In this episode of the Service MVP Podcast, Joe Crisara sits down with Jennifer Bagley, CEO of CI Web Group and host of The Catalyst for the Trades, to discuss how AI is reshaping the service industry and what contractors must do now to stay ahead.

From understanding the shift from traditional SEO to AI-driven marketing, to building agentic frameworks that automate entire workflows, Jennifer breaks down the real opportunities (and risks) of integrating AI into your business.

Discover how contractors can move beyond “just having a website” to building a true AI-enabled digital presence that works 24/7—responding, learning, and optimizing faster than any human team ever could.

What You’ll Learn:

 ✅ The difference between ChatGPT-level AI and advanced agentic networks
 ✅ How AI is transforming SEO, marketing, and customer response times
 ✅ The key questions contractors should ask their marketing team right now
 ✅ Why traditional WordPress sites are holding your business back
 ✅ How to future-proof your company for AI-to-AI business transactions

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Robb Leishman, founder of Legit5 Marketing, to explore what it really means to be authentic in today’s AI-driven world.

From garage door contractors to home service professionals, Robb shares powerful insights on how genuine connection, trust, and authentic storytelling can transform your marketing and your business. Learn how to stay top of mind with customers, build credibility through real reviews, and create marketing that actually feels human.

What You’ll Learn:
✅ How to use AI without losing your authenticity
✅ Why reviews are your most powerful form of marketing in 2025
✅ The secrets to creating a relatable, human-centered website
✅ Common marketing pitfalls that drive customers away
✅ How emotional support and real relationships build lasting business success

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh — a master plumber, mentor, and inspiration who’s built an empire despite being legally blind.

Bob’s story is about redefining challenges. From starting in the trades with his father to leading a multi-location plumbing business with over 60 employees, Bob shares the principles that keep him moving forward: perseverance, people-first leadership, and a relentless passion for solving problems others can’t.

What You’ll Learn:
✅ How Bob turned personal challenges into professional strength
✅ The mindset behind leading and motivating a team of 60+ people
✅ How to build a culture of accountability and integrity in your business
✅ Why fixing the person matters before fixing the problem
✅ The power of education and choice-selling in service success

Whether you’re a technician, business owner, or someone looking for inspiration to keep pushing forward, Bob’s story will remind you that limitations don’t define you — your drive does.

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ahmad Shakur, author of Service First Plumbing, to talk about discipline, humility, and the mindset that builds lasting success.

Ahmad shares his journey from Craigslist apprentice to plumbing business owner and author — revealing the lessons he learned from years in the trenches. 

Together, break down the truth about what it takes to grow in the home service industry, build confidence, and lead with integrity.

What You’ll Learn:
✅ How discipline and humility shape lasting success
✅ What “Service First” really means in the plumbing trade
✅ The difference between experience and wisdom on the job
✅ How to stay curious and committed in a changing industry
✅ Why every technician should think like an owner 

If you’re a plumber, HVAC tech, or service professional looking for real, actionable advice to grow your career and mindset, this conversation is for you.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator, to uncover what truly sets top-performing salespeople apart from the rest.

Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions that creates meaningful conversations and lasting client relationships.

What You'll Learn:
✅ Why emotion, not logic, drives buying decisions
✅ How to ask questions that spark engagement and trust
✅ The secret to turning discovery meetings into consultations
✅ How to use stories to make your message unforgettable
✅ Why your goal isn’t to “win every deal”, but to qualify the right ones

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://www.servicemvp.com/mvpclub

Check out The First Meeting Differentiator book by Lee Salz here:
https://salesarchitects.com/books/first-meeting-differentiator/

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with branding authority Dan Antonelli, founder of KickCharge Creative. Together, they explore how a strong brand identity isn’t just about logos—it’s about driving sales, inspiring teams, and creating long-term customer loyalty.

What You’ll Learn:
✅Why branding is the secret weapon behind successful marketing and sales
✅The strategies that turned A1 Garage Doors, Goettl, and Grasshopper Services into industry leaders
✅The must-have elements of a memorable and profitable home service brand
✅How professional logos and truck wraps directly impact growth

If you’re ready to separate your company from the crowd and position your brand for lasting success, this episode is a must-listen for every HVAC, plumbing, electrical, or garage door contractor.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast.

Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service business, this conversation is packed with gold nuggets on adaptability, pricing strategies, and turning one-time jobs into recurring opportunities.

What You’ll Learn:
✅ Why service-based revenue is more valuable than one-time projects
✅ How to identify hidden profit centers you may already be doing for free
✅ The power of anticipating customer needs before they ask
✅ Pricing strategies that encourage customers to choose premium options
✅ How recurring service creates lasting business value and stability

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dennielle Hearn of Hearn Service Company in Ohio to talk about building a strong culture through Pure Motives.

Dennielle shares how she and her husband Tom grew their multi-generational family business by embracing the Pure Motive process, training alongside their team, and keeping culture front and center. From morning huddles and happy calls to field training and customer transparency, Dennielle reveals the practices that transformed both her staff and her customers’ experiences.

What You'll Learn:
✅ How leadership sets the tone for company culture
✅ Practical ways to keep Pure Motives alive in daily operations
✅ How to involve field staff and office staff in the same training process
✅ The role of morning huddles, rituals, and shared wins in team bonding
✅ Why transparency with customers builds trust and loyalty

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Phil Risher of Phlash Consulting to break down a proven, data-driven marketing framework that’s helping home service businesses grow fast — without wasting months on cookie-cutter SEO and ad campaigns that don’t deliver.

Phil shares the three pillars of the customer journey that have scaled companies in revenue and positioned them for private equity sales. From building powerful B2B partnerships, to tightening your lead conversion process, to maximizing repeat business through smart remarketing — this conversation is packed with strategies you can implement this week to get measurable results.

What You’ll Learn:
✅ Why B2B partnerships can be more powerful (and cheaper) than ads
✅ How to build a lead management and conversion system that closes more deals
✅ The untapped revenue in your existing customer database — and how to unlock it
✅ How to track real return on ad spend, not just clicks and impressions
✅ Common pitfalls that prevent contractors from turning leads into revenue

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

Support the show

In this episode of the Service MVP Podcast, Joe Crisara sits down with Craig Battin, CEO and co-founder of Airship—a new sales and proposal platform designed specifically for HVAC pros. More than just a pricing tool, Airship is built to help contractors increase ticket sizes, boost conversion rates, and create stunning, customer-facing proposals using fully customizable workflows.

Joe and Craig unpack how Airship integrates seamlessly with ServiceTitan, how AI is streamlining sales at the kitchen table, and why this platform is already transforming the way comfort advisors sell in the field.

If you're tired of clunky, outdated proposal tools—or if you're looking for a serious upgrade—this episode is a must-listen.

What You'll Learn:
✅ Why Airship is a game-changer for HVAC contractors
✅ How AI-powered tools cut proposal time and increase win rates
✅ What makes Airship different from other pricing solutions
✅ How it works hand-in-hand with ServiceTitan
✅ Real-world results from beta testers in the field
✅ Why Joe Crisara believes in it so much

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show