In this episode of the Service MVP Podcast, Joe Crisara sits down with Phil Risher of Phlash Consulting to break down a proven, data-driven marketing framework that’s helping home service businesses grow fast — without wasting months on cookie-cutter SEO and ad campaigns that don’t deliver.

Phil shares the three pillars of the customer journey that have scaled companies in revenue and positioned them for private equity sales. From building powerful B2B partnerships, to tightening your lead conversion process, to maximizing repeat business through smart remarketing — this conversation is packed with strategies you can implement this week to get measurable results.

What You’ll Learn:
✅ Why B2B partnerships can be more powerful (and cheaper) than ads
✅ How to build a lead management and conversion system that closes more deals
✅ The untapped revenue in your existing customer database — and how to unlock it
✅ How to track real return on ad spend, not just clicks and impressions
✅ Common pitfalls that prevent contractors from turning leads into revenue

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!

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In this episode of the Service MVP Podcast, Joe Crisara sits down with Craig Battin, CEO and co-founder of Airship—a new sales and proposal platform designed specifically for HVAC pros. More than just a pricing tool, Airship is built to help contractors increase ticket sizes, boost conversion rates, and create stunning, customer-facing proposals using fully customizable workflows.

Joe and Craig unpack how Airship integrates seamlessly with ServiceTitan, how AI is streamlining sales at the kitchen table, and why this platform is already transforming the way comfort advisors sell in the field.

If you're tired of clunky, outdated proposal tools—or if you're looking for a serious upgrade—this episode is a must-listen.

What You'll Learn:
✅ Why Airship is a game-changer for HVAC contractors
✅ How AI-powered tools cut proposal time and increase win rates
✅ What makes Airship different from other pricing solutions
✅ How it works hand-in-hand with ServiceTitan
✅ Real-world results from beta testers in the field
✅ Why Joe Crisara believes in it so much

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

Learn how to transform your service department using call-by-call coaching in this exclusive masterclass, hosted by Joe Crisara of Service MVP and joined by Arnav from Rilla. Discover how to combine mid-call monitoring, AI-powered coaching, and real-time analytics to increase performance, close more sales, and boost technician accountability.

In this conversation, you’ll hear about:
✅The evolution of service management—and why most contractors are still stuck in the 90s
✅How to use ServiceTitan, Service MVP, and Rilla together to coach your entire team in real time
✅How contractors like Brian McDermott and Steve Contaros doubled their revenue with this integrated system
✅This is more than a training—this is a movement. Whether you're a service manager, coach, or business owner, this masterclass gives you the exact tools the top contractors are using to scale their success.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Stephen Cerda, a former IT professional turned sales manager at Lowery’s Plumbing in Lubbock, Texas. With only a few months in the trades, Stephen shares what it’s been like jumping into a completely new industry—and how learning to truly listen changed everything.

He opens up about what it means to guide homeowners through high-stakes decisions, how Service MVP’s approach to sales reshaped his mindset, and why sometimes, saying “we might not be the right fit” can actually earn more trust.

In this conversation, you’ll hear about:
✅ How Stephen transitioned from IT into home service sales
✅ The mindset shift that helped him stop “selling” and start serving
✅ Why silence can be more powerful than sales talk
✅ The difference between offering a price and offering peace of mind
✅ How note-taking, active listening, and customer empathy go hand in hand
✅ Why continued training is non-negotiable for long-term success
✅ Ways to bridge the communication gap between techs and sales teams
✅ The value of saying “maybe we’re not the right fit”—without burning bridges

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with Michael Wiley, owner of Bee Right There Heating & Air in Atascadero, CA. Michael reveals how he took over a one-man HVAC company in 2018 and scaled it to a 13-truck operation—focusing on branding, training, and tech like ServiceTitan.

Whether you're a startup or an established contractor, you'll learn how to grow a loyal team, deliver top-tier service, and create a business your customers trust and remember.

What You'll Learn:
✅ How branding can instantly elevate your company’s presence and trust
✅ The power of consistent, paid training for long-term team success
✅ How ServiceTitan helps you optimize dispatch, track KPIs, and boost customer experience
✅ Why hiring a coach can accelerate your business growth
✅ Real strategies for transforming local awareness into customer loyalty

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Elizabeth Pratt, franchise owner of Paul Davis Restoration Temecula Valley.

Liz opens up about her journey from being a stay-at-home mom to running a successful emergency restoration business. With over a decade of experience, she shares what it’s really like to own a franchise, why learning never stops, and how showing up with empathy can make all the difference when people are going through some of their toughest days.

In this conversation, you’ll hear about:
✅ The real-life challenges and wins of running a franchise
✅ Why looking outside your industry can help you grow
✅ How small acts of care build trust with customers
✅ What urgency really means in the restoration world
✅ Tips on hiring people who lead with heart
✅ Navigating work and marriage as business partners
✅ Liz’s bigger vision for helping families beyond insurance repairs

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Ethan Ralphs welcomes Zach Beck from Woodfin, Your Home Team, an Electrical Service Technician and Team Leader with a remarkable journey in the trades.

Zach, part of a family deeply rooted in the service industry, shares his unique perspective on growing up in the business, embracing challenges, and the pivotal shift from being merely a problem-solver to a trusted advisor.

What You'll Learn:
✅ The importance of breaking out of your shell and developing confidence, especially for young technicians interacting with customers.
✅ How leadership's role is to push individuals into "uncomfortable situations" to foster growth and accelerate learning.
✅ How persistence in seeking opportunities can lead to significant career advancements.
✅ Why continuous learning and an open mind are crucial, even as a mentor, to keep pace with industry advancements.
✅ Woodfin's transformative "Six Options" approach to presenting solutions, moving beyond basic fixes to comprehensive home system care.
✅ The biggest mistake Zach observes in the industry: lack of deep customer communication and focusing only on surface-level problems.

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, host Ethan Ralphs welcomes Eric Fleckstein, owner of Wiseway Plumbing, a plumbing veteran with 25 years of experience and over 20 years leading his own successful company.

Eric shares his unique journey into the trades, his "customer-first" philosophy, and how he instills a culture of excellence and care within his team. This conversation goes beyond pipes and wrenches, diving deep into leadership, mentorship, and the invaluable life lessons learned in the service industry.

What You'll Learn:
✅ Eric's foundational philosophy of always doing the job right the first time and protecting customers' health and safety.
✅ How Wiseway Plumbing hires for culture first, ensuring every employee aligns with their core values of integrity and quality.
✅ The critical shift in leadership from traditional, punitive training methods to an inspiring, people-centric approach.
✅ Why Eric believes in continuous training and skill development for his technicians to combat a perceived lack of knowledge in the industry.
✅ The importance of personal accountability and how Eric encourages his team to be proud of every single job.
✅ How a supportive, family-like company culture directly translates into happier customers and more referrals.
✅ Eric's personal lessons on dedication, family involvement, and trusting your gut in both business and life.

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, Joe Crisera, America's Service Sales Coach, sits down with Gary Singleton from Apex Service Partners for an incredibly insightful conversation.

Gary shares his remarkable journey, from scaling his own service business (twice!) to becoming a key figure in private equity, focusing on how Apex empowers companies and their people. He reveals the true heart behind Apex's investment strategy and offers invaluable advice for contractors considering acquisition or seeking growth opportunities.

What You'll Learn:
✅ Gary's personal journey of building and selling his successful service business, including lessons learned from scaling "the wrong way" and then "the right way."
✅ The truth about private equity: how it's not all "horror stories" and how Apex Service Partners prioritizes people and culture.
✅ The power of coaching and mentorship in business growth and personal fulfillment.
✅ How to balance financial goals with a people-first approach in your business.
✅ A "super secret list" of what private equity looks for in a contracting company, including revenue targets, residential focus, and profit margins.
✅ Why Apex encourages continued training and coaching for their acquired companies, fostering high-performing teams.
✅ The immense opportunities for employee advancement within a larger private equity structure.
✅ Why it's crucial for business owners to "not chase money, chase a purpose."

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.

💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

Support the show

In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Chris Fleckstein from WiseWay Plumbing to discuss the crucial foundational steps for marketing success in the home services industry.

Chris shares how he transformed his dad's word-of-mouth plumbing business into a modern, recognizable brand, emphasizing the evolution of marketing from traditional methods to cutting-edge digital strategies. He highlights the "why" behind establishing a strong brand, the growing importance of social media presence (especially on platforms like TikTok!), and the pitfalls to avoid when implementing new technologies.

What You'll Learn:
✅ Why establishing a strong brand identity is the absolute first step in modern marketing for service businesses.
✅ How a hybrid approach of traditional (e.g., branded trucks) and digital marketing (SEO, PPC, social media) is crucial in today's transitioning market.
✅ The undeniable shift towards social media as a primary customer touchpoint and even a search engine, particularly for younger generations.
✅ The surprising power of "entertainment" content on social media for nurturing potential leads and fostering customer loyalty.
✅ Key lessons learned from implementing new internal systems like CRMs, including the importance of trusting your gut and avoiding impulsive decisions.
✅ The critical role of consistent engagement on social media for repeat customers and maintaining brand visibility.

This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.


💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!


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