster than any human team ever could.

What You’ll Learn:

 ✅ The difference between ChatGPT-level AI and advanced agentic networks
 ✅ How AI is transforming SEO, marketing, and customer response times
 ✅ The key questions contractors should ask their marketing team right now
 ✅ Why traditional WordPress sites are holding your business back
 ✅ How to future-proof your company for AI-to-AI business transactions

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Robb Leishman, founder of Legit5 Marketing, to explore what it really means to be authentic in today’s AI-driven world.

From garage door contractors to home service professionals, Robb shares powerful insights on how genuine connection, trust, and authentic storytelling can transform your marketing and your business. Learn how to stay top of mind with customers, build credibility through real reviews, and create marketing that actually feels human.

What You’ll Learn:
✅ How to use AI without losing your authenticity
✅ Why reviews are your most powerful form of marketing in 2025
✅ The secrets to creating a relatable, human-centered website
✅ Common marketing pitfalls that drive customers away
✅ How emotional support and real relationships build lasting business success

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh — a master plumber, mentor, and inspiration who’s built an empire despite being legally blind.

Bob’s story is about redefining challenges. From starting in the trades with his father to leading a multi-location plumbing business with over 60 employees, Bob shares the principles that keep him moving forward: perseverance, people-first leadership, and a relentless passion for solving problems others can’t.

What You’ll Learn:
✅ How Bob turned personal challenges into professional strength
✅ The mindset behind leading and motivating a team of 60+ people
✅ How to build a culture of accountability and integrity in your business
✅ Why fixing the person matters before fixing the problem
✅ The power of education and choice-selling in service success

Whether you’re a technician, business owner, or someone looking for inspiration to keep pushing forward, Bob’s story will remind you that limitations don’t define you — your drive does.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ahmad Shakur, author of Service First Plumbing, to talk about discipline, humility, and the mindset that builds lasting success.

Ahmad shares his journey from Craigslist apprentice to plumbing business owner and author — revealing the lessons he learned from years in the trenches. 

Together, break down the truth about what it takes to grow in the home service industry, build confidence, and lead with integrity.

What You’ll Learn:
✅ How discipline and humility shape lasting success
✅ What “Service First” really means in the plumbing trade
✅ The difference between experience and wisdom on the job
✅ How to stay curious and committed in a changing industry
✅ Why every technician should think like an owner 

If you’re a plumber, HVAC tech, or service professional looking for real, actionable advice to grow your career and mindset, this conversation is for you.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator, to uncover what truly sets top-performing salespeople apart from the rest.

Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions that creates meaningful conversations and lasting client relationships.

What You'll Learn:
✅ Why emotion, not logic, drives buying decisions
✅ How to ask questions that spark engagement and trust
✅ The secret to turning discovery meetings into consultations
✅ How to use stories to make your message unforgettable
✅ Why your goal isn’t to “win every deal”, but to qualify the right ones

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://www.servicemvp.com/mvpclub

Check out The First Meeting Differentiator book by Lee Salz here:
https://salesarchitects.com/books/first-meeting-differentiator/

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show